Virtual Worlds: Just a game or what?

------NHH Symposium

March 2011

RobinTeiglandKarinda Rhode in SLStockholm School of Economicswww.knowledgenetworking.orgwww.slideshare.net/eteigland

Here comes the “Immersive Internet”

O’Driscoll 2009

How many usually think

of virtual worlds…

My CV• Leading a virtual team of 30

individuals from across the globe

• Creating and successfully executing strategies under

pressure• Managing cross-cultural conflict

without face-to-face communication

Building skills in virtual environments

> 560 mln VW users under age 15

http://www.slideshare.net/nicmitham/kzero-radar-q1-2011?from=ss_embed

Practicing international entrepreneurship

“Clearly if social activity migrates to synthetic worlds, economic activity will go

there as well.” Castranova, 2006

US$ Linden$

US$ 635,000 for an asteroid!

http://blogs.forbes.com/oliverchiang/2010/11/13/meet-the-man-who-just-made-a-cool-half-million-from-the-sale-of-virtual-property/

• US$ 500,000 profit in 5 years by Jon “Neverdie”

Jacobs• Entropia Universe with GDP

>US$ 440 mln

Emergent organizing of economic activity

Teigland, JVWR, 2010

As soon as the Facebook generation wakes up and

embraces virtual reality, we are going to see a giant wave of virtual world millionaires.

-Jon “Neverdie” Jacobs

Increasing pace of VW/3Di development!

VWs on stick

Browser-based VWs/hyperlinked

3D

Seamlessness between VWs

http://www.hypergridbusiness.com/2009/05/hypergrid-101-why-its-good-for-business/http://mediagrid.org/groups/technology/OFF.TWG/

"Create Once, Experience

Everywhere” Expanding uses

For smart phones and tablet PCs

VWs moving out of “Gartner hype cycle” trough

Virtual worlds today

http://www.gartner.com/it/page.jsp?id=1447613

>1 bln usersMay 2006

July 2007

So, what can you do with VWs?

http://tinasuniversum.blogspot.com/2010/01/utbildning-i-second-life-avapreneurship.html

Avapreneurship Day

International seminar at NTNU

Welch et al 2010

Merck’s Global R&D

IBM’s Innovation Jam

http://freshtakes.typepad.com/sl_communicators/2006/09/

ibms_second_lif.html

Virtual collaboration

ProViWo: Professional Collaboration and Productivity in Virtual Worlds,

http://vmwork.net/proviwo/

Learning virtual

teaming skills

http://www.youtube.com/watch?v=uQa6vyG8Dkg

Corporate training

http://www.industrialgaming.no/Program-EpisodeIV.html

Global product & service development

Helms, Giovacchini, Teigland, Kohler, JVWR 2010http://www.youtube.com/watch?

v=2kMNWBU1Yb8

Armed with new connective tools, consumers want to interact and co-create value...

Prahalad and Ramaswamy, 2003

„“

Slide from Kohler 2011

Moving into the Experience Economy

Pine Jr. & Gilmore 1998, 1999; DiGangi 2010

From the mobility of goods to the mobility of financial capital to …

...the “mobility” of labor?

Karinda Rhode

aka Robin Teiglandrobin.teigland@hhs.se

www.knowledgenetworking.org

www.slideshare.net/eteigland

www.nordicworlds.net RobinTeigland

Photo: Lindholm, Metro

Photo: Nordenskiöld

Photo: Lindqvist

“We ain’t seen nothin’ yet!”

What role does avatar appearance play?

Avatar appearance influences one’s behavior and that of others• More attractive avatars involve others better and more likely to

be included in conversations and interactions • Taller avatars are more confident, stronger negotiators• People whose avatars resemble their physical selves focus more

closely on task and more motivated to perform betterSee speaker notes for sources

What role does the environment play?

Environment influences behavior− Heightened telepresence, or sense of “being there”, leads to

highly immersive virtual experience in which individual's avatar becomes extended-self of participant in virtual world and individual concentrates acutely on his/her activities