VIRTUSIZE: THE VIRTUAL FITTING ROOM Ashley McLaughlin Melanie Shelton.
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Transcript of VIRTUSIZE: THE VIRTUAL FITTING ROOM Ashley McLaughlin Melanie Shelton.
VIRTUSIZE: THE VIRTUAL FITTING
ROOMAshley McLaughlin
Melanie Shelton
The Problem
Reality gap between the size on the label and the actual fit
Variation of sizes from one country to another
Online shopping only provides general measurements
Excess returns=drop in profit Product loss or excess product
The Solution: Virtusize
http://vimeo.com/49443031 Created in Fall 2011 Currently, Virtusize is used by consumers in
over 100 countries Comparison of garments: visual illustration of
the two garments to show the comparison of fit Allows you to test different sizes Leads to fewer online returns: up to 50% 86% of users prefer Virtusize over standard
size charts
My Experience with Virtusize
My Experience with Virtusize
Retailers Using Virtusize
Currently, most of the retailers aren’t very well-known U.S. retailers
ASOS, Acne, Zalora, Country Attire, Nelly, Regent Row
“Customer response has been overwhelmingly positive.”
–ASOS Product Manager
“This helps us to stay ahead of the game in an increasingly competitive market.”
–Regent Row Managing Director
Strengths
Online consumers receive clothing that fits and don’t have to go through the hassle of returning clothing
You don’t have to order multiple sizes Less returns for online retailers Personalized experience for online
consumers Limits the cost of returns and shipping for
retailers
Weaknesses
The retailers mentioned don’t have the Virtusize technology for all of their products
Online consumers might not want to go through the trouble of measuring a piece of clothing they already have
Not very well-known in the U.S. They need more man power to branch
out and grow
Opportunities
Expand to more well-known retailers in the U.S.: big and small
For retailers using Virtusize, include all of the clothing on website
To have more of a presence on social media platforms
Brand Ambassadors Recruit interns and more employees
around the world
Threats
Swivel Currently, Swivel is only in stores but is
going live June 1st Metail Big retailers could create technology
similar to this
Citations
http://www.virtusize.com/ http://www.facecake.com/swivel/index2.html http://www.forbes.com/sites/rawnshah/2014/04
/11/fixing-how-clothes-fit-you-can-reshape-online-retail-logistics/
http://www.asos.com/women/dresses/cat/pgecategory.aspx?cid=8799&via=top
http://vimeo.com/49443031 https://twitter.com/Virtusize http://instagram.com/virtusize http://www.pinterest.com/virtusize/ https://www.facebook.com/Virtusize http://www.crunchbase.com/organization/metai
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