Vip Ppt
-
Upload
rupakfeb7 -
Category
Economy & Finance
-
view
6.438 -
download
1
description
Transcript of Vip Ppt
![Page 1: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/1.jpg)
Group Members
Rupak choudhary 10
Nihar nautiyal 29
Sweta sharma 45
Shakti singh 47
Suraj singh 48
Puneet soni 55
![Page 2: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/2.jpg)
![Page 3: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/3.jpg)
CASE FACT
• VIP industry has sway for over two decades in the organised luggage market.
• Customers perceives value for money.
• Alfa is sold at much lower price. (VIP ecnomically price brand)
• Alfa sells 1.5 lakhs pieces a month.
• Market Research which shows that an average Indian family pulls out the suitcases merely for a outstation travel a few times a year.
![Page 4: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/4.jpg)
• VIP has a wide range of market segment starting from Rs 295 to Rs 6000 a piece.
• Competition from the unorganised sector (hurts the company most.)
• This enables the unorganised sector to typically sell 20 times more than VIP.
• In the range of Rs1500(premium) the main competitor is samsonite.
• So the obvious tactics for VIP is to cut Distribution and logistic. Transportation. Advertising expenditure.
![Page 5: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/5.jpg)
SWOT ANALYSIS
![Page 6: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/6.jpg)
STRENGTHS
Brand Name
Asias no 1
2nd largest luggage manufacturer (in world after samsonite)
Market leader (60%mkt share)
Diversified product range (suitcase-purse)
![Page 7: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/7.jpg)
Weakness
• Over employed organisation
• High inventory & Transportation cost
• No proper distribution channels
• No CRM
![Page 8: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/8.jpg)
Opportunities
Tie-ups with European players (carlton & delsey carlton is the worlds 4’th largest mfg) so that they can catter the upper level segment
Untapped consumers in non metro cities.
Youth segment and executive class.
![Page 9: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/9.jpg)
Threats
• Low demand Industry
• Competitions
• Price war
• Cannibalization that took place between V.I.P's premium range and the Delsey range
![Page 10: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/10.jpg)
NEW FACE OF VIP
![Page 11: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/11.jpg)
![Page 12: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/12.jpg)
TARGETING WORKING WOMEN
![Page 13: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/13.jpg)
NOW ALSO MFG LIGHT WEIGHT SUITCASE WHICH IS CATEERING UPPER SEGMENT MKT
![Page 14: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/14.jpg)
BIZ CLASS & EXECUTIVES
![Page 15: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/15.jpg)
EASY 2 CARRY
![Page 16: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/16.jpg)
STRENGTHING THE DIST BY OPENING EXCLUSIVE SHOWROOMS
![Page 17: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/17.jpg)
Tapping the lucrative European market.
Tie up with the French Co. Delsey
Acquired worlds 4’th largest co. Carlton for 20 Crores.
3 independent focus groups.
42 exclusive showroom across the country.
Available over 1300 retail outlets spread across 27
countries
NEW FACE OF VIP
![Page 18: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/18.jpg)
![Page 19: Vip Ppt](https://reader033.fdocuments.us/reader033/viewer/2022061221/54bdfa224a7959767d8b4586/html5/thumbnails/19.jpg)