Vishal Chauhan final project repor ton Bagzar.docx

8/10/2019 Vishal Chauhan final project repor ton Bagzar.docx

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ACKNOWLEDGEMENT

I take this as an opportunity to thank with bottom of my heart all

those without whom the journey of doing my project would not have

been as pleasant as it has been to me.

I am very thankful to my respected sir Mr. Raman Kumar for giving

me their valuable advice and guidance towards fulfillment of the

project.

For any project to be a success, it is very important to get the right

guidance and support which I got from my Coordinator, Mr. Deepak

Kumar I express my gratitude to my faculty guide for inspiring me

throughout the project.

Finally I would like to convey my heartiest thanks to all my well

wishers for their blessing and co-operation throughout my study.

They boosted me up every day to work with a new and high spirit.

VISHAL CHAUHAN

MBA-III Sem.

Roll No. 1328170059


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DECLARATION

I hereby declare that this Research Project entitled,

A Study on

Buying Behavior of Customers towards the household sections in Big

Bazaar of LUCKNOW written and submitted by me, under the

guidance of Mr. Raman Kumarsir, is my original work and that has

not been submitted to any other University / Institute previously.

VISHAL CHAUHAN

MBA-III Sem.

Roll No. 1328170059


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CONTENTS

ACKNOWLEDGEMENT 2

DECLARATION 3

CERTIFICATE 4

CHAPTER-I 8-14

Introduction 8

Objectives of the study 9

Scope of the study 10

Importance of study 11

Research Methodology 12-14

CHAPTER-II 16-30

Industry Profile

-Retail industry in India 16-19

-Major Indian retail sectors in India 20

-Big Bazaar 21-25

-Food Bazaar 26-27-Promotional Programs 28-30

CHAPTER-III 32-62

Data collection 32-33

Data analysis and interpretations 34-62


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CHAPTER-IV 64-66

Findings of research 64

Recommendations 65

Conclusion 66

CHAPTER-V 67-68

Limitations of the study 68

ANNEXURE(S) 69-72

Questionnaire

BIBLIOGRAPHY 73


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LIST OF PIE CHARTS AND GRAPHS

1.The different sources from where the respondents came to

know about Big Bazaar.

2.The customers response about the layout & display of Big

Bazaar.

3.Customers feedback about the availability of products in the

household section.

4.

Time spent during the visit of big bazaar

5.Money spent on the household products during the visit to big

bazaar

6.Quality satisfaction level of plastics in household section.

7. . To know about the purchasing percentage of plastics in the Big

Bazaar.8.Customers feedback about the quality of appliances in the

household section.

9.To know whether the prices of items in the household section

are comparatively less than the market price or not.

10. To know about the availability & capabilities of

salespersons stranded at the household section.

11. To find out whether the products are easily accessible or

not in Big Bazaar.

12. To check whether discounts/schemes affects the buying

behavior of the customers in Big Bazaar

13.

To know about the most preferable brands in plastics.


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14. The most preferable brands of Appliances among

customers.


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CHAPTER -1

INTRODUCTION

OBJECTIVES OF STUDY

SCOPE OF STUDY

IMPORTANCE OF STUDY

RESEARCH METHODOLOGY


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INTRODUCTION

As customers tastes and preferences are changing, the market

scenario is also changing from time to time. Todays market scenario

is very different from that of the market scenario before 1990. There

have been many factors responsible for the changing market scenario.

It is the changing tastes and preference of customer which has bought

in a change in the market. Income level of the people has changed;

life styles and social class of people have completely changed now

than that of olden days. There has been a shift in the market demand

in todays world. Technology is one of the major factors which is

responsible for this paradigm shift in the mark. Today we can see a

new era in market with the opening up of many departmental stores,

hyper market, shoppers stop, malls, branded retail outlets and

specialty stores. In todays world shopping is not any more tiresome

work rather its a pleasant outing phenomenon now.

Big bazaar Isse Sasta Aur Acha Kahin Nahin is the hypermarket

discount store initiative of the company (Pantaloon) commissioned to

address the discount & bargain-hunting tendency of the Indian

shopper .Driven by their sounding success of the concept, four Big

Bazaars were rolled out across2,00000 Sq. ft. in Hyderabad,

Bangalore, & Mumbai. These include Mens, Ladies, children

apparel, utensils, kitchenware ,stationery, luggage, toys, optical


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products, a photo studio & an STD booth among others .Big Bazaar

has more than 50 sales offers across its countries at any time &these

discounts range from 6 to 60%.The magic of the concept is reflected

in the footfall. At Big Bazaar, price was the principal value

proposition at these stores. Schemes of Big bazaar are very popular

like buy two get one free. Also positioning & product availability in

Big Bazaar gained a higher share of the customers shopping basket.

OBJECTIVES OF STUDY

1. To find out the source from where the respondents came to know

about Big Bazaar (division of Pantaloon).

2. To find out the customers response about the Layout & Display of

Big Bazaar.

3. To find out the availability of products in the Household section.

4. To find out the quality satisfaction of Plastics, utensils, appliances

in the Household section.

5. To find out the Price satisfaction level among customers.

6. To find out the availability & capability of salespersons service

stranded at the Household section.

7. To find out the most preferred brands in Plastics, appliances.


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8. To check whether Discounts or Schemes affects the buying

behavior of respondents.

