VINTAGES ... · (Jose Cuervo) Flat POD Power aisle or prominent locations of the store. 174466 Jose...

MARKETING & PRODUCT GUIDE

PT12: jan

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Table of ContentsPT12: january 29 - february 25, 2012

DISPLAY TABLE EDITION

Goals of the Promotion . . . . . . . . . . . . . . . . . . 1Music . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Promotional Sign Gallery . . . . . . . . . . . . . . . . 3Superbowl Block Pile . . . . . . . . . . . . . . . . . . . 15Winter/Spring Wine Program . . . . . . . . . . . 17Exterior Springer Sign . . . . . . . . . . . . . . . . . . 19Shopping Cart . . . . . . . . . . . . . . . . . . . . . . . . . 21Mini Thematic Supplier Sold Program . . . 23Special Promotions Fixtures (BAM) . . . . . . 27Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29Gifting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33goLOCAL - Ontario . . . . . . . . . . . . . . . . . . . . . 37

goLOCAL VQA FSI Fixture . . . . . . . . . . . . . . . . . . . . . .38

Ontario Superstars . . . . . . . . . . . . . . . . . . . . . . . . . . . .39

Ontario Popular Pick . . . . . . . . . . . . . . . . . . . . . . . . . .40

Beer Programs . . . . . . . . . . . . . . . . . . . . . . . . . 41Ontario Craft Beer End Isle . . . . . . . . . . . . . . . . . . . . .42

Ontario Craft Beer Fixture . . . . . . . . . . . . . . . . . . . . .43

Premium Specialty Beer . . . . . . . . . . . . . . . . . . . . . . .44

Brewery Spotlight . . . . . . . . . . . . . . . . . . . . . . . . . . . . .45

VINTAGES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47VINTAGES Loves Program . . . . . . . . . . . . . . . 49Participating Stores . . . . . . . . . . . . . . . . . . . . 51Sold Space . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59

Display Programs . . . . . . . . . . . . . . . . . . . . . . . . . . . . .60

Shelf Extenders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .62

Community Shelf Extenders . . . . . . . . . . . . . . . . . . .65

Discovery Shelf Extenders . . . . . . . . . . . . . . . . . . . . .65

Green Shelf Extender . . . . . . . . . . . . . . . . . . . . . . . . . .65

IMAGE Shelf Talker . . . . . . . . . . . . . . . . . . . . . . . . . . . .66

Limited Time Offers . . . . . . . . . . . . . . . . . . . . . . . . . . .67

Value Added Program . . . . . . . . . . . . . . . . . . . . . . . . .72

Bonus AIR MILES® Reward Miles . . . . . . . . . . . . . . . .75

Bundling AIR MILES® Reward Miles . . . . . . . . . . . . .79

Necktags . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .80

Display Table Merchandising . . . . . . . . . . . 81Nesting Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .82

Promo Tables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .89

Brand Hi-Lites . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .92

• Takeaway fsi and self merchandiser • superbowl block Pile• Valentine’s Day• Winter/spring Wine program• brand hi-lites

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Promotional Sign Gallery

all of the Promotional sign components that are available for re-order, have a re-order number.

if a sign component is missing or damaged call hellolcBo (416-365-5932) and quote the re-order number.

thank you.

Music

Music cD re-order# 12120-111M

We would like to hear your comments about this period’s music. Please email your feedback to [email protected]

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Promotional Turn 11: Shop & Save Event4

Component

End Aisle Backer Cards

Dimensions:30” w x 24” h

End Aisle Products

Re-order Code

1 the Black russian/cocktail Must-haves 12120-012 the cosmopolitan/today's Wine Discovery 12120-023 the Whisky sour/Beer headquarters 12120-034 the Planter's Punch/ No-Fuss cocktails 12120-045 the Margarita/ For Whisky lovers 12120-056 the Manhattan/cocktail Must-haves 12120-067 the tom collins/today's Wine Discovery 12120-078 the caesar/Beer headquarters 12120-089 the rusty Nail/No-Fuss cocktails 12120-0910 the Greyhound/For Whisky lovers 12120-1011 the old Fashioned/cocktail Must-haves 12120-1112 Mojito/today's Wine Discovery 12120-1213 rob roy/Beer headquarters 12120-1314 the Gin Martini/ No-Fuss cocktails 12120-1415 the Moscow Mule/ For Whisky lovers 12120-1516 the Negroni/Beer headquarters 12120-1617 the tequila sunrise/ No Fuss cocktails 12120-1718 the caipirinha/ cocktail Must-haves 12120-1819 the side car/today's Wine Discovery 12120-1920 the Mint Julep/ For Whisky lovers 12120-20

Promotional Signs - End Aisles

Qr (Quick response) code

End Aisle pricer cards will have a QR code which will allow customers with smart phones to photograph or scan the code and be automatically directed to the cocktail recipe web site.

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Marketing & Product Guide 5

Promotional Signs - End Aisles

End Aisle ProductsRe-order

Code Image

Generic cocktail Must-haves 12120-50

Generic todays Wine Discovery/For Whisky lovers 12120-51

Generic Beer headquarters/No-Fuss cocktails 12120-52

self Merchandiser and takeaway Fsi

Select stores will receive a self merchandiser to merchandise the takeaway FSI.

Merchandising Instructions:

• Place the merchandiser in a prominent location in the power aisle. • Stock the merchandiser throughout the promotion (or while

quantities last).• Merchandiser Re-order# 12125-61

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Component Where to install sign Re-order Code Images

Hero DisplayBanner stand insert


hero Display 12122-41

Hero DisplayPricer cards


ketel one Vodka

12122-42

Thematic Banner Stand Insert“It’s Cocktail Hour” Text


thematic Banner stand (store entrance)

12122-46

Tasting Bar / Backlit“It’s Cocktail Hour” Text


install in the frame on the portable tasting bar.

some stores will be equipped with a backlit sign holder.

12122-51

Shopping Cart Sign

Dimensions8”w x 6”h

Social Responsibility Sign:install outside the frame of the shopping carts.

Thematic Sign: (sold to the trade)

install on the inside frame of the shopping carts.

social responsibility sign:12128-10

thematic sign:12125-02

Promotional Signs - at Store Entrance

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Promotional Signs - Exterior Signs


Exterior BannersModel (DoMiNaNt)

Banners:43” w x 87” h

12122-31

Exterior Banners“it’s cocktail hour” text

Banners:43” w x 87” h

12122-32

Exterior TransparencyModel (DoMiNaNt)

Transparencies:28” w x 45” h

only for stores #452, #528, #568.these are installed by the vendor.

12123-21

Exterior Transparency“it’s cocktail hour” text

Transparencies:28” w x 45” h

only for stores #452, #528, #568.these are installed by the vendor.

12123-22

Show CardModel /”it’s cocktail hour”


install in the windows on the hangers.

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Promotional Turn 12: It’s Cocktail Hour8


Perimeter Bannerold Fashioned/tom collins


on the hangers around the periphery of the store.

12121-01

Perimeter Bannertequila sunrise/cosmopolitan


on the hangers around the periphery of the store.

12121-02

Perimeter Transparency:SquareModel (DoMiNaNt)

Dimensions:28.5” w x 28.5” h

12123-01

Perimeter Transparency:Square“it’s cocktail hour” text

Dimensions:28.5” w x 28.5” h

12123-02

Perimeter Transparency :Horizontal Model

Dimensions:45.5”w x 28.5”h

12123-11

Perimeter Transparency :Horizontal

“it’s cocktail hour” text

Dimensions: 45.5”w x 28.5”h

all transparency signs are vendor installed between January 29-February 1, 2012.if not installed by end of day February 1, 2012, please contact hellolcBo.

12123-12

Promotional Signs - Perimeter

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Promotional Signs - Perimeter & Power Aisle


Perimeter Transparency :Vertical Model

Dimensions:28”w x 54”h

12123-15

Perimeter Transparency :Vertical

“it’s cocktail hour” text

Dimensions:28”w x 54”h

all transparency signs are vendor installed between January 29-February 1, 2012.if not installed by end of day February 1, 2012, please contact hellolcBo.

12123-16

Power Aisle BannersModel /”it’s cocktail hour”


over the central aisle, closest to the entrance.

12121-11

Beer Fridge Poster

Dimensions:

12125-01

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Pod Display with pricer card

Amaretto Sour (Disaronno Amaretto)

Flat POD

Power aisle or prominent locations of the store.

2253 Disaronno amaretto 750 ml lto

12124-21

Pricer card:12124-26


Cuba Libre(Bacardi)

Flat POD


269027 Bacardi oakheart spiced rum 750 ml lto273508 Bacardi añejo 750 ml 117 Bacardi superior 750 ml 1206 Bacardi Gold rum 750 ml BaM

12124-22



The Paloma(Jose Cuervo)

Flat POD


174466 Jose cuervo Especial silver 750 ml BaM267187 Jose cuervo Especial Gold 750 ml BaM267245 Jose cuervo Especial Gold tequila 1140 ml451195 Jose cuervo Especial Gold tequila 1170 ml

12124-23


POD Riser Wrap

4 of each version per kit• Disaronno Amaretto• Bacardi• Jose Cuervo

12124-29

Promotional Signs - Pod Program

Wrap around the riser width wise only

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Promo Fixture Sign - Short

Just in From california

Dimensions:28” w x 6 3/8” h

Promo Fixture

Note: Please refer to the Mini thematic supplier sold Program section of this guide for more information.

12122-61

Promo Fixture Sign - Long

Just in From california

Dimensions:43” w x 6 3/8” h

Promo Fixture


12122-62

Brochure (bundles of 50)Just in From california

12122-63

Shelf TalkersEnglish/French Just in From california Promo Fixture shelf talkers 6” x 3” - 12 versions

Perpendicular contest shelf talker 3”x 6” - 1 version



12122-64

Promotional Signs - Promotional Fixture (Supplier Sold Program)

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Superstars Kitincludes:• Backer cards x 2• shelf talkers 6” x 3”• Pricer cards


cut case display at VQa cube

complete kit: 12128-01

shelf talkers only: 12128-03

Popular Picks Kitincludes:• Backer cards x 1


cut case display in ontario section

12128-02

VQA FSI Fixture• VQa golocal category

signs x 2

• VQa cube centre sign x 1

• shelf talkers 6” W x 3”h Bundles of 4 x 2 per kit

• ViNtaGEs shelf talker 2 7/8” x 5”

golocal Fsi Fixture(Participating stores only)

complete kit: 12128-04

ViNtaGEs shelf talker:12128-04

Special Promotions Fixture Drum SignNew DiscoveriesDimensions:48” w x 63/8” h

special Promotions Fixture #2

12124-16

Special Promotions Fixture PosterNew! New! New!

Dimensions:22” w x 39.5” h

special Promotions Fixture #2

12124-11

Special Promotions Fixture Shelf Talker

Dimensions:6” x 3”(English and French)

Not available for re-order

Promotional Signs - goLOCAL

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Promotional Signs - Gift Program


Valentine’s Day Gifting Promo Fixture Category Sign

6 3/8 “x 28”

12122-65

Valentine’s Day Shelf Talkers

shelf talker6” x 3”

12122-67

Signs’ Location Signs’ Message Component Specifications Re-order Images

on shelf

“saVE” shelf talkersPre-printed(limited time offer program)

6” w x 3” h English English/French

12117-06

on shelf

air Miles shelf talkersPre-printed(Bonus air Miles Program)


12117-07

on shelfMore Miles shelf talkersPre-printed(BBaM Program)

6” w x 3” h 12117-04

on shelf“NEW” shelf talkersPre-printed(New Product Program)


12117-08

on shelf

“in the spotlight” shelf talkers Pre-printed(iMaGE Program)

6” w x 3” h English/French 12117-05

Promotional Signs - On-shelf

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Promotional Signs - On-shelf

Continued

Signs’ Location Signs’ Message Component Specifications Re-order Images

on shelf

Pre-printed - thematic

(56 versions) shelf talkers 6” x 3” 12127-19

cut casesPre-printed - thematic

(56 versions)Pricer cards - 8” x 7” 12127-11

on shelfPre-printed

(regular Program - 65 versions)

Extender stripsPre printed - 12” x 2.5”

12127-12

on shelf

Pre-printed

(community Program - 5 versions)


12127-13

on shelfPre-printed

(Discovery Program - 9 versions)


12127-14

on shelfBlank shelf talkers (1 version x 50 per bundle)

shelf talkers 5” x 4” - Blank 12127-15

cut casesBlank Pricer cards (1 version x 50 per bundle)

Pricer cards - 8” x 7” - Blank 12127-16

on shelfBlank Extender strips (1 version x 15 per bundle)

Extender strips - Blank12” x 2.5”

12127-17

on shelf Pre-printed Go Green Extender insert - 1 version


12127-18

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Superbowl Block Pile

Participating Stores: (Supplier Sold Program and participation is mandatory)

1, 5, 10, 19, 21, 22, 23, 25, 29, 31, 35, 38, 40, 44, 45, 57, 58, 62, 63, 64, 65, 73, 80, 95, 102, 106, 115, 130, 132, 140, 145, 148, 149, 171, 175, 187, 198, 200, 209, 217, 226, 237, 243, 249, 252, 253, 269, 287, 288, 295, 300, 325, 326, 329, 334, 343, 346, 355, 360, 361, 367, 373, 378, 381, 382, 385, 387, 390, 392, 393, 394, 394, 397, 398, 407, 412, 417, 427, 428, 434, 437, 438, 443, 445, 452, 457, 465, 470, 485, 490, 494, 495, 497, 499, 501, 511, 522, 528, 536, 542, 544, 545, 546, 549, 553, 556, 566, 569, 573, 575, 579, 586, 587, 589, 590, 593, 602, 605, 617, 623, 624, 629, 630, 632, 634, 641, 700, 702, 771, 776

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Superbowl Block Pile

overview

Participating stores will build a block pile display on January 30, 2012. The block pile display will be featured one week prior to the Superbowl. This program is part of a sold supplier program and participation is mandatory.

key Dates:

Install: January 30,2012Take Down: February 6, 2012

components:

• Pole Topper Sign• Pricer Cards (10 versions)• Shelf Talkers (10 versions)

NOTE: These signs are not available for re-ordering.

Merchandising instructions

• Build a blockpile display with the featured products. • Insert a pricer card in front of the participating products on the Block pile• In-Section: Insert a shelf talker in front of participating products

Participating Products

LCBO# Description Size (mL)

39677 sleeman original Draught 473

431239 Faxe Premium lager 500

148007 czechvar Premium lager 500

73791 carlsberg 6 x 330

74591 tuborg Gold Beer 500

906669 coors light 473

243105 Miller Genuine Draft 473

1107 Bud light 473

141739 laker Premium lager 473

500512 captain Morgan spiced rum 750

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Winter /Spring Wine Program

Participating Stores: (Supplier Sold Program and participation is mandatory)

1, 3, 4, 5, 6, 8, 10, 11, 12, 13,14, 15, 18, 19, 20, 21, 22, 25, 26, 27, 31, 34, 35, 36, 37, 38,40, 55, 57, 58, 59, 60, 64, 77, 80, 83, 95, 99, 101, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 154, 156, 163, 164, 167, 168, 171, 175, 179, 182, 185, 187, 188, 192, 195, 198, 200, 201, 207, 209, 212, 214, 217, 218, 226, 227, 234, 237, 243, 252, 253, 255, 263, 265, 278, 287, 288, 295, 297, 298, 310, 311, 321, 324, 325, 326, 329, 334, 344, 346, 353, 355, 356, 359, 360, 361, 367, 371, 373, 378, 381, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 398, 404, 407, 411, 412, 415, 416, 417, 426, 431, 432, 434, 437, 438, 443, 445, 452, 453, 456, 457, 459, 465, 481, 483, 485, 486, 490, 494, 495, 497, 499, 505, 511, 521, 522, 523, 525, 528, 532, 534, 536, 537, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 587, 589, 590, 593, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 698, 700, 702, 771, 776

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overview:

The winter/spring wine program will promote a single Sku in select stores, from Period 12 to Period 2.

