Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International...
-
Upload
virtual-marketing-studio -
Category
Business
-
view
16.029 -
download
0
description
Transcript of Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International...
![Page 1: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/1.jpg)
Success MomentsThe Lipman Group Sotheby’s International Realty
![Page 2: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/2.jpg)
![Page 3: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/3.jpg)
Company Website Traffic2010 - Present
400
600
800
1000
1200
1400
910992
836891
812
967948876856
760
499
883975
842952997
1446
1035
874
10531015
125011531124
1477
![Page 4: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/4.jpg)
About the Company Website From Aug 1, 2010 – Dec. 31, 2010: 3,874 people visited company website Top 5 Referring Websites were:
SothebysRealty.com (25%) HomesOfTheRich.net (19%) Realtor.com (7%) MyHomeSearches.com (6%) Facebook.com (5%)
![Page 5: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/5.jpg)
In 2011, major improvements… From Aug 1, 2011 – Dec. 31, 2011: 5,595 people visited company website Top 5 Referring Websites were:
Blog (45%) Sotheby’s Realty (9%) Realtor.com (5%) HomesOfTheRich.net (5%) Facebook.com (3%)
![Page 6: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/6.jpg)
In August 2011, Virtual Marketing Studio began managing our social media presence
![Page 7: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/7.jpg)
![Page 8: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/8.jpg)
Blog Traffic 2011
0
500
1000
1500
2000
2251Almost 1500% increase December 2010 to December 2011
More traffic to the blog than to the company website
56% of recorded readers leaving the blog go to the company website
![Page 9: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/9.jpg)
It’s a good thing…. To have a successful blog that is relied
upon by the Search Engines Because they refer more traffic to your
website
![Page 10: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/10.jpg)
Good news about visitors to the company website The Blog, along with
SothebysRealty.com and Realtor.com refer a “better quality” visitor visits lasting over 5 minutes bounce rates under 40% viewing 5+ pages
![Page 11: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/11.jpg)
Top Search Engine terms to find the blog Lipman Sotheby’s Nashville Sotheby's Nashville Michelle Maldonado Most expensive homes in Nashville Laundry room related searches
![Page 12: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/12.jpg)
Websites that sent traffic to the blog Search Engines 79% Facebook 9% Company website 6% WordPress 4% Pinterest.com 2%
![Page 13: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/13.jpg)
YouTube.com
![Page 14: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/14.jpg)
YouTube.com Established a YouTube Channel 19 videos Over 1650 views since August 2011 Top five videos:
King Lane – Eagles Rest Top Ten Most Expensive Homes Sold in
Nashville 2011 Vaughn Crest Nashville Neighborhoods – 12th South
District/Downtown Nashville/The Gulch Where to Live in Nashville – Green Hills
![Page 15: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/15.jpg)
Facebook Increased fans by 16% Over 20,000 post views August –
December (a 64% increase over the first part of 2011)
More people are commenting on posts now which tremendously helps rankings and popularity
![Page 16: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/16.jpg)
![Page 17: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/17.jpg)
Pinterest May soon be in top Ten Social Networks 4000% growth in the last six months More than 4 million unique users Extremely long periods of time spent on
Pinterest (just after Facebook and Tubmlr)
![Page 18: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/18.jpg)
Pinterest On the day we added The Lipman Group
SIR to Pinterest, over 80 clicks to the blog were gained, and we recorded our highest day ever
Top five referring sites for the last 12 months and we have only had a presence there for a few weeks.
![Page 19: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/19.jpg)
Additional Clients
![Page 20: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/20.jpg)
Andrea Cueny’s Monthly Visitors 2011(Atlanta Fine Homes SIR Agent)
Janu
ary
Febr
uary
March
April
MayJu
ne July
Augus
t
Sept
embe
r
Octob
er
Novem
ber
Decem
ber
400
800
1200
1600
2000
478
630
924
1615 1602
1882
1519
1965 1995 2078 1985
1878
![Page 21: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/21.jpg)
Clients
![Page 22: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/22.jpg)
Clients
![Page 23: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/23.jpg)
Clients
![Page 24: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/24.jpg)
Clients
![Page 25: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/25.jpg)
Clients
![Page 26: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/26.jpg)
Clients
![Page 27: Virtual Marketing Studio Success Moments with Our Client: The Lipman Group Sotheby's International Realty](https://reader033.fdocuments.us/reader033/viewer/2022060109/555415e6b4c90572068b4683/html5/thumbnails/27.jpg)
Success MomentsThe Lipman Group Sotheby’s International Realty