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Vining for Influencer Marketing Success in 6-Seconds
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Transcript of Vining for Influencer Marketing Success in 6-Seconds
PRESENTORS
Holly HamannCo-founder and CMO
TapInfluenceTwitter Handle: @HollyHamann
Joe GaglieseCO-FounderViral Nation
Twitter Handle: @viralnationinc
WHAT MAKES FOR A GREAT VINE INFLUENCER?
• Actively posting
• Level of engagement
• Level of creativity
• Cross platform presence
HOW TO UTILIZE VINE
• Sponsored content
• Organic content created by the influencers
• Calls to action in form of video or description
• Optimal times and dates
• Product placements
KEY SUCCESS FACTORS
• Choosing the correct influencers
• Post campaign results
• Ensuring placed content is organic as possible
INSIDER TIPS
• Performance incentive
• Using industry experts like Viral Nation
• Direct to influencer
• Going viral
SUCCESS STORY• 2500 Re-Vines
• 14.7K Likes
• 1.1M+ Loops
Gary Josh ReneeScotty