Participating Product:

LCBO#269860•LaPostaCocinaTinto2009•$12.95 Refer to the Winter/Spring Wine Program tab on the P12 worksheet for allocation by store.

key Dates:

Ship Date: January 23, 2012Start Date: February 29, 2012Takedown: May 27, 2012

components:

The components ship as one kit: Re-order # 12128-75

• End Aisle Backer card• Pre-printed Pricer Card • Pre-printed Shelf Talkers

Merchandising instruction:

• Build a display on discretionary end aisle with the featured product. Please re-stock throughout the promotion.

• Install the backer card and pre-printed pricer cards on the display. • Install the shelf talkers in front of the featured product in-section if the store already

lists the product.

Winter / Spring Wine Program

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Exterior Springer Sign

“Bring Your Own Bag”

Replace the Sign with the new

“bRing youR own bag” Sign.

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20

Exterior Springer Sign

Continued

key Dates:

Start Date: January 29, 2012 Take-down: February 26, 2012

Participating stores:

All Stores

components:

“Check 25” Exterior Springer Sign (English/French) Re-order# 12128-32


• Remove the “Bring Your Own Bag” sign.• Install the new “Check 25” sign.• Stores with an LCBO owned parking lot will receive two signs. One sign is for the

entrance of the parking lot or store manager’s discretion; the other one is to be placed near the store entrance.

• All remaining stores will receive one sign to be placed near the entrance of the store. • Note: Please ensure the sign placement does not pose a potential health and safety

risk.• Full FLS stores should ensure the French side of the sign faces the customer.

Replace the Sign with the new

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Shopping Cart Signs

Please ensure the P12 Shopping Cart frame signs are installed by the start of the Promotion. Participation is mandatory for designated stores.

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overview

The inside of the cart always features the sold supplier program and the outside is always be reserved for Social Responsibility messaging. The Social Responsibility sign is bilingual. The supplier sign is in English only. Signs are to be installed by the start of the promotion.

“Social ReSponSibility” Sign

Shopping Cart Signs

thematic Sign

key Dates:

Start Date: January 29, 2012Takedown: February 26, 2012

Participating Product:

Sterling Vintner’s Collection Cab. Sauvignon LCBO # 536366

Participating stores (173 stores)

1, 7, 10, 15, 21, 22, 23, 24, 26, 31, 34, 35, 36, 38, 39, 44, 45, 48, 57, 58, 59, 61, 62, 64, 65, 70, 71, 74, 77, 79, 82, 83, 84, 93, 95, 101, 102, 106, 115, 125, 130, 132, 140, 145, 148, 154, 156, 163, 164, 166, 167, 168, 171, 187, 190, 191, 195, 198, 210, 211, 212, 214, 216, 217, 218, 226, 229, 233, 234, 237, 243, 244, 252, 253, 260, 265, 287, 288, 311, 325, 326, 329, 340, 344, 345, 346, 353, 355, 360, 361, 365, 367, 373, 378, 381, 382, 383, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 399, 407, 412, 417, 432, 437, 438, 444, 445, 446, 452, 454, 456, 459, 465, 467, 481, 486, 491 495, 497, 499, 502, 507, 511, 518, 521, 522, 523, 536, 540, 542, 544, 546, 549, 555, 556, 559, 566, 569, 572, 573, 575, 579, 590, 593, 601, 605, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 637, 641, 698, 702, 703, 771, 776

signage

Thematic Sign (Sold to the Trade)• Install the Thematic sign inside the frame of the

Shopping Carts.• Re-order# 12125-02

“Social Responsibility” Sign• Install sign in the frame on the outside of the

Shopping Carts.• Re-order# 12128-10TRADE C

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Mini Thematic Supplier Sold Program In-Section & Promotional Fixture

• “Just in From california”

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Mini Thematic Program

Program Guidelines

Since the introduction of the promotional display component to the Mini Thematic, there has been some confusion surrounding the program details. The following updated details clarify the program requirements. ThecostofthecurrentMiniThematicprogramtosuppliersincludesapromotionalfixturebrochure or FSI, as well as in-section shelf talkers to highlight the featured products. Last year,inanefforttoincreasetheprofile/presenceofthefeaturedproducts,theLCBOdecidedto re-purpose the Promotional Fixture to highlight the participating products. This display space is not included in the cost of the program. Alternatively, the LCBO has decided to utilize this space to drive incremental sales for segments of the business that may not warrant fully dedicated promotional thematics. Brands featured as part of the mini-thematic continue to see a large sales lift.

The following applies:

• The mini-thematic brochures feature 8-12 brands (which vary by thematic). To support the sales and marketing strategy, it is recommended to feature all Skus participating in the program.

If bringing in all participating products is not conducive to your individual store, the following guidelines must be met:

• The Promotional Fixture must be fully merchandised at all times. This may mean increasing the number of cases per Sku or increasing the number of SkuS brought in for the promotion.

• A minimum of 6 brands must be featured to ensure a healthy looking display that is ready-for-business.

• Featured products are not force-allocated.• If a featured product is currently carried by your store, additional stock is to be

ordered to support the secondary display space on the Promotional Fixture.• If a store is bringing in a featured product to support the Promotional Fixture

Program, the 1-in/1-out rule does not apply during the promotional period.• If a store decides to list a featured product AFTER the promotional period has

concluded, the 1-in/1-out rule does apply.TRADE C

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key Dates

Install: January 29, 2012 Take down: February 26, 2012

Participating stores (231stores) 1, 5, 6, 11, 14, 15, 18, 19, 21, 22, 23, 25, 26, 27, 31, 34, 35, 36, 38, 40, 44, 50, 57, 59, 60, 61, 62, 63, 64, 65, 68, 72, 73, 79, 80, 83, 90, 95, 97, 101, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 168, 171, 175, 179, 182, 185, 187, 188, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 212, 214, 217, 218, 226, 228, 234, 237, 242, 243, 244, 248, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295, 298, 300, 311, 320, 324, 325, 326, 329, 334, 340, 343, 344, 345, 346, 351, 353, 355, 359, 360, 361, 362, 366, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 402, 404, 407, 408, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 456, 457, 459, 465, 470, 481, 484, 486, 490, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 564, 566, 568, 569, 572, 573, 575, 579, 584, 586, 587, 590, 593, 601, 602, 605, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 638, 641, 698, 700, 702, 703, 771, 776

components

• Promofixturesignshort“JustInFromCalifornia”English/French (Re-order # 12122-61 )

• Promofixturesignlong“JustInFromCalifornia”English/French (Re-order # 12122-62 )

• In-store brochure; English (Re-order: # 12122-63)• Shelf Talkers (Re-order # 12122-64)

–“JustInFromCalifornia”promofixtureshelftalkers(12versions)-English/French– Perpendicular Contest shelf talkers (1 version = 5 pieces) - English.

Just in From california shelf talker

Perpendicular contest shelf talker

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LCBO Description Format (mL)

226514 Bear Flag smooth red Blend 750

260851 cupcake red Velvet 750

226571 sterling Vintner's Pinot Noir 750

226555 hahn Pinot Noir Monterey 750

272344 Entwine Pinot Grigio 750

269746 thomas Fogarly santa cruz Mountains chardonnay 750

234401 Deep Purple lodi Zinfandel 750

218834 skn cabernet sauvignon 750

218867 sonoma Junction cabernet sauvignon 750

230466 sledgehammer Zinfandel 750

229740 Parducci sustainable red 750

168310 korbel Brut sparkling 750

Merchandising instructions:

• Insert“JustInFromCalifornia”categorysignintosignbandonthepromofixture.• Install the pre-printed product shelf talkers in front of the participating products on

thepromofixture.• InstallthePerpendicularcontestshelftalkersonthepromofixturebesidethepre-

printed shelf talkers using the perpendicular shelf talker clips (re-order #691451)• Merchandise the “Just In From California”brochures in the designated wire baskets

onthepromofixture.Pleasere-stockthebrochurethroughoutthepromotiontomaintain a full display.

• In-Section: Install the pre-printed shelf talkers and the perpendicular shelf talkers in the California section.TRADE C

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Special Promotions Fixtures

Re-oRdeR code # 12124-11 Re-oRdeR code bam001(bilingual)

Re-oRdeR code # 12124-16

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Special Promotions Fixtures

Continued

Fixture #1 – Bonus air MilEs® reward Miles

Select any products with a Bonus AIR MILES® Reward Miles offer (selection is at the Store Manager’s discretion). Install the Bin Ticket ButtonsandregularBinTagsintheBinTicketchannelonthefixturetocommunicate the offers.

Component Re-order #

Posters - 22” x 39.5” (English over Bilingual) BaM001

Drum signs - 48” x 6 3/8” (English over Bilingual) BaM002

roll of blue Bin ticket strip (rEusE EXistiNG BluE striP) BaM003

Fixture #2 – NEW! NEW! NEW!


LCBO# 222299 The Pavillion Shiraz Cabernet Sauvignon 750 mL

NOTE: Order enough inventory of featured product to maintain the display throughout the promotion.

ComponentsDescription Component Re-order #

NEW! NEW! NEW! Poster - 22” x 39.5” 12124-11

New Discoveries Drum sign - 48” x 6 3/8” 12124-16

the Pavillion shiraz cabernet sauvignon shelf talker (English/French) - 6” x 3”

key Dates

Install: January 29, 2012 Takedown: February 26, 2012TRADE C

OPY ONLY

Advertising

“It’s Cocktail Hour”

it’s time to celebrate the allure of the cocktail party and the cocktail hour at the lcBo. customers are yearning for more chatter and less twitter, and a desire to connect face-to-face. What better way to do this than entertaining with friends at home. We will be bringing the cocktail hour to life for customers through radio, an in-store take away and online to help them decide on great classic cocktails and food pairings to delight their friends and family.

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Advertising – “It’s Cocktail Hour“ FSI

“it’s cocktail hour” Fsi - overview

We are featuring 35 Spirits in our 40 page FSI that will celebrate the Cocktail Hour at the LCBO. All stores will receive a self merchandiser to merchandise the FSI as a takeaway piece.

The FSI will be dropped in the following newspapers:

Thursday, February 2, 2012• Caledon Enterprise

Friday, February 3, 2012 • Brampton Guardian• Burlington Post• Mississauga News• Oakville Beaver

Saturday, February 4, 2012• Barrie Examiner• Globe & Mail• Hamilton Spectator• kingston-Whig Standard• kitchener-Waterloo Record• London Free Press• National Post• Ottawa Citizen• Peterborough Examiner• Toronto Star

Sunday, February 5, 2012 • Ottawa Sun• Toronto Sun

radio

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Advertising – “It’s Cocktail Hour“ FSI

LCBO# Description Size (mL)456095 ketel one Vodka 750137117 russian standard Vodka 750605790 kahlúa coffee liqueur 1140410415 skyy Vodka 75012195 Grand Marnier 375331504 canadian club reserve 750105742 appleton Estate Extra 750200436 appleton Estate reserve Jamaica rum 750217125 sauza silver 1140103747 Maker's Mark kentucky Bourbon 750215343 Martini & rossi sweet Vermouth red 1000316844 Bombay sapphire london Dry 750131391 smirnoff Vodka P.E.t. 11407880 Johnnie Walker Black 12 Yr 75071647 Polar ice Vodka P.E.t. 750893 Wiser's De luxe 75064444 Mount Gay Eclipse 750242107 No. 3 london Dry Gin 750637504 hendrick's Gin 750225243 stolichnaya Vodka 7502691 tanqueray Dry Gin 750277954 campari aperitivo 750111443 chambord royale 750173617 el Jimador tequila 100% agave Blanco 750600833 Pitu cachaça 7506502 cointreau 750256222 Four roses Yellow label Bourbon 750256230 Four roses small Batch Bourbon 7502253 Disaronno amaretto 750269027 Bacardi oakheart spiced rum 750273508 Bacardi añejo 750267187 Jose cuervo Especial Gold 750551085 (V) inniskillin Vidal icewine VQa 375108704 (V) Grand Marnier cuvée Du centenaire 100th 750618496 (V) armagnac de Montal VsoP 750

“it’s cocktail hour“ - Participating Products

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Gifting

Valentine’s Day

Gifts for her

Gifts for him

Pre-wrapped vessel baskets (Manager’s Discretion)TRADE C

OPY ONLY


Gifting - Valentine’s Day

overview

During P12, participating stores will receive 1-bottleValentine’s Day Cello PreWrap kit to wrap the products featured on the Promo Fixture. This pre-wrap program is free to customers. Each Wrap kit contains enough cello/wrap, ribbon and tags to wrap 108 bottles.

key Dates

Ship date: week of January 23, 2012.

components

• 108 Cello Bottle Bags• 108 Ribbon Pieces• 108 Gift Tags

Please use these components to wrap the products featured on the Valentines DayFeatured Gift Promo Fixture.

NOTE: These Wrap kits are provided to the stores at NO CHARGE.

There is NO GIFT WRAP CHARGE to the customers that purchase these pre-wrappedbottles.

Participating stores 1, 5, 6, 7,10, 15, 18, 19, 20, 21, 22, 23, 25, 27, 31, 34, 35, 36, 38, 40, 44, 47, 50, 57, 58, 60, 61, 62, 63, 64, 65, 68, 72, 79, 80, 82, 83, 90, 93, 95, 97, 101, 102, 106, 115, 125, 130, 132, 140, 143, 145, 148, 149, 153, 154, 155, 156, 164, 165, 166, 168, 171, 175, 179, 182, 183, 185, 186, 187, 190, 191, 192, 195, 196, 198, 200, 201, 207, 209, 210, 211, 212, 214, 217, 218, 226, 228, 237, 242, 243, 244, 249, 252, 253, 255, 263, 265, 269, 278, 287, 288, 295, 298, 311, 324, 325, 326, 329, 333, 334, 340, 341, 343, 346, 351, 353, 355, 359, 360, 361, 362, 367, 371, 373, 378, 381, 382, 383, 384, 385, 386, 387, 388, 389, 390, 392, 393, 394, 397, 398, 400, 402, 404, 407, 412, 416, 417, 425, 426, 427, 428, 431, 432, 434, 437, 438, 443, 444, 445, 452, 453, 457, 459, 465, 470, 481, 484, 486, 490, 491, 494, 495, 497, 499, 501, 505, 511, 518, 521, 522, 523, 528, 534, 536, 540, 542, 544, 545, 546, 549, 553, 555, 556, 559, 566, 568, 569, 572, 573, 575, 579, 584, 586, 587, 590, 593, 601, 602, 605, 616, 617, 619, 623, 624, 629, 630, 631, 632, 634, 635, 638, 641, 698, 700, 702, 703, 771, 776TRADE C

OPY ONLY



Continued

“Gift for her” – top shelf of the Promo Fixture

Please select six products from the following list and wrap them with the Valentine’s Day wrap kit:

LCBO Description Format ( ) Support Program

54353 5toneleigh Marlborough Pinot Noir 750

56697 Fresita 750 lto

158212 Vice Vodka icewine 500 lto

167213 sinsations - Decadent Dark chocolate Martini 750

212720 kangarilla road charlie's Blend shiraz Malbec 750

217505 henry of Pelham cuvee catharine Brut rose VQa 750 lto

217760 chateau De Montgueret cremant De loire Brut 750

222190 Emeri Pink Moscato 750 lto

224295 XoXo riesling Vidal 750 lto

245324 les Jamelles Merlot Vin De Pays D'oc 750

245340 chapoutier Belleruche Blanc 750 BaM

248872 trove riesling Moscato 750 lto

249722 Villa sandi Prosecco 750

253252 chambord Vodka 750

267039 champagne Nicolas Feuillatte Brut rose 750

620096 angels Gate cabernet Merlot VQa 750 lto

• Wrap1/3ofthebottlesonthefixture(roughly27bottlespershelf)• Install the pre-printed shelf talkers in front of the selected products (recycle the

unused signs)

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Continued

“Gifts for him”- second shelf of the Promo Fixture:

Please select three products from the following list and wrap them with the Valentine’s Day wrap kit:

LCBO Description Format (mL ) Support Program

12385 Glenfiddich single Malt 12 Year old 750 BaM

84210 Mill street original organic lager 6 Pk-B 2,046

103267 Young's Double chocolate stout 500

207472 steam Whistle Gift Pack With Glass 500

224352 crown royal Black 750

225698 the kraken Black spiced rum 750 BaM

244186 collingwood 750

480624 Woodford reserve Distiller's select Bourbon* 750 lto

676379 innis & Gunn original 330 lto

• Wrap1/3ofthebottlesonthefixute(roughly27bottlespershelf)• Install the pre-printed shelf talkers in front of the selected products (recycle the

unused signs).

