View Brussels Expo's full Activity Report 2014-2015
Transcript of View Brussels Expo's full Activity Report 2014-2015
ACTIVITYREPORT
Brussels Expo Group 2014-2015
WHO IS BRUSSELS EXPO GROUP
page 6
BRUSSELS EXPO IS A FLOURISHING
BUSINESS WITH GLORIOUS HIS-
TORY, SUCCESSFUL PROJECTS AND
PROMISING PLANS. HOSTING FAIRS
AND EXHIBITIONS STILL REPRE-
SENTS BRUSSELS EXPO’S CORE
BUSINESS WITH ALMOST 300 DAYS
OF EVENTS HOSTED THIS YEAR.
From the President, Philippe Close
Moreover, this past year, Brussels Expo also successfully implemented its diversi-fication into the entertainment industry, with a number of concerts and show datesat PALAIS 12, as well as the organisation and promotion of two festivals, two publicevents and public exhibitions (Bruxelles les bains and Winter Wonders).
Brussels Expo now manages two new downtown locations outside its Heyselhome. These are the impressive Palais de la Bourse (Stock Exchange Building),host of the Beer Temple in 2018, and Madeleine Hall, conveniently located inthe city centre.
To bring the best out of the iconic Madeleine Hall, BrusselsExpo is transforming it into a concert and show theatre forup to 1.500 spectators. In addition to the event rental ofthe space, Brussels Expo will take advantage of its experi-ence and knowledge acquired managing its many venues,and develop the agenda of concerts and shows.
Next to the focus on new developments, Brussels Exporemains committed to preserving its traditional homebase, with heavy investments in its infrastructure –both on a technical level and in terms of im-proving visitor access and MICE facilities.These investments will be made in thenext few years and are in line with theNEO project that will provide Brus-sels Expo with a renewed attractiveenvironment.
The City of Brussels and the Brus-sels-Capital Region hope to trans-form the neighbourhood into a vitaleconomic and international centre.Projections are for 15 million ex-pected visitors to Heysel by 2021!
These diverse investment opportu-nities speak to a bright future andwill continue to strengthen Brussels’impressive international standing.
Brussels Expo Group is now active in three different industries: Fairs and Exhibi-tions, Entertainment, and MICE. Our activities have confirmed the ability of thegroup to diversify from the historic and core business of Fairs and Exhibition.
Entertainment will play a key part in bringing new content. Our successful concerthall PALAIS 12, combined with the new opportunities of our downtown concertvenue La Madeleine, The Brussels Summer Festival and our promotional entityFire-Starter, allow us to add to the appeal of Brussels as a destination.
We also see an increased focus on international trade fairs. They will help in thelong-term filling of the venue, as well as being beneficial for local trade develop-ment and the wider economic impact through business tourism.
The NEO project in our neighbourhood representstremendous opportunities for Brussels Expo Group toportray itself to the public as a favourite location toenjoy any kind of event. It will allow Brussels Expo tooperate competitively in the MICE sector.
A recurring theme across all facets of our businessis technology. Technology is an ever-increasing
component of our business mix whether it is in theexperience of the visitors or in the operational aspects.
We will therefore focus on technology as a USP.
In the meantime, we need to have the correct infra-structure and services. We are currently re-
fining the offering to be taken tomarket. Brussels Expo is in a good po-sition to deliver professional servicesto both organisers and exhibitors byproviding outstanding experiencesto visitors due to the talents of theindividuals within the group.
A business is only as good as itspeople and this past year hasbeen about defining and build-ing an organisational structureto have strength in-depthacross the disciplines, which
the new business will require.
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OUR AMBITION: BECOME A PO-
WERFUL CROWD-PULLER AND CON-
TRIBUTE TO THE ATTRACTIVENESS
OF BRUSSELS AS A DESTINATION.
I AM PLEASED TO REPORT ANOTHER
POSITIVE YEAR OF BUSINESS PER-
FORMANCE AND ACHIEVEMENTS
IN CHANGING THE DNA OF THE
BRUSSELS EXPO BUSINESS.
From the CEO, Denis Delforge
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Our Number One Asset: “Our rich histo-rical sites and experience gives us theopportunity to portray ourselves to theworld in an attractive way, and to makeour country proud of it”.
