View21_ProductPresentation_Final

Contents

p3 Who we are Overview What consumers want

from a TV recorder

p6 Key messages Usability Quality in design Functionality

p13 Other features Application bar Recorded library Packaging

p17 Set-up & support Installation & set-up Online support: View21.com After-sales support

p21 Comparison with market alternatives

Feature set comparison Multi-screen application

comparison

p24 Press reviews & marketing

Press reviews Marketing

p28 Detailed spec sheets 320GB (VV107ZRH32W) 500GB (VV107ZRH50W) 1TB (VV107ZRH10W)

Who we are

View21® brings a revolutionary new range of Free-to-Air, Wireless, High Definition (HD) Set-Top Boxes with Internet Applications and mobile device integration to the market. The range targets consumers’ growing demands for an easy to use and affordable way of bringing ‘connected’ services such as iPlayer, YouTube, Twitter to their existing TVs, with the added benefit of High Definition Digital Television Recorder (DTR) functionality

Designed and developed in the UK specifically for the UK market, View21 is a user-friendly, easy to set up, sleek and contemporary piece of technology that provides a simple way to upgrade and future-proof TVs, enabling consumers to be more digitally connected than ever before

Overview

More than a Digital TV Recorder

Built-in WiFi for access to on-line applications without the need for wires

New slim and sleek design is subtle yet striking

Twin Freeview HD Tuners allow you to watch, pause and record High Definition TV

Innovative and simple User Interface designed in the UK to deliver ease of use as a priority

Revolutionary Digital TV Recorder designed in the UK and developed for the UK market

View21 applications let you watch content, manage your recordings on your mobile or tablet device. You can also send and view Photos to your View21 box from your iPad and iPhone

Unique View21 Play application allows you to view what you want in any room, wirelessly on your iPad/iPhone*

Overview

* The TV streaming aspect of the View21 Play app is limited to the iPad, iPhone4 or above and iPod Touch 4th generation and later.

4.25 4.22

3.19

4.18

3.162.70

3.92

2.71

2.15

What consumers want from a TV recorder

Average score 1-5, where 5 is very important and 1 is very unimportant

*This data was verified through independent quantitive research

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5

Usability Product Features

Media Reviews

Price Product Design

Brand Name

Product Quality

UserReviews

What others say about the productThe product What we say about the product

Advertising

Consumer buying criteria

More than a Digital TV RecorderKey messages

Usability

User interface

Innovative Layout and Feature Access

Direct access to online apps from View21 App Bar

Quick and simple installation and auto set-up

Shortcuts to key features and functions

Sort guide and library by genre type

Intuitive and clear Electronic Programme Guide (EPG)

Key messages

Installation & set-up Clear, simple and straightforward

installation process gets you up and running in minutes

Easy set up of WiFi as part of first-time install

Advanced set up allows for a more customised set up process

Set-up & support

TV recording

Key messages

Pause, Rewind, Record Live TVWith Live Pause and Rewind you never have to miss a moment again.

Record over 600 hours of TVThe 1TB Hard Drive allows up to 624 hours of your favourite programmes. (Also available in 500GB and 320GB)

Record 2 channels and watch another recordingWith the twin tuners you can simultaneously watch one channel and record another or you can record two channels and watch something already recorded.

Never Miss Your Favourite HD TVWatch the best of TV in stunning High Definition including BBC One HD, ITV1 HD, and Channel 4 HD, plus you get 50 digital channels in standard definition and 24 radio stations. With more HD channels being added soon.

Connectivity

Built-in WiFi: Enjoy On Demand TV & Online Apps

Built-in WiFi allows for access to YouTube, iPlayer, Twitter and Flickr and BBC News applications without the need for wires

Easy set up of WiFi as part of first-time install

Wired connectivity option for complete flexibility based on your network

Key messages

Quality in design

Key messages

Sleek, slim, simplicity

State-of-the-art components and Technology

Low Power Consumption: Less than 0.5 Watts standby

SilkStream Technology: Optimised for smooth, continuous HD video playback

Whisper Quiet Acoustics: Noise levels have been minimised virtually below the threshold of human hearing

Ultimate Reliability Best-in-class reliability from Western Digital Hard Drives

Companion device

Key messages

Stream to your iPad or iPhoneWith the View21 Play App, you can enjoy streaming Live TV or Recordings to your iPad or iPhone without interfering with what is being viewed on the TV.

