VIIBE€¦ · Web viewAdam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson...

17
UAL Awarding Body CREATIVE MEDIA PRODUCTION AND TECHNOLOGY LEVEL 3 EXTENDED DIPLOMA Unit 13: Extended Project in Creative Media Production Date Issued 13th January 2019 Interim Deadline: 11 h May 2019 Final Deadline: 22nd May 2019 Marking teachers: Adam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson (All classes) External Verifier: UAL Senior External Moderator for subject

Transcript of VIIBE€¦ · Web viewAdam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson...

Page 1: VIIBE€¦ · Web viewAdam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson (All classes) External Verifier: UAL Senior External Moderator for subject Brief

UAL Awarding BodyCREATIVE MEDIA PRODUCTION AND TECHNOLOGYLEVEL 3 EXTENDED DIPLOMA

Unit 13: Extended Project in Creative Media Production Date Issued 13th January 2019Interim Deadline: 11h May 2019Final Deadline: 22nd May 2019Marking teachers: Adam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson (All classes)External Verifier: UAL Senior External Moderator for subject

Brief

Page 2: VIIBE€¦ · Web viewAdam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson (All classes) External Verifier: UAL Senior External Moderator for subject Brief

For your extended project you are required to produce a visual product which meets professional standards

The exam board looks favourably on students who have found a client to work for (music artist, sports team, production company) or who are working towards a professional competition entry (Sundance Film Festival, BBC commissioning, Aesthetica Short Film Festival) If this is not possible then a detailed brief written with an expert in the field would be satisfactory

Once you have found a company to work with you are required to stay in contact with your client in a professional nature and produce and adapt a production according to their needs / rules and target audience.

Each section is marked individually, and the lowest grade will become your final grade

A process will need to be followed in order to meet the UAL specification.

Context Research Problem solving and communication Planning and pre-production Technical skills and production Evaluation (in the form of a video blog and a written /

filmed evaluation) Exhibition / presentation

Page 3: VIIBE€¦ · Web viewAdam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson (All classes) External Verifier: UAL Senior External Moderator for subject Brief

Rules: There will be no reference to drugs, no swearing and no nudity

within your productions All practical work must be your own Only 10% of your production can be found footage (downloaded)

and only if you are producing a factual programme No footage or written work from previous units may be used

or resubmitted for your final project All written work must be your own and any sourced work must be

Harvard referenced properly The work submitted must follow the brief created at the beginning

of your Final project

Portfolio for Extended project

You are required to create a new website for your final project.

Page 4: VIIBE€¦ · Web viewAdam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson (All classes) External Verifier: UAL Senior External Moderator for subject Brief

The link to this new website should be on your main Creative Media website

Create a Unit 13 tab On this page upload your brief, all deadlines, marking

criteria and assessment criteria along with the link to your new final project website.

The new website should be titled

FirstnameLastnameUAL13

For example: www.jamesashfordUAL13.weebly.com

Tabs on your new website will be

Context Research Problem solving and communication Planning and pre-production Technical skills and production Evaluation Exhibition / presentation

All guidance and help for this unit can be found at www.thcvibe.weebly.com Unit 13

Unit 13: Extended Project in Creative Media Production

Provide an opportunity for you to engage in an extended activity related to your discipline of choice. The unit will enable you to take responsibility for your learning by responding positively to the greater opportunities for individual expression and creativity afforded, and to demonstrate your

The new UAL13 website will need to be set up and decorated in a professional way and creatively link to your final project. The look and set up of the whole portfolio website will be one of the elements graded for the final section of your assessment - presentation.

Page 5: VIIBE€¦ · Web viewAdam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson (All classes) External Verifier: UAL Senior External Moderator for subject Brief

achievement through proposing and realising a project, which integrates the skills, knowledge and understanding acquired throughout the course.

Learning Outcomes Assessment CriteriaContext Be able to initiate and develop

a creative media production project proposal.

1.1 Use critical and contextual perspectives to initiate a creative media production project proposal.

1.2 Use analysis and evaluation to clarify and develop ideas for a creative media production project proposal.

Research Be able to use research, analysis and evaluation to develop solutions for a creative media production project.

2.1 Use research to support the development of a creative media production project.

2.2 Use analytical and evaluative skills to develop creative solutions to realise a media production project

Problem solving

Be able to solve practical, theoretical and technical problems in a creative media production project.

3.1 Solve practical and technical problems within a creative media production project.

3.2 Solve theoretical problems within a creative media production project.

Planning and

production

Be able to plan, organise and produce a creative media production project.

4.1 Demonstrate the ability to plan, organise and produce a creative mediaproduction project within an agreed time frame.

Practical Skills

Be able to use practical methods and skills in a creative media production project.

5.1 Demonstrate the exploration, adaptation and application ofpractical methods and skills in the realisation of a creative media production project.

Evaluation and

Reflection

Be able to use evaluative and reflective skills in the production of a creative media project.

6.1 Maintain evaluative and reflective records of the development and production of a creative media project.6.2 Use evaluative and reflective skills to make decisions for a creative media production project.

Presentation

Be able to present a creative media production project.

