Vikings Helping Vikings Service Learning Project
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Transcript of Vikings Helping Vikings Service Learning Project
Vikings Helping Vikings
Chellsie Heil
Service Learning Project
MGMT 321
Dr. Godshalk
Source: https://www.facebook.com/Vikingshelpingvikingsinc
Strategy Diagnostic
• Headquarters and mission
• The “right” people
• Opportunity
Image captured by Chellsie Heil from Google Earth
Financial Diagnostic
• Change in mission
• Need more funding
• EITC program
Source: https://www.facebook.com/Vikingshelpingvikingsinc
Membership Diagnostic• 12-15 core active
members
• A lot of volunteers who aren’t members
• Who will take over in the future?
▫ Need for younger members
Me and my sister at VHV Golf Tournament Dinner Summer 2013Source: https://www.facebook.com/Vikingshelpingvikingsinc
Communications Diagnostic
• Lack of communications
• No organized contact lists
• Increase brand awareness by increasing communications
Project – EITC Letter
• Educational Improvement Tax Credit program
• Mission change and headquarters:
▫ Afterschool programs
▫ Leadership camps
▫ STEM programs
Project – EITC Business Contributors
Database
Recommendations
• Branding and brand awareness
• Communications
• Increasing membership
• Financial aspects
▫ EITC program
▫ Fundraisers
• June 7th festival
Branding and Brand Awareness
• Measure brand awareness
• Mailed survey:
▫ Why people choose to join or not join
▫ Awareness of new headquarters and mission
▫ Likelihood of participation in afterschool programs
• Follow up survey at later date
Communications
• Integrate brand into marketing and communications
• Establish Head of Communications position
• Consistent standards for communication
• Improve and increase communications
Membership• Increase involvement
from students and young adults
• Participative leadership
• Recruit through social media
Source: https://www.facebook.com/vikingshelpingvikings/photos
Financial – EITC program
• Send letters instead of making calls
• Ensure consistency in communications
• Raise awareness
Financial - Fundraising• Increase budget and
awareness
• Fundraisers:
▫ Community scavenger hunt
▫ Pink flamingo flocking fundraiser
▫ Ford test drive fundraiser
▫ Golf ball drop
Example of Pink Flamingo Flocking FundraiserSource: http://adonisautism.org/fundraisers/
June 7th Festival• Lack of coordination
among volunteers
• Volunteer Coordinator positions
• Use of directive leadership behaviors
Source: https://www.facebook.com/vikingshelpingvikings/photos
What I Learned
• Difficulty in running a small non-profit
• Leaders need to be flexible
• Leadership styles don’t only apply to “business” leaders
• Importance of developing followers
Sources
• Costly, D. L. & Howell, J. P. (2006). Understanding Behaviors for Effective Leadership (2nd ed.). New Jersey: Pearson Education, Inc.
• http://adonisautism.org/fundraisers/
• https://www.facebook.com/vikingshelpingvikings/photos
• https://www.facebook.com/Vikingshelpingvikingsinc