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Table of Contents

1. Installation Instructions

2. Accessing the Extension General Settings

3. Crawling and Indexation: Meta Robots Settings

4. Canonical URL settings

5. Alternate (hreflang) URLs

6. SEO Settings for a Category Pager and LN Pages

7. SEO Breadcrumbs

8. Optimizing URLs for Category Pager and LN Pages

9. Optimizing Rich Snippets

10. SEO Cross Links

11. 301 & 302 Redirects for Deleted Products

12. 301 & 302 Custom Redirects

13. SEO Meta Templates: General Settings

14. SEO Meta Templates for Product Pages

15. SEO Meta Templates for Category Pages

16. SEO Meta Templates for Category Filters

17. Individual Product and Category SEO Settings

18. HTML Sitemap

19. Extended XML Sitemap

20. License Agreement and Extra Info

1. Installation Instructions

Uploading the extension

Upload via Composer

1. Log into the Magento server (or switch to) as a user who has permissions to write to the Magento file system.

2. Create a folder anywhere on your server (preferably not in the Magento install dir). When done, upload all extension zip packages in there.

3. To use the folder created above as a packaging repository, add the run composer command:

composer config repositories.mageworx artifact {/YOUR/ABSOLUTE/PATH/TO/EXTENSIONS/DIRECTORY}

For example:

composer config repositories.mageworx artifact /Users/mageworxuser/magento_extensions/mageworx/zip

This command add to your composer.json file this lines:

"mageworx": { "type": "artifact", "url": "/Users/mageworxuser/magento_extensions/mageworx/zip" }

4. Install the extension with Composer:

composer require mageworx/module-seosuiteultimate

Upload by copying code

1. Log into the Magento server (or switch to) as a user, who has permissions to write to the Magento file system.

2. Download the "Ready to paste" package from your customer's area, unzip it and upload the 'app' folder to your Magento install dir.

Enable the module

Log into the Magento server (or switch to) as a user, who has permissions to write to the Magento file system.

Go to your Magento install dir:

cd <your Magento install dir>

php bin/magento module:enable MageWorx_SeoAll MageWorx_SeoBase MageWorx_SeoXTemplates \MageWorx_SeoCrossLinks MageWorx_XmlSitemap MageWorx_HtmlSitemap MageWorx_SeoRedirects \ MageWorx_SeoMarkup MageWorx_SeoExtended MageWorx_SeoBreadcrumbs MageWorx_SeoUrls

3. Update the Database:

php bin/magento setup:upgradephp bin/magento cache:flushphp bin/magento setup:static-content:deploy

2. Accessing the Extension Main Settings

To configure all the extension main settings, go to Stores - Configuration - MageWorx - SEO

From here, you can manage all the main extension settings.

Just select the module you want to configure, and tweak its features as you need.

3. Crawling and Indexation. Meta Robots Settings

To tweak search engine indexation settings, go to Stores - Configuration - MageWorx - SEO - SEO Base - Meta Robots Settings

The robots meta tag enables you to utilize a granular, page-specific approach to search engine indexation. Our extension places the robots meta tag in the <head> section of a given page, which tells search engines how this page should be treated.

You can instruct the search engines to follow/ignore, the links on this page, show/hide this page in its web search results, etc.

On top of this, you can set Robots Meta Header for HTTPs pages, pages without content, and any extra pages.

Also, this is the place, where you can set Meta Robots for attributes or attribute combinations used on your layered navigation pages.

Note, that here you can use any kind of Robots Meta Header (even INDEX, FOLLOW) and set NOINDEX, FOLLOW meta robots for LN filters with multiple selection.

4. Canonical URL Settings

Enable Canonical URL Meta Header, disable it for pages with NOINDEX Meta Headers, and specify the pages, the canonical URL won’t be added for.

In case you have different domains within your Magento installation that have quite similar content, it’s generally recommended to define the main website using a Cross-Domain Canonical Tag. You can either select it from the drop-down or add a custom Cross Domain Canonical URL.

Separately specify the canonical tag for the associated products (configurable, grouped and bundle products). Thus, you may choose how the canonical tag should work for them. It can either point to the associated products (by default) or to their parent products.

