Why should I call my customers?

Who should I call?

What should I say?

When should I call them?

How do I get organized?

What kind of results can I expect?

- Believe it or not, they want to hear from you!

- They want to be part of the winery family.

- A great opportunity to get their feedback.

-They want to buy more wine, but don’t have time to call or they forget.

Call only customers that have bought in the last 18 months.

Only call people that have opted in, it’s the law!

Don’t waste time buying lists, this is an organic process.

We see that you have bought "x" in the past and we have a little left, want it? (Customers LOVE this)

Invite them to the winery (most wineries that call fail to think of this. It should be a part of your overall strategy to drive tasting room traffic).

Close the sale, i.e. Ask for the ORDER (Can we go ahead and put together a mixed case for you?)

Immediately start the process of cleaning the list up.

Typically start calling early spring starting in Feb through first week of June.

The day after Labor Day straight through until 2nd week of December

Only call them two times a year (list preservation is critical).

Collect all the databases / customer lists

Start with a simple contact manager (We use ACT! because its easy to use and get reps up to speed on).

Use people in house or hire part time telemarketers (big fan of part time telemarketers as they have he skill set your looking for, that is making phone calls)

Your customers want to hear from you!

You can outsource it (its what CFW does).

Start off by doing it yourself - It will give you the insight into what is required - You will learn the right questions to ask a vendor

If you are not calling your customers other wineries probably are, because people buy from multiple wineries.