Vessels / Baskets – Bottom shelf of the Promo Fixture

• Should stores decide to wrap pre-made vessels/baskets these are to be merchandised on the bottom shelf. (Manager’s discretion)

signage

• Category Sign – “Valentine’s Gifts”(Re-oder # 12122-65)• Shelf Talkers – Re-order# 12122-67TRADE C

OPY ONLY

goLOCALOntario Wines

• VQa Fsi Fixture• ontario superstars• ontario Popular Pick

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goLOCAL FSI Fixture

Participating stores

Refer to the Participating Stores Section of this guide.

The program is mandatory, the stores with thefixturemustordertheparticipatingproducts.

Stores only need to perform a 1-in/1-out if the Store Manager decides to keep the product past the promotion end dates.

key Dates

Install: January 29, 2012 Take-down: April 1, 2012

Note: The products are on the fixture for P12 and P13.

components

Go Local Sign Kit - Re-order# 12128-04• VQA goLOCAL Category Signs x 2

per kit,• VQA cube centre sign x 1 per kit,• Shelf Talkers 6” w x 3”h Bundles of 4

x 2 per kit


LCBO# Description Size (mL)141531 Malivoire White VQa 750620724 creekside sauvignon Blanc VQa 750214957 alvar cabernet sauvignon VQa 750249565 southbrook connect red VQa

organic 750

ViNtaGEs

One of Vintages products will also be featured in the goLOCAL FSI.

LCBO# Description Size

234161 Jackson triggs Entourage Brut Méthode classique

750 ml

Component:

• Vintages Shelf Talkers 2 7/8”w x 5”h


1. Merchandise the four participating products on the top shelf of the VQA gondolaretrofittedfixture.

2. Install the goLOCAL Centre sign on theretrofittedend.

3. Install the goLOCAL Category Signs in the side bands on either side of the Centre Sign.

4. Install the pre-printed shelf talkers in front of each participating product in their regular shelf location.

5. VIntaGeS Product:

• Install the Vintages shelf talkers in front of the product in its place on the shelf in the Vintages section.

there are no recipe cards for this period. Please save the recipe card holders for future use on this fixture.

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Ontario Superstars

ontario superstars

Crush White VQALCBO#234310•750mL•$12.95“This delicious white blend delivers a splash of juicy pear and citrus flavours.Pouritwhenenjoyinggrilledchicken,shrimp and vegetables, lightly creamed pastas.”

Cave Spring Cabernet/Merlot VQALCBO#407270•750mL•$15.95“ This ripe, rich and medium-bodied red has the distinct vibrancy that makes Ontario shine. Pair this fresh blend with beef tenderloin, lamb dishes or meat pies.”

Component Where to install sign Re-order Code

Superstars Kitincludes:• Backer cards x 2• shelf talkers 6” x 3”• Pricer cards


cut case display at VQa cube

complete kit:12128-01shelf talkers only:12128-03

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Ontario Popular Pick

Popular Pick

Linden Bay Pinot GrigioLCBO#212134•750mL“Lovedforitslight-weightednessandgentleflavours,thispopular Pinot Grigio is delightful with roast chicken salads, grilled shrimp and light pastas.” LIMITED TIME OFFER

Valid until February 25, 2012

Was: $10.95Save: $1.00Now: $9.95

Component Where to install sign Re-order Code

Popular Picks Kitincludes:• Backer cards x 1


cut case display in ontario section 12128-02

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Ontario Craft BeerEnd Aisle Program

Ontario Craft BeerFixture

Premium / Specialty Beer Program

Brewery Spotlight Program

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Ontario Craft Beer End Aisle

Program Details

The Ontario Craft Beer End Aisle is a year-round program. Implementation is mandatory for all participating stores.

DirectanyinquiriesaboutthefixturestotheBeerandCiderdepartmentat416-365-5879.

key Dates

Install Date: January 29, 2012 End Date: February 25, 2012

components

Pre-printed Pricer Cards (English): Re-order# 12128-42Pre-printed Pricer Cards (French): Re-order# 12128-43End Aisle Backer Card: Re-order# OCBEA01

Note: FLS designated stores need to display both French and English versions of the product pricer cards.


LCBO # Description Price SIZE (mL)

Brewery Contact # Distributor Code

169334 lugtread lagered ale $15.60 4 x 600 Beaus all Natural Brewing

9654

31104 tankhouse ale $12.95 6 x 341 Mill street Brewery 1950

676536 Nickel Brook ale $11.50 6 x 341 Nickel Brook 6699


1, 5, 6, 9, 10, 14, 15, 18, 19, 21, 25, 36, 40, 57, 60, 106, 115, 143, 148, 154, 187, 212, 217, 243, 288, 295, 298, 324, 325, 334, 355, 360, 371, 412, 417, 432, 452, 457, 486, 495, 499, 511, 528, 549, 556, 579, 619, 623, 624, 630, 702

ocb end aiSle backeR caRdRe-oRdeR # OCBEA01

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Ontario Craft Beer Fixture

Program Details

The OCB Fixture is a year-round program and implementation is mandatory for all participating stores.

DirectanyinquiriesaboutthefixturestotheBeerandCiderdepartmentat416-365-5879.

Ontario Craft Brewers

key Date

Program Start Date: November 27, 2011 End Date: February 25, 2012

components

Pre-printed Shelf Talkers (English): Re-order# OCB008

Pre-printed Shelf Talkers (French): Re-order# OCB009

Note: FLS designated stores need to display both French and English versions of the product shelf talkers.


LCBO# Description PriceSize (mL) Brewery Contact#

Distributor Code

497495 cameron's cream ale $18.95 9 x 341 cameron's 905-849-8282 41365011 Wellington county Dark $2.60 473 Wellington county Brewery 519-837-2337 482632516 Barley Days harvest Gold $12.85 6 x 341 Barley Days 613-476-7468 6987239749 Mad tom iPa $12.95 6 x 355 Muskoka cottage Brewery 705-646-1266 3436


Ontario Craft Brewers designated stores with Fixtures: 5, 10, 14, 15, 19, 115, 149, 164, 187, 226, 295, 325, 334, 355, 360, 390, 417, 445, 495, 542, 590, 623 Ontario Craft Brewers designated stores with Category Signage:1, 2, 3, 4, 5, 6, 9, 10, 11, 14, 15, 19, 20, 21, 25, 31, 35, 36, 37, 38, 40, 60, 95, 106, 115, 130, 149, 156, 163, 164, 171, 185, 187, 200, 209, 212, 214, 217, 226, 243, 288, 295, 298, 300, 325, 329, 334, 346, 355, 360, 367, 371, 373, 378, 385, 390, 393, 407, 411, 417, 420, 432, 437, 438, 445, 452, 457, 485, 495, 499, 522, 528, 532, 542, 544, 545, 549, 553, 568, 572, 573, 575, 579, 590, 623, 624, 629, 630, 700, 702, 742, 771, 776

no change

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Premium Specialty Beer Program

LCBO# Description Format Price92791 la trappe Quadrupel 750 ml $7.25

135194 southern tier creme Brulee stout 650 ml $9.60

171413 st ambroise russian imperial stout 341 ml $4.95

186999 traquair Jacobite ale 330 ml $2.95

187005 lava smoked imperial stout 500 ml $5.80

188870 Box steam Dark & handsome (old ale) 500 ml $3.60

188888 solstice D'hiver 341 ml $3.50

250472 affligem tripel 330 ml $2.95

250944 Brooklyn Monster ale 355 ml $2.90

264341 Nogne 0 imperial stout 500 ml $6.25

264358 Dominus Vobiscum Double 500 ml $5.45

Program Details

the Premium Specialty Beer Program began in Period 10 and continues until the end of P12.

key Dates

Program Start Date: November 27, 2011Takedown: February 26, 2011

components

Product Shelf Talkers:English: Re-order# OCB012French: Re-order# OCB011

Note: FLS designated stores need to display both French and English versions of the product shelf talkers.


no change

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Brewery Spotlight Program

overview

The “Brewery Spotlight” is a year-round beer program that features unique and premium products from craft breweries around the world. This program turns four times a year andeachturnwefocusononespecificbrewery. key Dates

Program Start Date: January 29, 2012 End Date: May 26, 2012


5, 10, 15, 18, 31, 38, 40, 115, 164, 187, 212, 217, 243, 334, 393, 417, 445, 457, 495, 499, 511, 568, 623, 624, 630

signage components

• Pre-Printed Shelf Talkers (ENG) – OCB013• Pre-Printed Shelf Talkers(FRE) – OCB014

FLS designated stores need to display both French and English versions of the product shelf talkers.


Brewery LCBO# Description Size (mL) Price

GarrisoN BrEWErY

259440 Black i.P.a. 500 $4.25

270413 Grand Baltic Porter 500 $5.95

259457 Winter Warmer 500 $5.25

270421 Pils 500 $4.50

259465 spruce Beer 500 $5.00

Note

These products are one-time purchases for this promotion only. Featured products are available for ordering from your supplying warehouse.

NEW!

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VINTAGES

• icewine Valentine’s Day campaign

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VINTAGES

Continued

icewine campaign – Valentine’s Day

The following product will be advertised in the Toronto edition of the Metro Daily newspaper as the perfect gift for Valentine’s Day.

LCBO# Description Size (mL) Price

222356 Flourish Vidal Icewine 2007 200 $18.95

advertising

Toronto Metro Newspaper – Friday, February 10, 2012Toronto Metro Newspaper – Tuesday, February 14, 2012

signage

• Pre-printed Shelf Talker


Install the pre-printed heart shaped shelf talker in front of the featured product, in its on-shelf position within the Vintages section, with a miracle stick (available at Central Supply #692012). Take down once stock is sold out, or by February 15, 2012.

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“VINTAGES Loves” Program

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overview

The “Vintages Loves” program will feature a single Ontario Essentials product each promotional period highlighting three reasons why Vintages “loves” this particular wine. The participating product will also be supported by a Limited Time Offer.

Participating Product

Inniskillin Vidal Icewine (V) VQA Niagara Peninsula, with gift box 551085 (S) 375 mL

Was: $49.95 SaVe: $5.00 now: $44.95

key Dates

Effective: January 29, 2012 - February 25, 2012

advertising

• Online Support on vintages.com• LCBO FSI Inclusion: February 4, 2012

signage and Merchandising instructions

Basket Sign• Merchandise the participating product in a basket. Install the basket sign insert in

the basket signage metal holder. Display the fully merchandised basket in the LCBO sectionacrossfrom/neartheVQAfixture.Takedownoncestockissoldout,orbyFebruary 25, 2012.

Pre-printed Shelf Talker• Install the pre-printed shelf talker in front of the featured product, in its on-shelf

position within the Vintages section, with a miracle stick (available at central supply #692012). Take down once stock is sold out, or by February 25, 2012.

“VINTAGES Loves” Program

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Par ticipating Stores

Column Heading Keystore #

Banner inserts h= hero Display t= thematic Banner insert

Pod Program Builds all Pods

sold End aislesNumber of sold End aisles and(P)remium or (s)tandard Flight

End aisle Backer cards # of Number of signs shipped

regular Extenders

Number of regular Extenders in store see sold space Program Extender section for participating extender locations.c = community Extender Program

Discovery Extenders spirits # of ExtendersDiscovery Extenders Wine # of ExtendersDiscovery Extenders BsM # of ExtendersGreen Extender # of ExtendersExterior Banner # of Number of signs shippedshowcards # of Number of signs shippedPower aisle Banners # of Number of signs shippedPerimeter Banners # of Number of signs shippedtransparencies Vendor installed, see page 11special Promotions Fixtures Y = Participating store (2 Fixtures)golocal Fsi Fixture Y = Participating storeontario Wine superstars Y = Participating storeontario Popular Picks Y = Participating store

Mini thematic Program Y = Participating store (on Promo Fixture)

Featured Gift Program Y = Participating store

Bilingual

B = lcBo stores located in Fls designated areas

BD = lcBo Fls designated stores

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Participating Stores See Chart on Page 107 for codes.

ThislistisincludedintheP11Worksheetsfilepostedontheportal.

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Participating Stores See Chart on Page 107 for codes. ThislistisincludedintheP11Worksheetsfilepostedontheportal.

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94 t 10 5 2 6 8 st Y95 h 10s 30 55 3 3 3 3 4 Y Y Y Y Y96 t 5 5 2 4 6 st Y97 10s 25 40 6 2 4 Y Y Y Y98 t 5 5 3 6 12 st Y BD99 5 10 5 5 4 st Y BD

101 h 15s 25 40 3 4 Y Y Y Y102 h 10s 25 Y 45 4 2 4 2 Y Y Y Y103 t 5 10 5 3 Y Y BD104 t 10 5 2 4 st Y B105 5 5 1 4 st Y106 h 15s 30 55 3 4 6 2 Y Y Y Y Y107 t 5 1 4 6 st Y108 t 15 5 3 4 st Y BD109 t 5 10 5 1 4 6 st Y110 5 15 5 3 4 6 st Y Y111 t 5 5 3 4 4 st Y112 10 5 4 4 6 st Y BD113 t 5 2 6 8 st Y114 5 5 4 st Y115 h 20P 40 55 3 3 5 8 6 2 Y Y Y Y Y Y116 t 5 2 4 4 st Y117 t 10 5 3 4 6 st Y BD118 t 5 5 2 4 6 st Y BD119 5 5 1 4 st Y120 1 4 st Y121 5 1 st Y BD122 t 5 5 2 4 4 st Y BD123 t 10 5 3 6 8 st Y BD124 3 Y125 h 10s 25 40 4 4 4 Y Y Y Y BD126 10 5 1 st Y BD127 10 5 1 4 st Y128 t 10 5 2 4 6 st Y B129 5 5 1 4 4 st Y BD130 h 10s 25 50 2 4 Y Y Y Y131 5 5 1 4 st Y132 h 10s 25 40 7 1 4 2 Y Y Y Y B133 10 5 1 4 st Y134 3 5 1 4 st Y BD135 t 15 5 2 6 8136 t 5 10 5 2 4 st Y137 10 5 4 st Y138 5 1 4 st Y139 t 10 5 2 4 6 st

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e #

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sold

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Feat

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Gift

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140 h 15P 20 55 3 3 6 12 Y Y Y Y BD141 5 5 1 4 st Y142 10 5 1 4 st Y143 h 8P 25 40 4 4 Y Y Y Y Y Y B144 h 10s 15 40 2 6 12 Y145 15s 30 40 6 2 4 2 Y Y Y Y146 5 5 1 st Y147 5 5 1 4 st Y148 h 15P 45 Y 55 3 3 4 2 Y Y Y Y Y Y149 h 20P 30 Y 55 10 6 2 Y Y Y Y Y B151 5 5 1 4 4 st Y BD152 h 10s 20 40 2 6 12 Y153 8s 20 40 6 4 6 Y Y Y Y154 h 15s 25 40 6 3 4 Y Y Y Y Y B155 10s 15 40 3 4 3 Y Y Y Y156 h 20P 25 55 3 3 4 5 4 Y Y Y Y Y157 t 15 5 3 4 st Y158 t 10 5 3 4 st Y159 t 5 5 1 4 st Y160 5 5 1 4 6 Y161 t 5 5 4 4 st Y162 t 10 5 2 4 4 st Y BD163 h 8s 15 40 3 2 5 6 Y Y B164 h 10P 20 55 3 3 5 4 Y Y Y Y Y B165 h 8s 20 45 4 4 Y Y Y B166 t 10 5 3 6 12 st Y Y167 h 10s 20 45 3 3 4 6 Y Y B168 h 10P 20 40 3 5 4 2 Y Y Y Y169 t 10 5 3 6 8 st Y170 t 10 5 4 6 st Y171 h 20s 25 Y 60 3 3 2 8 6 2 Y Y Y Y Y B172 5 5 1 4 6 st Y173 5 5 1 st Y BD174 t 10 5 3 6 8 st Y175 10s 15 45 3 3 4 4 Y Y Y Y176 5 5 1 4 st Y178 t 10 5 1 6 12 st Y179 h 15P 25 55 4 3 4 Y Y Y Y Y180 5 5 1 4 st Y BD181 5 5 1 6 8 Y182 h 15P 25 40 2 3 6 12 Y Y Y Y B183 5 15 5 3 4 4 Y Y Y B184 t 5 10 5 3 4 4 st Y BD185 h 15P 25 Y 55 3 4 2 6 2 Y Y Y Y B186 t 8s 10 40 1 4 Y Y B