The setting can be useful if the visibility of your associated products is set to Visible, and you want to avoid duplicates with your main products.

4. Canonical URL Settings

You can opt to add a trailing slash to the canonical URL of the homepage or to URLs of any other site pages. By enabling this feature, you will avoid duplicate content issues with Google. For example, if Google indexes www.example.com/category/ and www.example.com/category as two separate pages, adding a trailing slash to the canonical URL will solve the problem.

Also, you can enable Pager for Category Canonical URLs and set Canonical URLs for pages filtered by layered navigation (by certain category attribute filters or by their combinations):

• disable the canonical tag on the layered navigation pages • set the canonical tag to point to the filtered page • set the canonical tag to point to the category itself

E.g. if the Filtered Page option is enabled, the canonical tag will point to /apparel/l/color:black/shoe-type:dress.htm, when store visitors filter products by color and product type.

If the Current Category option is selected, the canonical tag will point either to /apparel.html (if ‘All Products Per Page’ option is disabled in the Magento settings) OR to /apparel.html?limit=all (if ‘All Products Per Page’ is enabled). The latter is recommended in the Google guidelines.


Hreflang tag helps search engines understand which version of your website should be shown in which country. Thus, Google won’t treat these localized pages as duplicates.

You can read more on the topic here.

First, specify the Hreflang URLs Scope (Website or Global), then enable Hreflang URLs and specify the pages hreflang urls will be enabled for: category, product or CMS pages.

Localized CMS pages have different IDs and most likely

— different URL keys. That may trigger the following

issue: the system won’t be able to define the localized

versions of the same page, and won’t add the alternate

URLs.

To solve that, you need to connect pages of these type

by means of ID, URL key or an hreflang attribute.


If you need to use a language that is different from the one currently set for the Store View, disable the Use Language Code from Default Locale setting and select the language for the alternate URLs manually.

In case you have one page for English speakers in Canada and an additional localized version for your audience in the United States, it’s necessary to add a country code.

Disable the ‘Use Language Code from Default Locale’ feature and manually choose the country you need.

Set the X-default hreflang attribute for pages you haven’t created localized content for.

This way you will inform the search engines that non-localized pages don’t target any specific country/language and can be displayed to site visitors when no other page corresponds to their queries.

6. SEO Settings for a Category Pager and LN Pages

Use the rel=next/prev tag to point Google, where exactly the 1st and the last pages are,

and what page is the next or the previous one. Click here for more detail on this.

Add and specify the pager number place in Meta Title

and Meta Description.

Also, you are able to remove any part of the Default

Meta Title using the ‘Remove Default Title Prefix/Suffix’

option.

You can enable or disable Meta Title and Meta

Description on category layered navigation pages.

7. SEO Breadcrumbs

Enable SEO Breadcrumbs in order to overwrite the default Magento Breadcrumbs.

Enable the Use Category Priority option to use the prioritized categories for

breadcrumbs.

Specify the breadcrumbs type:

• default to use the default Magento breadcrumbs; • shortest to activate the shorten version of the advanced breadcrumbs; • longest to activate the full version of the advanced breadcrumbs.

7. SEO Breadcrumbs

You can configure the categories priority to use for breadcrumbs in

Marketing - Manage Breadcrumbs Priority for Category

8. Optimizing URLs for Category Pager and LN Pages

Under SEO URLs, you can enable optimizing URLs of

any pager filtered by layered navigation and any

category page.

Also, it’s possible to set up redirects from LN URLs to

the default ones.


Add markup tags to help the search engines and users better

understand what your site pages are about. Using your site

markup, the search engine create Rich Snippets and make

each of your page stand out from the crowd and improve

CTR.

With the extension you can optimize Rich Snippets for Google

Search, use markup tags for Open Graph (Facebook) and

Twitter Cards (Twitter).


From the Product section you can mark up your product

pages, optimize their Open Graph and Twitter Cards view.

This influences on how your store Product Pages will appear

in search results and social media.


From the Category section, you can enable data

markup on your categories.