SCOPE OF STUDY

The scope of this project is to identify the buying behavior of

customers towards the household sections of Big Bazaar in

Lucknow. This research is based on primary data and secondary

data. Due to time constraint only limited number of persons

contacted. This study only focuses on urban buying behavior of

customers because the research conducted in Lucknow. The scope of

project is limited for Lucknow. It provides help to further the research

for organized retail sector in Lucknow. It aim to understand the skill

of the company in the area like technological advancement,

competition in management.


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IMPORTANCE OF STUDY

The study shows customers buying pattern towards the household

sections with Big Bazaar in Lucknow. Its provide guideline for further

research in Lucknow for organized retail. Research says about

customer buying behavior towards Big Bazaar in Lucknow. The study

rate of customer satisfaction level with Big Bazaar for Lucknow. The

research is also important to identify Market size, growth and Market

Potential of Big Bazaar in Lucknow. The research shows future

Scenario of Big Bazaar in current perspective. The study shows

Opportunities and challenges for Big Bazaar respect of internal &

external environment. Research says about main competitors in the

field of organized retail sectors. The study provides guideline to

further extension of Big Bazaar in Lucknow. The study provides help

to know the customers satisfaction with Big Bazaar stores i.e.

household sections of the big bazaar.


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pattern or framework of the project that stipulates what information is

to be collected, from which sources and by which procedure.

Exploratory Research :It means to gain the familiarity with a

phenomenon or to achieve new insight into it. Studies with this object

in view are termed as exploratory or formularize research studies.

Descriptive research: In this type of research, researcher has to

portray accurately the characteristics of particular individual, group or

situation.

Diagnostic research: It deals with determine the frequency with

which something occurs or with which something associated with

something else.

Experimental research :It is used to test a hypothesis for causalrelationship that is the cause & effect relationship.

Research design used during research EXPLORATELY

RESERCH DESIGN

Population: It is the target group, which the researcher wants to

know about by studying one or more of its samples. To be complete, a

population must be very explicitly defined in terms of elements,

sampling units, extent and time.


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Population taken:

LUCKNOW

Sampling Procedure: Sampling is simply the process of learning

about the population on the basis of a sample drawn from it. Thus, in

the sampling technique instead of every unit of the universe only a

part of the universe is studied and the conclusions are drawn on thatbasis for the entire universe. A sample is a subset of population units.

The process of sampling involves three elements: Selecting the

sample, Collecting the information, and Making an inference about

the population. On the basis of sample study we can predict and

generalize the behavior of mass phenomenon.

The method of sampling used during research: NON

PROBABILITY SAMPLING, CONVENIENCE SAMPLING

Sampling Unit: The sampling unit is the basic unit containing the

elements of the population to be sampled. It may be the element itself,

i.e., the object on which measurements are taken or a unit in which

the element is contained.

Sampling unit chosen for the research: CUSTOMERS OF BIG

BAZAAR


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Sample Size: 100

Data Collection Method: Depending on the source, statistical data

are classified under two categories:

1) Primary Data

2) Secondary Data

Data used during research: PRIMARY DATAPrimary data are

obtained by a study specifically designed to fulfill the dataneeds of

the problem at hand. Such data are original in character and are

generated in large number of surveys.

Method of data collection used:QUESTIONNAIREMETHOD


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CHAPTER -2

INDUSTRY PROFILE

RETAIL SECTORS IN INDIA

UPCOMING ORGANIZED RETAIL SECTOR

MAJOR INDIANN RETAILORS

UNIT PROFILE

BIG BAZAAR

FUTURE GROUPS

PRODUCTS

INNOVATIONS

FOOD BAZAAR

PROMOTIONAL PROGRAMMES


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RETAIL INDUSTRY IN INDIA

Retailing occupies a pre-eminent position in all economies. Retailing

includes all those activities that involve the sale of goods and services

to ultimate consumers for personal, family and household use. Indian

consumers are always known for its price sensitivity. Change in

Indian retailing has been constant but the pace of development is fast

over past few years.

According to survey conducted by CII & McKinsey, the total number

of retail outlets in India is more than 12 million. The survey estimated

that retail segment in India contributes more than 10% to the GDP

and employs around 8% of the total workforce. The high contribution

is attributable to the fact that India has the largest retail outlet destiny

relative to population. Compared to the number of retail outlets per

1000 people, India has 5-10retail outlets where as it is just 3.7 in US.

This itself highlights the extent of retail penetration in India.

Now the Indian Retail Industry is moving from unorganized retail to

organized retail. Organized retail include departmental stores, hyper

markets, discount stores etc. where all shopping needs of the

consumers are met at one place like that of home needs, apparels,

beauty, toys, food, electronics etc.


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Gone are the days when consumers needed to visit a no of places to

address their shopping list. Small shops, niche shops made that type

of shopping expensive and inconvenient. But now all small needs can

be met through big departmental stores, which make the shopping

convenient for consumers by providing consumer durable and

consumer perishables under a single roof. Organized retail is a big

revolution to Indian economy, which not only contribute to

convenient shopping but also contribute to national growth. Just

think! In a country where 96 percent of the retail outlets are packed

into less than 500 square feet, but the average size of these kind of

department al stores is around 15,000 square feet. In a country where

departmental store refereed to well segregated god own, but now it

means big retail store where all FMCGs are available under one roof.

TRADITIONAL VIEW:

India is the country having the most unorganized retail market.

