· Web viewSMU MBA SEM 4 MARKETING SPRING 2016 ASSIGNMENTS MK0015-Services Marketing and...
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WWW.SMUSOLVEDASSIGNMENTS.COM GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester VISIT WWW.SMUSOLVEDASSIGNMENTS.COM Or Mail us at [email protected] SMU MBA SEM 4 MARKETING SPRING 2016 ASSIGNMENTS MK0015-Services Marketing and Customer Relationship Management 1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals. Targeting goals 10 2 List & classify the 7P’s of marketing. 7P’s of marketing 10 3 Describe the Howard Sheth model of customer Behaviour. Howard Sheth model 4 What are the uses of IT in the Education & Banking sector? Uses of IT in the Education sector Uses of IT in the Banking sector 5 Describe the nature of service marketing. nature of service marketing 6 Write short notes on: a) e-CRM b) Customer Life Cycle MK0016- Advertising Management and Sales Promotion 1 List some of the factors that affect advertising in India. Explanation of the concepts 10 10 EMAIL US AT- [email protected]
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GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester
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Or Mail us [email protected]
SMU MBA SEM 4 MARKETING SPRING 2016 ASSIGNMENTS
MK0015-Services Marketing and Customer Relationship Management1 Discuss the issues that need to be addressed by a firm before it sets out targeting goals.Targeting goals 10
2 List & classify the 7P’s of marketing.7P’s of marketing 10
3 Describe the Howard Sheth model of customer Behaviour.Howard Sheth model
4 What are the uses of IT in the Education & Banking sector?Uses of IT in the Education sectorUses of IT in the Banking sector
5 Describe the nature of service marketing.nature of service marketing
6 Write short notes on:a) e-CRMb) Customer Life Cycle
MK0016- Advertising Management and Sales Promotion1 List some of the factors that affect advertising in India.Explanation of the concepts 10 10
2 Write a short notes on:A. Media PlannersB. Media Buyers
3 Describe the AIDA model of consumer response hierarchy.Explanation of the concepts 10 10
4 What is “above the line” and “below the line” activities with respect to marketing communications? Explain the concept in detail.
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Define media 2Explanation of the concepts 8 10
5 What are the various media that may be used for direct marketing? What are their pros and cons?Explanation of concepts 5Pros and Cons 5 10
6 Describe the Consumer Protection Act and its strengths and weaknesses.Explanation of the concepts 5Strengths and Weakness 5
MK0017- E-MARKETING1 Explain the collaborative Click-and-Brick model.collaborative Click-and-Brick model 10
2 Explain the factors that influence e-consumer’s buying behavior.Factors that influence e-consumer’s buying behavior
3 Explain the advertising media commonly used by businesses to implement their emarketing plans.Advertising media 10
4 What is affiliate marketing?Affiliate marketing 10 10
5 Briefly explain copyright & trademark.Copyrighttrademark
6 Write short notes on:a) Blogsb) Classified advertising
MK0018– International Marketing1 Differentiate between GATT and WTOGATTWTO
2 Write short notes on the following:A. International franchisingB. International contract manufacturing
3 What are the stages in which international markets are screened and analysed?4 Stages 2.5*4 10
4 What is counter-trade? Describe the various types of counter-trade.Explanation of the conceptsTypes
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5 Discuss the role of sales promotion and personal selling in international marketing.Sales promotionPersonal Selling
6 Write short notes on the following:a. Bill of Exchangeb. Packing listc. Air way billd. Certificate of origine. Consular invoice
GET SOLVED ASSIGNMENTS AT Rs.125 per subject or Rs.700 per semester
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EMAIL US AT- [email protected]
