Virtual Dimension Virtual Dimension CenterCenterCenter · 2007: „Best Innovation Award“ for the...

© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC

Virtual Dimension Virtual Dimension Virtual Dimension Virtual Dimension CenterCenterCenterCenter....Network for Virtual EngineeringNetwork for Virtual EngineeringNetwork for Virtual EngineeringNetwork for Virtual Engineering

MembersMembersMembersMembers MissionMissionMissionMission ServicesServicesServicesServices ReferencesReferencesReferencesReferencesPresentationPresentationPresentationPresentation VDCVDCVDCVDC


The Virtual Dimension Center (VDC)

� network for digital product development and

� digital production planning

� core topics: virtual engineering, virtual reality, 3d visualization, animation & content creation

� around 70 members and partners

� founded in 2002

� non-profit

� 7 employees (5 full-time)

� core business of VDC:1. network/ cluster management2. technology transfer

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PresentationPresentationPresentationPresentation VDCVDCVDCVDC



Virtual Engineering

� support of development

processes by digital,

3-dimensional models

� core activities:

product development processes,

any development processes of

technical objects, service design

� across business segments

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Virtual Engineering

� product development :frequently highly complex, dynamical, multi-disciplinary, divisional of labour, distributed-> high degree of communication needs

� early assessment of costs,late assessment of costs-> early testings if possible

� error detection perhaps only during the use or recycling

-> early testings if possible

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Virtual Engineering

Objectives

� fast development cycles as an active process element

� early feedback of results

� emphasis on early development stages

� development of alternative product concepts

� deciding on product specifications

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H.-J. Bullinger, president of Fraunhofer



Cluster

� create growth and jobs

� cooperation within the value chain process

� sharing of common resources

� increases innovation activities and productivity by information advantage and costs advantages to companies which are not part of the cluster

� getting to know each other, transparent competences, fast information flow, easier to establish business contacts, synergies

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we are the Star Alliance of Virtual Engineering




Cluster

� patent applications within clusters above average

� easier recruiting

� easier access to specialized suppliers

� cost reduction for research and development

� common exhibition activities

� supply of complementary products and services

� attractive for costumers

� easier access to training, consultation, regional marketing

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» The sustainable competitive advantages in a global economy are increasingly regional- with knowledge, skills, connections and motivations which competitors who are spatially separated cannot provide «

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Michael E. Porter, professor of strategy and competitiveness at the Harvard Business

School, founder of the cluster’s idea



VDC member’s service offering

� products and services in:

- 3d product development

- 3d manufacturing and process planning

� supply of turnkey VR systems fromdesktop up to multi channel systems

� digital content creation

� research and development services,

research and development of new VE technologies

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MembersMembersMembersMembers



VDC member’s structure

� all the competences as a basis for cooperations and synergy

� cooperation along value chain

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Forms of direct cooperation at the VDC

� buyer community

� suppliers

� research services

� development alliance

� combined service offering

� product-based education

� spin-Off

� marketing alliance

� representation at management boards

and working groups

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vertical cooperation

� cooperations with other networks

for other technologies

� upstream and downstream

processes within the value chain

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horizontal cooperation

� cooperation with networks in related subjects and fields

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Lateral cooperation

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� cooperation for dissemination, development, cluster management



The VDC mission

� provide a sustainable communication platform for all members (companies, research, education, public authorities)

� initiate (research) cooperations and business contacts

� implementation of digital product development technology especially by SMEs

� integration of public funded projects

� demand responsive focus on (further) education

� keep the members’ top positions in terms of technology in international competition

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MissionMissionMissionMission



The VDC‘s business areas

� information processingcurrent information on methodology and technology, exchange ofinformation between members, identification of funds, technologyassessment

� marketing & disseminationTechnology marketing, working at the management board, biggest update area for Virtual Reality in Germany, dissemination of project results, product and enterprise news

� match makingcompetence map, internationalization

� technology transferSME support, information events, Demo-Center

� funding management application, consortia, project management

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ServicesServicesServicesServices



Business area 1: information processing

� competence cube

� web portal with news (750+/year)and events (300+/year)

� market studies, policy papers and analyses

� technology and branch screenings

� product and project databases

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Fig.: intranet knowledge base

Fig.: white paper on 3d displaytechnology




Business area 2: marketing & dissemination

� congresses:- Virtual Efficiency Congress- specalized congress Designprocess

� organization of joint exibition stands

� editing:- newsletter, website- editorial council

Virtual Reality Magazin

� press dissemination lists:

regional, supraregional,

special interest press

� social media

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Fig.: VDC joint exibition stand atthe Hannover Messe

Fig.: „Virtual Reality Magazin“



Business area 3: match making

� competence cube- target branch- technology- service offering

� internationalization

� contact database:industry, press, universities/research

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Fig.: competence cube

Fig.: VisNetA international network

Type of service offeringTarg

et

bra

nch



Business area 4: technology transfer

� information events

� demo center

� special interest groups/ working groups

� web portal

� monthly email newsletter (~4000 addresses)

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Fig.: demo center at the VDC

Fig.: newsletter structure



Business area 5: funding management

� investigation of funds

� funding information (newsletter)

� syndication

� application

� project processing

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Fig.: content of funding info newsletter

Fig.: project meeting at the VDC



Reference projects

� VIPROF

Constantly virtualizing of development and production of vehicles.

Connecting the product development with the manufacturing technology to a constant, digitalized and cooperative development and production planning.

� simKMU

Development of cross-company, process-integrated and web-based

simulation services and business models for SMEs”.

� AutoBauLog

Autonomous controlling in construction site logistics: Transfer of suitable

concepts from digital fabric into construction site logistics.

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ReferencesReferencesReferencesReferences



Awards

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ReferencesReferencesReferencesReferences

2006: admission to the club of the best innovation networks in Germany

2006: since 2006 selected host in the TOP programm (most innovative companies in Germany): award from the ministry of economics and technology

2007: awarded landmark within the initiative „Germany – land of ideas“

2007: „Best Innovation Award“ for the 3D-Fitness-Check at the bwcon InnovationFair

2007: VDC becomes a EU„Living Lab“

2008: industrial award for a VDC-driven diploma thesis

2009: Award for "excellent networking" from the KompetenznetzeDeutschland initiative

2010 : Winner of the Regional Cluster Competition 2010 of Baden-Württemberg

© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 24

Join us.Join us.Join us.Join us.VDC: VDC: VDC: VDC: enabling synergies.enabling synergies.enabling synergies.enabling synergies.

Auberlenstr. 1370736 FellbachTel.: +49 (0)711 58 53 09 [email protected]

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