Browse and Plan your ViewingOn your iPhone or iPad you can view the full 8 Day Guide, schedule your Recordings and set Reminders so you never miss your favourite programmes. At at touch, view your programme information, choose to Record, set a Reminder if it’s currently showing, watch your programme on the TV or Stream it to your mobile device.

Control your Smart Digital TV RecorderThe View21 Play App makes controlling your Smart Digital TV Recorder easy while allowing you to enjoy watching TV without any on-screen graphics. Whether you want to change channel using the Guide or Remote Control or select a Recording to watch from the Library, you can with this clever App.

Manage your RecordingsAccess your Library to check or delete recorded programmes, reschedule upcoming recordings or simply select and view, all via the mobile app.

Companion device

Wireless control

Effortless viewing

Control and view programmes your way

View photos on your TV without cables

Watch live TV and recorded programmes in any room

View one programme on your TV and another on an iPad or iPhone

Plan your viewing without disturbing what’s on TV

Simple setup for instant use

Share your favourite photos on your TV

Ready to run as soon as you download

Easily zoom and rotate photos No more huddling around

your iPad or iPhone

Key messages

Application bar Direct access to online

applications without need to access sub-menus or hard to find “portals”

Access all online applications direct from EPG or Library screens

Quick access to scrolling app bar using Fast Forward and Rewind on your remote control

Simple to switch between browsing EPG and launching applications

Other features

Recorded libraryMultiple search options including: Genre A-Z Date List or Folder view

Additional features: Series linking Preview all recordings Protect recordings Start recordings from

specific time

Other features

Packaging Simple yet informative packaging,

focusing on customer benefit not technical jargon

On-product labelling highlights product features, even out of the box

Other features

WD AV Hard Drive

24x7 Reliability & Streaming

After-sales support

Dedicated website including product support videos, FAQs, IB & QSG Download section

Dedicated email support with response within one working day

Download software updates via view21.com website

Repair service: Repair completed and returned within 5 working days

Spares – Supply and delivery of key parts to customer by next working day

Fully trained service agents at a UK based customer technical call centre (0844 Number, Monday – Friday 9am – 5:30pm)

Direct line to call service agents – KPIs in place for call to be answered within maximum 30 seconds

Webchat – Live product support (9am – 5pm, Monday – Friday)

Swap-out Service: Fully tracked replacement unit delivered to customer and faulty units collected by next working day (if call is registered before 1pm)

Set-up & support

More than a Digital TV RecorderComparison with market alternatives

View21 DTR has superior and relevant feature set than competition

Feature set comparison

Brand Internal WiFi

iPad & iPhone Control

iPad & iPhone Video

Streaming

iPad & iPhone Picture Push

Direct App Access

iPlayer Twitter Flickr YouTube BBC News Price

✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ £149.99

Sagecom ✘ ✘ ✘ ✘ ✘ ✓ ✘ ✘ ✘ ✘ £149.99

Humax ✘ ✘ ✘ ✘ ✘ ✓ ✘ ✓ ✓ ✘ £199.99

YouView ✘ ✘ ✘ ✘ ✓ ✓ ✘ ✘ ✘ ✘ £249.99

EchoStar ✘ ✘ ✘ ✘ ✘ ✓ ✘ ✘ ✘ ✘ £199.99

Sony ✘ ✘ ✘ ✘ ✘ ✓ ✘ ✘ ✘ ✘ £199.99

Panasonic BWT720 (2) ✘ ✘ ✘ Part of Explore Online Entertainment Feature ✘ £349.95

Pure Avalon ✓ ✘ ✘ ✘ ✘ ✓ ✘ ✘ ✓ ✘ £299.95

Philips ✘ ✘ ✘ ✘ ✘ ✓ ✘ ✘ ✘ ✘ £169.95

Comparison with market alternatives

1 – 320GB Hard Drive 2 – Has their DIGA player App which allows you to watch TV via iPad and Android. Also has Blue-Ray player and Recorder built in.

