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Viewership Area wise€¦ · 4 Business Avenue Wall Pasting OOH Advertising 9.22 5 Mateen Shopping...
Transcript of Viewership Area wise€¦ · 4 Business Avenue Wall Pasting OOH Advertising 9.22 5 Mateen Shopping...
![Page 1: Viewership Area wise€¦ · 4 Business Avenue Wall Pasting OOH Advertising 9.22 5 Mateen Shopping Mall Wall Pasting MOA 8.97 6 Sea Breeze,M.A Jinnah Rd Wall Pasting Do Adv. 8.65](https://reader036.fdocuments.us/reader036/viewer/2022071216/60486751d909114adb291437/html5/thumbnails/1.jpg)
![Page 2: Viewership Area wise€¦ · 4 Business Avenue Wall Pasting OOH Advertising 9.22 5 Mateen Shopping Mall Wall Pasting MOA 8.97 6 Sea Breeze,M.A Jinnah Rd Wall Pasting Do Adv. 8.65](https://reader036.fdocuments.us/reader036/viewer/2022071216/60486751d909114adb291437/html5/thumbnails/2.jpg)
Viewership Area wise %2
21%
18%
6%
50%
5%
Lahore
Cantt
Cavalry Ground
DHA
Gulberg
Johar Town
10%
15%
41%
23%
11%
Karachi
Clifton
Korangi Road
Sh-e-Faisal
Sh-e-Pakistan
University Road
![Page 3: Viewership Area wise€¦ · 4 Business Avenue Wall Pasting OOH Advertising 9.22 5 Mateen Shopping Mall Wall Pasting MOA 8.97 6 Sea Breeze,M.A Jinnah Rd Wall Pasting Do Adv. 8.65](https://reader036.fdocuments.us/reader036/viewer/2022071216/60486751d909114adb291437/html5/thumbnails/3.jpg)
Viewership Area wise %3
12%
15%
23%20%
30%
Rwp-Isb
Blue Area
Commercial Market
Sector F
Katchary Chowk
Muree Road
![Page 4: Viewership Area wise€¦ · 4 Business Avenue Wall Pasting OOH Advertising 9.22 5 Mateen Shopping Mall Wall Pasting MOA 8.97 6 Sea Breeze,M.A Jinnah Rd Wall Pasting Do Adv. 8.65](https://reader036.fdocuments.us/reader036/viewer/2022071216/60486751d909114adb291437/html5/thumbnails/4.jpg)
Target Group Share Ratings4
5%
41%
23%
15%
8%
8%
12-15 years
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
18%
12%
21%
22%
27%
SEC A
SEC B
SEC C
SEC D
SECE
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Top 10 Panels Karachi 5
Rank Location Medium Vendor Rating %
1 Allah Wali Chorangi Wall Pasting Champion 11.4
2 Fayyaz Center Wall Pasting Sabir Sign 9.62
3 SMCH Wall Pasting Sabir Sign 9.51
4 Business Avenue Wall Pasting OOH Advertising 9.22
5 Mateen Shopping Mall Wall Pasting MOA 8.97
6 Sea Breeze,M.A Jinnah Rd Wall Pasting Do Adv. 8.65
7 Expressway BQS Sign Source 8.42
8 Saima Mall, Rashid Minhas Wall Pasting Sabir Sign 8.15
9 Ala Din Park Wall Pasting Sagar Art 8.02
10 Ary Cash & Carry Wall Pasting The Sign Media 7.95
![Page 6: Viewership Area wise€¦ · 4 Business Avenue Wall Pasting OOH Advertising 9.22 5 Mateen Shopping Mall Wall Pasting MOA 8.97 6 Sea Breeze,M.A Jinnah Rd Wall Pasting Do Adv. 8.65](https://reader036.fdocuments.us/reader036/viewer/2022071216/60486751d909114adb291437/html5/thumbnails/6.jpg)
Top 10 Panels Lahore 6
Rank Location Medium Vendor Rating %
1 Iqbal Town Billboard Sahar Adv 7.23
2 Mini Market Billboard Flex-o-Sign 7.20
3 Shalimar Hotel Billboard Wall Pasting 7.19
