Viral Marketing & Conferences. COMMUNITY NEXT Viral Marketing & Conferences CONSUMER ELECTRONICS...
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Transcript of Viral Marketing & Conferences. COMMUNITY NEXT Viral Marketing & Conferences CONSUMER ELECTRONICS...
Viral Marketing & Conferences
Viral Marketing & Conferences
• COMMUNITY NEXT
Viral Marketing & Conferences
• CONSUMER ELECTRONICS SHOW in Las Vegas
Viral Marketing & Conferences
• Clinton Global Initiative
• TWIISTUP– Several
listed sponsors on the side
– APOC here
Viral Marketing & Conferences
• TED Conference 2008 in Monterey, CA
Viral Marketing & Conferences• Once Upon a School• “I wish that you -- you
personally and every creative individual and organization you know -- will find a way to directly engage with a public school in your area, and that you'll then tell the story of how you got involved, so that within a year we have 1,000 examples of innovative public-private partnerships.” – Dave Eggers
•Dave Eggers TEDPrize Winner 2008
Viral Marketing & Conferences
• In one demo, Jeff Han shows off a high-resolution multi-touch computer screen that may herald the end of the point-and-click mouse. The demo, which drew spontaneous applause and audible gasps from the audience, begins with a simple lava lamp, then turns into a virtual photo-editing tabletop, where Han flicks photos across the screen as if they were paper snapshots.
TED Conference 2008
5 Signs Your Viral Marketing May Flop
• The people who hate you are louder than the people who like you.
• You don’t have something sexy, funny, controversial, or voyeuristic
• Message is too difficult to pass on• Your focus is on the tactic instead
of the strategy• Overselling and Overbranding
Rohit Bhorgava,Ogilvy PR
Final Point
• Viral Marketing is enhanced by network effects
• There are no better networks than conferences of like-minded individuals
• In order to be effective and contagious, it helps to be well-networked.
How to be viral
A product or service must:
• Exploit the motivations and behaviors of individuals
• Align with experiences and value systems
• Create motivation & desire to support product
• Scalability in the product