7.1 Explore strategies to present a creative media production project.

7.2 Present a creative media production project to a specified audience.

Grades awarded You will be awarded a PASS / MERIT or DISTINCTION (E / C / A*) grade at the end of this accademic year.

Pass Distinction

Merit

Page 6: VIIBE€¦ · Web viewAdam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson (All classes) External Verifier: UAL Senior External Moderator for subject Brief

Marking process

You will submit your final production to your marking teachers on Friday 8 th May

Viewings will take place on the 11th and 12 th May for final peer feedback

Teachers (AJON, SARW & JASH) will mark and feedback at all stages of the assignment (1 teacher taking control of written feedback) and will award you a FINAL grade at the end after internal verification. Feedback throughout may be verbal, emailed or written but it is down to you as the student to take this on board and change it in due time for ONE more round of marking.After this the marking teachers will submit the grades to the Lead IV. Once these grades have been submitted students are not allowed to work on any aspect of their project.Week of 18 th May – teachers mark AND The lead Internal verifier (SARW) will then select 50% of students work to verify to make sure marking is correct and the grades awarded reflect the work submitted.

Students with a REFERRAL at this stage will be capped at a PASS Students who fall just short of the next grade (max of 2 sections)

will be given the opportunity to improve Students with a SOLID P or M will be awarded that grade with no

opportunity to improve1 st – 3 rd June is when students can improve / pass course.

3 rd June 2020 is the FINAL submission for students improving or refferal. Work can not be accepted after this dateThe external verifier will then come in on the week of the 22nd June 2019 (requested) and assess 10% - 50% of the submissions and grant the final grade ready for submission to the exam board. The EV submits the final grades to the exam board and to UCAS.

All guidance and extra support for each section can be found on www.thcvibe.weebly.com

Be able to initiate and develop a creative media production project proposal.

Context

Page 7: VIIBE€¦ · Web viewAdam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson (All classes) External Verifier: UAL Senior External Moderator for subject Brief

In producing the project proposal, and in preparing for the project realisation you should familiarise yourself with Unit 13 of the qualification.

In particular you should understand the assessment and grading criteria which will be used to determine standards of achievement. (These can be found in the handout given, on THCVibe or at http://www.arts.ac.uk/media/arts/about-ual/ual-awarding-body/documents/specs-statements-and-letters/cmpt/l3-cmpt/Digital_L3-Creative-Media-specification-v7.pdf)

Unit 13 requires you to produce a project proposal of about 500 words, excluding the project action plan, brief and bibliography. Project proposals should not be so succinct that they do not address the requirements listed below, nor should they be excessively long and unfocused.

Your project proposal should be sufficiently challenging to ensure you have the best possible chance of meeting the grading criteria.

Your project proposal should include

Centre name and number (The Henley College and 62441) Student name and number Project proposal title and date Main area of activity/pathway, (e.g. lm, TV, games design, app design).

The project proposal must be word processed and presented under the headings listed here.

Rationale (approx 150 words)

This section provides you with an opportunity to reflect on, review and summarise your progress and achievements through the first 12 units of the qualification. You should outline the knowledge, skills and understanding you have acquired. What you know now,

Project Concept(approx 200 words)

This section provides an opportunity for you to clearly explain the concept and aims of your project, production or performance and the research and ideas that will support its development. What you anticipate producing, the levels and types of resources that you

Page 8: VIIBE€¦ · Web viewAdam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson (All classes) External Verifier: UAL Senior External Moderator for subject Brief

Rationale (approx 150 words)

This section provides you with an opportunity to reflect on, review and summarise your progress and achievements through the first 12 units of the qualification. You should outline the knowledge, skills and understanding you have acquired. What you know now,

Evaluation(approx 150 words)

This section provides an opportunity for you to explain how you will reflect on and evaluate your work, as both an ongoing activity and at the conclusion of your project. You should describe how you intend to record your decision- making and how you will document changes to your ideas as your work progresses. The evaluation should be referenced to your stated aims and be reflective and analytical rather than a description of actions completed. When working in collaboration with others you should comment on how this may impact either positively or negatively and steps you can take to minimise disruption in your own progress.

Project Concept(approx 200 words)

This section provides an opportunity for you to clearly explain the concept and aims of your project, production or performance and the research and ideas that will support its development. What you anticipate producing, the levels and types of resources that you

Project action plan and timetableThis section provides youwith an opportunity to outline your planning and organisation over a period of weeks and the activities you will need to carry out in order to successfully complete your project in the agreed time frame. The more time and thought you give to planning your project the more successful it is likely to be. It is important that you consider how you will balance ambition, time and realism in the realisation of the project. You should also include what you are going to do, how you will do it and by when. Remember to include: time spent sourcing materials and other resources to conduct research, seek feedback from tutors and peers, and identify when you will carry out independent study.

Proposed research sources and bibliography (Harvard Format)

This section provides an opportunity to record the initial research sources, both primary and secondary, that you intend to use.

Your sources of research should be as wide as possible and could include libraries, galleries, books, magazines, films, computer games, websites, blogs, social media, radio programmes, archive material etc.

