Vi r tua lTab lehopp ing

85% of social media users wantbrands in the conversation

Consumers are inviting you in

2009© Zehnder Communications

50% of your competitors wanttheir brands in the conversation

Gro

unds

wel

l Ris

ing

Gro

unds

wel

l Ris

ing

So many choices, so little time...

This is not the holy trinity of social media. If a consultant tells you it is.... RUN!

25 million users

50 million users

50 million users

radio: 38 years TV: 13 years Internet: 4 years Facebook: less than 9 months

not a kiddie party

not a kiddie party

77% of all active internet users regularly read blogs. 

133 million blogs today 900,000 posts generated daily

source: Technorati State of the Blogosphere 2008

bloggers matter

C o n v e r s a t i o n a l M a r k e t i n g

You monitor conversations

You communicate not sell

You create conversations both online and offline

Listen

Company or Brand Interest

Consum

er Interest

meaningfulconversation happens

C o n v e r s a t i o n a l M a r k e t i n g

You monitor conversations

You communicate not sell

You create conversations both online and offline

Company or Brand Interest

Consum

er Interest

meaningfulconversation happens

C o n v e r s a t i o n a l M a r k e t i n g

You monitor conversations

You communicate not sell

You create conversations both online and offline

Vir tua l Tab lehopp ing

Vir tua l Tab lehopp ing

Vir tua l Tab lehopp ing

Vir tua l Tab lehopp ing

Vir tua l Tab lehopp ing

Vir tua l Tab lehopp ing

What do consumers want?

What do consumers want?

What do consumers want?

What do consumers want?

Coordinates

email: tmartin@z-comm.com

phone: 504-558-7778

blog: HelpMyBrand.comtwitter: @TomMartin

web: www.z-comm.com

Digital Biz Card: Txt TomMartin to 50500