BRUSSELS EXPO
ULTIMATE BESPOKE LIVE EXPERIENCES IN THE EUROPEAN CAPITAL
PROPOSES
INDUSTRIESFairs and Exhibitions,Entertainment and MICE3
CORE BUSINESSESVenue Management, and Organisation2
VENUESExhibition halls, PALAIS 12, Madeleine, BSF-site (Place des Palais), Bourse5
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page 13 BXL EXPO
BRUSSELS EXPO IN 2014/2015
MEANS…
129HOSTED EVENTS
4.347.608VISITORS
(pro/grand public)
109EMPLOYEES
(13 HIRED)
A TURNOVER OF
44MILLION €
page 14
A RICHHISTORY
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1935Halls 2, 4, 5, 6 and 10:
41.000 m² of facilities
1958Halls 3, 7, 8, 9 and patio: 81.000 m²
1970/1990Halls 1, 11, 12:
115.000 m² 2014Transformation of Palais 12
into concert hall
2022+ Brussels Convention centre
2010+ Palais de la Bourse
(Stock Exchange building)
2015+ Madeleine concert hall
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Our commitment : a corporate strategy to-tally dedicated to service excellence.Brussels Expo does everything possible todevelop the ultimate experience for itsvisitors. Brussels Expo focuses on busi-ness partnership with all its clients.
David BOON
Brussels Expo’s board of directors
Emin LUKA Denis DELFORGE
Geert MAES
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CITY OF BRUSSELS
BRUSSELS EXPO GROUP
BRUSSELSEXHIBITION
CENTRE
FIRE STARTER
FISABRUSSELS
BRUSSELS MAJOR EVENTS NEO
FESTIVAL DES MUSIQUES
The Brussels Expo group includes several sub-sidiary companies enabling the group to di-versify its activities between three industries(Fairs and Shows, MICE and Entertainment)and two core businesses (Venue Managementand Organisation).
Since 2011 the Brussels Expo group has takenan important step in its development strategy,adding a strong Entertainment stream to itsFairs and Shows and MICE businesses. Thisstrategy creates complementary activities,limiting the risks associated with exposure ofits activities to the economic environment ofa single sector, while enabling it to intensifythe use of facilities in under-exploited periodssuch as school holidays and evenings. Thisstrategy also provides the group with exposureto industries with different economic cyclesand audiences. Entertainment activities rep-resent more than 40% of the total turnovergenerated by the group in 2014-2015.
The Entertainment sector allows BrusselsExpo to open up to new opportunities in ac-tivities with high added value. In terms ofMICE, the NEO project will bring the groupa third infrastructure, which is complementaryto its first two activities – an internationalconvention centre. In terms of fairs andshows, Brussels Expo aims to stabilise itsrentals for general public shows and redevelopinternational and B2B shows.
BRUSSELS
EXPO GROUPGLOBAL
TURNOVER
44MILLION €
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BRUSSELS EXHIBITION CENTRE ASBL (1936)
This entity is the cornerstone of the Brussels Expo group, founded after the Universal Expo of1935. Its goal is to promote and develop a meeting venue highlighting economic, commercial,industrial, scientific, cultural or entertainment activities. Its responsibilities include propertymanagement and related services to the exhibition halls, the Palais 12 (concert hall), the StockExchange Building and the concert hall ‘Madeleine’.
BRUSSELS MAJOR EVENTS ASBL (2012)
Brussels Major Events’ mission is to organise public events, mainly in the city centre, on behalfof the City of Brussels. The City finances each event separately. These events include five weeksof ‘Winter Wonders’ with the Christmas market in the city centre, and five weeks “Bruxelles-les Bains”, a summer beach event in the Brussels’ canal neighbourhood.
TURNOVER
31.5MILLION €
TURNOVER
4.5MILLION €
FIRE STARTER SA (2011)
Fire-Starter is an Entertainment Company. They organise, promote and market world-classlive events, family shows, spectacles, festivals and exhibitions, enabling a broad audience toenjoy unique experiences on a national level.
TURNOVER
6.1MILLION €
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FESTIVAL DES MUSIQUES ASBL (2012)
This subsidiary has a clear mission: the annual organisation of the Brussels Summer Festival inthe city centre. The music festival is partly financed by the City of Brussels.
TURNOVER
2.8MILLION €
CAPITAL
335MILLION €
NEO SCRL (2012)
The NEO project, which will transform Heysel Plateau into a new multi-functional area, is co-ordinated by the SCRL NEO, representing the Brussels-Capital Region and the City of Brus-sels. This entity and the determined capital (totalling EUR 335 million) illustrate the involvementof public authorities to build an ambitious, credible and sustainable new neighbourhood aroundBrussels Expo. The SCRL NEO ensures control of the project with collaboration between thetwo public institutions, dependable management of public funds and gauging general interest.
