Vintage line marketing presentation for Harry & David from AFI
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Transcript of Vintage line marketing presentation for Harry & David from AFI
a custom candle collection that will takeyou back to where it all started. Created
strictly for Harry and David, these beautifularomas express the asthetic experence of
Harry and Davids past.
New Beginnings1934:
Crisp fruity accord blends with floralnotes of violet and lavender to capturethe senses in this fragrance. A warmheart of cedar and nutmeg is enrichedwith rustic tones of rich earth. Hints ofsensual woods, musk and vanilla create asoft sweetness that completes the blend.
Top: Fruit, FloralMiddle: Spice, Cedar, Rustic
Earth TonesBottom: Wood,Musk,Vanilla
Harry and David established as thefirst gourmet fruit direct marketingcompany. First Royal Riviera pear
shipment.
Medford Oregon
Top - citrus, crisp green
Middle - fir needle, wood, patchouli
Bottom - resinous, moss, amber
Home of Harry and DavidOrchards
This botanical creation hasnature identical character thatcreates nostalgic appeal. Hints ofcitrus brighten the classic fir
needle signature, as warm woods,crisp greens and earthy patchoulisupport the botanical sensation. Aresinous base blends with softmoss and sweet amber for rich
texture.
Bear CreekFresh fruity tones create thisorchard delight. Sweet orangeleads to the crisp pear note
that characterizes the scent, aswoody elements add naturalappeal.Musk
surroundsthe fruitycharacterwith softsweetness.
OrchardsTop - orange, greenMiddle - pear, woodBottom – musk
1914- Harry and David take over BearCreek Orchards.
Top - citrus, green, dew dropsMiddle - clover, lily, geranium, orange
flowerBottom- musk, wood
The Rouge River Valley provedeven better suited for the Comicepear than its birthplace in
France.
RogueRiver ValleyFresh rain drops gleam with thescent of mountain air in thisgreen floral fantasy creation.
Watery tones and hints of foliagesurround a lush bouquet of floralsto captivate the senses. Hints ofcitrus brighten the botanical
blend while warm woods and clearmusk create an ozonic background
for the creation.
Fresh orange slices create a sense ofhome for this spiced fruit blend.Autumn apple blends with warm
notes of clove, cinnamon, nutmeg andginger for vintage appeal. Rich
vanilla bean and musk complete thefragrance with lingering tones of
sweetness.
RosenbergThe original family names of Harry
and David.
Light hearted fruity tonescombine to form this lively
creation. A signature of grape isbrightened with a hint of cognacfor a surprising burst of vintage
elegance.
Top - fruity, orangeMiddle - merlot wine, cognac
Bottom – grape
A fresh fruity compilation ofmacintosh apples, juicy pears,ripe yellow mangoes & fresh
peaches.
the Month
Top- apple, pearMiddle- mangoBottom- peach
Top- butterMiddle- chcolate, spice, cookie dough, malt
Bottom- maple sugar, vanilla
of TreatsTower1945- Signature HolidayTowerof Treats gift introduced.
Buttery accents create amouthwatering richness for thistreat lover's delight. Darkchocolate chips balance with
cookie dough as spicy accents addinstant appeal. Malt creates arich undertone, with generousamounts of maple sugar andvanilla for lingering sweetness.
Disclaimer: Aromatic Fragrances International usesfragrance names and photo images for convenience anddescriptive purposes only. We make no representation thatany fragrance, name or photo used in this presentation areavailable for commercial adoption by our customers. Thispresentation is provided on a confidential basis for
infromation and discussion purposes only. Any and allproducts, company names, brand names, trademarks andlogos are the property of their respective owners. Allcopyright and other intellectual property rights in thepresentation, including without limitation any or all text,
images, graphics, and trademarks are used with permission,are royalty free, licensed, or created by AFI. It may not bereproducedeither in part or whole without the express writtenpermission of Aromatic Fragrances International, Inc (AFI).AFI reserves the right, but has noobligation, to change thecontents at any time. The distrubtion of this document in
certain jursdictions may be forbidden or restricted by law orregulation. If you are have any questions regarding the
document, please contact your sales associate.@2013 by Aromatic Fragrances International, Inc. All rights
reserved