Vinspi milestones for Angelcube - Week 3
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description
Milestone presentation for the start of Angelcube week
Transcript of Vinspi milestones for Angelcube - Week 3
Had a few assumptions to test
1. Customers would recommend Vinspi and return to purchase again
2. The Vinspi design system is user friendly and easy to use
3. People find the measurement system simple & easy to follow
4. As sales volume increases our tailors can handle the increase while maintaining product quality
Last Week
Assumption : Customers would recommend Vinspi and return to purchase again Verdict : True
Assumptions Tested
Additional 5 phone interviews increased score to 8.75
Assumption : The Vinspi design system is user friendly and easy to use People find the measurement system simple & easy to follow
Verdict : True
Assumptions Tested
Assumption still untested : As sales volume increases our tailors can handle the increase while maintaining product quality Actions this week : Speak to tailors and put together workflow plan
Assumptions Untested
Action : Worked with Nathan to scope out development requirements going forward Result : Put off development work on core functionality. Instead focus on UX & UI changes to improve conversion rates
Last week
Engaged experienced Magento developer contact to carry out development work overseas
Last week
Got feedback around polar opposite Brand positions
Last week
VS
Got feedback around polar opposite Brand positions
Last week
VS
Found an ideal middle point
This Week
Diesel Laws to work on UX & UI redesign over next 2-3 weeks
Sitting down with Andrew Birt to flesh out marketing plan
This Week
Marketing like Rock Stars!
Speak to PR mentors about brand positioning and PR Strategy
This Week
Budget finalised
This Week
Logo Redesign
This Week
Continue Pop Up Store Research : Location, Logistics, Cost
This week
Getting Stuff Done
This week
Getting busy with executing the plan
