VISIBILITY PLAN

TOURIST GUIDE 2019-2020

From April 1 2019 to March 31 2020

THE TOURIST GUIDE

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More relevant than ever

say that an advertisement in a guide has influenced their choice of activities, attractions, restaurants or accommodation.

Québec regions tourist guides’ satisfaction poll * *atr associées du québec, March 2016

of respondents say that

the guide has made them

want to visit the region.

of users of the restaurants

section choose from it.

of users of the

accommodations section

reserve their lodging from it.

IMPORTANT DATES

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DISTRIBUTION

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• An electronic version on Calaméo via Tourism Outaouais’s website

• 8 tourist information offices throughout the region and the City of Gatineau’s service centres

• Tourist information offices network throughout Québec

• Infotourist Centres

• Promotional shows, Salons promotionnels, one-time and press events

• quebecamoto.com website

• Tourism industry partners throughout the region

• Restaurants and businesses across the Outaouais

• Accommodations and attractions across the region

• Accommodations, attractions and theatres in Ottawa

• Ottawa Train Station, Central Bus Station and Ottawa International Airport

• Kingston tourist information office

• Prescott-Russell’s three tourist information offices during the summer period

• Restaurant chains and businesses network in Montreal (400 points of distribution)

• Restaurant chains and businesses network in Laval and the Lower-Laurentians (90 points of distribution);

• Satellite office located in the Canadian Museum of History

• Car rental shops

• Camping network throughout the Outaouais

FORMATS

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Spread format10,5” X 7,875”+0,125” bleed

0,5” safety margin

FORMATS

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1 page

5,0625” X 7,875“

Couverture1 page

5,0625” X 7,875“

FORMATS

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Pleine page5,25” X 7,875”

+0,125” pour le bleedMarge de sécurité de 0,5”

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5,25” X 7,875” +0,125” pour le bleed Marge de sécurité de 0,5”

Horizontal

4,375” X 1,53”

Horizontal

4,375” X 3,3”

Horizontal

4,375” X 1,53”

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1/4 page vertical

2,09” X 3,3125”

1/4 page vertical

2,09” X 3,3125”

1/2 page vertical

2,09” X 6,875”

Vertical

2,09” X 3,3125”

Vertical

2,09” X 3,3125”

Vertical

2,09” X 6,875”

Horizontal

4,375” X 2,16”

PRICE LIST

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PLEASE CHECK DESIRED BOX

MEMBER RATE FORMAT

SPECIAL PAGES

Spread before summary $14,756 ( )

First interior pages (P2 and P3) $8,116 ( )

Back cover $11,981 ( )

Back cover fold $10,402 ( )

Last interior page $10,402 ( )

PAGES INTÉRIEURES

1/4 page $1,513 ( ) VERTICAL ( ) HORIZONTAL ( )

1/2 page $2,899 ( ) VERTICAL ( ) HORIZONTAL ( )

1/3 page (through content) $2,899 ( ) HORIZONTAL ( )

Full page(bleed) $4,915 ( )

Spread $8,548 ( )

GUARANTEED POSITIONING FOR ALL FORMATS . . . . . . . . . . . 30 % SUPPLEMENT

SPECIAL PROJECTS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. RATES ON DEMAND

ADVERTISING FOR NON-MEMBERS . . . . . . . . . . . . . . . . . . . . . ….20% SUPPLEMENT

CONTRACT

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COMMITMENTS AND RESPONSIBILITIES• Send a final document that meets the technical specifications and requirements• Send the advertising material before November 30, 2018• Tourism Outaouais can’t be held liable for quality or printing problems due to quality of material received• Tourism Outaouais holds the right of review and approval of advertising content• Tourism Outaouais will ensure the best possible placement for your business’ ad. However, we cannot guarantee

it will be in the desired section, as editorial content is prioritized• The responsibility to any error that can be attributed to Tourism Outaouais cannot be superior to the advertising

space’s retail value.

BUSINESS NAME

BUSINESS REPRESENTATIVE

E-MAIL

PHONE

SIGNATURE

DATE

Don’t wait to send your duly completed and signed form to your marketing counsellor by e-mail or by fax at 819 778-7758.

TECHNICAL SPECIFICATIONS

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• Only PDF X‐1A files will be accepted

• Two separate versions are needed: one in French and another in English. No bilingual version will be accepted

• There will be no black plate change. It is still recommended that your texte be black

• Colour : CMYK (No PMS colours);

• Resolution : 300 DPI;

• A clearing (non-bleed) is mandatory for all advertisements of less than a full page, with the exception of covers

• No coupons or any other incentive to cut through the guide will be accepted (ex. Upon presentation of this coupon, receive X offer…)

• Promotions by a verbal mention attesting the client has seen your ad in the Guide are accepted (ex. Mention this ad and receive X

offer…)

• References to detailed packages or offers are allowed

• We strongly recommend a maximum of two pictures per ad

• We recommend a 10 point font minimally for all text

• Tourism Outaouais holds the right of review and approval of advertising content

SENDING YOUR MATERIAL

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By sending it to to ibeaudry@tourisme-outaouais.causing free uploading site Wetransfer.com

Files must be correctly identified in the business name_language_guideTO_19.pdf format Ex. : « NAME_eng_guideTO_19.pdf » and « NAME_fr_guideTO_19.pdf »