Vigor Health Business Plan Pres
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Transcript of Vigor Health Business Plan Pres
Vigor Health Company…a mission-driven venture
PO Box 100Stony Brook, NY 11794P : 631-123-1234F: 631-123-1244www.vigorhealth.com
Business Plan
REBECCA PARISROBERT MANASERI
About Us
REBECCA PARIS- CEO
Business Development
Sales Operations
ROB MANASERI- CFO
Business Operations
Technology
“Through nutritional education and counseling we look to improve lives, one customer at a time.“
Mission Statement
Industry OverviewTrends and Growth
Obesity is a Global Issue
Overweight 1.6B 2.3B
Obese 400M 700M
Market is Large and Growing
Obesity More than Doubled in US since 1980
14% 32%
Source: World Health Organization and US National Center for Health Statistics- 6/08
Industry Overview
5%
8%
13%
56%
18%
US Market Size - 96 Million Dieters
Doctor/Hospital Plan
Structured, Paid to Join
Diet from Gym, Book, Other
Self Designed Diet
Followed on Own/No Fee
Industry Overview
Men 36%
Women 64%
Ratio of Dieters
18 - 24 Yrs 25 - 34 Yrs 35 - 44 Yrs 45 - 54 Yrs 55+ Yrs -25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
-20%
6%
12%
2%
-4%
Likelihood of Dieting
Demographics and Target Market
Industry Overview
Effectively Takes Off Weight
Healthfulness Provides Moral Support
Cost Satisfies Hunger Easy to Follow0%
10%
20%
30%
40%
50%
60%
70%
16%
23%
12%
33%
15%
26%
45%
64%
42%
33%
40%
63%
Self Dieters
Commercial Program
% of Dieter Satisfaction
About Us
Web Based Nutritional
Service
Meal Planning
EducationCounseli
ng
Services Provided
DESCRIPTION
• Customized Plans• Education• Cheat Sheets• Consultation• Email Alerts • Community Forums
ADVANTAGES
• Credentialed Staff• Quality Resources• No Pre-Packaged
Meals
NICHE MARKET
• Unique Service• Customizable Menus• Sustainable Solutions
Sample End User Reference Sheet
DAILY Each Meal:: Pre Wkout Post Wkout
Discretionary B'fast, AM snack, Lunch,
Dinner grams
carbs
grams protei
n
grams
carbs
grams protei
nCarb cal
Carb grm
Fat cal
Fat grm
Total Cal
GRM Fat
GRM Carb
GRM Fbr
GRM Pro
156 39 156 17 313 10 31 5 23 0 0 0 0
138 34 138 15 275 9 28 5 21 0 0 0 0
144 36 144 16 324 11 32 5 24 0 17 51 17
165 41 165 18 331 11 33 5 25 51 17 51 17
COMPANY STATUS
About Us
Where We Were
Where We Are
Where We Are Going
Start Up CostsTotal Start Up Costs
CEO CFO InvestmentVenture Capital
$1,870k
$ 60k$1,810k
September 2009 March 2010 September 2010 March 2011
Funding 800000 500000 460000 50000
$50,000
$150,000
$250,000
$350,000
$450,000
$550,000
$650,000
$750,000
$850,000
VC Funding Schedule
Revenue Streams
Individuals; 69.4%
Corporate; 29.4%
Sponsorship, B2B2C- 1.2%
Expenses
Payroll; 68%
Advertising; 18%
Other; 14%
Fiscal Year One
Total Revenue: $ 453k
Total Expenses: $ 1,579k
Net Profit (Loss): ($ 1,126k)
•Focus on Development, Corporate Sales – 90 Days• Customer Growth Year One: 1000 – 2300
• Ending Cash Balance: $174K
Fiscal Year Two
Total Revenue: $ 1,288k
Total Expenses: $ 1,822k
Net Profit (Loss): ($ 534k)
•182% Revenue Growth over Year 1•Advertising Increase by 36% over Year 1
•Break Even Rev vs. Exp: Fiscal Month 12
Break-EvenYear 2 Break Even
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
$180,000
Month1
Month2
Month3
Month4
Month5
Month6
Month7
Month8
Month9
Month10
Month11
Month12
Revenue
Expense
Fiscal Year Three
Total Revenue: $ 2,968k
Total Expenses: $ 2,319k
Net Profit (Loss): $ 379k
•Customer base nearly 10,000•Additional Staff leads to 27% Increase in Expenses over Year 2
•Sustained Profitability
Fiscal Year Four
Total Revenue: $ 4,625k
Total Expenses: $ 2,895k
Net Profit (Loss): $ 1,727k
•71% Increase in Revenue over Year 3•Increase in Advertising by 33%
Fiscal Year Five
Total Revenue: $ 6,688k
Total Expenses: $ 3,471k
Net Profit (Loss): $ 3,196k
•Over 21,000 Customers
•$83k Income from Corporate Partnerships•21 Full Time Staff Members
Exit Strategy
5 + Year PlanTo Be Acquired
Return on Investment
5 Year Net Cash Balance $4.47m
Project Business Value $20m
Investor Share 90%
10 x Return on Investment
Advertising Methods
Face to Face
Viral Marketing
Print Advertising
Face to Face; 5%
Viral Market-
ing; 15%
Print Adver-tising; 80%
Direct Competition
• “Point” System• $39.95/Month
Weight Watchers
• Frozen Foods• Upwards of $5,000/yearJenny Craig
• “Volume” System, Meals Shipped to Door• $4300/Year Nutrisystems
Vigor Health Membership: $29.95 per month
In-Direct CompetitionAtkins South
BeachLazy Zone
Chicken Soup
Hollywood
Scarsdale
Zone Acai Berry
Negative
Calorie
Cabbage Soup
3 Day Blood Type
Market Growth
Market Share
Wellness Programs
Assumptions
Fad Dieting Trends
In-Direct Competition Threats
Our Market Opportunity
Market Share
Increasing Interest and Awareness
Results = (a) Industry Market Base (b) word of mouth
Corporate Wellness Programs
Development
Staffing
Advertising
Contingencies
Website Not Up and Functional
Database Not Complete
Contingencies -Development
Hiring
Retaining
Contingencies -Staffing
Readership of chosen magazines could decline
May have to budget for celebrity endorsement
May have to consider expense of radio advertising
Contingencies- Advertising
VIGOR HEALTH…a mission-driven venture