Traditionally the retail business is run in a shop in the front of the

house. Making India a nation of shopkeepers. The estimated number

of outlets in India was 5.37million in 1999. This means at least 5.5

outlets per 1000 people, the highest number of outlets per capita in the

world. But now the number has increased to 12million. The retailing

landscape is dominated by small independent outlets, which have less

than 500-sq.feet space but together contribute an extraordinary 96%

of total resale.


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The manufacturers use to distribute goods through C&F agents to

distributors & wholesalers. Retailers happen to source the

merchandise from wholesalers & reach to end-users. Retailers are the

last stage in supply chain, the merchandise price used to get inflated

to a great extent till it reaches from manufacturer to end user.

Manufacturer does not largely control selling prices.

All the merchandise is purchased as per the test & vim and fancies of

the proprietor also the pricing is done on ad hoc basis or by seeing the

face of the customer. Profits are accumulated in slow moving & non-

moving stocks, which become redundant or consumed in-house. Thus

profits were vanished without their knowledge.

CHANGING VIEW:

Since Indian industry is showing changing faces, the retail industry is

not an exception. Indian consumer wants big in less time. With the

changing time, people are more occupied with work, office, family

and children. With this change in their lifestyle their consuming

pattern has also changed. It changed the shape of retail market into

big retail formats i.e. shopping malls, departmental stores,

hypermarkets, super bazaars. The biggest unorganized retail sector is

changing to organized sector. Though it will take time as the society

is dominated by nukkar walas, kirana shops, niche shops etc. the


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success stories of Pantaloons, Lifestyles and many more are showing

the trend of potential organized retail market.

UPCOMING ORGANIZED RETAIL SECTOR:

In the opening of 21st century, there is evidence of new forms of

retailing. The retail market is becoming more segmented with retail

formats focusing on the needs of a particular consumer groups. Thetraditional forms of independently owned small business and co-

operatives are losing their market share in big areas, metro cities and

satellite areas. Now they are characterized by large scale multiple

chains run by powerful and sophisticated organizations like super

bazaars, kendriya bhandar. Hypermarkets, departmental stores and

discount stores.

PROSPECTS:

With the changing time and customer lifestyles, gone are the days

when shopping used to be a tiring experience, running to purchase the

specifics from place to place. Now it has become an enjoyment for the

entire family where the desires of all family members can be met

under one roof. Modern organized retail sector has become a long

way. Though it is in infancy stage in India catering the needs of


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specific segments of the society in the areas of big cities and satellite

areas like Gurgaon ,Lucknow, Noida etc.

According to CII-McKinsey report retailing in India is the biggest

industry with gross sales totaling $180 billion and second largest

generator of employment after agriculture. Retail industry is expected

to grow at the rate of 15-20% per annum in the organized retail sector.

The retail sector is expected to show maximum growth in the areas of

Apparels, Food Retailing and Entertainment. Big format stores are

classified into: -

Retail malls

Specialty stores

Departmental stores

Discount/Bargain stores

Hypermarket

Hybrid stores.

Though the numbers are few but the success stories of these retail

format scan give the picture of retail potential in India.

Pantaloons (Biyanis),

Westside (Tatas),


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Lifestyles (ITC),

Food world (RPG), Music World, Marks& Spencer

and many more have made a landmark in Indian organized sector

exceeding Rs.100 crore marks.


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MAJOR INDIAN RETAILERS

The low-intensity entry of the diversified Mahindra Group into retail

is unique because it plans to focus on lifestyle products. The

Mahindra group is the fourth large Indian business group to enter the

business of retail after Reliance Industries Ltd, the Aditya Birla

Group, and Bharti Enterprises Ltd.

RPG Retail-Formats:Music World, Books & Beyond, Spencers

Hyper, Spencers Super, Daily & Fresh

Pantaloon Retail-Formats:Big Bazaar, Food Bazaar, Pantaloons,

Central, Fashion Station, Brand Factory, Depot, aLL, E-Zone etc.

The Tata Group-Formats:Westside, Star India Bazaar, Steeljunction, Landmark, and Titan Industries with World of Titans

showrooms, Tanishq outlets, Chroma.

Pyramid Retail-Formats:Pyramid Megastore, TruMart

Nilgiris-Formats:Nilgiri's supermarket chain

Subhiksha-Formats:Subhiksha supermarket pharmacy and telecom

discount chain.

Vishal Retail Group-Formats:Vishal Mega Mart


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BPCL-Formats:In & Out

Reliance Retail-Formats:Reliance Fresh

Reliance ADAG Retail-Format:Reliance World

German Metro Cash & Carry

Shoprite Holdings-Formats: Shoprite Hyper

BIG BAZAAR

Is se sasta aur acha kahin nahin-BIG BAZAAR is the hypermarket

discount store initiative of the company commissioned to address the

discount and bargain hunting capacity of the Indian shopper .At big

Bazaar, price was the principal value proposition at these stores. The

store sold a variety of products 5% to 60% lower than the

corresponding market price. Apparel, for instance, was normally

cheaper by 25% to 60%.To popularize discounts, Big Bazaar

circulated a Patrika with offer like:Kanchan frying pan worth Rs.


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250/- free with Dawat premium Basmati rice worth Rs. 310/- and

Buy two bottles of Haveli pickles, Get the third free.

