VIEWS TO SOCIAL MEDIA

INSCO - Innovation in Sourcing Competencies / Aalto University

LinnaBikeShop & Cafe November 2011

Minna Takala

WHAT IS SOCIAL MEDIA ?… tools?

http://bambuser.com/channel/somestudio/broadcast/1729626

… OR BETTER CONNECTIONSSession in SoMeTime2011 with RLabs

Challenge ...

Have you used social media ?

EFQM 2009 Quality & Web 2.0 session in Paris, France

Use of Social Media in Business INSCO Research themes & work packages

Collaboration practices in early phases Management of innovation focused relationships

also with SMEs and microbusinessesPractices for indirect sourcing

Use of demos, prototypes and pilots

Collaboration with developer communities, innovation networks and living labs

Possibilities of crowdsourcing

4

5

6

1

3

2

1 Collaboration practices in early phases 1

http://www.flickr.com/photos/jarodcarruthers/4605945867/

1How to collaborate with suppliers in early phases of new product and service development?

More concretely what are the practices and conditions for success?

Which factors influence which outcome will emerge?

www.alibaba.com

2 Management of innovation focused relationships also with SMEs and microbusinesses

2

2

How to manage innovation focused relationships also with SMEs and microbusinesses?

What are the special elements that need to taken into consideration when supplier relationships are asymmetrical?

RELATIONSHIPTransactional

&Project based

&Process based

&Special

3 Practices for indirect sourcing 3

3How can innovation be applied to indirect sourcing practices? More concretely – how can new relationships can be used to support global indirect sourcing?

4

http://www.eurekamagazine.co.uk/article/Default.aspx?articleid=32015&img=0

4 Use of demos, prototypes and pilots

http://www.makerbot.com/

4How can demos, prototypes and pilots be used in supplier relationships to enhance better understanding of desired outcomes and also speed of development?

5 Collaboration with developer commu- nities, innovation networks & living labs 5

www.rlabs.org

5How to apply successfully collaboration with developer communities, innovation networks and living labs in sourcing context? What are the implications for practical applications in sourcing context?

6 Possibilities of crowdsourcing 6

6What are the emerging possibilities of crowdsourcing?

More concretely, when, where and how crowdsourcing is used and could be used for sourcing?

INSCO -project - some basic infoResearch Approach - Case studies, development projects and

benchmarking of new practices

International partners Meraka Institute, CSIR & RLabs South Africa; Tokyo Tech, Japan; Kaserat University, Thailand

Industrial partners Teleste, Konecranes, NSN

Schedule on-going - > 31.6.2012

Research team Aalto University prof Eero Eloranta +teamOulu University prof Harri Haapasalo + team international partners

Linna BikeShop & CafeHämeenlinna, Finland

… experimenting, testing, developing with customers ...

… www.twitter.com/LinnaBikeShop ... www.facebook.com/LinnaBikeShop … webpages … maps..… blog … events... bikerides … workshops … community .... local charity.

Minna Takalawww.minnatakala.com -

Twitter/@MinLii & @INSCOproject & @LinnaBikeShop SlideShare/MinLii, Delicious/MinLii, SecondLife/ MinLii Hanson