Viral marketing by Mikhail Geisherik from Hidden Markeing
-
Upload
blogcamp-organization-committee -
Category
Self Improvement
-
view
1.296 -
download
1
description
Transcript of Viral marketing by Mikhail Geisherik from Hidden Markeing
![Page 1: Viral marketing by Mikhail Geisherik from Hidden Markeing](https://reader034.fdocuments.us/reader034/viewer/2022051817/547a1409b4af9fa0158b4a08/html5/thumbnails/1.jpg)
Social media marketing
Viral marketing
Mikhail Geisherik
![Page 2: Viral marketing by Mikhail Geisherik from Hidden Markeing](https://reader034.fdocuments.us/reader034/viewer/2022051817/547a1409b4af9fa0158b4a08/html5/thumbnails/2.jpg)
Термины
SMO, buzz-marketing, word-of-mouth, сарафанное
радио, вирусный маркетинг, guerrilla-
marketing, SMM, viral marketing, скрытый маркетинг, партизанский маркетинг, blog-
marketing, new media campaigns, hidden marketing
![Page 3: Viral marketing by Mikhail Geisherik from Hidden Markeing](https://reader034.fdocuments.us/reader034/viewer/2022051817/547a1409b4af9fa0158b4a08/html5/thumbnails/3.jpg)
Viral marketing = ?
Техника
Констатация результата
![Page 4: Viral marketing by Mikhail Geisherik from Hidden Markeing](https://reader034.fdocuments.us/reader034/viewer/2022051817/547a1409b4af9fa0158b4a08/html5/thumbnails/4.jpg)
Sex
![Page 5: Viral marketing by Mikhail Geisherik from Hidden Markeing](https://reader034.fdocuments.us/reader034/viewer/2022051817/547a1409b4af9fa0158b4a08/html5/thumbnails/5.jpg)
Насилие / разрушение
![Page 6: Viral marketing by Mikhail Geisherik from Hidden Markeing](https://reader034.fdocuments.us/reader034/viewer/2022051817/547a1409b4af9fa0158b4a08/html5/thumbnails/6.jpg)
Юмор
![Page 7: Viral marketing by Mikhail Geisherik from Hidden Markeing](https://reader034.fdocuments.us/reader034/viewer/2022051817/547a1409b4af9fa0158b4a08/html5/thumbnails/7.jpg)
Секретный элемент
• WOW-эффект
• Искренность
• Рекорд
• Нереальность
• Цельность
• «Что-то еще...» ©
![Page 8: Viral marketing by Mikhail Geisherik from Hidden Markeing](https://reader034.fdocuments.us/reader034/viewer/2022051817/547a1409b4af9fa0158b4a08/html5/thumbnails/8.jpg)
Составляющие вируса
![Page 9: Viral marketing by Mikhail Geisherik from Hidden Markeing](https://reader034.fdocuments.us/reader034/viewer/2022051817/547a1409b4af9fa0158b4a08/html5/thumbnails/9.jpg)
Посев (видео)
SMO, основные видеохостинги
IM
SMS-топы
Развлекательные ресурсы
Блоги (провокативный контент)
Сообщества
![Page 10: Viral marketing by Mikhail Geisherik from Hidden Markeing](https://reader034.fdocuments.us/reader034/viewer/2022051817/547a1409b4af9fa0158b4a08/html5/thumbnails/10.jpg)
Идея
Успешные западные кейсы:
GoviralThe viral factoryViralvideochart
Микс из основных аттракторов
Популярные темы, пародии, переозвучки
![Page 11: Viral marketing by Mikhail Geisherik from Hidden Markeing](https://reader034.fdocuments.us/reader034/viewer/2022051817/547a1409b4af9fa0158b4a08/html5/thumbnails/11.jpg)
Основные игроки
Вирусные студии (Аффект, MDVision)
Специализированные агентства (Grape, Ксан, Hidden Marketing, Garin Studio, PRT и пр.)
BTL и Guerrilla агентства
Крупные рекламные и pr-агентства (BBDO Wordshop, Ogilvy)
![Page 12: Viral marketing by Mikhail Geisherik from Hidden Markeing](https://reader034.fdocuments.us/reader034/viewer/2022051817/547a1409b4af9fa0158b4a08/html5/thumbnails/12.jpg)
Тенденция
Viral marketing Social Media Marketing
![Page 13: Viral marketing by Mikhail Geisherik from Hidden Markeing](https://reader034.fdocuments.us/reader034/viewer/2022051817/547a1409b4af9fa0158b4a08/html5/thumbnails/13.jpg)
Discussion
Questions?