Virtual Event
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CHANGING MEDIA LANDSCAPE Currently, we are at the crossroads of the true fusion of digital and human communication and collaboration driven by advancements in infrastructure, 3D motion graphics and animation and social networking technology adoption that are enabling true global communication and commerce to take place. we are transitioning to a digital society, how we consume information, communicate, and interact is changing and accelerating paces.
Transcript of Virtual Event
CHANGING MEDIA LANDSCAPE
Currently, we are at the crossroads of the true fusion of digital and human communication and collaboration driven by advancements in infrastructure, 3D motion
graphics and animation and social networking technology adoption that are enabling true global
communication and commerce to take place.
we are transitioning to a digital society, how we consume information, communicate, and interact is changing and accelerating paces.
CHANGING MARKET DYNAMICS
Tightening Budgets
Shrinking Resources
Increasing Overheads
Content Distribution
NetworkingGreen
Marketing Increasing
EngagementMarketing
ROI
VirtualInteractive Traditional
Our world is united by digital technology.
CHANGING MARKET LANDSCAPE
UNDERSTANDING VIRTUAL EVENTS
VIRTUAL EVENTS: A NEW HORIZON
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VIRTUAL EVENT DEFINATION
A Virtual Event is a gathering of people sharing a common virtualenvironment on the web, rather than meeting in a physical location.Virtual Event provides a rich source of marketing data as every activity of aparticipant at Virtual Event can be tracked and evaluated. It helps create avirtual engagement index, which is a variable to measure interactionquantity and quality of participants.
The convergence of business and technology has demonstrated accelerated adoption
VIRTUAL EVENT ELEMENTS
Immersive Environment
Interactive Display
Engaging Chats WebinarsSocial
Networking Q&A
VIRTUAL EVENT FEATURES
The virtual event platform comes with simple administration features. It helps client in setting & managing the show and the exhibitor booths easily
Lobby
•Navigation panels to other areas of the show
Registration
•Capture relevant visitor data captured, before visitor is allowed to navigate
Exhibit Halls
•Offers tool to interact with exhibitor, booth staff
•Offers relevant booth content
Auditorium
•Relevant and scheduled presentations
•Interact with speakers
Resource Centre
•White papers and informative content in form of PPT, video, audio, etc.
Lounge
•Social network with others
•Build new relationships
Entertainment Centre
•increase participation by introducing an element of FUN into each event
Utility section
•Increase participation by introducing utility features
VIRTUAL EVENTS TOOLS
MAIN LOBBY
The main lobby is the entry point to the exhibition hall, auditorium, visiting hall, etc. Visitors to a virtual exhibition fill out an onlineregistration form and create an online badge. This online badge is the entry ticket to the virtual exhibition hall.
Main Lobby is the entry point of the virtual exhibition. It is the landing page of the virtual exhibition.
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AUDITORIUM
Auditorium of the virtual exhibition may have other components such as a virtual web conference, webinar, other educational presentations.The virtual auditorium is the place where live interaction happens between all the users simultaneously. It also has option of event bag.
Auditorium is the area where the featured event presentationsare displayed. The content for this area is specified by the eventadministrator.
Event Bag is a repository of alldownloadable content of the eventwhere users manage what contentthey will download before theyleave the event.
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EXHIBIT HALL
The virtual exhibition hall often reflect the imagery of a real-world tradeshow hall with various booth option. The virtual hall is also connected to the networking lounge where visitors can interact with participants or other visitors.
Exhibit Hall is the area where all booths are displayed.
Networking Lounge is an area for communications and networking between event visitors, brands or partners
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BOOTH AND NODES
The virtual booths often reflect the imagery of a real-world tradeshow booth with desks and displays. The visuals also sometimes reflectthose seen in real-world convention centers so that users can relate to them easily. The boots has various display points in form of nodes.
