Next Frontiers of Marketing: Virtual & Mixed Reality, Artificial Intelligence & Cognitive
Virtual Reality: New Frontiers, Old Biases
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Transcript of Virtual Reality: New Frontiers, Old Biases
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New Frontiers, Old Biases
@dancharvey #newfronttiersoldbiases
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hello@dancharvey #newfronttiersoldbiases
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@dancharvey #newfronttiersoldbiases
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@dancharvey #newfronttiersoldbiases
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@dancharvey #newfronttiersoldbiases
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““You can imagine the ways in which VR can really amplify some of the work we do—
particularly with international reporting.”.”
- Jake Silverstein@dancharvey #newfronttiersoldbiases
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“HBO has always wanted to immerse fans in the world
of the show.”- Elana Loewenthal
@dancharvey #newfronttiersoldbiases
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“In terms of VR, I don't think it's a niche. It's really
cool and has some interesting applications.
- Tim Cook
@dancharvey #newfronttiersoldbiases
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“It connects humans to other humans in a
profound way that I've never seen before in any
other form of media.”- Chris Milk@dancharvey #newfronttiersoldbiases
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@dancharvey #newfronttiersoldbiases
Gender biasAbleism
Storytelling & Badvertising
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Your air conditioning is accidentally sexist
@dancharvey #newfronttiersoldbiases
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Is your VR headset accidentally sexist too?
@dancharvey #newfronttiersoldbiases
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Glass didn’t work for people that actually
wear glasses
@dancharvey #newfronttiersoldbiases
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And for the longest time VR headsets were the
same
@dancharvey #newfronttiersoldbiases
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New media requires new languages, new syntax
@dancharvey #newfronttiersoldbiases
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New media requires new grammar, new
metaphors
@dancharvey #newfronttiersoldbiases
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…before they can can become an artform
@dancharvey #newfronttiersoldbiases
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Swayze’s up all night to get Luckey
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thanks@dancharvey #newfronttiersoldbiases