Viral Strategy Pres
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Transcript of Viral Strategy Pres
![Page 1: Viral Strategy Pres](https://reader033.fdocuments.us/reader033/viewer/2022060109/55530202b4c905533f8b46ea/html5/thumbnails/1.jpg)
A Two-Minute History
Invitations, Notifications,& Feeds on Facebook
Graphing Social PatternsOctober 9, 2007
Justin [email protected]@watercooler-inc.com
InsideFacebook.comWatercooler, Inc.
![Page 2: Viral Strategy Pres](https://reader033.fdocuments.us/reader033/viewer/2022060109/55530202b4c905533f8b46ea/html5/thumbnails/2.jpg)
Since May 25 366 million apps in first
20 weeks (Adonomics) >1 billion in first year?
14 million unique appusers in August (Compete) 88 million app visits 4:30 per visit
![Page 3: Viral Strategy Pres](https://reader033.fdocuments.us/reader033/viewer/2022060109/55530202b4c905533f8b46ea/html5/thumbnails/3.jpg)
Invitations
Initial bonanza Now volume limited
Starting to target No built-in stats
![Page 4: Viral Strategy Pres](https://reader033.fdocuments.us/reader033/viewer/2022060109/55530202b4c905533f8b46ea/html5/thumbnails/4.jpg)
Invitations
![Page 5: Viral Strategy Pres](https://reader033.fdocuments.us/reader033/viewer/2022060109/55530202b4c905533f8b46ea/html5/thumbnails/5.jpg)
Feeds
News and Mini Feedsintroduced Sept 2006 Broadcasts your activity Privacy concerns
![Page 6: Viral Strategy Pres](https://reader033.fdocuments.us/reader033/viewer/2022060109/55530202b4c905533f8b46ea/html5/thumbnails/6.jpg)
Feeds
You can optimize Story Elements Calls to action
![Page 7: Viral Strategy Pres](https://reader033.fdocuments.us/reader033/viewer/2022060109/55530202b4c905533f8b46ea/html5/thumbnails/7.jpg)
News Feed Selection algorithm Not published Depends on individual No built-in stats
> Only friends also with theapp see your feed items
![Page 8: Viral Strategy Pres](https://reader033.fdocuments.us/reader033/viewer/2022060109/55530202b4c905533f8b46ea/html5/thumbnails/8.jpg)
Notifications
Friends of logged-inuser or anyone with app Can still email (?)
Can get shut down Not very transparent Short view vs. long view
![Page 9: Viral Strategy Pres](https://reader033.fdocuments.us/reader033/viewer/2022060109/55530202b4c905533f8b46ea/html5/thumbnails/9.jpg)
Questions/Issues
Design framework How/when/why
Testing / optimization Targeting Analytics
Adapting to Platform changes Often announced, sometimes documented
Spam
![Page 10: Viral Strategy Pres](https://reader033.fdocuments.us/reader033/viewer/2022060109/55530202b4c905533f8b46ea/html5/thumbnails/10.jpg)
Viral Strategy Panel
Blake Commagere, Mogad (Causes, Vampires, Zombies) Jia Shen, RockYou Jason Ackerman, TeachThePeople Tim O’Shaughnessy, HungryMachine