Virtual User Conferences- Are they right for your organization?
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Transcript of Virtual User Conferences- Are they right for your organization?
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Virtual User Conferences
Increases the number of customers that participate in your conference through the elimination of travel time and costs
Allows customers, thought leaders and solution providers to exchange ideas, network with peers, attend interactive presentations all from the convenience of their offices
Allows organizations to gain a deeper understanding of customers, partners, and prospects through the detailed tracking and reporting
Protect your brand through the delivery of a consistent message to your stakeholders
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Virtual Conferences – Success
Factors
Your ability to attract attendance from both customers and sponsors at your event
Reliable and easy to use platform with integrated technology
Compelling content from your customers/users
High level of interaction at your event through
Individual and group chat
Forums
Q&A after presentations
Surveys at the event
Using data collected at your event for future marketing activities
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Marketing your Conference
Get customers involved in the promotion
Create a micro site for your event promotion that includes a “Register Now” button
Provide a link to your micro site from your homepage
Send email blasts to your members - every other week
Ask exhibitors and customers o put the link to our conference on their website
Email registrants the day before and the day of an event
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Benefits Virtual Conferences
Communicate more frequently with customers, partners, employees
Reach international audience that will not travel to physical events
Reach a younger, tech savvy audience
Collect marketing intelligence through the detailed online traffic reporting that can be used for future marketing activities
Drive incremental revenue through the sale of sponsorships at virtual conferences
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The VirtualVU Platform
Easy to Use platform ensures attendees can quickly enter and navigate through the event
Virtual Booths where customers can see demonstrations, communicate real time with experts via instant messaging and download relevant documents from exhibitors right to their desktop
Conference Hall where you can hear live and On Demand presentations from customers or other keynote speakers
Resource Centre where customers can access relevant industry publications, press releases
Social networking so like minds can dialogue
Detailed Tracking of all customer traffic at your event providing you with high quality information on your customer interests
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The VirtualVU Platform
Lobby that can be branded for your event
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The VirtualVU Platform
Trade Show Floor
Floors can be customized for each event
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The VirtualVU Platform
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The VirtualVU Platform
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The VirtualVU Platform
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Event Reporting
Event Summary Total Sponsors 77Total Registrants 4518Total Attendees 2277Number of People Educated 1183Average Leads Per Booth 426Top Leads Per Booth 862Total Downloads 4586Average Downloads Per Booth 55Total Chats 5957Average Chats Per Booth 77Average Cost Per Lead $7.04
Sponsor Summary Total Leads 616Total Chats 212Total Downloads 42Most Popular Content Product DemoCost Per Lead $4.67