TRADE COPY O

NLY


stor

e #

Bann

er in

sert

sold

End

ais

le

End

ais

le B

acke

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Feat

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Gift

Ps B

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ls)

187 h 20s 40 Y 65 3 3 4 8 8 2 Y Y Y Y Y Y188 h 10s 20 40 3 Y Y Y189 5 5 1 4 4 st Y BD190 h 10s 15 40 1 10 Y Y Y B191 h 15s 30 Y 40 3 3 5 4 4 2 Y Y Y Y192 8s 10 40 2 6 12 Y Y Y B193 10 5 1 4 6 st Y BD194 t 10 5 2 6 8 st Y Y195 h 20s 40 Y 60 3 4 2 Y Y Y Y B196 h 8s 15 40 3 6 12 Y Y Y Y197 t 5 15 5 2 4 6 st Y198 h 15s 25 Y 55 6 3 4 2 Y Y Y Y Y B199 5 10 5 4 Y Y200 h 20s 25 Y 65 3 3 5 7 4 2 Y Y Y Y B201 h 15s 25 55 2 6 Y Y Y Y202 5 10 5 3 6 12 Y Y203 Y204 5 5 2 4 st Y BD205 t 10 5 3 6 st Y207 h 15s 20 40 4 7 4 Y Y Y Y Y BD208 t 10 5 1 6 12 st Y209 h 15s 20 60 6 6 4 Y Y Y Y210 10s 30 40 5 2 4 Y Y Y Y211 h 8s 10 40 1 4 6 Y Y Y212 h 15P 30 40 7 8 4 2 Y Y Y Y Y B213 t 15 5 3 6 8 st Y214 10s 25 40 2 6 Y Y Y Y Y B216 h 8s 15 40 2 5 4 Y Y217 h 20P 30 Y 55 3 3 6 7 Y Y Y Y Y Y BD218 h 15s 25 55 3 3 3 5 6 12 Y Y Y Y Y B219 t 10 5 2 4 6 st Y220 t 10 5 3 4 st Y BD221 t 10 5 1 st222 t 5 10 5 3 4 st Y223 t 5 15 5 2 6 st Y224 t 10 5 4 4 st Y225 t 5 10 5 2 2 4 st Y BD226 h 20s 30 Y 55 3 3 3 8 9 6 2 Y Y Y Y Y227 t 5 10 5 2 4 Y228 h 20s 25 40 3 3 4 3 4 Y Y Y Y B229 t 10 5 3 6 8 st Y230 15 5 1 6 12 st Y231 t 10 5 2 4 st Y232 t 5 10 5 3 6 8 st Y233 h 8s 15 40 4 6 Y Y B

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e #

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sold

End

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P s B

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ls)

234 10s 15 40 4 4 Y Y Y B235 5 5 1 4 st Y236 t 5 10 5 1 4 6 st Y BD237 10s 25 40 7 3 4 Y Y Y Y238 t 10 5 1 6 8 Y Y239 t 10 5 2 4 6 st Y240 5 5 1 4 4 st Y241 5 5 1 4 4 st Y BD242 h 15s 25 45 4 7 4 Y Y Y Y B243 h 20P 30 55 3 3 6 6 2 Y Y Y Y Y Y BD244 h 15s 25 40 5 3 4 Y Y Y Y245 5 5 1 4 st Y BD246 t 5 10 5 3 6 12 Y Y247 t 5 15 5 3 6 8 st Y248 h 15P 30 40 3 4 4 4 Y Y Y249 h 10s 20 Y 40 3 4 Y Y Y Y B250 5 10 5 1 4 st Y251 5 5 1 4 st Y252 h 20s 30 Y 40 7 2 3 2 Y Y Y Y Y253 h 20P 30 Y 55 3 6 2 4 2 Y Y Y Y Y BD254 t 10 5 3 6 8 st Y255 h 10s 20 55 6 2 6 Y Y Y Y Y B256 5 5 1 4 st Y B257 5 5 1 4 4 st Y258 t 10 5 1 st Y259 10 5 st Y260 5 25 5 4 2 6 st Y Y261 t 10 5 1 4 st Y262 5 1 4 st Y263 h 15s 20 45 4 4 Y Y Y Y264 t 10 5 3 6 8 st Y265 h 15s 20 40 3 3 6 6 4 Y Y Y Y266 t 5 15 5 3 st Y Y267 t 10 5 3 st Y268 5 15 5 3 Y Y B269 h 20s 25 Y 40 8 18 4 Y Y Y Y B270 t 5 10 5 3 4 st Y271 5 5 1 10 st Y272 5 5 1 st Y BD273 t 5 4 6 st Y274 5 1 4 4 st Y275 t 10 5 3 4 st Y276 t 5 5 3 10 st Y277 t 15 5 3 6 12 st Y278 h 8s 15 40 7 3 4 Y Y Y Y BD



TRADE COPY O

NLY


stor

e #

Bann

er in

sert

sold

End

ais

le

End

ais

le B

acke

r car

ds P

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Feat

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Gift

Ps B

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ls)

279 5 15 5 3 Y B280 5 5 1 4 st Y BD281 t 10 5 3 4 6 st Y282 t 10 5 3 6 12 st Y283 5 5 1 st Y284 t 10 2 6 12 st Y285 3 5 3 4 st Y286 5 1 4 4 st Y287 h 15s 20 55 3 3 6 Y Y Y Y BD288 h 20P 30 Y 65 3 6 5 4 2 Y Y Y Y Y Y289 t 15 5 2 6 12 Y290 3 5 1 4 st Y291 t 10 5 2 6 8 st Y BD292 5 5 4 4 st Y293 t 5 5 1 4 4 st Y294 t 10 5 3 6 12 st Y295 h 10P 15 40 3 3 Y Y Y Y Y Y B296 t 10 3 4 6 st Y297 t 15 5 4 3 4 st Y Y298 h 15P 25 40 3 4 4 4 Y Y Y Y Y299 t 15 5 2 4 4 Y300 h 10s 15 55 3 3 4 Y Y Y Y Y301 10 5 1 4 6 st Y302 5 5 5 st Y303 t 10 5 3 4 6 st Y304 t 5 15 5 3 4 6 st Y305 10 5 1 st Y306 t 10 5 2 4 4 Y307 5 5 1 st Y308 10 5 1 4 st Y BD309 5 5 1 4 st Y B310 5 10 5 2 4 Y Y B311 h 10P 20 55 5 3 Y Y Y Y312 8s 20 40 2 4 Y B313 10 2 Y Y314 t 10 3 4 st Y315 3 5 1 st Y316 t 10 5 3 4 6 st Y317 t 5 5 1 4 6 st Y318 t 5 5 4 4 st Y319 5 1 4 st Y320 10 6 8 st Y Y B321 h 8s 20 45 3 4 Y Y B322 5 5 1 4 st Y BD323 t 10 5 3 6 st Y

stor

e #

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sert

sold

End

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Feat

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Gift

P s B

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ls)

324 h 8P 15 40 3 6 8 Y Y Y Y Y BD325 h 20s 30 50 3 5 3 4 2 Y Y Y Y Y Y326 h 15s 30 Y 50 1 4 2 Y Y Y Y327 t 5 10 5 3 4 st Y BD328 t 5 5 2 4 4 st Y329 h 20P 45 Y 55 3 8 2 Y Y Y Y Y B330 t 3 5 3 6 8 st Y331 5 5 1 st Y332 5 1 4 st Y BD333 st Y B334 h 20s 30 65 3 3 3 6 8 2 Y Y Y Y Y Y B335 t 5 5 3 6 8 st Y336 5 5 1 st Y337 5 1 st Y338 5 1 4 st Y BD339 10 5 1 4 4 st Y340 h 10s 20 40 6 5 4 Y Y Y Y343 15s 20 45 4 3 4 Y Y Y Y344 h 15s 30 Y 50 6 3 4 2 Y Y Y Y345 t 8s 10 40 2 4 6 Y Y346 h 20P 45 Y 65 3 3 6 6 6 2 Y Y Y Y347 5 5 1 4 st Y348 5 5 4 6 st Y349 5 1 4 st Y BD350 10 5 1 4 4 st Y351 h 10s 15 40 1 4 Y Y Y Y352 t 10 5 2 4 4 st Y353 h 10P 15 60 5 4 Y Y Y Y354 3 5 4 4 Y355 h 20P 30 Y 65 3 3 3 11 10 2 Y Y Y Y Y Y B358 3 3 4 st Y359 h 15s 15 55 4 4 4 Y Y Y BD360 h 10P 25 55 3 3 3 8 5 4 2 Y Y Y Y Y Y B361 h 15s 25 Y 45 6 4 2 Y Y Y Y Y B362 h 20s 20 60 3 1 6 12 Y Y Y B363 5 10 5 1 4 6 st B364 t 10 5 3 6 8 st Y365 st366 h 10s 20 40 5 Y Y Y B367 h 20P 40 Y 65 3 3 3 10 4 2 Y Y Y Y Y BD369 t 10 4 st Y370 10 5 2 3 st Y BD371 h 10s 25 60 3 3 7 4 Y Y Y Y Y Y B372 t 15 5 2 4 st Y373 h 15s 20 Y 60 5 4 4 Y Y Y Y Y


TRADE COPY O

NLY


stor

e #

Bann

er i n

sert

sold

End

ais

le

End

ais

le B

acke

r car

ds P

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Feat

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Gift

Ps B

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ls)

374 t 15 5 2 6 12 Y375 5 5 1 4 st Y BD376 Y377 5 5 1 4 4 st Y378 h 20s 45 Y 65 3 3 7 8 2 Y Y Y Y379 t 3 5 3 6 8 st Y380 t 10 5 4 6 st Y381 h 15s 30 Y 40 6 3 4 2 Y Y Y Y382 h 15s 20 45 3 1 6 Y Y Y Y383 h 15s 25 Y 40 5 2 4 2 Y Y Y Y384 h 8P 15 40 3 3 2 4 Y Y Y Y BD385 h 20s 30 65 3 3 3 7 4 Y Y Y Y Y B386 h 10s 20 40 3 3 5 3 6 Y Y Y Y387 h 15s 20 55 7 3 4 Y Y Y Y BD388 h 10P 15 40 3 8 4 4 Y Y Y Y B389 h 15s 25 40 4 3 4 Y Y Y Y B390 h 20P 25 Y 65 3 6 5 4 2 Y Y Y Y392 h 10s 25 Y 45 8 4 2 st Y Y393 h 20P 25 65 3 3 3 6 6 2 Y Y Y Y Y BD394 h 20s 40 Y 55 6 5 4 Y Y Y Y B395 10 5 2 10 st Y BD397 h 15s 30 Y 40 4 4 2 Y Y Y Y398 h 20s 40 55 6 3 4 2 Y Y Y Y B399 20 5 1 st Y400 15s 20 40 2 4 Y Y Y Y BD401 8s 15 40 1 6 12 Y Y402 h 10s 15 45 3 6 12 Y Y Y Y403 10 5 4 4 st404 h 15s 20 55 3 4 6 4 Y Y Y Y405 5 5 1 4 st Y BD406 5 15 5 5 3 4 Y Y BD407 h 20P 30 Y 55 7 5 4 Y Y Y Y B408 h 15s 20 50 3 3 6 4 Y Y Y B409 5 5 1 4 st Y410 10 5 2 4 4 st411 8P 15 40 1 4 Y B412 h 20P 25 Y 55 10 10 4 2 Y Y Y Y Y Y B413 3 5 2 st Y414 t 10 5 1 4 4 st Y415 h 10P 20 40 2 6 Y B416 h 20s 25 Y 55 3 3 3 11 7 6 2 Y Y Y Y Y B417 h 20P 25 60 3 3 10 5 6 2 Y Y Y Y Y Y418 t 5 5 2 4 4 st419 t 3 5 3 4 6 Y420 3 2 st B

stor

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End

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Feat

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Gift

Ps B

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ls)

421 5 5 1 st Y B422 5 5 1 4 st Y BD423 10 5 2 4 st Y424 BD425 h 10s 20 40 3 4 4 Y Y Y Y Y B426 h 10s 15 40 5 1 6 12 Y Y Y B427 15s 30 Y 40 7 6 6 Y Y Y Y428 h 20s 40 Y 65 3 3 3 10 3 6 Y Y Y Y B429 5 2 4 6 Y430 5 5 1 4 4 Y431 h 15s 20 55 3 3 3 6 5 4 Y Y Y Y BD432 h 20s 25 55 3 3 6 4 4 Y Y Y Y Y Y433 5 1 4 st Y434 h 15s 20 45 1 6 Y Y Y Y435 5 5 1 4 st Y BD436 5 25 5 3 6 12 st B437 h 10s 25 Y 40 6 4 2 Y Y Y Y Y438 h 20s 30 Y 55 3 3 9 5 6 2 Y Y Y Y Y B439 1 st Y440 t 10 5 4 4 4 st Y441 10 5 3 4 6 st Y BD442 5 2 4 6 st Y443 h 15P 20 60 3 3 6 12 Y Y Y Y Y BD444 h 15s 25 Y 40 3 3 3 6 8 Y Y Y Y B445 h 20s 30 60 3 3 9 8 2 Y Y Y Y Y446 t 10 5 1 6 8 Y447 5 5 1 6 8 st Y448 t 5 5 1 4 4 st Y449 3 5 1 4 st Y450 t 5 5 4 4 Y451 5 5 1 4 4 st Y452 h 15P 20 65 7 Y Y Y Y Y Y BD453 10P 15 40 4 1 4 Y Y Y454 5 25 5 2 4 st Y455 t 10 5 6 8 st Y456 10s 30 40 7 5 4 Y Y Y Y457 h 10P 20 Y 55 3 7 4 6 2 Y Y Y Y Y Y B458 h 8s 20 45 2 2 4 6 Y B459 h 15s 25 Y 55 3 6 4 2 Y Y Y Y460 3 1 4 st Y461 t 10 5 3 6 8 Y Y462 t 10 5 2 4 6 st Y463 3 5 4 st Y BD464 5 5 1 st Y465 h 15s 20 55 3 3 5 4 Y Y Y Y



TRADE COPY O

NLY


stor

e #

Bann

er in

sert

sold

End

ais

le

End

ais

le B

acke

r car

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Feat

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Gift

Ps B

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ls)