Booth is the areas where brands or partners content lives, and nodes is the areas within booths where brands or partners display their content
Nodes content for display of brands or partners content Node
Node Node
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VIRTUAL EVENT LOOK AND FEEL
Main Lobby: Area where visitors first land when they come to the event
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Auditorium: Area where the featured event presentations are displayed. Content for this area is specified by the event administrator
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Exhibit Hall: Area where all booths will display, Ability to create dynamically built exhibit halls and event map
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Booth: Areas where brands or partners content livesNodes: Areas within booths where brands or partners display their content
Node
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Node
Node
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Nodes Content: Display of brands or partners content
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Event Bag: Repository of all downloadable content for the event where users manage what content they will download.
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Networking Lounge: Area for communications and networking between event visitors, brands or partners
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ADVANTAGE VIRTUAL EVENTS
KEY DIFFERENTIATORSTechnology
• Industry-leading security and entitlement
• Content recommendation engine
• Content Management System (CMS)
• Video compression engine
Functionality
• User Interface (Award Winning)
• Dynamic, powerful metrics and tracking
• Social media (Chat, VOIP, Blogs, Connections Forums, Social Connections)
• Search
Scalability
• Multiple languages
• Flash based
• Easily customized with add-on services
• Quickly deployed by customers
Our Platform meets the most stringent security requirements in the industry
PLATFORM FEATURES AND SERVICES
Live chatContent
Preferences Universal Search Event Bag Visiting Card
CMS Booth Creation Media Conversion Visitor Analytics E-Commerce
The functionality of platform is designed to be easy and intuitive for event owners, sponsors, attendees, and customers.
CONTENT MANAGEMENT SYSTEM
Manage Registration
Manage Exhibition
Hall
Manage Content
Publish Content
Manage Event
Settings
Manage promos
Manage Users
User Analytics
Manage Moderated
Chat
Manage Booths
Preview
Our Content Management System is the robust and has feature rich CMS.
VIRTUAL EVENTS SOLUTION
VIRTUAL EVENTS SOLUTION
Virtual Trade Show Virtual Job Fair Virtual Education FairVirtual Corporate
EventVirtual Museum
Virtual Trade Show
Virtual Job Fair
Virtual Education
Fair
Virtual Corporate
Event
Virtual Museum
WHY VIRTUAL TRADE SHOWS?Generate Revenue
• Virtual events, like a physicaltrade show has virtual boothspace in the exhibition hall togenerate revenue.
• It offers multiple opportunitiesto place banner ads in the mainlobby, in the exhibition hallsand the auditorium.
• This excitement created byvirtual event might also helpget last minute stall sales!
Extend life of exhibition
• While a physical event happensat a single venue for 2-3 days, avirtual trade event can beavailable for several months.
• Virtual exhibition can attractvisitors from other parts of thecountry and also from acrossthe globe.
• Many interested visitors, whowould not spend time andmoney to travel to the physicalshow, would certainly spendtime on their desktops to visitthe exhibition virtually.
Generate value and leads
• A Virtual Exhibition can belaunched 4-6 weeks before thephysical event to create onlinebuzz about the event toeventually attract morefootfalls.
• Virtual events attract serious,targeted global visitors - boothowners can interact with themthrough chat, e-mail andbusiness-card exchange , etc.
• It enhances the lead generationprocess of the exhibitors,providing them additional,qualified leads beyond thephysical show.
Engagement ROI
• Conduct more targeted eventsmore frequently and stay closerto your audiences.
• Exhibitors can organise a semi-annual Virtual Trade Show toadd to your annual physicalTrade Show.
• Virtual event is simple toorganise, at a fraction of thecost. It provide effective ROIsvis-a-vis physical event
Trade Promotion
Annual Trade meet
Industry Specific
Product specific
Association Promotion
Illustrative event s
Virtual Trade Show
Virtual Job Fair
Virtual Education
Fair
Virtual Corporate
Event
Virtual Museum
WHY VIRTUAL JOB FAIR?Interactive Medium
• Attract youth through amedium, they are mostcomfortable with
• An online Job Fair makesperfect sense for them and agreat business sense for therecruiting companies.