The magic of the concept is reflected in footfall, Big Bazaar attracts

more than 500000 shoppers every month. More importantly, it has

emerged as the first organized store to reach out to a broad customer

spectrum- from a villager to a wealthy businessman.

In addition to the attractive price differential, Big Bazaars draw was

its unusual offer: that the customer could not locate similar product at

a lower sticker price elsewhere within 10 days, then the customer

would be entitled to gift voucher worth twice the amount of the

difference! Besides, the Shop-in-Shop concept also maximized

footfalls.

Thanks to its positioning and product availability, the Big Bazaar

stores gained a higher share of the costumers shopping basket. The

Big Bazaar stores contributed Rs. 55.88 Cr to the companys turnover

in 2001-02(including Shop-in-Shop sales of Rs. 12.87 Cr).

On successful completion of ten years in Indian retail industry, in

2011, Big Bazaar has come up a new logo with a new tag line: Naye

India Ka Bazaar, replacing the earlier one: 'Isse Sasta Aur Accha

Kahin Nahin'


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FUTURE GROUP

Future group, led its founder & group CEO Mr. Kishore Biyani is

one of India leading business house with multiple business spanning

across the consumption space. While retail firm the core business

activity of future group, group subsidiaries are present in consumer

finance, capital, insurance, brand development & entertainment. The

first set of Big bazaar store open in 2001 in Kolkata, Hyderabad and

Bangalore.


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PRODUCTS

A Big drive of footfall at Big Bazaar is the product Variety. The

Company stocks about 1,30,000 items over 20 product categories.

This has been supported by the Companys decision not just to stock

it with shops. As a result, a usual Big Bazaar companies shops that

stock medicines,

optical accessories,

camera rolls

bakery products dry fruits,

crockery,

utensils,

glassware,

health and beauty products,ladies accessories,

saree and dress material

, infant necessities,

readymade garments,

fabrics,

electronics,

watches,

clocks, computer accessories,

food and beverages,

stationery,

household appliance,


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house hold products,

plastic products,

furniture,

homefurnishings and luggage.

A Big Bazaar also provides PCO Photostats andATM services.

Apparels:

Apparels accounted for 70% of Big Bazaar off take in 2001-02the

price factor was singularly responsible for the success it started from

Rs.99/- upwards to Rs. 799/-. Even though the apparel products at Big

Bazaar reinforced the price with its range mens wear, ladies ethnic,

western wear and kids wear the role of Visual Merchandising was

emphasized.


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Non Apparels:

Non apparels sales accounted for 10% of Big Bazaar total of sale in

2001-02. A range of more then 1 lac items coupled with a 6% to

60%discounts started a virtuous cycle: thanks to the increased

footfall, Big Bazaar entered in to an attractive negotiation with its

vendors for better prices, which translated into an even higher

footfalls. The non apparel categories include plastics items, footwear

toys, luggage, appliance white goods and stationery.


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Innovations

Wednesday Bazaar

Big Bazaar introduced the Wednesday Bazaar concept and promoted

it as Hafte Ka Sabse SastaDin. It was mainly to draw customers to

the stores on Wednesdays, when least number of customers are

observed. According to the chain, the aim of the concept is "to give

home makers the power to save the most and even the stores in the

city don a fresh look to make customers feel that it is their day".

Sabse Sasta Din

With a desire to achieve sales of Rs 26 Crore in a one single day, Big

Bazaar introduced the concept of "Sabse Sasta Din". The idea was to

simply create a day in a year that truly belonged to Big Bazaar. The

concept was such a huge hit that the offer was increased from one dayto three days in 2009 (24 to 26 Jan) and to five days in 2011 (22-26

Jan).

Maha Bachat

Maha Bachat was started off in 2006 as a single day campaign with

attractive promotional offers across all Big Bazaar stores. It has

attractive offers in all its value formats such as Big Bazaar, Food

Bazaar, Electronic Bazaar and Furniture Bazaar - catering to the entire

needs of a consumer

The Great Exchange Offer

On February 12, 2009 Big Bazaar launched "The Great Exchange

Offer", through with the customers can exchange their old goods in


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for Big Bazaar coupons. Later, consumers can redeem these coupons

for brand new goods across the nation.

FOOD BAZAAR

Food Bazaars core concept is to create a blend of a typical Indian

Bazaar and International supermarket atmosphere with the objective

of giving the customer all the advantages of Quality, Range and Price

associated with large format stores and also the comfort to See, Touch

and Feel the products.


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'FOOD BAZAAR'a division of Pantaloon Retail India Ltd is a chain

of large supermarkets with a difference. It was flagged off

in April'02.With store sizes ranging from 8,000 sq ft to 15,000 sq. ft.

in Mumbai (two stores), Kolkata, Bangalore & Hyderabad, it is

opening more stores at Gurgaon (Delhi), New Bombay & Nagpur. It

currently caters to over 1.2 million customers every day across 4

outlets in India and is soon set to expand and double this figure across

8 outlets all over the country by June 2003.

Food Bazaar offers the Indian consumer the best of Western and

Indian values. The western values of convenience, cleanliness and

hygiene are offered through pre packed commodities and the Indian

values of "See- Touch- Feel" are offered through the Mandiatmosphere created by displaying staples out in the open, all at very

economical and affordable prices without any compromise on quality.

This satisfies the Indian consumer and comforts her before making

her final buying decision. At other super markets, the consumer is

deprived of this factor.