466 1 4 st Y BD467 h 10s 15 40 3 Y Y468 t 15 5 3 4 st Y469 5 5 1 4 st Y470 h 10s 15 40 5 3 6 Y Y Y Y BD471 10 5 3 10 st Y472 10 5 1 4 st Y473 5 5 1 4 st Y474 5 5 2 4 st Y475 10 5 1 st Y476 1 4 st Y478 t 10 3 6 12 st Y479 3 1 st Y480 5 5 1 4 st Y481 h 15P 25 45 5 3 4 Y Y Y Y Y482 5 5 1 st Y483 6 Y Y BD484 h 10s 15 40 3 4 4 Y Y Y B485 h 15P 20 Y 40 6 12 Y B486 10P 20 40 3 Y Y Y Y Y487 5 5 1 4 st Y B488 3 5 1 4 4 st Y BD489 10 5 3 10 st Y490 h 20s 30 Y 55 5 3 4 Y Y Y Y B492 t 5 5 4 4 st Y493 3 5 1 4 st Y494 h 15P 25 55 2 4 Y Y Y Y Y B495 h 15s 20 55 3 3 6 9 4 Y Y Y Y Y Y496 t 3 2 6 8 st Y497 h 15s 30 Y 50 4 6 2 Y Y Y Y498499 h 20P 40 60 3 3 7 3 4 Y Y Y Y Y Y B501 h 15s 25 45 4 4 Y Y Y Y Y502 10 2 4 Y503 3 1504 t 10 5 2 4 6 st Y505 h 20P 30 55 3 4 3 6 Y Y Y Y Y BD506 3 5 4 st Y BD507 t 5 15 5 2 6 12 st Y BD509 t 15 5 2 6 12 st Y Y510 5 5 1 4 6 st Y511 h 10s 25 Y 45 4 5 4 2 Y Y Y Y Y Y B512 3 1 st B513 5 5 1514 5 5 1 st Y515 st B516 5 1 4 4 st Y

stor

e #

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End

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Feat

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Gift

P s B

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517 t 5 15 5 3 st Y518 h 10s 25 40 3 1 4 Y Y Y Y B519 5 5 1 st Y B520 t 5 3 4 4 st Y521 h 15P 20 55 3 1 4 Y Y Y Y BD522 10P 25 Y 55 5 4 4 2 Y Y Y523 h 20P 45 Y 40 3 6 3 4 2 Y Y Y Y524 t 5 2 6 12 st Y BD526 st BD527 t 10 5 3 6 12 st Y528 h 15P 30 40 6 2 Y Y Y Y Y Y B529 t 5 15 5 3 6 12 st Y530 t 10 3 6 8 st Y531 t 3 5 4 st Y B532 10 5 2 Y Y B533 10s 20 40 3 1 6 Y Y B534 h 10s 25 Y 40 6 4 4 Y Y Y Y B535 5 5 1 st536 h 15P 25 Y 40 10 7 4 2 Y Y Y Y537 10 5 2 4 st Y538 st BD539 t 5 15 5 2 4 Y Y B540 h 15s 40 55 3 5 4 Y Y Y Y BD541 5 5 1 4 4 st Y542 h 20P 30 Y 55 3 4 6 2 Y Y Y Y Y B543 t 10 5 1 4 4 st Y544 h 10s 20 Y 60 3 3 6 7 4 2 Y Y Y Y545 h 15s 40 Y 55 5 6 4 2 Y Y Y Y546 h 15s 30 40 5 7 4 2 Y Y Y Y Y B547 st Y B548 5 5 4 st Y549 h 20s 30 60 5 9 4 Y Y Y Y Y Y550 10 5 6 12 st Y552 8s 15 40 3 3 Y Y BD553 h 15P 25 55 3 6 8 Y Y Y Y B555 h 8s 30 40 6 4 2 Y Y Y Y B556 h 15P 20 Y 40 3 3 10 4 Y Y Y Y Y Y B557 5 5 1 4 st Y558 10 5 1 6 8 st Y559 h 15s 20 40 6 3 4 Y Y Y Y560 t 5 5 1 st Y561 t 5 5 st Y562 t 5 5 1 4 st Y563 h 10s 20 40 2 4 Y Y564 h 8s 20 40 3 3 3 4 6 Y Y Y B


TRADE COPY O

NLY


stor

e #

Bann

er in

sert

sold

End

ais

le

End

ais

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Sold Space Programs

• Display Programs• support Programs

an electronic version (Ms Excel format) of these worksheets is available on the sales & Marketing Portal site. Follow the “quick link” published each week at the top of the sales & Marketing Newsletter.

the Electronic version of the worksheets includes:• retail Price (as of publication date)• agent Names

the products participating in the hero Display, the Pod Program and the sold End aisles are included in the Display Programs – Participating Products table.

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Location LCBO#Case

Conversion# Description Size (mL)Support

Programs hD 456095 ketel one Vodka 750 Value add

1137117 russian standard Vodka 750 lto605790 kahlua coffee liqueur 1140 lto

212195 Grand Marnier 375 BaM216937 skyy Vodka 1140 lto410415 skyy Vodka 750 BaM

3217471 canadian club reserve 1140 Value add331504 canadian club reserve 750 lto605865 canadian club classic 1140 lto

4 Premium 105742 appleton Estate Extra 750 BaM177808 appleton Estate V/X 750 lto223529 appleton Estate V/X 1140 Value add

4 standard200436 appleton Estate reserve Jamaica rum 750 lto177808 appleton Estate V/X 750 lto223529 appleton Estate V/X 1140 Value add

5217125 sauza silver 1140 lto217133 sauza Gold tequila 1140 BaM631176 McGuinness triple sec 750

6103747 Maker’s Mark kentucky Bourbon 750 lto215343 Martini & rossi sweet Vermouth red 1000 lto269563 Maker’s Mark kentucky straight Bourbon 375 BaM

7217281 Bombay sapphire london Dry 1140316844 Bombay sapphire london Dry 750 Value add582973 Bombay sapphire london Dry 1750 BaM

8 Premium/standard

31757 smirnoff Vodka PEt 750 Value add38505 smirnoff Vodka 1750131391 smirnoff Vokda PEt 1140 BaM

9 Premium/standard

7880 Johnnie Walker Black 12 Yr 750 lto217794 Johnnie Walker red label 1140 Value add364174 Drambuie 375 lto

10135566 Polar ice Vodka 750 BaM240150 Polar ice Vodka 1140 lto477885 Polar ice Vodka PEt 1750 Value add

11893 Wiser's De luxe 750 lto95315 Wiser's small Batch Whisky 750 lto216689 Wiser's De luxe 1140 Value add

12 Premium/standard

64444 Mount Gay Eclipse 750 Value add212290 Mount Gay Eclipse 1140 lto557975 Mount Gay rum Extra old 750 lto

13 7617 chivas regal 12 Year old 750 lto

Display Programs – Participating Products

Continued

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Location LCBO#Case

Conversion# Description Size (mL)Support

Programs

14242107 No. 3 london Dry Gin 750 BaM600163 tanqueray No. ten Gin 750 lto637504 hendrick’s Gin 750 BaM

15225243 stolichnaya Vodka 750 Value add225250 stolichnaya Vodka 1140 BaM272716 stolichnaya Vodka 1750

162691 tanqueray Dry Gin 750 Necktag216721 tanqueray Dry Gin 1140 lto277954 campari aperitivo 750 BaM

17111443 chambord royale 750 lto173617 El Jimador tequila 100% agave Blanco 750 lto460360 El Jimador tequila reposado Gold 750 BaM

18104786 leblon cachaca liquor 750 lto600833 Pitu cachaca 750 lto

196502 cointreau 750 Value add87072 courvoisier Exclusif cognac 750 lto

20256222 Four roses Bourbon 750 lto256230 Four roses small Batch Bourbon 750 lto

Fsi = Product is featured in the Free standing insert.lto = limited time offerst= shelf talker

Va = Value addedBaM = Bonus air MilEs® reward Miles BBaM = Bundled Bonus air MilEs® reward Miles

Display Programs – Participating Products

Continued

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Extender Location LCBO# Description

Size (mL)

Support Programs Agent

# of Extenders40 45 50 55 60 65

r1 Vodka a 597559 tito's handmade Vodka 750 lto Diamond Estates Wines & spirits Y Y

r2 Vodka B 209064 absolut Elyx 750 BaM corby Distilleries limited Y Y Y Y Y

r3 Vodka c 437772 Belvedere Vodka 750 Value add charton hobbs inc Y Y Y Y Y Y

r4 Vodka D 22079 Effen Vodka 750 lto Beam Global canada Y Y Y Y Y Y

r5 Vodka E 181636 sobieski Vodka 750 BaM charton hobbs inc Y Y Y Y Y Y

r6 rum a 4622 Newfoundland screech rum 750 BaM Woodman Wines &

spirits Y

r7 rum B 894014 El Dorado Demerara 5 Year old rum 750 BaM Woodman Wines &

spirits Y Y Y Y Y

r8 rum c 232769 Molson M (tBs) 473 lto Molson coors canada Y Y Y Y Y Y

r9 rum D 500512 captain Morgan spiced rum 750 BaM Diageo canada inc. Y Y Y Y Y Y

r10 rum E 225698 the kraken Black spiced rum 750 BaM the kirkwood Group Y Y Y Y Y Y

r11 canadian Whisky a 254995 revelstoke spiced

Whisky 750 lto E&J Gallo Winery canada ltd. Y Y

r12 canadian Whisky B 387209 centennial 10 Year old

limited Edition rye 750 BaM Woodman Wines & spirits Y Y Y Y Y

r13 canadian Whisky c 258954 spicebox 750 lto Mondia alliance

canada inc. Y Y Y Y Y Y

r14 canadian Whisky D 215871 Gibson's Finest 12 Year

old 1140 lto PMa canada ltd. Y Y Y Y Y Y

r15 canadian Whisky E 550715 Forty creek Barrel select 750 BaM kittling ridge ltd. Y Y Y Y Y Y

r16 scotch a 207654the Glenlivet 12yo single Malt scotch Whisky

1140 lto corby Distilleries limited Y Y Y Y Y Y

r17 scotch B 94771 Forty creek Double Barrel reserve Whisky 750 BaM kittling ridge ltd. Y Y Y Y Y Y

r18 Gin a 443903 havana club anejo reserva 750 lto corby Distilleries

limited Y Y Y Y Y Y

r19 liqueurs a 113241 cazadores anejo tequila 750 lto Bacardi canada inc. Y Y Y Y

r20 liqueurs B 342246 amarula cream 750 lto PMa canada ltd. Y Y Y Y Y Y

r21 liqueurs c 159327 caramilk cream liquor 750 lto colio Estate Wines Y Y Y Y Y Y

r22 liqueurs D 1784 Grand Marnier 750 Value add Diageo canada inc. Y Y Y Y Y Y

Shelf Extenders

Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.

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Shelf Extenders

Refer to the Participating Stores Section of this guide to determine how many extenders your store implements.


Size (mL)


# of Extenders40 45 50 55 60 65

r23 Brandy a 12567 Gaston De lagrange Vs 750 lto charton hobbs inc Y

r24 Brandy B 8284 hennessy Vscognac 750 BaM charton hobbs inc Y Y Y Y Y Y

r25 tequila a 227678 1800 silver tequila 750 lto the kirkwood Group Y Y Y Y

r26 ontario Blend a 142513 kittling ridge kingsgate

Port 750 lto kittling ridge ltd. Y Y Y Y Y Y

r27 ontario Blend B 582841 Peller Estates Family

series Baco Noir VQa 750 lto andrew Peller limited Y Y Y Y Y Y

r28 ontario Blend c 560680 Jackson-triggs Blk series

cab Fr/cab sauv VQa 750 lto Vincor international Y Y Y Y Y Y

r29 ontario Non-VQa a 197921 steven & chris trend

Merlot-cabernet VQa 750 lto reif Estate Winery Y Y Y Y Y

r30 ontario Non-VQa B 224295 Xoxo riesling Vidal 750 lto andrew Peller

limited Y Y Y Y Y Y

r31 ontario Non-VQa c 554378 hillebrand artist series

Gewurztraminer VQa 750 lto andrew Peller limited Y Y Y Y Y Y

r32 ontario Non-VQa D 234294 crush red VQa 750 Necktag andrew Peller

limited Y Y Y Y Y Y

r33 ontario VQa a 219279 konzelmann Pinot Blanc

VQa 750 lto konzelmann Estate Winery Y Y Y

r34 ontario VQa B 53678 Peninsula ridge

sauvignon Blanc VQa 750 lto churchill cellars ltd. Y Y Y Y

r35australia/New Zealand a

620054 Babich sauvignon Blanc 750 lto Dionysus Wines Y Y Y

r36australia/New Zealand B

426601 Villa Maria Private Bin sauvignon Blanc 750 BaM PMa canada ltd. Y Y Y Y

r37australia/New Zealand c

110486Wyndham Estate Bin 444 cabernet sauvignon

750 lto corby Distilleries limited Y Y Y Y Y Y

r38australia/New Zealand D

145367 lindemans Bin 50 shiraz 750 lto treasury Wine Estates Y Y Y Y Y Y

r39 usa a 446765 sutter home White Zinfandel 1500 BaM Philippe Dandurand

Wines ltd. Y Y Y Y Y Y

r40 usa B 215061 Barefoot Bubbly Moscato spumante 750 Value add E&J Gallo Winery

canada ltd. Y Y Y Y Y Y

r41 chile a 191866 Pknt cabernet sauvignon 750 lto M.andrew Fine

Wines,Beers&spirits Y Y Y Y

r42 chile B 275925 santa carolina cabernet sauvignon reserva 750 lto charton hobbs inc Y Y Y Y Y Y

r43 France Blend a 255885 J.P. chenet chardonnay 750 BaM Mark anthony Brands Y

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Shelf Extenders

Continued


Size (mL)


# of Extenders40 45 50 55 60 65

r44 France Blend B 563122 Fat Bastard shiraz Vdp 750 lto Diamond Estates

Wines & spirits Y Y Y Y Y Y

r45 France south a 2881 Pisse-Dru Beaujolais 750 lto churchill cellars ltd. Y Y

r46 France south B 184069 hob Nob Pinot Noir 750 lto Philippe Dandurand

Wines ltd. Y Y Y Y Y Y

r47France Bordeaux/Burgundy a

44032 calvet reserve red 750 lto Mark anthony Brands Y Y Y

r48 italy central a 8979 rodet cotes Du rhone 750 BaM Diamond Estates Wines & spirits Y Y

r49 italy central B 144493 Montecillo crianza la rioja 750 lto PMa canada ltd. Y Y Y Y Y Y

r50 italy North a 621995 J.P chenet Premier De cuvee Merlot cabernet 750 lto Mark anthony Brands Y Y Y Y Y

r51 italy North B 55533 latour chardonnay 750 lto Mark anthony Brands Y Y Y Y Y Y

r52 southern Europe a 538074 Domaine hatzimichalis

cabernet sauvignon 750 lto Dionysus Wines Y

r53 southern Europe B 32656 Marques De riscal

reserva 750 lto churchill cellars ltd. Y Y Y

r54 Germany a 141432 sogrape Gazela Vinho Verde 750 BaM charton hobbs inc Y Y Y Y Y Y

r55 sparkling a 41889 lanson Black label Brut champagne 750 lto Mark anthony Brands Y Y Y

r56 sparkling B 203125 henkell rose 750 lto Mark anthony Brands Y Y Y Y Y Y

r57 ontario Beer a 173039 William Premium cider 473 BaM Diamond Estates

Wines & spirits Y Y

r58 ontario Beer B 112979 Bacardi superior rum

Pet 750 Value add Bacardi canada inc. Y Y Y Y Y Y

r59 Beer 1 187328 stonehammer Dark ale (3437)

6 x 341 BaM F & M Brewery Y

r60 Beer 2 255380 Pilsner urquell 500 lto Mark anthony Brands Y Y Y Y Y Y

r61 Beer 3 322362 Becks 500 lto labatt Breweries ontario Y Y Y Y Y Y

r62 Beer 4 699009 sapporo Premium Beer (tBs) 650 lto sleeman Brewing &

Malting co. Y Y Y Y Y Y

r63 Party Zone 1 5280 Vodka Mudshake chocolate 4Pk-B 1080 lto colio Estate Wines Y Y Y Y Y Y

r64 Party Zone 2 166033 Mike's hard lime 4 Pk-B 1320 lto Mark anthony Brands Y Y Y Y Y Y

r65 Party Zone 3 211235 Palm Bay strawberry Pineapple 6 Pk-c 2130 lto Mark anthony Brands Y Y Y Y Y Y

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Shelf Extenders

Continued

Community Shelf Extenders

Discovery Shelf Extenders

Green Shelf Extender

Location LCBO# DescriptionSize (mL)

Support Program Agent

c1: community Extender 1 216838 Bacardi superior 1140 lto Bacardi canada inc.

c2: community Extender 2 447953 Fireball Whisky shooter 750 lto Diamond Estates Wines & spirits

c3: community Extender 3 233635 cave spring riesling Dry VQa 750 lto cave spring cellars ltd.,

c4: community Extender 4 263640 la Vieille Ferme cotes Du Ventoux 750 lto charton hobbs inc

c5: community Extender 5 506691 Wolf Blass Yellow label shiraz 750 lto treasury Wine

Estates



D1: Discovery Wines 1 158212 Vice Vodka icewine 500 lto Vineland Estate Wines ltd.,

D2: Discovery Wines 2 51466 Bouchard Pere & Fils Petit chablis 750 lto Woodman Wines &

spirits

D3: Discovery Wines 3 223453 the Beachhouse red 750 lto Dionysus Wines

D4: Discovery BsM 1 516195 cameron's auburn ale (413) 9 x 341 lto cameron's Brewing company

D5: Discovery BsM 2 547646 steam Whistle Pilsner (5577) 6 x 341 contest steam Whistle Brewing

D6: Discovery BsM 3 204040 smirnoff Mixed Drinks Blubry/lemonade 4 Pk-B 1320 Necktag Diageo canada inc.

