QUESTIONNAIRE ON SALES PROMOTIONRespondent Group - Customer

Section 1 Profile of the respondents

1. Name 2. Gender

A. Male B. Female

3. Age

A. 20-25 B.25-35 C. 35-50 D. 50-60

4. Income Levela. 50000

5. Occupation

a. Salaried b. Professional c. Business d. House wife e. others

6. Family Size : (No of members)A. 1 B.2 C.3 D.4 E.5 F. Above 5 Specify.

Section 2 Usage Pattern of Motors & Pump sets7. What is the first brand that comes into your mind when you think of Pump set?

_____________

Reason. . .

______________________________

8. Your Perception on the Brand C.R.I What comes first into your mind?

A. Better Quality B. Advanced Technology C. Value for Money D. Good after Sale service D.Others: _______

9. Who influenced you to buy C.R.I Pump set?

A. Own Decision B. Intermediary (Mechanic / Bore well Operator) C. Dealer D. Neighbor / Relatives Word of Mouth

10. Which factor influenced you to buy C.R.I Pump set?

A. Brand Image B. Quality C. Price D. Service E. Credit

11. Have you recommended any one to buy C.R.I pump sets?

A. Yes B. No

If yes, specify the reason for recommending______________________

12. Are you satisfied with the Product performance?

A. Highly Satisfied B. Satisfied C. Not Satisfied

13. What is the Purpose for Buying the Motors

A. Domestic B. Industry C. Farming 14. How many pump sets you own currently in your premises??

A.1 B.2 C.3 D.4 E. if above

Specify..

15.Name of the Brands in pumps and motors as you own now?

A.CRI B.Tormac C. Deccan D. Texmo E. if others

Specify.

16 .What are the Pump Brands you are aware of A.CRI B. Deccan C. Tormac D.Texmo E.Others Please Specify 17.Which of the following factors has influenced your Purchase Decision PumpsVery likelylikelyCant sayUnlikelyVery Unlikely

CRI

Deccan

Tormac

Texmo

Kirloskar

Aquatex

18. Please rank the following factors which influenced your purchase decision

NoFactorsRank

1. Price

2. Quality

3. Durability

4. Brand name

5. After sales service

6. Dealer support

19. Given below are the media where CRI pumps is promoted. Kindly recall as per the given scheduleMediaRegularly FrequentlyOccasionallyRarelyNever

TV Commercial

Radio

Newspaper Ad

Hoarding

Wall Murals

Online Ads

ToolsHighly

EffectiveEffectiveDoes not make a differenceIneffectiveCan be ignored

Advertising

Public Selling

Direct marketing

Sales promotion

Event & experience

Public Relation

Digital Technology

20. Which promotional tools are more effective for CRI Pumps ?

21. Based on the experience, please rank the pump set brand according to your preference

BrandC.R.IAquatexTormacTexmoDeccanKirloskarSuguna

Rank

15. Please Rate Current Factors according to your ExperienceFactorsPresent Image

EGFSN

Quality

Brand Image

Customer Enquiry

Price

Durability

Supply

Schemes

After Sales Service

(Note: Excellent Good Fair Same as competitors Needs Improvement 22 . Valuable Comments / Suggestions if any