E011: Rachel Martin – How to Create Engaging Blogs that Go Viral
Viral Blogs with Steve Jobs
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Transcript of Viral Blogs with Steve Jobs
![Page 1: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/1.jpg)
Viral Blogswith
Steve Jobs
![Page 2: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/2.jpg)
Your blog = Viral?
![Page 3: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/3.jpg)
iStep 1
-
Steal Steve’s picture
Yes, pretend that you are member of the Silicon Valley in-
crowd by referring to Steve Jobs as ‘Steve’.
![Page 4: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/4.jpg)
![Page 5: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/5.jpg)
Larger
![Page 6: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/6.jpg)
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Much larger
![Page 8: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/8.jpg)
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Too large!
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Good
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iStep 2
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Choose a topic that
other people agree on
![Page 13: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/13.jpg)
![Page 14: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/14.jpg)
Now take the exact
opposite position…
![Page 15: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/15.jpg)
“Don’t criticize!” “Criticize!”
Other people Steve
![Page 16: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/16.jpg)
“Don’t criticize!” “Criticize!”
Other people Steve
This becomes
your opinion
too!
![Page 17: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/17.jpg)
iStep 3
-
Choose a catchy title
with Steve’s name in it
![Page 18: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/18.jpg)
“What Steve Jobs
Knew About Criticizing
People”
![Page 19: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/19.jpg)
iStep 4
-
Write a few logical
paragraphs
![Page 20: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/20.jpg)
On second thought…
![Page 21: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/21.jpg)
F@%K it!
Just throw in some
more pictures of Steve
![Page 22: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/22.jpg)
![Page 23: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/23.jpg)
iStep 5
-
Toss in examples where
Steve did it(and ignore the ones where he
failed with doing it)
![Page 24: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/24.jpg)
iMac!
![Page 25: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/25.jpg)
WAIT!
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iMac!
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Good!
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iStep 6
-
Quote arbitrarily from
Steve’s biography
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That’s how
the book
looks like.
(Yes, it’s available
for the iPad.
You probably bought it
back then and never read
it.
Slide to a page and take a
random sentence.)
![Page 30: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/30.jpg)
iStep 7
-
Agree with Steve
on everything
![Page 31: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/31.jpg)
iStep 8
-
Have a picture of
yourself with an Apple
device? Include it!
![Page 32: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/32.jpg)
That’s about right!
![Page 33: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/33.jpg)
iStep 9
-
Publish!
No need to advertise, those kind of
posts go viral by themselves.
![Page 34: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/34.jpg)
One more thing…
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iStep 10
-
Shamelessly plug your
own stuff
![Page 36: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/36.jpg)
Steve Jobs would buy
my books (I am sure)…
![Page 37: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/37.jpg)
So should you!
(Steve would agree)
![Page 38: Viral Blogs with Steve Jobs](https://reader036.fdocuments.us/reader036/viewer/2022062710/55a1ffb61a28ab1c4c8b4887/html5/thumbnails/38.jpg)
iStep 11
-
Before you go, end
with quoting Steve