D7: Discovery spirits 1 602920 Flor De cana Black label 5 Year old rum 750 lto the kirkwood Group

D8: Discovery spirits 2 326009 knob creek Bourbon 750 BaM Beam Global canada

D9: Discovery spirits 3 225938 lucid absinthe superieure 750 BaM the kirkwood Group



G1: Green Extender 254888 angel Nero D'avola organic Giorgio & Gianni 750 lto Wine lovers agency

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IMAGE Shelf Talkers

LCBO# Description Size (mL) Agent89508 the Glenlivet Nadurra aged 16 Years 750 corby Distilleries limited119826 Boris Bio - organic Beer 500 the Premium Beer company inc.121822 Moosehead cracked canoe (tBs) 6 x 341 the Premium Beer company inc.157453 Molson canadian 67 (tBs) 6 x 341 Molson coors canada160978 callia alta Malbec 750 azureau Wine agency163428 tilia cabernet sauvignon 750 trialto Wine Group ltd.186403 tilia torrontes 750 trialto Wine Group ltd.210633 Jacob's creek chardonnay Pinot Noir sparkling 750 corby Distilleries limited212704 Jacob's creek reserve riesling 750 corby Distilleries limited230474 Graffigna centenario reserve Malbec 750 corby Distilleries limited243410 king Vienna lager (W) 6 x 341 Beer Barons267773 hop city Barking squirrel lager (W) 473 the Premium Beer company inc.288795 stoneleigh Marlborough chardonnay 750 corby Distilleries limited306001 colio Bianco secco Bib 4000 colio Estate Wines307330 samuel adams Boston lager 6 x 355 the Premium Beer company inc.582205 chivas regal 18 Year old 750 corby Distilleries limited601666 Malibu Mango rum liqueur 750 corby Distilleries limited603050 the Glenlivet French oak reserve 15 Year old 750 corby Distilleries limited613497 Moosehead lager (tBs) 473 the Premium Beer company inc.676106 stiegl Bier 500 Mcclelland Premium imports698548 Fruli strawberry Beer 250 Mcclelland Premium imports911388 king Brewery Pilsner (W) 6 x 341 Beer Barons

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Limited Time Offers

LCBO#Case Conversion# Description

Size (mL) LTO Display Program

893 Wiser's De luxe 750 $2.00 End aisle

2253 Disaronno amaretto 750 $2.00

2881 Pisse-Dru Beaujolais 750 $1.00 shelf Extender

5280 Vodka Mudshake chocolate 4Pk-B 1080 $1.00 shelf Extender

7617 chivas regal 12 Year old 750 $2.00 End aisle

7880 Johnnie Walker Black 12 Yr 750 $2.00 End aisle

12567 Gaston De lagrange Vs 750 $2.00 shelf Extender

15867 Yellowglen Pink sparkling 750 $1.00

22079 Effen Vodka 750 $5.00 shelf Extender

31104 Mill street tankhouse ale (1950) 6 x 341 $1.00

32656 Marques De riscal reserva 750 $2.00 shelf Extender

32938 Naked Grape chardonnay Bib 3000 $3.00

39651 sleeman honey Brown lager (tBs) 473 $0.20

39677 sleeman original Draught (tBs) 473 $0.20

41889 lanson Black label Brut champagne 750 $5.00 shelf Extender

44032 calvet reserve red 750 $1.00 shelf Extender

51466 Bouchard Pere & Fils Petit chablis 750 $1.00 Discovery Ext.

53140 havana club Dry 7 Years old 750 $2.00

53678 Peninsula ridge sauvignon Blanc VQa 750 $2.00 shelf Extender

53827 Dan aykroyd cabernet Merlot VQa 750 $1.00

54304 harviestoun Bitter & twisted 500 $0.35

55533 latour chardonnay 750 $1.50 shelf Extender

56366 sterling Vintner's cabernet sauvignon 750 $1.50

56697 Fresita 750 $1.00

58479 harbour Estates Midnight cabernet/Merlot VQa 750 $1.00

65284 Black Velvet (P.E.t) 1750 $2.00

65342 strewn cabernet Franc/cabernet sauvignon VQa 750 $1.00

65425 09malbec Finca El origen Gran rs(sta carolina 750 $2.00

68569 sawmill creek Merlot Bib 4000 $4.00

73791 carlsberg 6 x 330 $1.20

74591 tuborg Gold Beer 500 $0.25

81653 chateau Des charmes Barrel Fermentd chard VQa 750 $1.00

87072 courvoisier Exclusif cognac 750 $3.00 End aisle

94094 Domaine Pinnacle ice cider 375 $3.00

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Limited Time Offers

Continued



95315 Wiser's small Batch Whisky 750 $3.00 End aisle

103267 Young's Double chocolate stout 500 $0.55

103747 Maker's Mark kentucky Bourbon 750 $2.00 End aisle

104786 leblon cachaca liquor 750 $2.00 End aisle

106435 Fuller's Extra special Bitter 500 $0.20

107144 Eight Below luxury Vodka 750 $1.00

110056 absolut Vodka 750 $1.05

110486 Wyndham Estate Bin 444 cabernet sauvignon 750 $1.50 shelf Extender

111443 chambord royale 750 $3.00 End aisle

113209 sawmill creek Pinot Grigio chardonnay 750 $1.00

113241 cazadores anejo tequila 750 $3.00 shelf Extender

137117 russian standard Vodka 750 $1.00 End aisle

142513 kittling ridge kingsgate Port 750 $1.00 shelf Extender

144493 Montecillo crianza la rioja 750 $1.00 shelf Extender

144865 Wayne Gretzky riesling VQa 750 $1.00

145367 lindemans Bin 50 shiraz 750 $1.00 shelf Extender

146837 20 Bees shiraz VQa 750 $1.00

148007 czechvar Premium lager 500 $0.25

153379 Martini & rossi asti 1500 $1.50

158212 Vice Vodka icewine 500 $5.00 Discovery Ext.

159327 caramilk cream liquor 750 $2.00 shelf Extender

165845 chivite Gran Feudo rose 750 $1.00

166033 Mike's hard lime 4 Pk-B 1320 $1.00 shelf Extender

171033 sibling rivalry Pink Vqa 750 $1.00

173617 El Jimador tequila 100% agave Blanco 750 $2.00 End aisle

177741 Moosehead lager slim can (tBs) 6 x 355 $2.00

177808 appleton Estate V/X 750 $1.50 End aisle

179283 Bacardi superior 3000 $15.00

184069 hob Nob Pinot Noir 750 $1.00 shelf Extender

185249 Mirassou Pinot Noir 750 $2.00

187179 James oatley tic tok cabernet sauvignon 750 $2.00

191866 Pknt cabernet sauvignon 750 $1.00 shelf Extender

192617 Fresh cabernet Gamay VQa 750 $1.00

192666 Malivoire Guilty Men White VQa 750 $1.00

195511 chateau Des charmes Pinot Noir VQa 750 $2.00

197921 steven & chris trend Merlot-cabernet VQa 750 $1.00 shelf Extender

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Limited Time Offers

Continued



200436 appleton Estate reserve Jamaica rum 750 $3.00 End aisle

203125 henkell rose 750 $1.00 shelf Extender

207654 the Glenlivet 12 Yo single Malt scotch Whisky 1140 $4.50 shelf Extender

211235 Palm Bay strawberry Pineapple 6 Pk-c 2130 $1.00 shelf Extender

211276 sinsations creamy iced cappuccino Martini 750 $1.00

212134 linden Bay Pinot Grigio 750 $1.00 Popuplar Pick

212290 Mount Gay Eclipse 1140 $1.50 End aisle

212605 Fifth leg shiraz Merlot cabernet sauv 750 $1.50

215343 Martini & rossi sweet Vermouth red 1000 $1.00 End aisle, Fsi

215871 Gibson's Finest 12 Year old 1140 $1.50 shelf Extender

216721 tanqueray Dry Gin 1140 $1.65 End aisle

216838 Bacardi superior 1140 $1.00 comm. Extender

216937 skyy Vodka 1140 $1.65 End aisle

217125 sauza silver 1140 $5.00 End aisle

217273 Mumm cuvee Napa Brut Prestige 750 $2.00

217331 Grolsch Premium lager 4 x 450 $1.00

217505 henry of Pelham cuvee catharine Brut rose VQa 750 $3.00

218859 35 south cabernet sauvignon Merlot organic 750 $2.00

219279 konzelmann Pinot Blanc VQa 750 $1.00 shelf Extender

222190 Emeri Pink Moscato 750 $1.50

223453 the Beachhouse red 750 $1.00 Discovery Ext.

224295 Xoxo riesling Vidal 750 $1.00 shelf Extender

225946 Pelee island secco VQa 750 $1.00

226514 Bear Flag smooth red Blend 750 $1.00

227678 1800 silver tequila 750 $2.00 shelf Extender

229740 Parducci sustainable red 750 $1.00

230466 sledgehammer Zinfandel 750 $2.00

232769 Molson M (tBs) 473 $0.15 shelf Extender

233635 cave spring riesling Dry VQa 750 $1.00 comm. Extender

238378 Growers Peach cider 6 x 330 $1.00

239244 shock top 473 $0.15

240150 Polar ice Vodka 1140 $1.00 End aisle

248872 trove riesling Moscato 750 $1.00

254888 angel Nero D'avola organic Giorgio & Gianni 750 $1.00 Green Extender

254995 revelstoke spiced Whisky 750 $2.00 shelf Extender

255380 Pilsner urquell 500 $0.25 shelf Extender

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Limited Time Offers

Continued



256222 Four roses Bourbon 750 $1.00 End aisle

256230 Four roses small Batch Bourbon 750 $1.50 End aisle

258954 spicebox 750 $1.00 shelf Extender

260851 cupcake red Velvet 750 $1.00

263640 la Vieille Ferme cotes Du Ventoux 750 $1.00 comm. Extender

269027 Bacardi oakheart spiced rum 750 $1.00

270926 henry of Pelham Baco Noir VQa 750 $1.00

270959 Jackson-triggs Pinot Grigio cask 4000 $3.00

275925 santa carolina cabernet sauvignon reserva 750 $1.00 shelf Extender

276170 Pelee island Blanc De Blanc Vidal riesling VQa 750 $1.00

297119 French cross chardonnay cask 4000 $3.00

301507 Wente southern hills cabernet sauvignon 750 $2.00

308064 Mumm carte classique Extra Dry champagne 750 $5.00

322362 Becks 500 $0.15 shelf Extender

328526 Jackson-triggs chardonnay 1500 $2.00

331025 Jackson-triggs cabernet sauv 1500 $2.00

331504 canadian club reserve 750 $1.00 End aisle

342246 amarula cream 750 $3.00 shelf Extender

358309 carmen Gran reserva cabernet 750 $2.00

364174 Drambuie 375 $2.00 End aisle

373191 sawmill creek Merlot 1500 $2.00

383711 Jackson-triggs Merlot 750 $1.00

399410 Jackson-triggs unity sauvignon Blanc 750 $1.00

413070 two oceans sauvignon Blanc 1500 $1.50

443903 havana club anejo reserva 750 $1.50 shelf Extender

447953 Fireball Whisky shooter 750 $1.50 comm. Extender

465435 robert Mondavi Private selection Pinot Noir 750 $2.00

480624 Woodford reserve Distiller's select Bourbon 750 $3.00

506691 Wolf Blass Yellow label shiraz 750 $1.50 comm. Extender

516195 cameron's auburn ale (413) 9 x 341 $1.00 Discovery Ext.

522730 strewn chardonnay Barrel-aged VQa 750 $1.00

526269 Jackson-triggs Black series Gewurztraminr VQa 750 $1.00

534693 kittling ridge White Zinfandel/Vidal 750 $1.00

536763 long Flat shiraz 750 $1.50

538074 Domaine hatzimichalis cabernet sauvignon 750 $1.50 shelf Extender

554378 hillebrand artist series Gewurztraminer VQa 750 $1.50 shelf Extender

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Limited Time Offers

Continued



557975 Mount Gay rum Extra old 750 $3.00 End aisle

560680 Jackson-triggs Blk series cab Fr/cab sauv VQa 750 $1.00 shelf Extender

563122 Fat Bastard shiraz Vdp 750 $1.00 shelf Extender

563601 old speckled hen 4 x 500 $1.00

566174 Warre's otima 10 Year old Port 500 $2.00

569400 Mott's clamato caesar Extra spicy 4 Pk-B 1420 $0.75

582841 Peller Estates Family series Baco Noir VQa 750 $1.00 shelf Extender

586610 old Milwaukee (tBs) 6 x 473 $0.55

597559 tito's handmade Vodka 750 $3.00 shelf Extender

600163 tanqueray No. ten Gin 750 $4.00 End aisle

600833 Pitu cachaca 750 $1.00 End aisle

601146 Glen Breton rare canadian single Malt 750 $5.00

602615 angus the Bull cabernet sauvignon 750 $2.00

602920 Flor De cana Black label 5 Year old rum 750 $1.00 Discovery Ext.

605790 kahlua coffee liqueur 1140 $3.00 End aisle

605865 canadian club classic 1140 $3.00 End aisle

613059 Eastdell Estates Pinot Noir VQa 750 $2.00

619395 red knot shiraz 750 $2.00

619551 Blackthorn cider 500 $0.20

620054 Babich sauvignon Blanc 750 $1.50 shelf Extender

620096 angels Gate cabernet Merlot VQa 750 $1.00

621995 J.P chenet Premier De cuvee Merlot cabernet 750 $1.00 shelf Extender

627166 inniskillin cabernet Merlot VQa 750 $1.00

628289 Philippe De rothschild Pinot Noir Vdp 750 $1.00

637199 Pelee island shiraz/cabernet 750 $1.00

665224 Naked Grape sauvignon Blanc 750 $1.00

676056 radeberger Pilsner 500 $0.10

676379 innis & Gunn original 330 $0.20

676627 kirin ichiban 6 x 355 $2.00

697284 Bacardi Breezer strawberry Daquiri Pet 4 Pk-B 1320 $1.00

698787 seagram orange cream swirl 4 Pk-B 1364 $1.00

699009 sapporo Premium Beer (tBs) 650 $0.40 shelf Extender

705418 El Dorado special reserve 15 Year old rum 750 $4.00

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LCBO#Case Conversion# Description Size (mL) VA Approved

