Visibility The New Word in Mail and Shipping

Your presenters Judy Kalus, Product Manager

Judy Kalus is a 15 year veteran of the mailing industry and was instrumental in the start-up

of the industry’s first web-based address hygiene service. In 2008, TrackMyMail™ was

acquired by Pitney Bowes, and Judy’s role expanded to support tracking and address

services across multiple Pitney Bowes divisions. Judy is very active in various MTAC

committees and has been a speaker or panelist in a variety of postal and direct marketing

events, including Mailcom, the Direct Marketing Association (DMA) Annual Conference,

and National Postal Forum.

Paul Kovlakas, Address Quality & Intelligent Mail

Paul began his career with Pitney Bowes in 1990 in Product Engineering, then transitioned

into Product Management, where he was responsible for the Addressing Software,

Equipment and Services. Paul also served in the Mail Services organization before

returning to Global Product Line Management, where he launched pbSmartPostage, the

first entirely cloud based PC Postage mailing and shipping solution in the industry. Paul

Kovlakas currently represents Pitney Bowes on its Postal Relations team as Director of

Address Quality and Intelligent Mail Initiatives.

A Strategic Vision

The USPS wants to be able to track every piece

of mail and package it receives

Better able to compete for parcel business

Verify service delivery performance

Optimize delivery network and resources

Enable dynamic routing and planning

A Tale of Two (or more…) Barcodes

IMb – Intelligent Mail Barcode

IMcb – Intelligent Mail Container

Barcodes

IMpb - Intelligent Mail Package

Barcode

Commercial Parcels and items

requesting special services

IMb Tracing™

Uses the IMb on the mailpiece to

track an individual piece of mail

through the postal system.

An excellent tool to provide

visibility and measure delivery

trends.

Good for mailers, good for

USPS.

You can go from USPS™ raw data….

… to business intelligence!

Two ways to use IMb Tracing

Destination option

For outgoing mail

Provides information about the

status of a mailpiece and when it

will reach it’s destination

Origin option

For incoming mail

Enables mailers to anticipate

when customers' checks, replies,

etc. are in the mail.

Destination

Origin

IMb™ Tracing allows you to answer

these questions:

Does the USPS® have custody of an individual mail piece?

When is the mail being delivered?

How many days did delivery take?

Was the mail delivered as addressed?

Which pieces were forwarded or returned?

Whose remittance is in the mail?

Does the USPS® have custody of the

mail?

First scan occurred

5/09/2013 at 04:14:00AM

When is the mail being delivered?

Get delivery dates and

compare to targeted

in-home dates

How many days did delivery take?

Whose remittance is in the mail?

Anticipate - cash flow through remittance

Client communication –

data answers delivery questions

J Gentry

Account 65437

IMb™ Tracing

ACS

Pitney Bowes solutions – using IMb™ Tracing

Assign and

generate the IM

barcode

SmartMailer

integrates

seamlessly into

Trackmymail

Reminder - IMb™ Requirements

January 2013 Basic or Full Service IMb was

required for Automation Discounts.

Beginning in January 2014, the USPS will

require mailers receiving automation discounts

to be ‘Full Service’ compliant.

Full Service Intelligent Mail® will be REQUIRED

for: Postcards (First-Class Mail® only)

Letters, and flats when mailed using:

First-Class Mail

Standard Mail®

Periodicals®

Flats mailed at Bound Printed Matter® prices.

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Package Visibility enabled by Impb™

• Package Visibility is significantly improved with the rollout of the Intelligent

Mail® Package Barcode (or IMpb)

– Allows the USPS® to track packages much like private carriers

(FedEx®, UPS®)

– Replaces USPS Delivery Confirmation (with USPS Tracking)

– A Barcode is included on every package

– Provides customers full visibility to package tracking information while

the parcel is in the system

• USPS continues to increase the number of scan events on every item

– Domestic items typically receive the following types of events, such as

Time in Transit, Out for Delivery and final Delivery or Notice of Left

– This will allow the USPS to better monitor and ultimately improve transit

times across their network

USPS® Tracking Visibility

Increased number of scan events - better tracking

Domestic information/scanning events: – Electronic Shipping Info Received

– Acceptance

– In-Transit / Processed

– Arrival at Unit

– Out for Delivery

– Delivered

– Notice left when packages not delivered on 1st attempt

• Additional Information available Expected Delivery Date, Container Information

• More Domestic Scan Events In / out of processing facility events

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What else comes with Impb™?

• End-to-End tracking with no additional charge for

most products.

• Know when to expect your shipments to arrive.

• For Priority Mail, “baked-in” insurance up to $50 for

Retail and Commercial Base Pricing and $100 for

Commercial Plus customers.

• Free tracking on parcel shipments and improved

customer service.

• For the USPS:

• Improves sorting efficiency

• Supports simplified carrier route distribution and in the future,

dynamic routing

Barcode on every package

Tracking built into pricing for

major shipping products

Full end-to-end tracking

Rich information to help

customers and USPS®

manage operations & improve

customer experience

New tracking views on

USPS.COM

Coming Soon – SMS

Notifications

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100% Package Visibility

Impb™ Solutions from Pitney Bowes

Reminder - IMpb™ Requirements

As of January 2013, IMpb required on all First-Class®

Package Services, Parcel Select, Parcel Select Light

Weight, Bound Printed Matter, Media Mail and Library

Mail Parcels in order to claim Presort and entry pricing.

Proposal to require IMpb on all Commercial Parcels

beginning in January 2014, with non-compliant

assessment fees to begin in July 2014.

Questions?

Thank you!