This influences how categories appear in search results

and social media.

From the Page settings, you can mark up your CMS

pages with the tags for Open Graph and Twitter

Cards.


From the Website section, you can optimize markup data for your

general website info.

Also, you can optimize how your website is displayed in Facebook Open

Graph and Twitter Cards.


Under the Merchant (Seller) section you can specify the

general information about your business.

Here, you can add your store description, specify your

business type and add social links. Further more, you

can enter detailed contact information.

10. SEO Cross Links

To manage the general Cross Link settings, go to

Stores - Configuration - MageWorx - SEO - Cross Links

From here, you can enable the Cross Link functionality, set the max

replacement count for all product, category, CMS pages and define

the default link target and reference.

Below, you can specify where keywords should be replaced with

links on product pages. That can be done either in the short product

description field or in the standard product description text.

Note, that you can tweak the cross link settings for each product

individually. To do that, go to:

Products - Catalog - Product - Search Engine Optimization

10. SEO Cross Links

To create a new Cross Link, go to

Marketing - MageWorx SEO Cross Links - Manage Cross Links

Here, you can enter the list of keywords that will get

replaced with internal/external links. You should enter

only ONE keyword/ keyword phrase per line.

For more advanced ways to add keywords for cross

links, follow this link.

Next, you need to specify the Link Title, select how

your crosslinks will be opened (in the same window,

or in a new one) and choose the Store Views this

cross link rule will be applied to.

10. SEO Cross Links

In the Reference drop-down, you can specify the pages your internal store

links will point to. That can be done by specifying the Category ID or the

Product Product SKU.

Also, here you can opt to add a custom URL (can be the URL of your website

or any other external source). Just note that Link without’ http[s]://' as

customer/account/ will be converted to http[s]://(store_URL_here) /customer/

account/;

while a link with 'http[s]://' will be added as it is.

10. SEO Cross Links

When done, switch to the Destination tab.

This is the place, where you can specify which pages your cross

links should appear on.

The extension lets you add this type of links on product pages,

category and CMS pages.

10. SEO Cross Links

Under Marketing - MageWorx SEO Cross Links - Magento Cross Links,

you can conveniently manage all your cross links:

• add new ones,

• mass-enable/ disable the selected cross links

• delete unneeded cross links and more

10. SEO Cross Links

Optimized internal linking structure is a must-have to make an SEO-friendly

eCommerce store. The extension lets you automatically link any keyword/

keyword phrase to any product and category pages. By linking your pages this

way, you will be able to drive more traffic to the promoted pages, improve store

navigation and user experience.

On top of that, a well-organized store structure will help you better index your

store pages and more effectively distribute link authority among important

pages.


To configure the general SEO Redirects settings for deleted products, go to

Stores - Configuration - MageWorx - SEO - SEO Redirects–For Deleted Products



Stores - Configuration - MageWorx - SEO - SEO Redirects–For Deleted Products

Use the 'Actions' menu to apply group actions to

selected redirects.

Additionally, you can manage each existing redirect

personally. You can modify Priority Category ID and

Product Category ID in order to redirect customers

correctly.

For example:

1. If a product was assigned to a single category A - subcategory BC and the setting is set to redirect to a

product category, the redirect will be created for the subcategory BC despite the set priorities;

2. If a product was assigned to category A (subcategory BC) AND to category B (subcategory B1), and the

setting is set to redirect to a product category, the redirects will be created to the subcategory BC AND to

the subcategory B1:

• the URL like site.com/categoryA/subcategoryBC/product.html will be redirected to site.com/categoryA/

subcategoryBC.

• the URL like site.com/categoryB/subcategoryB1/product.html will be redirected to site.com/categoryB/

subcategoryB1. In this case if the setting is set to redirect to the priority category, the redirects will be set to

subcategory BC.



Stores - Configuration - MageWorx - SEO - SEO Redirects–Custom Redirects

and add a new one

Select the redirect code. Can be

either 301 Moved Permanently or

302 Found.

Select the redirect type. You can handle Product,

Category and Page.

This can be specified for both Redirect From and

Redirect To pages.



