FUTURE OF VIRTUAL WORLDS: DESIGNING VIRTUAL WORLDS FOR MILITARY SCENARIO PLANNING AND TRAINING
Virtual worlds (ONE Agency)
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Transcript of Virtual worlds (ONE Agency)
Introduction
Welcome at Lunch2.0 about Second Life and virtual worlds
Welcome at Lunch2.0 about Second Life and virtual worlds
ONE Agency is a new style interactive agency, with
over a decade of experience.
We see ourselves as a third generation agency.
ONE Agency is a new style interactive agency, with
over a decade of experience.
We see ourselves as a third generation agency.
ONE Agency uses the internet, (interactive) TV, print, events ... to reach and interact with your customers where they
really are.
ONE Agency is a new style interactive agency, with
over a decade of experience.
We see ourselves as a third generation agency.
ONE Agency uses the internet, (interactive) TV, print, events ... to reach and interact with your customers where they
really are.
ONE Agency helps you design, build and manage fresh, bold, creative “new media experiences” using cutting edge technology.
ONE Agency is about “New Interactive Communication”
Some of our customers
State-of-the-art websites
Rich Media Sites
2.0 And Community Projects
ONE Agency meets Philip Rosedale (CEO Linden Labs)
ONE Agency meets Philip Rosedale (CEO Linden Labs)
ONE Agency meets Philip Rosedale (CEO Linden Labs)
Virtual WorldsMaking sense of
Virtual Worlds and Second Life
What are virtual worlds?
A virtual world is an online 3D virtual world where members meet and discuss as three dimensional characters.
What are virtual worlds?
A virtual world is an online 3D virtual world where members meet and discuss as three dimensional characters.
So we understand each other★ Avatar — A 3-D representation (realistic or otherwise) of an internet
user. (The name derives from the Sanskrit word Avatāra, meaning "incarnation" and it was popularised by Neal Stephenson in his cyberpunk novel Snow Crash (1992).)
★ Persistent world — A persistent world’s plots and events continue to develop even while some of the players are not playing their character.
★ MMORPG — Massively Multiplayer Online Role-Playing Game
Thanks to Wikipedia
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A bit of history1985The first large scale commercial networked multi-user virtual world “Habitat” was launched.
1995Beta launch of “Alpha World”, now Active Worlds, the first 3D virtual world and still active today.
Today
EverQuest
Today
EverQuest
Today
World of Warcraft
Today
15
What’s next?
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What’s next? Twitter + Second LifeAcross platforms
Second Life BasicsAn Island
A piece of land
A building
An IslandSecond Life is build up of islands. A set of islands can be combined to make a bigger island.
There is a central piece of ‘mainland’.
A piece of landIslands are cut up in pieces of land which can be sold individually.
A buildingSecond Life residents can build whatever building they like on their piece of land.
Let’s dive deeper into Second Life
Introducing:Miel Van OpstalEnthusiast Evangelist Microsoft
Alias Coolz0r Courier
Thank you Miel
BUT
Don’t believe the hype!
Philip Rosedale (CEO Linden Labs)“Second life will only be mature in about 10 years time.”
So Why Second Life
So Why Second Life★ NOT:
• To generate impressions• To reach a huge audience• To score high on traditional ratios
So Why Second Life★ NOT:
• To generate impressions• To reach a huge audience• To score high on traditional ratios
★ BUT:• To get a feel for the community experience (it feels real)• To look into the future of interactive communication and media.
(communication, personal contact online, ...)• Cherry on the cake: Return on Buzz
So Why Second Life★ Second Life offers a remarkable visualization of how online virtual
communities work.
★ Avatars can build their own community within Second Life by setting up ‘groups’ and making ‘friends’:
★ This community-forming aspect is a cornerstone to success in Second Life.
What are the opportunities
Builda house
Builda world
Buildan island
What are the opportunities
Builda house
Builda world
Buildan island
• Buy & selling of virtual objects and services
• Virtual real estate development
• Subscription• Microtransactions
What are the opportunities
Builda house
Builda world
Buildan island
• Buy & selling of virtual objects and services
• Virtual real estate development
• Subscription• Microtransactions
What are the opportunities
Builda house
Builda world
Buildan island
• Buy & selling of virtual objects and services
• Virtual real estate development
• Subscription• Microtransactions
• Advertising (virtual traditional)
• Creating highly involving digital experiences
• Interacting with your audience
What are the opportunities
Builda house
Builda world
Buildan island
• Buy & selling of virtual objects and services
• Virtual real estate development
• Subscription• Microtransactions
• Advertising (virtual traditional)
• Creating highly involving digital experiences
• Interacting with your audience
What are the opportunities★ The essence of Second Life is community and communication.
★ People active in Second Life are there mainly to meet people and build a (virtual) social network.
★ Therefore success in Second Life requires a marketing 2.0 approach, building a conversation with the audience is crucial.
How to go into virtual worlds
How to go into virtual worlds★ Become part of the community
• Build your business in collaboration with the SL community.
How to go into virtual worlds★ Become part of the community
• Build your business in collaboration with the SL community.
How to go into virtual worlds★ Become part of the community
• Build your business in collaboration with the SL community.
★ Be relevant to the people in SL• Offer a service in SL• Provide entertainment• Leverage the communication possibilities
How to go into virtual worlds★ Become part of the community
• Build your business in collaboration with the SL community.
★ Be relevant to the people in SL• Offer a service in SL• Provide entertainment• Leverage the communication possibilities
★ Don’t copy real life or even the internet• Think out of the ‘real life’ box
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Closing thoughts
Virtual worlds exist since about 10 years now, but technology and networking have only just caught up.
Today virtual worlds really start developing themselves, mainly through their own communities.
Experimenting is the only way to be on this fast moving train. But experiment intelligently
Questions?
Bert Van WassenhoveONE Agency NVTechnologiepark 39052 GentT +32 9 2436 011M +32 497 52 74 [email protected] Life: Bert Heyse
www.one-agency.be