1. Viktor Szathmryviktor@scarabresearch.comHow to win a campaign?

2. Napoleons Russian Campaign 3. 2.4% survivedNapoleons Russian Campaign 4. ? 5. 5.5% 41%2.2% 6. 0%1%2%3%1 2 3 4 5 6 7 8 9 10 11Conversion probability over visitsN-th session of visitor 7. 1 2 3 4 5 6 7 8 9 10 over 10Revenue from returning visitorsRevenueN-th visit 8. 1 2 3 4 5 6 7 8 9 10 over 10Revenue from returning visitorsRevenueN-th visit2/3 of revenue 9. in storerelated products, people like you... in email campaignspersonalized newsletters,cart abandonment in advertising campaignspersonalized display adsPersonalized recommendations 10. Personalized Ads 11. vs. 12. new visits returning visitsVisits from ad campaignRegular Ad 13. new visits returning visitsVisits from ad campaignRegular AdScarab Personal Ad 14. 0%5%10%15%20%same day 1 - 7 days 8 - 30 days >30 daysClick-through rate over timeDays since last visitRegular AdScarab Personal Ad 15. Viktor Szathmryviktor@scarabresearch.comThank you!