• HR people staffing the boothinteract with candidates viachat and e-mail.
Highly engaging
• The booth staff get access tothe resume provided by thecandidate and can discuss theirquestions directly with thecandidate.
• It is easy for candidates tomeet multiple companies,from the comfort of theirhome, college or cyber-cafe.
Positive ROI
•Generate qualified leads andextend the reach tocandidates.
•While a physical job fairhappens at a single venue for 2-3days, a virtual event can beavailable for several months.•A Virtual Job Fair saves valuableHR staff time and their travelcosts.
Increased Reach
•It helps you to reach candidatesacross the country and evenoffer access to reach globalcandidates.•It is possible to have frequentVirtual Job Fairs; like a weekly orfortnightly•It is also possible to conduct atargeted Live Virtual Job Fair,which is certainly not possibleas a physical job fair.
Vertical Job fair
Job-Sites Event
Recruitment Meet
Company Recruitment
drive
Illustrative event s
Virtual Trade Show
Virtual Job Fair
Virtual Education
Fair
Virtual Corporate
Event
Virtual Museum
Engage students
• Students are extremelycomfortable interacting online.
• The percentage of visitors tovirtual event would be muchhigher than a physical event.Thus the leads would be hotterand relatively easier toconvert.
Highly Interactive
• Institute representativesstaffing the booth interact withstudents or their parents viachat, and e-mail to answerquestions about the courseand the institute.
• The representatives get accessto the preferred coursesprovided by the student andcan discuss their questionsdirectly with them.
Easy To Apply
• Each student providessummary profile aboutthemselves – their preferredcourse, location, their scoresetc.
• It enables quick screening bythe institutes.
• Exhibitors get access to reportsthat list which student postedquery or interest for whichcourse.
Extend Reach
• A virtual event can beavailable for several months.They are much easier toorganise and provide effectiveROIs.
• It saves valuable counsellorstaff time and their hotel &travel costs, as they will beable to reach many geographicareas, sitting in office or athome.
WHY VIRTUAL EDUCATION FAIR?
Vertical Education
fair
Education Event
Higher Education
Meet
University Events
Illustrative event s
Virtual Trade Show
Virtual Job Fair
Virtual Education
Fair
Virtual Corporate
Event
Virtual Museum
Virtual product launches
Your virtual event
•Readymade but customisableWeb2.0 platform for companies’event. The platform can becustomised in accordance withyour needs and brandguidelines. You can engage inevents like:
•Brand promotion
•Product launches
• HR induction
•Annual meet
•Corporate Booth, etc.
Visitor
•Reach out to invited visitorsfrom across the globe
•Possibility of re-running sameevent 3-4 times a day to suitdifferent time zones.
•Organise events and contests toengage customers and getinvaluable feedback and ideasfrom customers.
•Platform offers feature to trackthe customers activity, andgauge their interest area.
Greater ROI
•Virtual events saves thecompany executive time andtravel cost.
•It generate more value andleads for your partners, dealers,or associates by attractingtargeted visitors.
•The business associates orpartners can be providedbooths, where they can interactwith the visitors through live-chat, e-mail and business-cardexchange.
Engagement
•Platform offers flexibility toconduct more targeted virtualevents. it offers opportunity tostay closer to your customersand partner .
•Highly Interactive corporateevent provide corporate withvisitor interaction facility in theevents area, booth, auditoriumarea and also in Lounge. Allthese places interaction happensvia chat and e-mail, besidesthrough surveys and contests.
Virtual Brand Event
Virtual induction
Event
Virtual corporate
booth
Virtual Annual Meet
WHY VIRTUAL CORPORATE EVENTS?
Illustrative event s
Virtual Trade Show
Virtual Job Fair
Virtual Education
Fair
Virtual Corporate
Event
Virtual Museum
Educational tool
• A Virtual Museum tour canhappen right in the classroom,to add interest to schoolcurriculum as an educationalreinforcement and teachingsupplement.