Truly the Indian consumer now agrees with Food Bazaar: "Ab Ghar

Chalaana kitna Aasaan. This positioning platform of Food Bazaar

is evident from the higher discounts and the wholesale price-points

which is below MRP.


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Food Bazaar represents the companys entry into food retail and is

targeted across all classes of population. Food Bazaar replicates a

local mandi, to provide the much important touch & feel factor

which Indian housewives are used to in the local bazaar. Food Bazaar

has over 50,000 stock keeping units which cover grocery, FMCG

products, milk products, juices, tea, sugar, pulses, masalas, rice wheat

etc, besides fruits and vegetables. All products are sold below MRP

and discounts range between 2% to 20%. Fruits and vegetables are

sold at prices comparable to wholesale prices.


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PROMOTIONAL PROGRAMS

Visual Merchandising:

In a brand-cluttered world, Visual Merchandising helps to create the

excitement that transforms a customers in-store interest into

purchase.

Visual Merchandising is a scientific management of store space. Its

role is to adequately display products, highlight discounted products,

position products on shelves and design posters in a manner that

increases the customer interest and leads logically to a transaction. As

a result, effective Visual Merchandising informs, showcases and

converts.

Ay pantaloons, they work with architecture design professionals who

make an intelligent use of shelf talkers, high points, focal point


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displays, signages, danglers and window display. These professionals

are encouraged to design stores with a sensitive reference to the local

culture, events and festivals.

Design studio:

Pantaloons pay a considerable emphasis to the consistent

development ofnew products through a dedicated design anddevelopment studio. Thisstudio represents the companys initiative in

the area of product research. Itstudies trends in international fashion

and extends its findings intocontinuous product and design

development. This 16-person Mumbai studiocomprises qualified

NIFT professionals.

The design studio was created with a clear objective:To gradually

migrate the company to a point where 80% of theproducts sold could

be made within the companys factories.

Besides, an in-house design and development studio was created to

meet the growing demand for a wider choice across various categories

Mens wear (formal and casuals), womens wear (western wear and

ethnic wear) and childrens wear- various ages, markets, seasons and

preferences.

At pantaloons, the design team does not work from an ivory tower. It

interacts with category managers, understands their requirements and


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communicates this information to the merchandising department. The

design team then analyses the likely trends for the various markets

and sets about designing various options- around 500 in 2001-02-for a

season. The design team works closely with the category managers

and the merchandising to ascertain the relevance and viability before

a design is finally frozen.

In 2001-02, the design team widened its offering to include the

following:

Mens casuals : 200 options

Mens formals : 200 options

Mens knits : 500 options

HNY : 300 options

Oye : 200 options

Annabelle : 300 options

Bare jeans wear: 300 options

Besides, the design team helped category managers conduct a

disciplined thematic rollout- symphony on ice series- of garments

with attendant fan fare which captured consumer recall. The design

team was also instrumented in the mens wear category- Cubix,Linea

Classica and ICR. In the ladies wear category, it launched different

styles under the Annabelle, Honey and Bare brands.


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loyalty Programs:

The maximization of repeat footfalls through customer loyalty

programs has been a tradition at Pantaloons.

As a result, Pantaloons Green Card holders increased from 5,000 to

75,000 and Green Card holders accounted for 25% of store sales in

2002-03.

The Green Card loyalty program was launched in 2000-01, when the

company migrated to the national retail chain. This card was different

from the others ofits kind; it did not just cater to the individual, but to

the entire family.

Benefits: a Green Card for quick billing, the allotment of points

against purchase, the redemption of these points against free

purchases, free tickets to city events, add-on cards, special schemes,

free home delivery, longer exchange periods and free parking.

In 2002-03, Pantaloons Green Card holders enjoyed access to several

events and promotions, which included musical programs, a chance to

win trips toBangkok and Singapore and attendance at visits by Hrithik

Roshan And Aamir Khan to Pantaloons stores.

BIG BAZAARS IN LUCKNOW

There are three big bazaar located in Lucknow:


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SAHARA MALL near Hazaratganj

INOX near Gomtinagar

PHENOIX


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CHAPTER- 3

DATA COLLECTION

DATA INTERPRETATION AND

ANALYSIS


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Data Collection

Depending on the source, statistical data are classified under two

categories:

1) Primary Data

2) Secondary Data

PRIMARY SOURCES:

Questionnaire

Keeping in view the objective of study a questionnaire (as given

Annexure) was selected there is fifteen in all. All questions are smallin size and arranged logically. The language is simple to understand.

Interview

Information was also obtained by conversation with Customers .they

were interviewed personally.

SECONDARY DATA: The second information is taken from

company document available on websites .

The other related journals information and industry associations sites

have also been viewed.


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SAMPLE SIZE:100 CONSUMERS contacted during this research

work.

The nature of sampling is NON PROBABITITYCONVINANCE

SAMPLINGhelped in keeping the path of research in focus

throughout the work.


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Collection of the questionnaire

Sufficient time was given to the respondents to answer the

questionnaire.

Problem faced while collecting and filling questionnaire

1. Some of the respondents were hesitant to answer the questionnaire.

2. Some respondents did not want to answer the questionnaire, so they

left it unanswered.

3. Where the respondents did not find the relevant answer in his

choice provided, they added their own choice or left it unanswered.

