Virtual city's Merchandizr Solution
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Transcript of Virtual city's Merchandizr Solution
Merchandizr
Data collection tools for decision making
Product brief
Field staff Head office
Competitor Tracking
Welcome to the world of Merchandizr
Promotions
Orders
Trade visit
Stock take
Sampling
Time management
Competitor dynamics
Merchandising teams in the field
Key outlets performance tracking
Asset utilization tracking
Shelf share
Changing Customer preferences
Stock tracking
Merchandizr
Merchandizr Journey Map
USER INTERFACE FOR FIELD USERS
The Salesman login page
Task Forms to be filled in by the Salesman
Salesman selects the Route assigned to him
A brief Overview of the details captured in the earlier windows
The Salesman can add an Outlet
The Salesman creates a Respondent
Once the merchandiser completes a survey, and saves it, that information is sent in real-time to the HQ where a supervisor or management receives and conducts an analysis these results. This facilitates quicker decision making and also enhances a seamless feedback mechanism
The Salesman can take a photo using the photo capture module
The Salesman starts answering the Questions
The Salesman completes and saves the survey
USER INTERFACE FOR OFFICE REPORTING USERS
Region E.g. Nairobi/Eastern
Country
County E.g. Nairobi
Areas E.g. Nairobi South
Towns E.g. Langata
Outlets E.g. Blue Line Ltd
Routes E.g. Nairobi South
Scouts E.g. Ernest Kitindi
All dashboard graphical reports have a powerful 8 step drilldown capability. E.g. By simply clicking on a regional report that shows there is poor availability of a certain SKU, you can drill down for more information.
Trade Visits
Shelf Share
DATE TIME SCOUT NAME
OUTLET CONTACT PERSON
CONTACT DETAILS
ACTION
03.05.2014
09:34 AM Grace kwambo
Naivas Ngara Jane Musyoki
0788995544 Met with Jane and she has concerns about the supplier delivering expired products
04.05.2014
10:03 AM Millicent Akinyi
Solute Hotel Moses summers
072213454 Requested 5 samples of product A
How many visits per day? Collect information of the contact person Capture what they have discussed with the contact person in the outlet This allows one to capture any issues that are raised by the contact person
Product Availability
Shelf Share
What is currently available? Get to identify which products
are available across different outlets
Capture percentage of the shelf
or display area your products currently hold
0% 10% 20% 30% 40% 50% 60% 70%
Nakumatt Prestige
Nakumatt Karen
Tuskys Adams
Uchumi Hyper Ngong Rd
Chandarana YAYA
Nakumatt Junction
Shelf Share by outlet
Outlet Branding
Every good business needs to be visible to its customers Branding is the best way to deliver messages across about your
presence in outlets and even regions You can now receive feedback from your merchandisers on how your
products are well branded in various outlets
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Pricing well displayed Shelf well displayed Outlet well branded Trade Reps well trained
Outlet Scanning Snapshot
Mega Stores Dukas
Static Orders
23
15
0
5
10
15
20
25
Product A Product C
Greenyards Hotel Babel
13.09.2012
Order Quantity
Order Quantity
DATE OUTLET PRODUCT QUANTITY
13.09.2012 Green yards Product A 23
Hotel Babel Product C 15
What products are being ordered more? Where is it most rampant? We will now provide you with
an easy to use static order management portal to view all orders by outlet type or specific outlet
This points out issues such as
outlets not ordering enough or an increase in demand from the final consumer
Either way, you want to be on
top of this market metric ahead of time
Competitor Tracking
Find out where your competitor has least presence in terms of their product availability status in different outlets
Now you can know how the
competitions pricing compares to your own in competitive products
This allows you to make quicker
decisions on pricing structure and keeps you ahead of the game
0
5
10
15
20
25
30
35
40
45
Product A Product X Product Y Product A Product X Product Y
Greenyards Hotel Babel
Price Comparison
Get a grip of direct customer
feedback captured as part of a new product launch or a new flavor or even just testing what shoppers think of an old product
Do you conduct regular promotions at the point of sale? You can now keep track of
actual shopper contact points and measure their effectiveness especially as compared to customer brand awareness
8% 17%
75%
Dislike
Like
Like A lot
0
80
61
35 45
62 48
Outlet Nakumatt
Prestige
Nakumatt
Karen
Tuskys
Adams
Uchumi
Hyper NgongRd
Chandarana
YAYA
Nakumatt
Junction
Sampling report - Ngong Rd Route
Series1 Series3
Shopper Feedback
Promotions Tracking
Mapping
Our powerful Point Of Event mapping capability will give you visibility of points where and when the merchandize conducted any activity using the system.
Asset Tracking
DATE OUTLET ASSETS AVAILABLE
ASSET ABUSE ASSET UTILISATION
12.09.2012 Green yards cooler Yes Storage of competitor products
12.09.2012 Hotel Babel Shelf No Correct stocking
0
50
100
150
200
250
300
350
400
Coolers Shelf Tables Coolers Tables
Nairobi Kiambu
Asset Availabilitiy
Asset Availabilitiy
Keep track of your assets in the market and assess how they are being utilized
Find which assets are
being abused in different outlets and even which assets are playing a role in boosting sales performance
How can you get your visibility and also be able to keep track of products sampled? You conduct sampling
exercises but you have no visibility of the activities on the ground and you find it difficult to track the sampled products.
With our sampling feature, you can now have your merchandisers take photos of the samplers, collect their contact information and even verify that the exercise was conducted at the required time and place
12 12 14
10
3 5 2
4
Product A Procuct B Product A Product B
Wanjiru Karisa Timothy Juma Greg Nini
Green yards Hotel Babel
Sampling Per Salesman
Samples Provided Samples issued
Sampling
How much stock is being held in your supply chain? Know how much stock is currently
being held by your key customers not only helps you improve your order generation and hence revenue but also over stocked outlets that may impact your pricing due to over supply and hence brand equity
Your sales people are your biggest
asset in the field in terms of lead generation, it is important to understand the brand mix that they are going with to different outlet types and key outlets
17
30
26
40
32
12
0
5
10
15
20
25
30
35
40
45
Product A Product X Product Y Product A Product X Product Y
Greenyards Hotel Babel
Stock Count
Stock Count
Stock Take
78
28
40
14
Samuel Kariuki Nigel rurie
Dispatch vs. Sales
Dispatch quantity Sold Qty
Have you had issues finding out the quantity of products your salesman sells on a daily, weekly or even monthly basis? Moreover, you have no visibility on where the sales are
made Now, you can track these sales with our powerful reports
and point of event mapping capability
Dispatch Tracking (Quantity)
Merchandizr
End
Product brief