Virtually Speaking: Career Fairs Go Online

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Virtually Speaking: Career Fairs Go Online Presented by: Mike Vogel Director, Shaker Virtual Events Daniel Espino Vice President, People at The Cosmopolitan Las Vegas Stay C onnected w ith M onster. @monster_works @monsterww http://www.monsterthinking.com/ http://www.facebook.com/monsterww http://www.youtube.com/user/MonsterVideoVault

description

We’ve been talking about virtual for a long time, but what was once a popular theme for Science Fiction is now a reality. Today, we see more and more traditional career events – job fairs, career fairs and open houses – being moved to the online space.In this webinar: * We will examine some of the virtual formats that have been used in the past and are currently being utilized by top companies and media outlets alike * We will discuss hybrid (physical and virtual) fairs * We will also look at the future for virtual career fairs * We will highlight the different features that can be found at these innovative eventsThe career fair has always been an ideal opportunity for candidates and employers to meet, exchange ideas, information and to discuss opportunities.We’ll look at how these virtual fairs endeavor to embody all of these integral aspects of the traditional career fair while providing an augmented experience – for candidate and employer alike – compliments of modern technology.

Transcript of Virtually Speaking: Career Fairs Go Online

Page 1: Virtually Speaking: Career Fairs Go Online

Virtually Speaking: Career Fairs Go Online

Presented by:

Mike VogelDirector, Shaker Virtual Events

Daniel EspinoVice President, People at The Cosmopolitan Las Vegas

Stay Connected with Monster.

@monster_works @monsterww http://www.monsterthinking.com/

http://www.facebook.com/monsterww

http://www.youtube.com/user/MonsterVideoVault

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Different formats over the years

Static

Long-term/passive – optional chat

Second Life

Social Media

Web Conference

Live

Hybrid

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Same benefits as a

Physical Career Fair

What is a Virtual Career Fair today?

Exhibitor Booths Recruiter InteractionNetworking Presentations

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What goes on at Virtual Career Fairs

Interact with recruiters

Download company materials

Video presentations on-demand

Search/Apply to Job listings

Upload formatted resume

Remain anonymous

Seekers Can: Recruiters Can:

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Benefits for Candidates

Anonymity/Confidentiality

Convenient and hassle-free

Access to information and decision-makers

Clear record of activities at the fair

No cost

Opportunity to put their best foot forward

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Benefits for Exhibitors

Reduced Cost

Easier Logistics

Records and reporting of activity

Efficient screening tool

Ability to proactively seek out candidates

Clear Metrics

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Why go Virtual?

Meet demands for an innovative alternative to physical job fairs

Extension of Social Media

Increases branding

Extends market reach

Extensive metrics and reporting

GREEN

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Virtual Career Fair Marketing

Social Media

Direct Email

Search Engine Marketing

Digital/Interactive Ads

Mobile

Public Relations

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Case Studies

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KPMG Virtual Job Fair Draws

20,000 Registrants

Source: Joey Seiler, EngageDigital.com, November 18, 2008

KPMG Virtual Career Fair

KPMG, a network of firms providing audit, tax and advisory service, held a 48-hour virtual jobs fair in September that drew 20,000 registrants and generated 9,300 applications for jobs at 45 KPMG member firms representing over 40 countries. It followed an internal event that drew almost

5,000 KPMG employees and partners from 104 countries.

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Procter & Gamble Virtual Career Fair

Source: pgcareers.com

Event in Western Europe

P&G have held multiple events

Over 850 attendees

Close to 230 company representatives able to attend

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The Cosmopolitan of Las Vegas is a new luxury resort in Las Vegas, NV

Prior to opening in 2010, they had 5,000+ openings

Sought innovative way to engage candidates

Needed an event that would reflect their core values and unique outlook

Wanted the event to be accessible for local and national candidates alike

The Cosmopolitan of Las Vegas

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The Cosmopolitan of Las Vegas: The Microsite

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The Cosmopolitan of Las Vegas: The Landing Page

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The Cosmopolitan of Las Vegas: Exhibit Hall

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The Cosmopolitan of Las Vegas: Inside the Booths

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The Cosmopolitan of Las Vegas: Networking Lounge

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The Cosmopolitan of Las Vegas: Auditorium

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Over 6,000 Registrants

Over 3,000 Attendees

Thousands of chats, emails and job applications generated

The Results

Daniel E. Espino, Vice President, People at The Cosmopolitan, had

this to say about the fair: 

“This was a great opportunity to let applicants talk with recruiters in a more comfortable environment.

What’s good for the community is good for us. And we had a lot of

fun doing this.”

A candidate remarked, “I just heard about the virtual career

fair this morning and this is just mind blowing. AWESOME.”

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Key to hosting a successful Virtual Career Fair

1. Partner with an experienced and trusted provider in virtual fairs

2. Plan for your fair no less than 2 months in advance

3. Identify who your Target Audience is/develop your fair marketing strategy early

4. Rally the troops within....from top to bottom

5. Analyze your fair metrics to shorten your time to hire and evaluate your ROI

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Future of Virtual Career Fairs

Increased use of video and webcam

More interactive presentations

Augmented Social Media integration

Streamlined connectivity to existing databases and ATS

Higher participation due to increased awareness and experience with the format

Wider diversity of virtual fair formats

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Mike VogelDirector

Shaker Virtual Events

708-358-0361

[email protected]

http://www.shakervirtualevents.com/

linkedin.com/in/vogelmichael

twitter.com/RecruitVirtual

Connect with me on the following sites:

Thank you & Questions

Daniel EspinoVice President

People at The Cosmopolitan Las [email protected]