Virtually Speaking: Career Fairs Go Online
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Transcript of Virtually Speaking: Career Fairs Go Online
Virtually Speaking: Career Fairs Go Online
Presented by:
Mike VogelDirector, Shaker Virtual Events
Daniel EspinoVice President, People at The Cosmopolitan Las Vegas
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Different formats over the years
Static
Long-term/passive – optional chat
Second Life
Social Media
Web Conference
Live
Hybrid
Same benefits as a
Physical Career Fair
What is a Virtual Career Fair today?
Exhibitor Booths Recruiter InteractionNetworking Presentations
What goes on at Virtual Career Fairs
Interact with recruiters
Download company materials
Video presentations on-demand
Search/Apply to Job listings
Upload formatted resume
Remain anonymous
Seekers Can: Recruiters Can:
Benefits for Candidates
Anonymity/Confidentiality
Convenient and hassle-free
Access to information and decision-makers
Clear record of activities at the fair
No cost
Opportunity to put their best foot forward
Benefits for Exhibitors
Reduced Cost
Easier Logistics
Records and reporting of activity
Efficient screening tool
Ability to proactively seek out candidates
Clear Metrics
Why go Virtual?
Meet demands for an innovative alternative to physical job fairs
Extension of Social Media
Increases branding
Extends market reach
Extensive metrics and reporting
GREEN
Virtual Career Fair Marketing
Social Media
Direct Email
Search Engine Marketing
Digital/Interactive Ads
Mobile
Public Relations
Case Studies
KPMG Virtual Job Fair Draws
20,000 Registrants
Source: Joey Seiler, EngageDigital.com, November 18, 2008
KPMG Virtual Career Fair
KPMG, a network of firms providing audit, tax and advisory service, held a 48-hour virtual jobs fair in September that drew 20,000 registrants and generated 9,300 applications for jobs at 45 KPMG member firms representing over 40 countries. It followed an internal event that drew almost
5,000 KPMG employees and partners from 104 countries.
Procter & Gamble Virtual Career Fair
Source: pgcareers.com
Event in Western Europe
P&G have held multiple events
Over 850 attendees
Close to 230 company representatives able to attend
The Cosmopolitan of Las Vegas is a new luxury resort in Las Vegas, NV
Prior to opening in 2010, they had 5,000+ openings
Sought innovative way to engage candidates
Needed an event that would reflect their core values and unique outlook
Wanted the event to be accessible for local and national candidates alike
The Cosmopolitan of Las Vegas
The Cosmopolitan of Las Vegas: The Microsite
The Cosmopolitan of Las Vegas: The Landing Page
The Cosmopolitan of Las Vegas: Exhibit Hall
The Cosmopolitan of Las Vegas: Inside the Booths
The Cosmopolitan of Las Vegas: Networking Lounge
The Cosmopolitan of Las Vegas: Auditorium
Over 6,000 Registrants
Over 3,000 Attendees
Thousands of chats, emails and job applications generated
The Results
Daniel E. Espino, Vice President, People at The Cosmopolitan, had
this to say about the fair:
“This was a great opportunity to let applicants talk with recruiters in a more comfortable environment.
What’s good for the community is good for us. And we had a lot of
fun doing this.”
A candidate remarked, “I just heard about the virtual career
fair this morning and this is just mind blowing. AWESOME.”
Key to hosting a successful Virtual Career Fair
1. Partner with an experienced and trusted provider in virtual fairs
2. Plan for your fair no less than 2 months in advance
3. Identify who your Target Audience is/develop your fair marketing strategy early
4. Rally the troops within....from top to bottom
5. Analyze your fair metrics to shorten your time to hire and evaluate your ROI
Future of Virtual Career Fairs
Increased use of video and webcam
More interactive presentations
Augmented Social Media integration
Streamlined connectivity to existing databases and ATS
Higher participation due to increased awareness and experience with the format
Wider diversity of virtual fair formats
Mike VogelDirector
Shaker Virtual Events
708-358-0361
http://www.shakervirtualevents.com/
linkedin.com/in/vogelmichael
twitter.com/RecruitVirtual
Connect with me on the following sites:
Thank you & Questions
Daniel EspinoVice President
People at The Cosmopolitan Las [email protected]