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Viral Code - Hung Vo (Summary)
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Transcript of Viral Code - Hung Vo (Summary)
T H E V I R A L
X-Factors
Hung Voby
CEO REDDER advertising
Founder Young Marketers
Key viral factors
The ExtremeX-FACTOR 1
Bring your works to the level of extremely
weird/touching/hilarious/humorous/epic/larger than life
The InsightfulX-FACTOR 2
Ask, what are the DREAMS, MOTIVATIONS or what are the PRESSURES,
TENSIONS that our brand can jump in and help them to achieve or
overcome? What will make consumers APPRECIATE & LOVE us?
What will be the TIPPING POINT that moves consumers’ emotions
The OccasionX-FACTOR 3
What are the biggest drivers/platforms in such
context that we can own?
Viral factors from execution
Utilize social influencers to
advocate the campaign
Who will spread the
message immediately to
the right audiences
Celebrity, influencers
Impress audiences eyes with kind of visual
trends they love to get fast attention
Visual
MusicMusic make audience listen our message again and
again, help the effect sustaining
Utilize channels/ content creators -> is there any channel
our target audience is already there for optimized
investment
Channels, network
Put your investment at 1 best place
Own 1 media
What motivate people share?
it T O U C H E S ME
it S P E A K S ON BEHALF OF ME
it SHOWS M Y P O I N T OF VIEW/POINT OF LIFE
it TRENDY AND I AM ONE OF THE FIRST TO SHARE ABOUT IT
MY FRIENDS/MY COMMUNITY SHARES THAT
AND I WANT TO PROVE
I AM OF THAT COMMUNITY/ON MY FRIENDS' SIDE
it HAS SOME A S S O C I A T I O N W I T H M E , i.e nostalgia...
it IT'S OF SOME BENEF ITS FOR ME
Thanh you!