Tabulation

After all the questionnaires were collected back, the responses were

tabulated.Each answer of the respondent was tabulated to its respective

category.


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ANALYSIS

I have done a market field survey on big bazaar. I have surveyed

around 100 respondents of Lucknow who come to visit big bazaar. A

specific questionnaire is prepared for the customers and data is

obtained from them by moving around big bazaar and personally

interacting with them. The customers gave me valuable information

regarding their consumption pattern in big bazaar. I collected all those

information and a proper analysis is done.

All the analysis and its interpretations are discussed below. Each of

the analysis is done as per the information obtained from the

customers and a serious interpretation has been done to best of my

effort.


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1.The different sources from where the respondents came to

know about Big Bazaar.

SOURCES

61% -- FRIENDS/RELATIVES

16% -- PRINT MEDIA

19% -- NEAR TO THE PLACE

4% -- OTHER SOURCES


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Interpretation and analysis- when survey was done that most of

the customers came to know about the big bazaar by their relatives

or their friends and16% of them live near to the place so they were

also aware of the big bazaar and 4% people got information by

other sources. From above it is clearly seen that friends and

relatives plays important role for the informations.


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2. The customers response about the layout & display of Big

Bazaar.

LAYOUT/ DISPLAY

96% -- LIKE

4% -- DISLIKE

Interpretation and analysis- the customers response about thelayout and display of big bazaar was seen that 96% likes thelayout/ display and 4% dont liked it. from response it was

analysed that as the slogan of Big Bazaar Isse Sasta Aur Acha

Kahin Nahin, has been attracted most of the customers whichdirectly affects on the increase in number of footfalls ofcustomers in Big Bazaar. As what I have observed that sloganattracts many number of customers and ultimately affects BigBazaar.


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3. Customers feedback about the availability of products in the

household section.

AVAILABILITY

88% -- AVAILABLE

12% -- NOT AVAILABLE


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Interpretation and analysis- when I asked about the

availability of the products in the big bazaar it was seen most of

them were fully satisfied with the availability of products 88%

customers said that whatever they need everythings are present

in the household sections of big bazaar and 12 % were not

satisfied with it


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4. Time spent during the visit of big bazaar.

TIME SPENT

10%--Less than an hour

15%-- an hr to 1 hr

35%--1 hr to 1and hr

22%--1&1/2 hr to 2 hr

18%--More than 2 hr


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Interpretation and analysis-People spend a lot of time in shopping

in big bazaar. Majority of the respondents (35%) said that they spend

at least 1 hour to 1 hours in big bazaar. 22% respondents also said

that they spend 1 hours to 2 hours in their visit to big bazaar. Only

10% of people said that they spend very little time that is less than

half an hour in big bazaar. As per the given data I interpret that

customers are very product choosy now a days and thats why they

spend a lot of time in shopping in big bazaar. Probably customers

might even be spending more time in big bazaar as it provides a very

nice ambience and atmosphere for the people to shop in. Hence those

persons who spend half an hour or less than half an hour in big bazaar

are those persons who just come to purchase limited products andcome only because of low pricing of products. People also spend

much time in it but purchase very few goods.


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5. Money spent on the household products during the visit to

big bazaar

MONEY SPENT

11% -- Below Rs. 500

22%-- Rs.500-1000

16%-- Rs.1000-1500

22%-- Rs.1500-2000

29%--above Rs. 2000


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Interpretation and analysis-: We can clearly see from this graph

that majority of the customers spend a lot in big bazaar that is 29% of

people spend more than Rs2000 in a single visit to big bazaar. Equal

number of people that is 22% of people each spend Rs 1000-1500 and

Rs 1500-2000 respectively in a visit to big bazaar.16% of people

spend Rs 500-1000 and only 11% of customers are there who spends

less than Rs500 in their visit to big bazaar. From this I interpret that

most of the customers purchase goods in bulk which leads them to

spend a lot. Volume sales are high in big bazaar. Customers tend to

purchase more goods from big bazaar as it provides goods at a

discounted rate. Probably those persons who spend more in a visit to

big bazaar are purchasing on a monthly basis. Those customers who

are spending very less money that is below Rs 500 are mostly coming

in just to move around big bazaar and spend time. In the process theyused to spend money on food items and also purchase some products

while roaming in it. More discounts shall be provided to people who

does bulk purchase. This will encourage people to purchase more

products.


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6. Quality satisfaction level of plastics in household section.

PLASTICS QUALITY

53% -- GOOD

29% -- BAD

18% -- DONT KNOW


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Interpretation and analysis--We can clearly see from this

graph that majority of the customers are satisfied with the

quality of plastics in household section in big bazaar i.e. 53%

are satisfied and they say that quality of plastics in big bazaar is

good, whereas 29% are not satisfied with the quality of the

plastics and 18% said that they dont know about this .

According to my survey a great number of population are very

much satisfied with the availability & accessibility of products

in Big Bazaar. But there are some complaints regarding the

quality of Plastics In Big Bazaar. Customers found most of the

items in Plastics were damaged& told that they are not long

lasting From the graph it is clear that most are satisfied but 29%

are also there who are not very much satisfied with the products

so some more and more care should be taken of the qualities ofplastics and other appliances too.


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7. To know about the purchasing percentage of plastics in the Big

Bazaar.

