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The 7 Building Blocks of Visibility

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In our research on industry stars we learned that becoming highly visible brings multiple benefits for experts, their firms, and their clients.

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We also learned what these industry stars did to become visible.

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Becoming a Visible Expert℠

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Our research showed that becoming a Visible Expert℠...

• Is not a step-by-step process.

• Requires 7 interdependent components that don’t have to occur in any specific order.

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Building Block #1: Commit to Becoming a Visible Expert℠

Winning an Olympic medal starts with a vision and takes years of training to achieve success. Becoming a Visible ExpertSM is no different. It takes:

• Strategy• Planning

• Scheduling• Diligence

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Building Block #2: Develop a Strategy for Your Brand

Your brand is the product of reputation and visibility. To become a Visible ExpertSM, you must develop both.

Be strategic about branding yourself, being careful to communicate a consistent message across all channels.

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Building Block #3: Build Visibility in Your Target Market

Visible ExpertsSM are well known to their target audience. They achieve high visibility by:

• Building significant online presence

• Networking and forging partnerships

• Seizing opportunities

• Taking appropriate entrepreneurial risks

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Building Block #4: Strengthen Your Expertise

Visible ExpertsSM continuously improve their skills and educate themselves.

• This translates into business success for clients as they apply new techniques and innovations to clients’ problems.

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Building Block #5: Refine Your Communications Skills

Most Visible ExpertsSM are equally comfortable leading a webinar, delivering a keynote, or allaying a client’s worries in a conference room.

These are skills you can master with expert coaching.

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Building Block #6: Become a Teacher

Visible ExpertsSM make complicated subjects understandable and reassure clients that their problems will be resolved.

Characteristics of a successful teacher:

• Engage and educate audiences

• Impart practical wisdom

• Motivate and inspire people

• Be excited about your industry niche

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Building Block #7: Get the Help You Need

As you ascend in visibility, experiencing both increased fees and reduced time, getting help often means hiring.

Visible ExpertsSM stress the importance of surrounding yourself with great people and building a strong support team.

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Conclusion

These 7 building blocks are essential to becoming a Visible ExpertSM — but there’s a way to do it even faster. Check out our slideshare on Fast Trackers to find out the extra things an elite group of experts do to get ahead faster.

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Want to learn more?

In the Hinge Research Institute’s new book, you will learn how you or your colleagues can become Visible ExpertsSM, driving significant new growth and profits for your firm. You will discover which techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed to the peak of their professions.

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Get your free copy of

www.hingemarketing.com/vebook