VA Mother Carton#

12476 Prince igor Vodka (P.E.t) 1140 Prince igor Extreme 50 ml 89331326229 canada Gold Whisky

(P.E.t)1140 Forty cree Barrel select 50 ml 897835

34637 canadian club Premium 1750 cc classic 50 ml 43643653082 alberta Pure Vodka

(P.E.t)1750 cc classic 2 x 50 ml 341040

114934 Golden Wedding (P.E.t) 1750 Danfield's Whisky 50 ml 892695189217 Gibson's Finest sterling

Edition750 Gibson's 12Yo 50 ml 338418

208363 amaro averna 750 Glass tumbler 897926223529 appleton Estate V/X 1140 appleton reserve 50 ml 270850256180 old sam rum 750 screech 50 ml 273375258335 appleton White Jamaica

rum1140 appleton reserve 50 ml 269100

437772 Belvedere Vodka 750 Belvedere Fever tree tonic 6 x 750 ml

892596

454462 Banff ice Vodka 1750 cruzan. 9 2 x 50 ml 898239604926 Prince igor Extreme

Vodka750 Eight Below Vodka 50 ml 622332

605733 Forty creek Barrel select Whisky

1140 Forty creek Double Barrel 50 ml 897835

Value Add Program

Warehouse Applied

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67 smirnoff Vodka 750 Glass117 Bacardi superior 750 Bacardi Gold 50 ml935 captain Morgan White rum 750 Glass1784 Grand Marnier 750 Glass6502 cointreau 750 st remy Xo 50 ml10157 Jameson irish Whiskey 750 Malibu Black 50 ml26229 canada Gold Whisky (P.E.t) 1140 Forty cree Barrel select 50 ml31757 smirnoff Vodka (P.E.t.) 750 Glass41384 Jack Daniel's tennessee Whiskey 750 Music53546 russian Prince (P.E.t) 1140 Bacardi superior 50 ml53983 Barefoot Pinot Grigio 750 Wine Glass charm54866 Bulleit Bourbon Frontier Whiskey 750 Glassware64444 Mount Gay Eclipse 750 cointreau Xo76174 sour Puss Grape liquor 750 sour Puss raspberry 50 ml87015 lamb's White rum (P.E.t) 1750 Wiser's Deluxe 2 x 50 ml112433 Bacardi Black 750 Bacardi oakheart 50 ml112979 Bacardi superior rum Pet 750 Bacardi oakheart 50 ml114934 Golden Wedding (P.E.t) 1750 Danfield's Whisky 50 ml122689 henkell trocken 750 Gift Box149567 tag No. 5 Vodka 750 Premium Valentine chocolates157933 three olives root Beer Flavoured Vodka 750 1800 tequila 50 ml163642 Wild Wines tropical chardonnay 750 Valentine’s chocolates

168617 Zirkova Premium Vodka (Zolotonosha Distiller 700 caesar kit

174904 Miller chill 6 x 355 cocktail recipe Booklet186510 corona Extra 6 x 330 corona cocktail hour Booklet189217 Gibson's Finest sterling Edition 750 Gibson's 12Yo 50 ml209205 Walker's special old (P.E.t) 1750 Wiser's Deluxe 2 x 50 ml211110 Wyborowa Vodka 1140 Wiser's Deluxe 50 ml211334 the Famous Grouse 1140 Black Grouse 50 ml

215061 Barefoot Bubbly Moscato spumante 750 Mixed Drink & Food Pairing recipe Booklet

216689 Wiser's De luxe 1140 Wiser's small Batch 50 ml217034 schenley o.F.c. 1140 Danfield's 50 ml217083 Golden Wedding 1140 Danfield's 50 ml217471 canadian club reserve 1140 Makers Mark 50 ml217786 Jim Beam White label Bourbon 1140 red stag 50 ml217794 Johnnie Walker red label 1140 JW rocks Glass219089 straight up red VQa 750 Branded reuseable shopping Bag219097 straight up White VQa 750 Branded reuseable shopping Bag225243 stolichnaya Vodka 750 kahlua 50 ml226571 sterling Vintner's Pinot Noir 750 stemless Wine Glass229039 Yellow tail Bubbles 750 Bow on Bottle234351 Barefoot Moscato 750 Valentines Glass Wine charm234369 apothic red 750 Gourmet Dark chocolate237644 Frisky Zebras seductive shiraz 750 kissing Dice

Value Added Program

Sales Representative Applied

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237685 Frisky Zebras sensuous sauvignon Blanc 750 kissing Dice249805 Brights Maria christina White 1500 Black Velvet 50 ml250415 smirnoff Pineapple 750 coconut 50 ml253492 smirnoff coconut 750 smirnoff Pineapple 50 ml253575 Malibu Black coconut Flavoured rum 750 Wiser's Deluxe 50 ml254714 cutty sark scotch Whisky 750 Flask256180 old sam rum 750 screech 50 ml316844 Bombay sapphire london Dry 750 cazadores 50 ml

437772 Belvedere Vodka 750 Belvedere Fever tree tonic 6 x 750 ml

456095 ketel one Vodka 750 crown Black Mini 50 ml477885 Polar ice Vodka (P.E.t) 1750 Malibu Black 2 x 50 ml534156 Wild Vines strawberry White Zinfandel 750 Valentines chocolates605733 Forty creek Barrel select Whisky 1140 Forty creek Double Barrel 50 ml605956 Baileys irish cream liquor 1140 second cup coffee Packet611566 coronita Extra 6 x 207 citrus Blaster906669 coors light (tBs) 473 coors light Nhl contest

Value Add Program

Sales Representative Applied

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Bonus AIR MILES® Reward Miles

lcBo#case conversion# Description size (ml) Display Program BaM

166 sogrape Mateus rose 750 8463 canadian club Premium 375 10539 Black Velvet 750 12620 McGuinness silk tassel 750 16653 McGuiness silk tassel 1140 30729 Blue Nun Deutscher tafelwein 750 81206 Bacardi Gold rum 750 161370 seagrams 83 (P.E.t) 375 41503 alberta Pure Vodka (P.E.t) 375 81925 courvoisier Vs 750 402089 lamb's Palm Breeze 750 164622 Newfoundland screech rum 750 shelf Extender 205132 silent sam Vodka 750 126361 alberta springs 750 86585 torres sangre De toro 750 48219 Prince igor Vodka (P.E.t) 750 208284 hennessy Vs cognac 750 shelf Extender 408979 rodet cotes Du rhone 750 shelf Extender 109365 small cask Brandy 750 129522 Wiser's De luxe 375 89902 courvoisier VsoP 750 5012195 Grand Marnier 375 End aisle 1212385 Glenfiddich single Malt 12 Year old 750 3025262 Fonseca Periquita 750 1031120 osborne santa Maria cream sherry 750 833308 canada Gold Whisky 750 2434579 Prince igor Extreme Vodka 1140 2043570 two oceans chardonnay 750 1054213 alberta Premium (P.E.t) 1750 5058677 Xoxo Pinot Grigio/chardonnay 750 861598 two oceans Pinot Noir 750 1071647 Polar ice Vodka (Pet) 750 1680127 sailor Jerry spiced Navy rum 750 1686934 la trappe tripel ale 750 689748 longmorn 16 Year old single Malt 750 6093419 the Balvenie signature 12 Year old 750 5094771 Forty creek Double Barrel reserve Whisky 750 30105213 appleton special Gold rum (P.E.t) 375 16105742 appleton Estate Extra 750 End aisle 30110023 Bols creme De cacao White 750 20122499 Beefeater 24 london Dry Gin 750 30126466 cc classic 750 35131391 smirnoff Vodka Pet 1140 End aisle 20135566 Polar ice Vodka 750 End aisle 16137125 russian standard Vodka 1750 30137810 campo Viejo reserva 750 20140095 smirnoff twist of White Grape 750 16140129 open Merlot VQa 750 8141432 sogrape Gazela Vinho Verde 750 shelf Extender 8

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142331 amsterdam Nut Brown ale (3842) 473 2143164 cusumano Nero D'avola 750 10145276 the lucky country shiraz 750 10158220 lamb's Black sheep spiced rum 750 16158741 alianca Bairrada reserva sangalhos 750 8159178 rigal the original Malbec 750 10163170 Bols creme De Bananes 750 20168310 korbel Brut sparkling 750 8170001 35 south sauvignon Blanc reserva 750 16172387 Boutari Moschofilero White 750 8173039 William Premium cider 473 shelf Extender 2173518 copper Moon Moonlight harvest sauv Blanc 750 6173542 Don Julio Blanco 750 50174466 Jose cuervo Especial silver 750 PoD 20176834 aperol 750 15181636 sobieski Vodka 750 shelf Extender 20187104 James oatley tic tok chardonnay 750 16187328 stonehammer Dark ale (3437) 6 x 341 shelf Extender 8190363 Prince igor Vodka (P.E.t) 1750 30192492 Flourish riesling Vidal VQa 750 8195610 canadian club sherry cask 750 24199851 okocim Mocne 500 2201251 Glayva 750 20207688 D’Eaubonne VsoP 1140 30209064 absolut Elyx 750 shelf Extender 40210740 amarula cream liqueur 375 12212670 st. hallett Barossa shiraz cab Gamekeeper's 750 12213934 Georges Duboeuf Beaujolais Brouilly 750 15214809 underberg Bitters Mini (3 x 20 ml) 60 6215012 Black tower rivaner 1000 14215103 clare hills shiraz cabernet 750 10216333 seaview Brut Methode champenoise 750 10216606 Grant's Family reserve 375 12216671 Wisers special Blend 1140 20216929 smirnoff Vodka 1140 20217133 sauza Gold tequila 1140 End aisle 30217190 Grand Macnish 1140 20217539 hungaria Grande cuvee Brut 750 15217687 canadian club Premium 1140 40217992 Dewar's White label 1140 20218834 skn cabernet sauvignon 750 12219063 My time White VQa 750 10219147 hardys the Gamble chardonnay Pinot Gris chr.

No.2750 14

219253 Dois amigos tinto red 1500 16221820 cono sur reserva syrah 750 10222570 thelema Mountain red 750 8223651 Finca la linda syrah 750 10223768 Baltika 7 500 2

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Continued


225250 stolichnaya Vodka 1140 End aisle 20225680 cruzan 9 spiced rum 750 20225698 the kraken Black spiced rum 750 shelf Extender 16225896 Mike’s hard Blueberry lemonade 1320 10225938 lucid absinthe superieure 750 Discovery Ext. 30227256 J. P. Vinhos tinto Da anfora 750 14230219 20 Bees Buzz & Bubbles 750 10230821 cupcake chardonnay 750 10235671 trapiche cabernet sauvignon 750 8237255 saint clair Vicar's choice sauvignon Blanc 750 8237826 McGuiness Margarita 1140 40238683 aveleda Vinho Verde Fonte 1500 20239046 alianca Foral reserva 750 8241794 Janneau Grand armagnac Vs 750 30241869 Glenmorangie Quinta ruban 750 50242057 ursus Blue raspberry Vodka 750 16242107 No. 3 london Dry Gin 750 End aisle 30245340 chapoutier Belleruche Blanc 750 15248625 carmen reserva Merlot 750 10251090 sandeman Vau Vintage Port 750 20255182 Pigmentum Malbec 750 15255836 Granville island English Bay Pale ale 6 x 341 8255851 Veedha Doc Douro red 750 17255877 Gran Feudo Edicion tempranillo 750 8255885 J.P. chenet chardonnay 750 shelf Extender 12257170 cono sur tocornal cabernet sauvignon/Merlot 1500 10260323 Jack Daniel's honey 750 10264986 chateau Pey la tour 750 8267187 Jose cuervo Especial Gold 750 PoD 20267302 crystal head Vodka 750 40269563 Maker's Mark kentucky straight Bourbon 375 End aisle 12272518 Gato Negro Merlot 750 12273508 Bacardi anejo 750 16277954 campari aperitivo 750 End aisle 12287409 cortel Napoleon VsoP Brandy 750 12313031 Dr Mcgillicuddy Peach schnapps 375 8317768 inniskillin oaked chardonnay VQa 750 10322792 French cross red 1500 10323063 Wolf Blass red label semillon/sauvignon

Blanc750 10

326009 knob creek Bourbon 750 Discovery Ext. 30333070 islay Mist scotch 8 Year old 750 20335638 hardys stamp series chardonnay/semillon 750 10350397 Banff ice Vodka 750 20382713 Nederburg sauvignon Blanc 750 14387209 centennial 10 Year old limited Edition rye 750 shelf Extender 30390260 appleton Estate V/X 1750 40400754 iceberg Vodka 750 18404160 Mcclelland islay Malt Whisky 750 20

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Continued


407205 Grolsch Premium lager 6 x 330 16410415 skyy Vodka 750 End aisle 25426601 Villa Maria Private Bin sauvignon Blanc 750 shelf Extender 10446765 sutter home White Zinfandel 1500 shelf Extender 12460360 El Jimador tequila reposado Gold 750 End aisle 16469643 rossi D'asiago limoncello snaps 750 12472555 J&F lurton les Fumees Blanches sauv Bl Vdp 750 8482026 Moet & chandon Brut rose 750 40496406 lejay cassis creme De cassis De Dijon 200 8500512 captain Morgan spiced rum 750 shelf Extender 16504340 santa carolina Merlot 1500 10525188 Peroni Nastro azzuro 6 x 330 18535849 ogier heritages cotes Du rhone 750 7547679 Wodka Zoladkowa Gorzka 750 6550715 Forty creek Barrel select 750 shelf Extender 16560821 Deakin Estate shiraz 750 10573311 Godiva White chocolate cream liquor 750 20573337 Mcclelland speyside single Malt 750 20582973 Bombay sapphire london Dry 1750 End aisle 30589432 louis Bernard cotes Du rhone White 750 10591701 argento chardonnay 750 8600999 appleton Estate V/X Jamaica rum 3000 50601484 amaro Montenegro liqueur 750 12602995 Pravda Vodka 750 20605048 Patron Xo cafe tequila liqueur 750 24605857 amarula cream 1140 30618546 Pierre sparr riesling 750 10619221 Philippe De rothschild Viognier Vdp 750 8621003 Montecillo reserva 750 20621680 French rabbit cabernet sauvignon carton 1000 10637504 hendrick's Gin 750 End aisle 30665265 long Neck shiraz 750 8665471 Jacob's creek reserve shiraz 750 20668970 Banrock station cabernet sauvignon carton 1000 10669010 lulu B Pinot Noir Vdp 750 10669242 sterline Vintner’s chardonnay 750 16669440 French cross shiraz 1500 10669473 French cross Pinot Grigio 1500 10894014 El Dorado Demerara 5 Year old rum 750 shelf Extender 12TRADE C

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Bundled Bonus AIR MILES® Reward Miles

BBAM Option LCBO# Description Size (mL) BAM

BBAM Amount

Total BAM

2110023 Bols creme De cacao White 750 20

545

163170 Bols creme De Bananes 750 20 45

2612259 sleeman original Draught (tBs) 6 x 341

2 6681411 sleeman honey Brown lager (tBs) 6 x 341

4

242172 Great lakes red leaf lager (1929) 473

4 1242545 Great lakes crazy canuck Pale ale (1929) 473

615880 Devil's Pale ale (1929) 473

option 1 - “Buy the two listed products at the same time and receive the Bundled Bonus air MilEs®”option 2 - “Buy two of the same listed product and receive the Bundled Bonus air MilEs®”option 3 - “Buy three of the same listed product and receive the Bundled Bonus air MilEs®”option 4 - “Buy two of the three listed products and receive the Bundled Bonus air MilEs®”

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Necktags

LCBO# Case Conversion Description Size (mL) NT Approved

2691 tanqueray Dry Gin 750 accolade40196 luxardo sambuca Dei cesari 750 recipe card

48611 robert Mondavi Woodbridge cabernet sauvignon 750 the keg contest Necktag

99408 robert Mondavi Woodbridge chardonnay 750 the keg contest Necktag

103978 Baileys coffee irish cream liquor 750 recipe for Valentine's Day108357 carolan’s irish cream 750 recipe

204040 smirnoff Mixed Drinks Blubry/lemonade 4 Pk-B 1320 smirnoff Mixed Drinks

communication215251 cinzano sweet Vermouth red 1000 recipe215988 luxardo amaretto Di saschira 750 recipe card

216903 Banff ice Vodka 1140 Blue Mountain Get-away with Dean&todd

219816 catedral reserva 750 awards & accolades230565 cono sur chardonnay organic 750 accolade

234294 crush red VQa 750 Win a town shoes shopping spree contest Necktag

234310 crush White VQa 750 Win a town shoes shopping spree contest Necktag

245696 Whitehaven Pinot Noir 750 tasting Note & accolade254631 stolichnaya Elit Vodka 750 Product info/accolades263897 Vidal-Fleury cotes Du rhone 750 Parker88616409 angostura 1919 aged 8 Years select rum 750 New look Package623678 carolans irish cream 1140 recipe

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Display TableMerchandisingGuidelines

the following section provides direction on merchandising Nesting and Promo tables.

if you have any questions, please contact your store’s regional Visual Merchandiser or e-mail [email protected].

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Nesting Table Baskets

Continued

Display table themes

The new Nesting Table Map is used for all of the Nesting Table Layouts.

The products have been selected by Category Management and arranged by Visual Merchandising according to the “like-with-like” and “colour/size/type” principles to accomplish a balanced, easy-to-shop display.

Please merchandise the tables according to the themes provided.

These themes have been selected to integrate with the Promotional Theme and to maximize sales potential.

