Virgin Media Brief Ideas
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Transcript of Virgin Media Brief Ideas
![Page 1: Virgin Media Brief Ideas](https://reader034.fdocuments.us/reader034/viewer/2022051609/547b393bb37959822b8b4c65/html5/thumbnails/1.jpg)
LOVE+VIRGIN MEDIA1st round of ideas - 9th of July
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2ND IDEA
Bond DOesn’t JUST SHOOT, he shoots to kill
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PROBLEM AND INSIGHT
GOOD PROBLEM: TiVo users can record TV shows and watch them whenever they want. “20 000 Bond movies are watched every night.”
Insight: Actors are tired: 007 isn’t completing any missions, so M and the Bond girls are frustrated.
We need more James Bonds.
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SOLUTIONSubstitutes for Daniel Craig. USERS CREATING CONTEnt.
1. Recruitment ads + people can shoot Vine, Instagram or YouTube videos of themselves acting like Bond. #iam007
2. Virgin stores has the background and the gun for more real videos › people in the stores, hype on TiVo
3. Voting for winner › winner gets to act in the next movie
4. Idea transformable to any movie/tv characters and athletes like Bridget Jones or Wayne Rooney
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1ST PERUVIAN BOND
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3RD IDEA
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THE OBJECTIVE
To create awareness of the TiVo service
To get 20 -‐ 30 y/o interested
To encourage foot traffic to Virgin Media (﴾Arndale)﴿
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THE CHALLENGE
USERS don’t know how great tivo is.
The UK Market is dominated by Sky TV
Young people stream/download!
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THE RATIONALE
The invention of TV was the ‘magic box’ -‐ brought stories to the family room (﴾1951)﴿
TiVo was revolutionary in giving the power to the consumer, personalization (﴾1999)﴿
20 -‐ 30 y/o are mobile centric
‘TV’ is not limited to the home
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THE CONCEPT
Community celebration for your television: whenever, wherever.
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THE CONCEPT
The setting: a well known, historical building in Manchester. During the afternoon, users can personalize the content projected in the windows. The most popular content is projected in the evening for the community: it’s an outdoor movie night.
Users use their mobiles to select the content. The theme is retro cinema with ushers and popcorn.
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4TH IDEA
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UNITE PEOPLE
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WE WANT TO TAKE PART IN YOUR JOURNEY.
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“EVERYONE IS AN ADVENTURER”
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WIN A TRIP WITH VIRGIN CALACTIC