4 Muslim Town Flyover Billboard Sahar Adv 6.95
5 Railway Hospital Billboard Classic Ad 6.67
6 Mian Boulevard, Gulberg Billboard AA 6.51
7 Jeff Heights Billboard Yellow Cmmunications 6.43
8 Expo Center Billboard Ad Infinity 6.25
9 MM Alam Rd Billboard Hafz Bro 6.24
10 Railway Station Billboard Sahar Adv 6.15
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Top 10 Panels Rwp-Isb 7
Rank Location Medium Vendor Rating %
1 Chandni Chowk Billboard Classic Ad 5.15
2 Commercial Market Billboard Gashoo Ad 5.10
3 IJP Road Billboard New adcare 4.95
4 Raja Bazar Billboard Hafiz Bro 4.65
5 Expressway Billboard Pindi Ad 4.42
6 Katchay Chowk Billboard Sign pakistN 4.35
7 F-6 Press Club Billboard AA 4.10
8 F-7 Billboard Bright Media 3.98
9 Margalla Road Billboard Sign Pakistan 3.67
10 Rawal Road Billboard Pindi Ad 3.53
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Category Wise Summary8
Cat
ego
ry Im
pac
ts M
illio
ns
Category Wise Spend
622
498
350
15549
Telco FMCG Textile Electronics Beverages
7%
12%
25%
26%
30% Beverages Electronics
FMCG Telco
Textile
![Page 9: Viewership Area wise€¦ · 4 Business Avenue Wall Pasting OOH Advertising 9.22 5 Mateen Shopping Mall Wall Pasting MOA 8.97 6 Sea Breeze,M.A Jinnah Rd Wall Pasting Do Adv. 8.65](https://reader036.fdocuments.us/reader036/viewer/2022071216/60486751d909114adb291437/html5/thumbnails/9.jpg)
Top 10 Advertisers9
Imp
acts
in M
illio
ns
Relative Share of Spend
226
189 182169
146
121
90 82 78 72
Jazz TelenorPakistan
Zong Gul Ahmed EBM Vital Group LakhaniBuilders
CareemPakistan
Hashmi R&l
21%
23%
12%
14%
8%
5%2%
6%1%
8% Jazz Telenor Pakistan
Zong Gul Ahmed
EBM Vital Group
Lakhani Builders Careem Pakistan
Hashmi R&l
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Top 10 Brands10
Imp
acts
in M
illio
ns
Relative Share of Spend
176 169 168157
146
90 8271 66 64
Zong 4G Ideas Jazz SuperDuper Card
Telenor SocialPack
Rio Biscuit LakhaniPresidency
Careem SensodyneToothpaste
KenwoodWashingMachine
Daraz.Pk
10%
16%
12%
22%
9%
2%
7%
7%
7%
8% Zong 4G Ideas
Jazz Super Duper Card Telenor Social Pack
Rio Biscuit Lakhani Presidency
Careem Sensodyne Toothpaste
Kenwood Washing Machine Daraz.Pk
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Digital OOH Medium(Time band Utilization)11
21,950
10,945
19,834
28,203
33,432
5,568 9,289
16,585
23,376 27,389
9 -12 Morning 12-3 Noon 3-6 Afternoon 6-9 Night 9-12 Night
Male Female
9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 0:00
Male Female
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Top OOH Digital Mediums12
Rank Location Vendor Rating %
1 Scheme Mor AA 33.21
2 Mini Market Flex-o-Sign 30.15
3 Khalid Butt Chowk Sahar Adv. 28.74
Top 3 Digital Panels(Lahore)
Rank Location Vendor Rating %
1 Iqbal Town Chinab Adv. 22.05
2 Liberty Market Chinab Adv. 20.88
3 MM Alam Road Digi Prime 17.22
Top 3 Digital Streamers Locations(Lahore)
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13
THANK YOU!