PURCHASE %AGE OF PLASTICS

82% -- PURCHASED

18% -- NEVER PURCHASED


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Interpretation and analysis-according to my survey 82% purchase

the plastics form the big bazaar but still there are who are not

interested in purchasing of plastics form the big bazaar i.e. around

18% never purchased plastics from here. Also convenient shopping

and self-service attracts the customers.. But the purchasing of Plastics

was in bulk as they are cheaper than other items. So purchasing

percentage of Plastics were more


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8. Customers feedback about the quality of appliances in the

household section.

APPLIANCES QUALITY

38% -- GOOD

4% -- BAD

58% -- DONT KNOW


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Interpretation and analysis-According to survey when asked for the

quality of appliances 38% said that quality is good and 4% were not

satisfied with the quality but there were more respondent who said

that they dont know about the appliances quality so it showed that

they dont have interest of taking the appliances from the big bazaar .

In the appliances section, the purchasing percentage of customers was

less than others, because the customers want to buy them from the

exclusive shops like LG & all.


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9. To know whether the prices of items in the household section

are comparatively less than the market price or not.

PRICE SATISFACTION

63% -- REASONABLE PRICES

16% -- NOT REASONABLE

21% -- SAME AS MARKET PRICE


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Interpretation and analysis-when survey was done it was clearly

seen that most of the respondent were satisfied with the price

level.Ther were 63% respondent who said that the price level is

reasonable , 16% said it is not reasonable, but 21% were the

respondent who said tha price level is just as the other market

price.There were a large percentage of customers who are highly

satisfied with the price level. They feel reasonable prices in Big

Bazaar . But some people didnt agree with the slogan Sasta Price in

BigBazaar as they feel the prices are quite similar to that of the

market price. Aswhat I have observed that middle class families are

highly satisfied with theprice level


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10. To know about the availability & capabilities of salespersons

stranded at the household section.

SALESPERSON SERVICES

57% -- GOOD

29% -- AVERAGE

14% -- BAD

Interpretation and analysis-from above data it clear that the

availability and capability of the sales persons are good that is most of

the customers are satisfied with the availability and capability of sales

person i.e.53% said it is good, 29% said it is average, and 14% were

not satisfied with it.


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11. To find out whether the products are easily accessible or not

in Big Bazaar.

EASY ACCESSIBILITY

96% -- YES

4% -- NO


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Interpretation and analysis- when surveyed to see whether the

products are easily available or not in big bazaar it was seen

96% said that products are easily available and 4% said that

products are not available. From above it is interpreted that

almost respondent are satisfied with easily accessibility of

products.


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12. To check whether discounts/schemes affects the buying

behavior of the customers in Big Bazaar.

DISCOUNTS/SCHEMES

62% -- YES

38% -- NOT NECESSARY


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Interpretation and analysis-. When surveyed it was seen that

62% said that discounts/offers attracts the buying behavior of

the customers in big bazaar. but there were 38% who dont

believe that discounts/ offers attracts them. The offers and

discounts also attract lot of customers to purchase items from

Big Bazaar rather than outside. Also convenient shopping and

self-service attracts the customers.


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13. To know about the most preferable brands in plastics.

PREFERABLE BRANDS OF PLASTICS

28% -- MILTON

19% -- TUPPERWARE

21% -- NISSAN

7% -- PEARLPET

11% -- CELLO

14% -- ANY OTHER


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Interpretation and analysis- when surveyed about the preferable

brands of plastics it was noticed that 28%prefered the Milton, 21%

prefer Nissan 19% Tupperware, 11% cello, and 14% were those who

prefer any other brands of plastics. From above , it is analysed that

Milton was the most preferable brands of plastics and Nissan and

Tupperware was also somehow the most preferable brand in plastics.

Customers are satisfied with the plastics present in household sections

of big bazaar.


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14. The most preferable brands of Appliances among customers.

PREFERABLE BRANDS OF APPLIANCES

24% -- LG

12% -- SUNFLAME

7% -- MAHARAJA

3% -- SINGER

21% -- PHILIPS

4% -- REMSON

10% -- USHA

8% -- BIRLA

11% -- ANY OTHER


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Interpretation and analysis- when surveyed preferable brand of

appliances then it was seen that 24% prefer LG and 21% prefer

Philips,12% sunflame, 10% usha, 8%birla, and then 7%maharaja,

4%remson, and 3%singer and there were some of the respondent who

usually prefer some other brands of appliances. From above it is

analysed that the most preferable brands of appliances is the LG and

Philips and least preferable brands were maharaja, singer and remson

and some respondent use other brands of appliances .many of the

respondents answer was that they usually prefer buying any

appliances from the Lg showrooms or any other branded showrooms .


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CHAPTER- 4

FINDINGS OF RESEARCH

RECOMMENDATIONS

CONCLUSIONS


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FINDINGS OF RESEARCH

1. I have observed that slogan attracts many number of customers and

ultimately affects on increase in number of footfalls in Big Bazaar.

2. According to my survey a great number of populations are very

much satisfied with the availability & accessibility of products in Big

Bazaar.

3. There are many complaints regarding the quality of Plastics &

Garments In Big Bazaar. Customers found most of the items in

Plastics were damaged &told that they are not long lasting.

4. There were a large percentage of customers who are highly

satisfied with the price level. They feel reasonable prices in Big

Bazaar.

5. The offers and discounts also attract lot of customers to purchase

items from Big Bazaar rather than outside.