Where appropriate, you should use the Harvard system of referencing. The bibliography should be continuously updated as the project progresses.

Social Context: You will be required to look at the social and ethical impact of your production. How it fits into society and the impact it will have on your audience / community / subject matter

Page 9: VIIBE€¦ · Web viewAdam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson (All classes) External Verifier: UAL Senior External Moderator for subject Brief

Who is your production being commissioned for? A client or a competition?

CompetitionIf you are entering yourself into a competition you need to add the following:1. Information about the festival2. Dates and deadlines3. Categories and the one you will entre4. Submission rules5. How much to entre6. Winning prizes7. Why you feel you could win this competition

ClientIf you have found a client to work for you need to add the following:

1. Name of client2. Company name (if they have one)3. Client occupation 4. How you found them 5. An outline of what they want you to produce (written by them with proof of

exchange) 6. Deadline they are working to (you still need to meet the official UAL deadline) 7. Any specific rules / requests they have asked for 

Analysis and evaluation

Product idea with feedback Adapted idea Why your product should be made Final Brief

Be able to use research, analysis and evaluation to develop solutions for a creative media production project.

Research

Page 10: VIIBE€¦ · Web viewAdam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson (All classes) External Verifier: UAL Senior External Moderator for subject Brief

You will need to carry out Primary and secondary research on your specialism, topic, target audience and actors / crew. This research must be extensive and you must demonstrate your understanding of it by evaluating it and selecting the important elements that will help you produce the best production possible. Research should be transferred to infographics as well as a typed up evaluation on what you have discovered.

Survey monkeys: results must be analysed

Focus groups: / interviews Edited with interviewee information

Surveys must be sent out on social media in order to obtain greater and more in-depth responses

Evaluation: From the research what have your learnt and how will you use it in your production – summery in the form of an infographic

Be able to plan, organise and produce a creative media production project.

You will need to produce your own pre-production documents for your final project. 

It will need to be designed to suit your production, watermarked and look professional 

Planning and pre-production

Page 11: VIIBE€¦ · Web viewAdam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson (All classes) External Verifier: UAL Senior External Moderator for subject Brief

You are not permitted to produce your production until your planning has been signed off by your marking teacher 

Storyboards must be professional  

https://www.youtube.com/watch?v=ux_Em1lVsjI 

You can use www.storyboardthat.com 

All storyboards must have written camera angles and instructions (Close up of door opening with a bang) as well as images Location recces must be filled out correctly with images you have taken (not downloaded) and the correct health and safety attached to each location. 

You must demonstrate that you have looked at numerous locations before settling on the final one.

Crew   List:  This needs to include pictures of actors and who they are going to play 

Your planning must show progression so all scripts / rough storyboards / wrong locations and even confirmation that someone can’t help must all be uploaded onto a separate document from the final booklet.

This shows progression and you will gain more marks for this. 

Test shoots

As part of your problem solving marks you need to complete test shoots - these are to be done during your planning and pre-production stages. 

The following list is a guide and not exhaustive - please make sure the 'must include' is completed and to gain the top marks the 'these could include' items should be added IF they are suitable for your production. 

Must include Auditioning for roles Sound tests Camera settings You must have proof these have

been tested on location

Page 12: VIIBE€¦ · Web viewAdam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson (All classes) External Verifier: UAL Senior External Moderator for subject Brief

Be able to use practical methods and skills in a creative media production project.

You must produce a production which meets the criteria set by your client or competition.

Production

Page 13: VIIBE€¦ · Web viewAdam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson (All classes) External Verifier: UAL Senior External Moderator for subject Brief

During the filming of your production you must Take behind the scenes photographs of the production / filming

in process (this is for your evaluation / weekly blog)

Although you all have your on specialisms and this is what you are judged on you will also be marked / graded on (if used in your production):

Location Filming (camera work) Lighting Sound quality Directing / producing (if your actors don’t work it is down to you to

change them) Interview set up Voice over Foley sound quality Use of music to create atmosphere Editing skills

During the editing process you must: Screen shot sections of your edit

Upload any new effects / skills you have learnt in the process

Be able to use evaluative and reflective skills in the production of a creative media project.

You must show progression so numerous stages of your edit must be uploaded with analysis on what needs improving and why

Evaluation

Page 14: VIIBE€¦ · Web viewAdam Jones; Sarah Wilson; James Ashford Lead internal Verifier: Sarah Wilson (All classes) External Verifier: UAL Senior External Moderator for subject Brief

If you have kept your weekly Vlog / Blog up to date your evaluation will be based on reflection and what you have learnt. Below is guidance only and more extensive guidance will be given at the time.

How well do you think you have done? Based on feedback from peers and teachers do you believe you have successfully fulfilled the required brief?

Upload feedback from peers and teachers to add depth to this section

How well did you work with your client?

Upload emails and communication

Do you believe you followed the guidelines of the competition well

Upload the rules and spec and discuss how you followed them

How well do you believe your production followed the conventions of your genre / style ?

Compare with existing material Gather feedback from peers

(survey monkey / focus groups)

What would you do differently next time / if you did it again?