Stores - Configuration - MageWorx - SEO - SEO Redirects–Custom Redirects

and add a new one



302 Found.

Select the desired product via the product grid. Clicking

any will select it.




302 Found.

Once the product or category is selected, it will show on the custom redirect page

12. 301 & 302 Custom RedirectsSelect the redir


302 Found.

On the redirects page it is possible to edit them directly in the grid

13. SEO Meta Templates: General Settings

To modify SEO Meta Templates general settings, go to

Stores - Configuration - MageWorx - SEO - SEO Extended Templates

With SEO Suite Ultimate you can create up to 15

different template types that savvily apply store

attributes and make your product/ category pages

search engine friendly. Thus, you can easily

generate a big amount of unique SEO data for an

unlimited # of pages.

The templates can help you optimize product/

category meta title, meta description, meta

keywords and other important SEO elements (e.g.

product name, product images, alt values, etc).


To create a new Product Page SEO Template, go to:

Marketing - MageWorx SEO Templates - Product Templates - Add New Template

At the first step, you need to select the template

type. You can create a template to automatically

optimize Product SEO Name (aka H1 tag), URL key,

product short description (will appear in the front-

end), product meta title, description and keywords.

Also, from here you can choose Store Views this

template will be applied to.


You can apply a new template to all products at

once, products grouped by specific attributes, or

individual product items.

Specify the template rule. That will transform your

current product page titles into a SEO-friendly

pattern like that: iPhone 7 for € 617.50 in Smart

Phones - Electronics

Also, you can choose the values to apply for and

schedule the template auto-applies (using Magento

Cron).


Switch to the Products tab.

From there, you will be able to manually select the

products the template will be applied to.


All done! Now you can Test-Apply your Product Page SEO Template before

applying it, and make extra changes (if needed).


To generate a new Category SEO template, go to

Marketing - MageWorx SEO Templates - Add New Template

With this template you can optimize category SEO

name (H1 tag), front-end description, meta title, meta

description and meta keywords.


From here, you can apply a new template to all categories at

once, or to some specific categories only.

Specify the template rule. E.g. to optimize category page

meta titles, you may create this rule:

[category],[brand_name]

That will transform your current category page title into an

SEO-friendly pattern like that: Women's Sportswear - Nike

shoes

Also, you can choose the template values to apply to and

schedule its auto-applies (using Magento Cron).


At the next step, you need to select the categories, this particular template will

be applied to.

To do that, just start typing in the Categories field and then select one of the

suggested options.

All done! Now you can Test-Apply your Category Page SEO Template before

applying it and make extra changes (if needed).



To generate a new Category SEO template, go to

Marketing - MageWorx SEO Templates - Category Filter Templates

With SEO Suite Ultimate, you can turn pages filtered by Layered Navigation into regular store pages with SEO value. That

can be beneficial in various ways:

• if there are no sub-categories in your store, pages filtered by layered navigation can successfully perform their role, • these pages can be fully optimized for long-tail or any specific search queries; thus, shoppers who are searching for

“men’s red Lacoste shirt” will land on a page with highly relevant results, • optimized pages of this type can extend and strengthen your site architecture.

With this template you can optimize such SEO values, as a category meta

title, description, keywords and long description for any page, filtered by a

certain layered navigation attribute.

Under these settings, you can: • pick up a filtering attribute • choose a Store View(-s) to apply this template to.



You can specify whether to apply this template to all

categories at once, or to some categories of your choice.

Also, you can specify a template name, set the rule (e.g. to

optimize pages filtered by the‘material’ attribute, enter

[filter_material] and [categories] variables).

On top of this, you can choose the template values and

schedule its auto-applies (using Magento Cron).


Jump to the Categories tab to select a category for this template.

Please note! There is only one ‘Template Type – Store View – Category — Attribute’

combination available for the chosen Category. Categories assigned to different templates

with the same conditions will be shown as Disabled in the Category Tree.


IMPORTANT

Please note that it’s generally advised to create 1 type of SEO meta template (e.g. a template

for Category Meta Title) for 1 LN attribute filter AT A TIME!