6. Big bazaar has positioned itself in the market as a discounted store .

7. Customers realized that Big Bazaar stores provide qualitative

products/service with reasonable price.

8.Big Bazaar mainly deal with middle income group people who want

qualitative product with reasonable cost.

9. Big bazaar has a good reputation of itself in the market.


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10.Big bazaar is a hypermarket as it provides various kinds of goods

like apparels, grocery, stationary, food items, electronic items, leather

items, watches, jewellery, crockery, decorative items, sport items,

chocolates and many more.


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RECOMMENDATIONS

1. In the household section some products consisting of Barcode

showing the prices, were not displaying the discounted price on the

label of the product. Means discount deducted from the actual price

were not shown; they were deducted later at the counter during

payment. It made a negative impact on the purchasing of the products

by customers. So staff members have to put the offered prices on the

product itself, as customers may not see the discount board.

2. Chocolate counter should be displayed near the Toy section so that

it can easily attract the attention of Kids.

3. The section containing curtain fabric should be removed from the

household section . It also occupies lot of shelf space in the section.

4. There should be some sitting arrangements in Big bazaar, as the old

people & children get tired & wanted to sit somewhere.

5. The quality of Garments & Plastics should be improved. Means

some good brands should also maintained in big bazaar.

6. It should be seen that customers are satisfied or not.


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CONCLUSION

As the slogan of Big Bazaar Isse Sasta Aur Acha Kahin Nahin, has

been attracted most of the customers which directly affects on the

increase in number of footfalls of customers in Big Bazaar. As what I

have observed that slogan attracts many number of customers and

ultimately affects on increase in number of footfalls in Big Bazaar. The

offers and discounts also attract lot of customers to purchase items from

Big Bazaar rather than outside. Also convenient shopping and self-

service attracts the customers. According to my survey a great number of

populations are very much satisfied with the availability & accessibility

of products in Big Bazaar. But there are many complaints regarding the

quality of Plastics & Garments In Big Bazaar. Customers found most of

the items in Plastics were damaged &told that they are not long lasting.But the purchasing of Plastics was in bulk as they are cheaper than other

items. So purchasing percentage of Plastics were more .In the appliances

section, the purchasing percentage of customers was less than others,

because the customers want to buy them from the exclusive shops like

LG & all. The number of appliances purchased from Big Bazaar was

less. There were a large percentage of customers who are highly satisfied

with the price level. They feel reasonable prices in Big Bazaar as well as

in food bazaar. But some people didnt agree with the slogan Sasta

Price in Big Bazaar as they feel the prices are quite similar to that of the

market price. As what I have observed that middle class families are

highly satisfied with the price level.


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CHAPTER -5LIMITATIONS OF STUDY


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LIMITATION OF STUDY

1. People in Lucknow are very large in number. We used random

sample and convenient sample method. Actual information couldnt

be taken from these people because they were large in numbers.

2. As the sample size was only 100, so it cannot be a truerepresentative of the whole Lucknow.

3. We had very less time to complete this study. To cover all the

people it requires lot of time and money.

4. Some people did not have interest in the questionnaire, because of

less time. They didnt response well. So it affected the results of the

study.


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ANNEXURE(S)

QUESTIONNAIRE

1. From where did you know about Big Bazaar?

a) Friends/Relative

b)Print Media

c)Near the place

d)Any Other

. 2. Did you like the layout/display of the household section?

a)Yes

b)No

If No, then

why_________________________________________

3.Did you find the product, which you came to buy here?

a)Yes

b)No


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If No, then what was the

item______________________________

4.

How much time do you spend in a visit to Big Bazaar?

a)Less than half an hour

b)Half an hour to 1 hour

c)1 hour to 1 hours

d)1 hours to 2 hours

e)

More than 2 hours5.On an average how much amount of money do you spend in a

household sections of Big Bazaar?

a.Below 500

b.5001000

c. 10001500

d.

15002000

e. More than 2000

6.Are you satisfied with the quality of: - Plastic

Goods

a)Yes

b)No

c)Dont Know

7.Are you satisfied with the quality of Appliances

a)Yes


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b) No

c)Dont Know

8. Are you satisfied with the quality of Utensils

a)Yes

b)No

c)Dont Know

9.Do you feel that prices of items in household section are

comparatively less than the market price?

a)Yes

b)No

c)Same as market price

10.What do you feel about the service stranded of staff at the

household section?

a)Good

b)Average

c)Bad

11.Which are your most preferred brand in plastics?

a)Milton


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b)Nissan

c)Tupperware

d)Cello

e)Any other

12. Which are your most preferred brand in appliances?

a)Philips

b)Usha

c)Lg

d)Sunflame

e)Any other

13. Do you find all the items easily accessible in the section?

a)Yes

b)No

If No, then

why_________________________________________

14 . Do you prefer to buy the products, which are under

discounts/schemes?

a)Yes


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b)Not necessary

15.Suggestions:

_______________________________________________________

Name: _______________________

Address:_________________________________________________

Contact No.:___________________


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BIBLIOGRAPHY

BOOKS

Kotler Philip, marketing management, (Pearson education,

12th

edition)

Malhotra K. Naresh, marketing research (An applied orientation),

Research design,(Prentice hall of India pvt. 5th

edition)

INTERNET WEB PAGE

Bigbazaar.co.in

Organizedretail.co.in

Vishal Chauhan final project repor ton Bagzar.docx

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