Viral ticketing for Events | MeraEvents.com
22
Viral ticketing for events A guide to sell more tickets for your event
description
Promoting an event, and selling more tickets is something that every organizer wants to do for their events. However, this might result in inflated marketing costs. The concept of Viral Ticketing can come into play in such a situation. Viral ticketing enables the organizer to offer the ticket buyers with a unique shareable link, which when used by others to make a purchase, gives a referral commission to the person who shared the link. - PowerPoint PPT Presentation
Transcript of Viral ticketing for Events | MeraEvents.com
Viral ticketing for events
A guide to sell more tickets for your event
What is viral ticketing? Viral ticketing is a concept of viral marketing, where
ideas spread like viruses.
According to marketing professors Andreas Kaplan and Michael Henlein, "to make viral marketing work, three basic criteria must be met, i.e., giving the right message to the right messengers in the right environment."
How to do viral marketing for events and sell more tickets?
Give ticket buyers a unique sharable link on successful purchase of a ticket on MeraEvents.com.
Provide rewards on purchase of tickets using this URL.
Advantages to the event organizer
Cost effective marketing technique Sell more tickets Save on marketing costs
Advantages to the ticket buyer
Easy to share link Referral points/cash back Discount price for friends
How to set up viral ticketing for an event?
Visit meraevents.com, click on create event on the top right.
Enter your Login ID or sign up for a MeraEvents account
Fill in the event information, click save and exit
Click on the “Manage” button to make changes
Click on “Viral Ticketing” to activate the feature
Activate viral ticketing with commission type
How to enable Viral ticketing for multiple ticket categories?
Select the commission type for the referral points in terms of amount/percentage.
Select the discount to be offered for friends on the purchase of tickets from the unique URL.
Choose the referral commission value on tickets booked by friends using the unique URL.
Click save and exit
Viral ticketing activated
How does viral ticketing work when someone
books a ticket?
A unique URL pops up for sharing with friends
An email with the unique URL will be sent to the registered mail of the ticket buyer
Track number of tickets sold
Track the tickets sold through viral ticketing
How viral ticketing works (delegate’s perspective)
Every time a ticket is bought using the unique URL, the referral would receive an email denoting the same.
The referral can check the points or bonus received by clicking on “My Account” on the top right of the page.
A detailed report of the redeemable points is available on the attendee dashboard.
Organizer?
Upload your event and activate Viral Ticketing
User?
Book a ticket, Share and Earn!
