Visible on The Web!

An Introduction to SEO

Content

●Basic questions●Find keywords●Place keywords●Technical optimisation●Social Media Marketing●Google Analytics●AdWords

Basic Questions

●How does Google see me?info:mydomain.ch

●Why have a website?●How do people find me?●What is SEO?

Why have a Website?

●To publish●To share●To be recognised●To be present on the Web●To earn money

How do people find me?

●Direkt●Referrals●Social Media●Organic search

Search Engine Optimisation

●OnPage Optimisation○Keywords○Content○Links

●OffPage Optimisation○Linkbuilding○Social Media○AdWords

Find Keywords

●AdWords external● Insights for search●Google Analytics●Competition

Place Keywords

●Domain name●Page name●Description●Page title●Page header●Copy text● Images●Link title●Page footer

Technical Optimisation

●Minimise code errorsdo the W3C check

●Speed up the pagesdo a pingdom check

●Provide a XML Sitemap

Social Media Marketing

●Run your own blog●Blog on Google+●Tweet on Twitter●Connect on Linkedin●Be on Facebook

Google Analytics

●Number of visitors●Organic search●Time on site●Page views per visit●Returning visitors●Referrals

A Word about AdWords

●What are AdWords?●When do I need them?●How much do they cost?

SEO Checklist

●Write uniqe contentusing popular keywords

●Use keywords in URL,page name, title, header,images and links

●Take part in Social Networks●Use an Analytics Tool

SEO never stops!

The End

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