If you have a page with multiple filter attributes, e.g. /l/color/size/shape.html, you should

create a certain type of an SEO meta template only for the main attribute.


You can however, specify the priority for different LN attributes

for the same template type. Thus, if the same template type

gets associated with a number of different attributes, the

extension will pick up the one, that has the biggest priority.

To set attribute priority, first, disable the enabled by default ‘Use

SEO-ed data for a single filter’ option in the‘SEO Extended’

settings.

Next, go to ‘Stores - Attributes - Products - Attribute Info - Storefront Properties’.

NOTE! The bigger the position, the lower its priority.

17. Individual Product and Category SEO Settings

Additionally, you can define

SEO name/ H1 tag (along with some other

important SEO settings) for each product or

category individually.

18. HTML Sitemap

To generate an HTML sitemap, go to

Stores - Configuration - MageWorx - SEO - HTML Sitemap

To include Store Views links into the main HTML

sitemap, enable the the Show Stores setting. To

display store categories and products, enable the

Show Categories/ Products settings.

If your store has too many categories, limit the # of

the displayed ones by setting the ‘Maximum

category depth level’.

The Product URLs setting lets you use the product

URL to target the category one (if possible).

Also, you can specify category/product sorting order

and enable CMS page display.

19. XML Sitemap

To generate an HTML sitemap, go to

Stores - Configuration - MageWorx - SEO - XML Sitemap

You can extend the functionality of the default

Magento 2 XML sitemap by:

- optimizing the URL of a homepage (you can crop

the identifier (e.g /home/ from the homepage URL

and sent its priority to 1.0)

- adding any number of additional links .

Also, you can find a couple of extra general sitemap

settings:Here, you can add a trailing slash (/) to

homepage or any other URL.


MageWorx reserves the right to make corrections, modifications, enhancements, improvements, and other changes to all its products and

services at any time and to discontinue any product or service without notice. Customers should obtain the latest relevant information before

placing an order and should verify that this information is complete and up-to-date. All products are sold subject to MageWorx terms and

conditions of sale supplied at the time of order acknowledgment.

MageWorx warrants performance of its products to the specifications applicable at the time of sale in accordance with the company’s standard

warranty. Testing and other quality control techniques are used to the extent MageWorx deems necessary to support this warranty. MageWorx

assumes no liability for applications assistance or customer product design. Customers are responsible for their products and applications using

MageWorx components. To minimize the risks associated with customer products and applications, customers should provide adequate design

and operating safeguards.

MageWorx does not warrant or represent that any license, either express or implied, is granted under any MageWorx patent right, copyright,

mask work right, or other MageWorx intellectual property rights relating to any combination, machine, or process in which MageWorx products

or services are used.

Information published by MageWorx regarding third-party products or services does not constitute a license from MageWorx to use such

products or services or a warranty or endorsement thereof. Use of such information may require a license from a third party under the patents or

other intellectual property of the third party, or a license from MageWorx under the patents or other intellectual property of MageWorx.

Resale of MageWorx products or services with statements different from or beyond the parameters stated by MageWorx for that product or

service voids all express and any implied warranties for the associated MageWorx product or service and is an unfair and deceptive business

practice. MageWorx is not responsible or liable for any such statements. All company and brand products and service names are trademarks or

registered trademarks of their respective holders.

NEED MORE SEO EXTENSIONS?

Take a look at other MageWorx SEO extensions for the Magento platform here.

GOT QUESTIONS?

MageWorx offers FREE lifetime support and updates for any extension developed for Magento. Need help with the extensions? Feel free submit a ticket from http://

www.mageworx.com/support/

NEED PRO MAGENTO SEO CONFIGURATION?

If you would like to save time on configuring our SEO extensions, you may ask our SEO professionals to take care of this. Click here to learn more about our

Magento SEO Configuration service.

GETTING HELP WITH MAGENTO

MageWorx offers outstanding services developing custom tailored solutions for Magento platform to attain your eCommerce objectives. Our professional impassioned

team provides profound and custom oriented development of your project in a short timeframe. Click here to contact us.

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