Product orders

For each Nesting Table, please order two or three cases of each of the 12-18 participating products.

For each Promo Table, please order two or three cases of each of the six to eight participating products.

The Store Manager may modify product selections, based on customer buying patterns and demographics but alternative products should match the theme.

Product Placement

Avoid spreading products over the entire table. Too many facings of the same product will make the display seem cluttered, dulling the impact of the products being promoted. By following the basic principle of ‘like product with like product’, you will accomplish a themed,fullystockedandcustomer-friendlyfixture.

Remember to consider the colour, size and type when building your display.Placing complementary colours next to each other also enhances the look of the display. Items on the Display Tables should not ‘compete’ with each other.

example of “colouR, Size, type”

example of “like with like”

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Nesting Table Baskets

Continued

example of baSket with Sign

Nesting table Baskets

All nesting tables must have a basket on each corner of the table.

Select one product to merchandise in each basket to complement the theme. Sign the product with metal sign holders and black sign inserts.

Each medium-sized basket holds two cases of 750 mL product or one case of 1000 mL /1500 mL product.

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Nesting Table Fixtures

Product Theme Location

Store #

Nesting Table Themego

LOCA

L

1 N110 N1X2 N1 N1 2 x V15 N121 V22 N131 V35 N138 N1 N240 N157 N1115 N1 N2 V149 N1 N2 Essential164 N1171 N1185 N1187 N1 N2 V198 N1200 N1212 N1226 N1 V249 N1252 V253265329 N1334 N1 N2 N3340 N1344 V346 N1 N2 N3355 N1x2 N2 N3 V360 N1 V361 V367 N1 N2 V371 V373 V378 N1 N2388 Essential390 N1

Store #

Nesting Table Theme

goLO

CAL

393 N1412 N1 N2416 N1 V417 N1432 V438 N1445 N1 N2 N3 V495 N1 V497 N1511 N1522 N1523 N1 V536 N1542544 V545 N1555 N1556 N1 V573 N1575 N1579 N1590 N1 N2601 N1617 N1619 N1623 N1624 N1631 N1 N2632 N1703 N1771 N1 V

totals 60 14 5 25

Storeswillreceiveasignforspecificthemes.It is the Manager’s discretion to choose which themed tables to build.TRADE COPY O

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Nesting Table Map

use for all Nesting Table Themes

Basket

1 case

Q

Baske

t

1 case

P

Basket

1 case

O

Basket

1 case R

Sig

na

ge

Soft

d

ReSS

ing

H3 Facings

H3 Facings

I3 Facings

I3 Facings

J3 Facings

J3 Facings

L3 Facings

L3 Facings

A3

Faci

ngs

A3

Faci

ngs

B3

Faci

ngs

B3

Faci

ngs

C3

Faci

ngs

C3

Faci

ngs

D3

Faci

ngs

D3

Faci

ngs

E3

Faci

ngs

E3

Faci

ngs

G3 Facings

F3 Facings

G3 Facings

F3 Facings

N3 Facings

M3 Facings

N3 Facings

M3 Facings

K3 Facings

K3 Facings

fRo

nt

of

Sto

Re

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Nesting Table Theme: N1 & N4

a selection of products that make great cocktails

Location LCBO# Description Format (mL)a 173351 Proof Whisky 500 mlB 217471 canadian club reserve 1140 mlc 217646 J & B rare. 1140 mlD 207613 Jameson irish Whiskey 1140 mlE 224774 Barenjager honey liqueur 750 mlF 12195 Grand Marnier 375 mlG 215988 luxardo amaretto Di saschira 750 mlh 5215 Meaghers triple sec 750 mli 326009 knob creek Bourbon 750 mlJ 224691 Gran centenario reposado tequila 750 mlk 227678 1800 silver tequila 750 mll 149567 tag No. 5 Vodka 750 mlM 110056 absolut Vodka 750 mlN 225243 stolichnaya Vodka 750 ml

Basketso 122499 Beefeater 24 london Dry Gin* 750 mlP 605162 Broker's Premium london Dry Gin* 750 mlQ 32425 tanqueray Dry Gin 750 mlr 633685 havana club anejo Blanco* 750 ml

alternate Products894014 El Dorado Demerara 5 Year old rum* 750 ml367672 Gosling's Black seal rum* 750 ml

PLEASE NOTE:The Nesting Table Map is used for all of the Nesting Table Layouts.

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Nesting Table Theme: N2

golocal: something to share

The following wines are award winning wines. The list below is ranked from Gold to Bronze medals. Please select the wines at store manger’s discretion.

Location LCBO# Description Format (mL)a 0594184 Pelee island late harvest Vidal VQa 750 ml B 0395228 henry of Pelham select late harvest Vidal VQa 375 ml c 0470369 colio Estate late harvest Vidal VQa 375 ml D 0107219 strewn select late harvest VQa 375 ml E 0215913 trius Brut VQa . 750 ml F 0217521 henry of Pelham cuv. catharine Brut VQa 750 ml G 0225946 Pelee island secco VQa 750 ml h 0215632 Girls' Night out sparkling VQa 750 ml i 0224410 open sparkling VQa 750 ml J 0227009 angels Gate archangel chardonnay tm Brut VQa 750 ml k 0213983 cave spring Blanc De Blanc Brut VQa 750 ml l 0217679 Jackson-triggs Methode cuve clos sparklg VQa 750 ml M 0216127 Peller Estates ice cuvee VQa . 750 ml N 0193565 konzelmann 4 Generations Fresco secco VQa 750 ml

Basketso 0224766 chateau Des charmes Brut Methode traditionelle VQa 750 ml P 0261263 casa Dea Dea's cuvee VQa Gtm 750 ml Q 0558999 kittling ridge icewine & Brandy 375 ml r 0158212 Vice Vodka icewine 500 ml

alternate Products0217505 henry of Pelham cuvee catharine Brut rose VQa 750 ml 0213959 legends Estates sparkling rose VQa 750 ml 0184176 konzelmann rose Methode cuvee close VQa 750 ml

any Vintages icewine

PLEASE NOTE:The Nesting Table Map is used for all of the Nesting Table Layouts.TRADE C

OPY ONLY


Nesting Table Theme: N3

Continued

a nesting table with a selection of californian Wines

Location LCBO# Description Format (mL)a 494492 rober Mondavi Woodbridge Merlot 750 mlB 606806 Beringer stone cellars chardonnay 750 mlc 230466 sledgehammer Zinfandel 750 mlD 89250 De loach cabernet sauvignon 750 mlE 272344 Entwine Pinot Grigio 750 mlF 185249 Mirassou Pinot Noir 750 mlG 523431 robert Mondavi Woodbridge Pinot Grigio 750 mlh 178632 Big house red 750 mli 269746 thomas Fogarly santa cruz Mountains chardonnay 750 mlJ 229740 Parducci sustainable red 750 mlk 230821 cupcake chardonnay 750 mll 168310 korbel Brut sparkling 750 mlM 218834 skn cabernet sauvignon 750 mlN 234401 Deep Purple lodi Zinfandel 750 ml

Basketso 55517 smoking loon cabernet sauvignon 750 mlP 260851 cupcake red Velvet 750 mlQ 218867 sonoma Junction cabernet sauvignon 750 mlr 226555 hahn Pinot Noir Monterey 750 ml

alternate Products226571 sterling Vintner's Pinot Noir 750 ml226514 Bear Flag smooth red Blend 750 ml

PLEASE NOTE:The Nesting Table Map is used for all of the Nesting Table Layouts.

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Promo Table Fixtures

Product Theme Location

Store #

Promo Table ThemesPromo 1: Vodka

cocktails Promo 2: Gin cocktails Promo 3: Rum cocktailsPromo 4: Whisky

cocktails5 110 121 2 2 1 157 1115 1 1 1187 1 1 1 1252 1 1 1 1253 1 1 1265 1334 1 1 1 1346 1 1 1 1355 1361 1378 1 1 1 1388 1412 1445 1 1 1 1452 1497 1523 1 1545 1569 1590 1 1 1 1617 1619 1 1 1 1624 1 1 1 1631 1 1 1632 1 1 1 1641 1 1 1703 1 1totals 29 18 14 11

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Promo Table Themes

The Promo Table Map is used for all four Table Layouts.

To merchandise the table properly, 2-3 cases of each product should be ordered, allowing for 3 facings of each product.

Signage

E3 Facings

F3 Facings

G3 Facings

D3 Facings

H3 Facings

C3 Facings

B3 Facings

A3 Facings

fRont of StoRe

Promotional table location Map

P1: Vodka cocktails

Location LCBO# Descritpion Formata 216820 Finlandia Vodka. 1140 mlB 229732 Flyte Vodka 750 mlc 400754 iceberg Vodka* 750 mlD 212282 luksusowa Vodka 1140 mlE 135566 Polar ice Vodka 750 mlF 137117 russian standard Vodka 750 mlG 216937 skyy Vodka*. 1140 mlh 216929 smirnoff Vodka. 1140 ml

alternate Products181636 sobieski Vodka 750 ml456095 ketel one Vodka* 750 mlTRADE C

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Promo Table Themes

Continued

P2: Gin cocktails

Location LCBO# Description Formata 217281 Bombay sapphire london Dry. 1140 mlB 637504 hendrick's Gin* 750 mlc 242107 No. 3 london Dry Gin 750 mlD 277004 Plymouth English Gin 750 mlE 600163 tanqueray No. ten Gin* 750 mlF 118737 Victoria Gin 750 mlG 209213 Beefeater london Dry Gin 1140 mlh 217166 Gordons Gin. 1140 mlalternate Products

1255 Gilbey's london Dry 750 ml1339 De kuyper Geneva Gin* 750 ml

P3: rum cocktails

Location LCBO# Description Formata 117 Bacardi superior 750 mlB 1206 Bacardi Gold rum 750 mlc 112433 Bacardi Black 750 mlD 200402 Bacardi razz original raspberry rum* 750 mlE 225656 Bacardi torched cherry 750 mlF 269027 Bacardi oakheart spiced rum 750 mlG 273508 Bacardi anejo 750 mlh 274266 Bacardi rock coconut 750 mlalternate Products

398552 Bacardi limon 750 ml492520 Bacardi 8 Year old rum * 750 ml

P4: Whisky cocktails

Location LCBO# Description Formata 207662 Ballantine's Finest Blended Malt scotch Whisky 1140 mlB 217042 Bell's original scotch Whisky 1140 mlc 217992 Dewar's White label 1140 mlD 216226 alberta Premium 1140 mlE 217950 crown royal 1140 mlF 215871 Gibson's Finest 12 Year old 1140 mlG 71746 tullamore Dew irish Whiskey 750 mlh 256222 Four roses Bourbon 750 mlalternate Products

377994 Gentleman Jack rare tennessee Whiskey* 750 ml198184 Wild turkey Bourbon 750 ml

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Brand Hi-Lites Program

Please merchandise products selections as indicated on each shelf

Brand hi lite #1 - Bols

Shelf LCBO# Description Format Cases

shelf #1 (top) 163170 Bols crème De Bananas 750 ml 2 cases

shelf #2 110023 Bols crème De cacao White 750 ml 2 cases

shelf #3 306076 Bols Blue curacao 750 ml 2 cases

shelf #4 110023 Bols crème De cacao White 750 ml 2 cases

shelf #5 163170 Bols crème De Bananas 750 ml 2 cases

Brand hi lite #2 - crystal head Vodka


shelf #1 (top) 267302 crystal head Vodka 750 ml 2 cases

shelf #2 267302 crystal head Vodka 750 ml 2 cases




Brand hi lite #3 - revelstoke spiced Whisky


shelf #1 (top) 254995 revelstoke spiced Whisky 750 ml 2 cases

shelf #2 254995 revelstoke spiced Whisky 750 ml 2 cases




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Brand hi lite #4 - Jameson


shelf #1 (top) 10157 Jameson 750 ml 2 cases

shelf #2 10157 Jameson 750 ml 2 cases




Brand hi lite #5 - avion silver


shelf #1 (top) 247429 avion silver 750 ml 2 cases

shelf #2 247429 avion silver 750 ml 2 cases




Brand hi lite #6 - courvosier


shelf #1 (top) 1925 courvoisier Vs 750 ml 2 cases

shelf #2 245423 courvoisier 12 Year old 750 ml 2 cases

shelf #3 9902 courvoisier VsoP 750 ml 2 cases

shelf #4 9902 courvoisier VsoP 750 ml 2 cases

shelf #5 1925 courvoisier Vs 1140 ml 2 cases

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Brand hi lite #7 - Bruichladdich classic


shelf #1 (top) 178384 Bruichladdich classic 700 ml 2 cases

shelf #2 178384 Bruichladdich classic 700 ml 2 cases




Brand hi lite #8 - Four roses


shelf #1 (top) 256222 Four roses Yellow 750 ml 2 cases

shelf #2 256230 Four roses small Batch 750 ml 2 cases

shelf #3 256222 Four roses Yellow 750 ml 2 cases

shelf #4 256222 Four roses Yellow 750 ml 2 cases

shelf #5 256230 Four roses small Batch 750 ml 2 cases

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Brand Hi-Lites Program - Ready to Drink


ready to Drink Brand hi lite #1 - Mike’s hard lemonade


shelf #1 (top) 428334 Mike's hard lemonade 4 x 330 ml 2 cases

shelf #2 428334 Mike's hard lemonade 4 x 330 ml 2 cases

shelf #3 449819 Mike's hard cranberry lemonade

4 x 330 ml 2 cases

shelf #4 225896 Mike's hard Blueberry lemonade

4 x 330 ml 2 cases

shelf #5 428334 Mike's hard lemonade 4 x 330 ml 2 cases

ready to Drink Brand hi lite #2 - Woody’s


shelf #1 (top) 428334 Woody's Pink Grapefruit 4 x 330 ml 2 cases

shelf #2 428334 Woody's Pink Grapefruit 4 x 330 ml 2 cases

shelf #3 697359 Woody's Mexican lime 4 x 330 ml 2 cases

shelf #4 123109 Woody's light raspberry 4 x 330 ml 2 cases

shelf #5 428334 Woody's Pink Grapefruit 4 x 330 ml 2 cases

ready to Drink Brand hi lite #3 - smirnoff Mixed Drinks


shelf #1 (top) 204057 smirnoff Mixed Drinks cranberry and lime

4 x 330 ml 2 cases

shelf #2 204057 smirnoff Mixed Drinks cranberry and lime

4 x 330 ml 2 cases

shelf #3 204040 smirnoff Mixed Drinks Blueberry/lemonade

4 x 330 ml 2 cases

shelf #4 204040 smirnoff Mixed Drinks Blueberry/lemonade

4 x 330 ml 2 cases

shelf #5 244970 smirnoff Premium Vodka Mixed Drinks Variety Pack

412 x 330 ml

2 cases

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Brand Hi-Lites Program - Beer


Beer Brand hi lite #1 - Beau’s lugtread


shelf #1 (top) 169334 Beau's lugtread 4 x 600 ml 2 cases

shelf #2 169334 Beau's lugtread 4 x 600 ml 2 cases




Beer Brand hi lite #2 - kronenbourg


shelf #1 (top) 506741 kronenbourg 1664 500 ml 2 cases

shelf #2 506741 kronenbourg 1664 500 ml 2 cases

shelf #3 229583 kronenbourg 1664 Blanc 6 x 330 ml 2 cases

shelf #4 6106 kronenbourg 1664 6 x 330 ml 2 cases

shelf #5 6106 kronenbourg 1664 6 x 330 ml 2 cases

Beer Brand hi lite #3 - Grolsch


shelf #1 (top) 506741 Grolsch 500 ml 2 cases

shelf #2 506741 Grolsch 500 ml 2 cases

shelf #3 407205 Grolsch 6 x 330 ml 2 cases

shelf #4 407205 Grolsch 6 x 330 ml 2 cases

shelf #5 217331 Grolsch swingtop 1800 ml 2 cases

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VINTAGES ... · (Jose Cuervo) Flat POD Power aisle or prominent locations of the store. 174466 Jose...

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Transcript of VINTAGES ... · (Jose Cuervo) Flat POD Power aisle or prominent locations of the store. 174466 Jose...