• Promotes global tourist trafficA virtual museum givesinformation about a countryand its’ culture.
Visitor delight
• Visitors can explore at theirown pace & leisure, fromanywhere
• Visitors are not constrained bythe museum timings and canvisit the select items they wantto cover, at anytime, from anypart of the world.
• Additional information &references can be shared invirtual platform which can notbe given in the virtual museum
Virtual Studio
• Display artefacts which cannotbe displayed due to lack ofspace.
• Many a artefact, paintings,handicrafts, etc. which areconsigned to stores, due tolack of physical space can bedisplayed in the virtualmuseum.
• Arrange virtual art exhibitions.
Culture Display
• Makes the country’s history &culture accessible to peopleabroad
• A virtual museum becomes thecountry’s global culturalambassador, apprising visitorsabout the rich culturalheritage.
WHY VIRTUAL MUSEUM FAIR?
Illustrative event s
Virtual Art Exhibition
Virtual Handicraft Exhibition
Virtual artefacts
Show
Virtual Museum
VIRTUAL EVENT SERVICES
VIRTUAL EVENT PLATFORM
Virtual Trade Show Virtual Job Fair Virtual Education FairVirtual Corporate
EventVirtual Museum
Pre Event Consulting
Branding Production Sponsorship Content Creation
Traffic Generation
Post Event Consulting
VIRTUAL EVENT CONSULTING
LEAD GENERATION PROCESS
Platform and Speakers
Communication Strategy
Marketing Plan Registration Confirmations Follow-up
IMPLEMENTATION PROCESS
IMPLEMENTATION PROCESS
Kick OffCampaign Planning
Pre Launch Promotion
Train The Trainer
Build Platform
Test Platform
Launch Technical Support
Post Launch Promotion
LEAD GENERATION PROCESS
LEAD GENERATION PROCESS
Platform and Speakers
Communication Strategy
Marketing Plan Registration Confirmations Follow-up
COMMUNICATION STRATEGY
Clear Concise
CompellingConvincing
Contrasting
Message Tactical Plank
Simulations
Analytic Model
Back-Of-The- Envelope
Dat
a B
ase
Cam
pai
gn
Scope Of Problem -Level Of Details
TurnaroundAnalyst
Analyst-Centered Approach
Support
DIGITAL MARKETING PROPOSITION
Social Networking Sites
Engaged Customer
Engaged Prospect
1
2
Banner Ads
1
2Paid Ads at SNS
Paid Ads at Content Sites, Forum
Community
Personal Networks3
SEO
ORM
Paid Ads• Accomplish short-term
lead generation objectives via paid ads.
communities• Build communities on
Facebook, Orkut and other community platforms.
• Inside peeks, stories, gossips, etc
Reach TG• Review sites
• Local city sites
• Engage, interact, and promote with help of Awards, Polls, Contests
Blogs and Forums• Interact with audience
on relevant blogs, forums, and communities
• SELL THE CONCEPT
Optimizaion• Reach out to people via
SEO and SMO
• Spreading content where it reaches the TG for them to engage with it.
Engage customers
• Engage, interact, and promote with help of Awards, Polls, Contests
• Incentivizes the customer to promote and publicize
Content Proliferation
• Content Proliferation across the internet engagement tools - NEWS, Photos, Videos, PPTs, Polls, Contests, Feedback
Forums or Blogs
• Presence and participation at top forums or blogs where relevant customers visit.
ORM
• Online Moderation and Reputation Management
• Manage Review and feedback.
Customer Community
• Engagement with customers by developing a customer community
• Micro site to promote the benefits
• EDMS to promote the benefits
• Visibility across various online channels (search & social media)• Brand building via social media channels• Direct feedback from the customers including competitive research• Ultimately, more revenue
WHAT CAN BE EXPECTED?