(1)

1 – Only selected channels, not full channel list, e.g. SKY GO = Sky Sports, ESPN, Sky Movies2 – Assumes HD PVR + Sling HD Pro set-up3 – Slingbox requires App user to take control over main PVR, existing viewer experience is interrupted

View21 has superior companion device functionality and lower cost

Multi-screen application comparison

Brand PVR Control

EPG Access

PVR Stream

Live TV Stream

Background Control

Full Channel List

Location 3G WiFi App Cost

STB/DTR Cost

Subs Cost

Est. 12 Month Cost

✓ ✓ ✓ ✓ ✓ ✓ Home ✘ ✓ £0 £149.99 £0 £149.99

Sky Go ✘ ✓ (1) ✘ ✓ (1) ✓ ✘ (1) Any ✓ ✓ £0 £0 £43.50 £522

Virgin ✘ ✓ ✘ ✘ ✓ ✘ (1) Any ✓ ✓ £0 £0 £32.75 £393

Sling (3) ✓ ✓ ✓ ✓ ✘ (3) ✘ (1) Any ✓ ✓ £10.49 199.99 £0 £210.48 (2)

Comparison with market alternatives

The sort of techno-magic you normally only get with pricey cable or satellite services.

Press reviews

The View21 range combines Freeview HD recording with smart functionality.

. The View21 box has a rather nifty ace up its sleeve... [it] allows you to view live TV content and recordings over your iPad over your home network.

. View21 is a “revolutionary” Digital TV recorder.

The View21 costs much less than rivals and offers similar services.

Press reviews & marketing

Picture quality at 1080p output is excellent, with recordings equally impressive.

Press reviews

Press reviews & marketing

The Photo app impresses in its speed and simplicity as it throws at the TV any photo stored on a smartphone.

. Whisper quiet in use; superb hi-res user interface; excellent app integration.

. The iPad app, in particular, feels like a model other manufacturers could learn from.

Affordable, very good picture quality and a free app to turn your iPad into a second screen.

The supporting iPad and iPhone applications are View21’s secret weapons. It’ll be the View21 Play and Photo apps for iOS that set it apart from the crowd.

More than a Digital TV RecorderDetailed spec sheets

320GB Smart HD Digital TV recorder with internal WiFi

More than a digital TV recorder...

Unique View21 Play application allows you to view what you want in any room, wirelessly on your iPad/iPhone

Built in WiFi allows for access to YouTube, iPlayer, Twitter and Flickr applications without the need for wires

Model: VV107ZRH32W

Convenient Viewing: Pause and Rewind Live TV Record 2 channels and watch another recording Series Recording One Touch Recording Alternative Recommendation Recordings Record up to 200 hours SD or 80 hours HD TV 8 Day Electronic Programme Guide 1080p HD output for optimum picture quality

Internet Enabled Online Apps Include YouTube, Twitter and Flickr, On Demand TV – BBC iPlayer

Access to Freeview: Watch all Freeview digital channels and radio stations Access to interactive Digital Services via the Red Button Audio Description (AD) capable Subtitles

Easy to Use Easy to install with Automatic Set Up and Auto Retune Now and Next Programme Information Banners Easy to install with Automatic Set Up and Auto Retune Parental Lock Help Page System

Connectivity 1 x HDMI Output , 1 x Ethernet Port, 1 x USB (2.0), SPDIF, RF Input, RF Output, Internal WiFi

Accessories Remote Control (Including Batteries), 1 x HDMI Cable, 1 x RF Cable, Instruction Manual, Quick Start Guide

Energy Saving Trust Recommended Less Than 0.5 Watts Standby Power Also Available: View Photos on your TV with the View21 Photo app. Send your photos from your iPad or iPhone to your View21 box wirelessly. No need for cables or to all huddle around your tablet or phone

View21 maintains a policy of continuous improvement. Certain product illustrations and specifications may therefore differ from those shown here.

Detailed spec sheets

500GB Smart HD Digital TV recorder with internal WiFi






Model: VV107ZRH50W








1TB Smart HD Digital TV recorder with internal WiFi




Model: VV107ZRH10W










More than a Digital TV Recorder

View21_ProductPresentation_Final

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