Viral Marketing Experiment
6
Advertising Campaign: Group 3
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A group presentation in which we had to design some sort of advertising campaign for a fictional product. We chose to design a "viral" campaign around the Queen's University campus, directing students to a dummy website filled with dares. We wanted to examine the results of traditional vs web advertising.
Transcript of Viral Marketing Experiment
Advertising Campaign: Group 3
Did They Dare?
As of Sunday, April 4th, 2010: 547 unique visits, average time on site 00:05:34.