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Transcript of Viralmarketing smschore-130721212641-phpapp02
VIRAL?@elvirapc
Brand Associate Nutrifood
www.about.me/elvirapc
Should our brand go
…Why Viral MarketingViral Marketing - @elvirapc
Faster, Wider Reach
Viral Marketing - @elvirapc
Credibility
70% OF CONSUMERS TRUST BRAND
RECOMMENDATIONS FROM FRIENDSForrester Research, 2013
Nielsen, 2009
90% PEOPLE TRUST
RECOMMENDATIONS FROM PEOPLE
THEY KNOW
Viral Marketing - @elvirapc
“Free”Taking the advantages of people’s connection
Viral Marketing - @elvirapc
…Case StudyViral Marketing - @elvirapc
Sweet Moments Last Longer
490,939 YouTube views
346,708 YouTube views
Ringtone
Music Download
YouTube Comments
Viral Marketing - @elvirapc
Sweet MOMent (Hari Ibu)
Viral Marketing - @elvirapc
Old Spice
258,983,529 views on YouTube
80,000 Twitter followers in 2 days
800% ↑ Facebook interaction
Viral Marketing - @elvirapc
Gangnam Style
1,704,475,197 views on YouTube
Nelly Furtado, Robbie Williams, Vanessa
Hudgens, Tom Cruise, LMFAO
follows his move
Viral Marketing - @elvirapc
…Lesson LearnedViral Marketing - @elvirapc
To Extend a Brandor… New Image
From older generation to youthful imageViral Marketing - @elvirapc
Emotional
MEMORABLE: SWEET MOMENT (IT LASTS LONGER)Viral Marketing - @elvirapc
Good content and…
„Good‟ social networking skills
FROM CEO to SPG
PEOPLE IN NUTRIFOOD HAVE
TWITTER ACCOUNT
Viral Marketing - @elvirapc
FROM YEAR TO YEAR,
OUR LIVE EVENTS MADE A TWITTER TRENDING TOPICViral Marketing - @elvirapc
Simplicity: it‟s only a click away.The power of thumb
TWITTER --- RETWEET
FACEBOOK --- SHARE
PATH --- REPATH
Viral Marketing - @elvirapc
You have to follow up
Viral Marketing - @elvirapc
You can‟t control
Viral Marketing - @elvirapc
Marketing = EASIER?
★ Free ★
★ Wider reach ★
★ Your brand needs a presence on social media:
Monitor what you can’t control ★
Viral Marketing - @elvirapc