FISA BRUSSELS SA (2014)
BRUSSELS EXPO owns 35% of FISA BRUSSELS SA. FISA BRUSSELS organises 3 annual exhibitions: ZENITH, LE SALON DE L’ALIMENTATIONand LE SALON DES VACANCES, all located at Brussels Expo.
BRUSSELS
TURNOVER
7.8MILLION €
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OUR THREEINDUSTRIES1. FAIRS AND SHOWS represent the foun-dation and core of the Brussels Expo group,where it earned both its reputation and indus-try know-how.
As the most important exhibition venue of acity with so much personality, Brussels Expohas a clear mission: by bringing people - buyersand sellers - together in optimal circumstances,Brussels Expo continuously helps build the suc-cess of involved companies and contributes tothe prosperity of surrounding markets.With 44 shows on its agenda this past year,Brussels gathers inspiring ideas on many differ-ent domains: work and leisure time, home andfar away destinations, nature and multimedia.Every aspect of life and society is covered by ashow at Brussels Expo.
2. MICE: The multi-purpose facilities ofBrussels Expo enables the company to hostmany MICE activities. This industry is meantto grow in the coming years, in conjunctionwith the building of the international conven-tion centre. To support and maximise this in-
tended growth, Brussels Expo created a com-mercial team this year.
3. ENTERTAINMENT: The Entertainmentactivities of Brussels Expo include the venuemanagement of the concert hall P12, the con-cert hall “Madeleine” in the centre of the city,as well as the activities of “Fire-Starter”, thepromotional entity of the Brussels Expogroup. The group also owns two music festi-vals: the Brussels Summer Festival, and Flash-back, the Vintage Festival.
This past year, the Brussels Expo Group alsostill organised two large public events in thecity centre, on behalf of the City of Brussels(through its entity Brussels Major Events):Winter Wonders and Bruxelles-les-Bains.They aim to increase tourism in Brussels atboth winter and summer events.
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OUR TWO COREBUSINESSES1. VENUE MANAGEMENT: Our teamshave mastered the ability to host any event orshow in our exquisite venues. They are com-mitted to giving our clients the best serviceand advice to make the most of their gatheringin one of the five venues operated at BrusselsExpo. Internal services include parking, cater-ing options, security, cleaning, and technicalservices. Brussels Expo teams are committedto their clients’ needs, providing optimal solu-tions to guarantee the best experience for ourvisitors.
2. ORGANISATION: Our ‘Entertainment’teams excel in creating leisure events thatcontribute to the cultural agenda of Brussels.Their expertise include the promotion of inter-national exhibitions and family shows, as wellas the 360° organisation of music festivals andpublic events in the city centre.
OUR FIVEVENUES1. EXHIBITION HALLS: Brussels’ Expo ex-hibition halls are historic buildings dating from1935 and 1958, offering facilities in therenowned Art Deco style. Total infrastructurecovers over 115.000 m² of event space in 12different halls. The halls can easily be used assingle exhibition spaces, as well as being asso-ciated with each other or with conference andmeeting rooms. Possibilities are numerous forhosting an entire range of public, professionalor private events, tailored to the needs of eachclient. Each exhibition hall has its own assetsand can be combined with reception facilitiesor meeting rooms.
2. PALAIS 12, CONCERT HALL: PALAIS12 opened its doors in September 2013, en-abling Brussels to host major concerts andshows with up to 16.000 spectators. Thismulti-functional concert and entertainmenthall offers the best acoustics and technology,appreciated by top international singers.PALAIS 12 is able to host major events in ad-dition to big concerts, such as conferences,shows and major sporting events with a seatingcapacity ranging from 2.500 to 10.000 per-sons (total surface: 10.215 m²).
The outstanding location of these venues north ofBrussels next to the Atomium is an importantasset. Thanks to its central position and accessi-bility, the many large events organised at BrusselsExpo demonstrate that Brussels Expo is the onlyvenue in Belgium capable of welcoming specta-tors from across the country, as well as across theborders. With its proximity to the European insti-tutions, visitors of Heysel truly reflect Europe’smultinational population. In addition, optimal pub-lic transport connections link major cities includingParis, Lille, Cologne and London to Brussels in lessthan two hours. Proximity to the national airportattracts an even wider audience.
3. MADELEINE (SINCE JUNE, 2015): theMadeleine concert hall was recently been en-trusted to Brussels Expo in 2015. BrusselsExpo intends to transform this magnificentand historical hall - former venue of the Brus-sels Casino- in the city centre into a premiumconcert and shows venue meant for 400 to1.500 spectators.
