Virgin Money Logo guidelines · Virgin Money London Marathon sponsorship logo Here we’ve used a...

Virgin Money identity guidelines | 1

PRIVATE AND CONFIDENTIALJanuary 2016

Virgin Money Logo guidelines Version .0


The Virgin script is one of the most recognised and iconic logos in the world. That’s why if we fiddle with the script, it stops looking like part of the Virgin family. Give it and our logo the respect they deserve and stick to the not-up-for-debate rules around how they are used.

Virgin and the Virgin script are registered trade marks of Virgin Enterprises Limited (VEL) and are used under license. The script must always be used as part of the Virgin Money mark and never alone, and all variations of our logo must have the prior approval of VEL.

Any proposed new or revised mark or brand incorporating the Virgin Money logo or name must first be approved by the Brand Director who will ensure it is permitted under the Virgin Money trademark licence (liaising with the Virgin Money Legal team as required).

The Virgin script

Introduction | Our logo | Colour | Typography | Photography | Graphics | Grids | Tone of voice | Applications | Sub brands


Meet the heart of our brand. It’s a thing of beauty, so whether you’re using it on colleague or customer-facing communications, please respect it and use it in a careful and consistent way.

Not sure how? We’ll give you some helpful pointers and lay down the logo-law over the next few pages.

Our logo



Logo alternatives


We have a few variants on our logos, but our preference is to use the full colour version in print and 2 colour version in digital work.


Horizontal version – CMYK with glow

VMON_3D_LOGO_GLOW_CMYK_HZ_NEG_HI.psd VMON_2D_LOGO_SP_RED_HZ_NEG.ai

VMON_2D_LOGO_BLACK_HZ_NEG.ai

VMON_3D_LOGO_GLOW_CMYK_HZ_POS_HI.psd VMON_2D_LOGO_SP_RED_HZ_POS.ai

VMON_2D_LOGO_BLACK_HZ_POS.ai

When it comes to colour, white on Virgin Red is definitely our favourite combination (no surprises there) – but depending on the background colour of your communication, positive and black logotypes are also available.

If you need to place our logo on a background other than red or white, these can be agreed on a case-by-case basis with the Brand or Studio teams. Our preference is to use the full colour logo in print (where practical) and single colour logo in digital. If in doubt, contact the Brand or Studio teams.

Grey triangle does not print. Indicates white glow/keyline is present in logo.


Our logo – horizontal version

Horizontal version – single colour with key line


VMON_2D_LOGO_SP_RED_ST_NEG.ai

VMON_2D_LOGO_BLACK_ST_NEG.ai

VMON_2D_LOGO_SP_RED_ST_POS.ai

VMON_2D_LOGO_BLACK_ST_POS.ai

VMON_3D_LOGO_GLOW_CMYK_ST_NEG_HI.psd VMON_3D_LOGO_GLOW_CMYK_ST_POS_HI.psd

Our logo – stacked version


If space is a challenge, we also have a stacked version of our logo.

Stacked version – CMYK with glow Stacked version – Single colour with keyline

Grey triangle does not print. Indicates white glow/keyline is present in logo.


Clear zonesAvoid placing text or any other graphic elements near the logo. The minimum amount of room to leave around the logo is indicated by the clear zone. The dimensions shown are based on the x-height of the logotype.

Minimum sizeNever reproduce the logo less than 20mm wide.

Maintaining the logo integrityFor most jobs most of the time, the logo will be a composite unit of the roundel and ‘money’

If ever you need to ‘construct’ a logo, i.e. for physical signage, please ensure the correct distance is always maintained between the roundel and ‘money’, using the formula below:

z = 12.4% of y or z = y times 0.0124

Also ensure the relationship of the roundel size to the x-height of the type is always maintained using the following formula:

x = 25% of y

Minimum size20mm

zy

x

xx

x

xx

x

Protecting the logo



Displaying our logo – the tab

The tab is our holding device for our logo. It provides a flexible system to display the Virgin Money logo on light and dark backgrounds.

Left aligned Centred top Centred bottom

Light background version

Dark background version

Grey keyline does not print. Indicates the outline of the tab.



Displaying our logo – the digital tab

Just like the print version, we have a holding device for our logo in digital too. It won’t always be needed, but can be used when the logo needs something to hold it on light and dark backgrounds.

Left aligned Centred top Centred bottom

Light background version

Dark background version

Grey keyline does not print. Indicates the outline of the tab.


Location 0%VM RedC0 M100 Y83 K0

Location 70%Start of gradation from VM Red - VM Purple

Location 100%VM PurpleC48 M96 Y25 K4

The tab gradation

To make the tab as striking as possible, we use a gradation. This will be applied in the majority of cases as part of our identity, but we keep it simple and just solid red on the digital tab.



Tab positioning

The logo can be placed in the centre at the top or bottom. This allows for our most aesthetically pleasing, centered layouts. Alternatively, we can have left-aligneed layouts with the logo positioned top or bottom left. For maximum tab size, see page XX.



Logo display sizing

Although it’s important for the logo to stand out, it also needs to feel naturally sized for each application. Consistent logo sizes must be used across all communications.

The logo and tab sizes shown here are specific to different format sizes.

Document size Tab dimensions Tab corner radius Logo roundel diameter

A1 135mm x 66mm 9mm 40mm Ø

A2 96mm x 47mm 6mm 28mm Ø

A3 68mm x 33mm 4.5mm 20mm Ø

A4 48mm x 23.5mm 3mm 15mm Ø

A5 34mm x 16.5mm 2mm 10mm Ø

A1A2A3A4A5



Logo tab sizes for large formats

Going big? In addition to standard A sizes, there are other, larger formats to bear in mind.

Document size VM tab width

6 sheet (1200x1800) 320mm

48 sheet (6000x3000) 300mm

96 sheet (12000x3000) 400mm

There’s money and there’s


48

6

96



Logo sizes for press


Looking to advertise in the press? Here’s how big the logo needs to be.

Document size VM tab width

Full page (268 x 340) 68mm

25 x 4 columns (250 x 168) 42mm

Half page (268 x 170) 50mm

25 x 4Full page Half page



Sponsorship version of our logo

CMYK with glowThese logos have been specifically adapted for event sponsorship and to work where space is restricted. This makes them more visible at a distance.

They’re only used in exceptional circumstances, so you’ll need to get the go-ahead from the Brand Director before using them anywhere.

SPONSORSHIP_LOGO_STACKED_NEG_HZ

SPONSORSHIP_LOGO_STACKED_NEG SPONSORSHIP_LOGO_STACKED_POS

SPONSORSHIP_LOGO_STACKED_POS_HZ



11423

Virgin Money London Marathon sponsorship logo

Here we’ve used a smoothed-out version of the Virgin Script, increased in size within the roundel and cropped for standout.

This is an exceptional circumstance which has been approved by the Virgin Enterprise Ltd (VEL) team. You should never alter the script without prior approval from VEL.



Andrew NicholsonBrand Director

Virgin Money Jubilee House Newcastle upon Tyne NE3 4PL

E [email protected] 0191 279 4448 M 07872 821 988

For more info contact

Matthew BullockDesign Manager

Virgin Money Discovery House Whiting Road Norwich NR4 6EJ

E [email protected] 01603 215 858M 07738 635 620

Lee CozensDigital Design Manager

Virgin Money Discovery House Whiting Road Norwich NR4 6EJ

E [email protected] 01603 215 791M 07540 013 397

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