4. THE BSF SITE: The Brussels SummerFestival is organised in three public gatheringlocations across the city centre: Place desPalais, Place des Musées and Mont des Arts.
5. BOURSE (Stock Exchange Building): En-trusted to Brussels Expo by the City of Brusselsin 2010, the building is to become a majortourist and event venue by 2016 as host to theBelgian Beer Palace. Pending the completionof the project, Brussels Expo manages thevenue for public and private events as well aspublic exhibitions.
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«The conference centre is a great complimentary asset forBrussels Expo, granting direct access to the MICE market.This new infrastructure is an excellent opportunity forBrussels Expo to develop new and essential functions inaddition to its existing activities. Plus, this new in-frastructure is the natural extension to its existingone. Conference activities at Heysel could use our meet-ing rooms and event halls. Palais 12, for instance, canhost conferences of up to 10.000 participants».
Denis Delforge, CEO of Brussels Expo.
and the future CONVENTION CENTRE:The Brussels convention centre will be built atHeysel in 2020. The facility will be capable ofhosting a variety of events (meetings, confer-ences, international conventions, shows, per-formances), sometimes simultaneously, withup to 5.000 participants while respecting themost rigorous safety standards. The venue willoffer simultaneous interpreting in at least fourlanguages and the very latest in audiovisualand digital communications technologies. Tosupport the future success of the conferencecentre, Brussels Expo has created a commer-cial team.
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A NEW LIFE FOR THE EMBLEMATIC MADELEINE HALL.This historic facility in the very heart of the cityhas hosted many different events in the past.The building is very stylish and deserves to be-come a prestigious concert and event hall, withits own programming and line-up of artists.After a rental period by the Brussels Casino,the City of Brussels entrusted Brussels Expoto take over the management of this excep-tional venue. Transformations have been doneover the past few months, and the hall will startits activities in early 2016 as a 400-1.000spectator concert and show venue in a firstphase, going up to 1.500 in a second phase.
CIRQUE DU SOLEIL GUARANTEED AT BRUSSELS EXPOFOR THE NEXT 10 YEARS Brussels Expo signed a contract with Cirquedu Soleil to guarantee the exclusivity of its newshow in Belgium to be played at Brussels Expofor the next 10 years. The first show at Brus-sels Expo has been held at Parking E in Sep-tember 2015.
NEW ‘INTERCLASSICS’ FAIROne of the most famous founders of auto fairsin Europe, InterClassics and TopMobiel, hasbeen presented for the first time in a Belgianversion November 2015 at Brussels Expo.With 22 previous editions, InterClassics-Top-Mobiel fair is organised every year in Januaryat the MECC Maastricht. During this first edi-tion of the trade show for classic vehicles inBrussels, many cars were sold, while part of theexhibition honoured Bugatti. The success ofthe first edition encouraged the organisers toannounce a new show in 2016.
THIS YEAR’S NEW PROJECTS LED BY BRUSSELS EXPO
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REAL ESTATE PROJECTS : NATIONAL STADIUM AND NEOThe ambitious NEO project led by the City ofBrussels and the Brussels Capital region fore-sees the metamorphosis of Brussels Expo’sneighbourhood into a busy social space and aleading focus for economic activity in the im-mediate vicinity, ensuring a new dynamic andmutual enhancement.
The first phase of the project includes theconstruction of 575 homes, a new shoppingprecinct with 72.000m² for retail and9.000m² for Horeca comprising 2.000 bou-tiques and 30 restaurants, a new range ofleisure facilities, and fresh outdoor green areas(by 2021).The second phase of the NEO project will seethe construction of an international conven-tion centre – an extra string in the bow forBrussels Expo to strengthen its position in theMICE sector.
The national football stadium project on carpark C will also enable Brussels Expo to offera completely new underground parking infra-structure with easy access from the highway(Brussels’ Ring) and to all its facilities.
ANNOUNCEMENT OF NEW INVESTMENTSIn view of the many exciting and ambitiousprojects, Brussels Expo has announced an in-frastructure investment programme of 25million Euros, to respond to our client’s needsfor their fairs, exhibitions and events.
The development projects aim to achievegreater efficiency between Brussels Expofacilities and the technologies and needs oftoday. Brussels Expo has planned numer-ous renovations and updating technicalequipment, which will enable, in addition toeasier automated access and automaticsales machines, the collection of data andits intelligent use for the marketing andsales development of its customers.
Brussels Expo will offer technical specifici-ties for each of its exhibition halls. In thisway, Hall 10 has been transformed into a‘black box’, ready-to-use event hall, suit-able for hosting events such as receptions,gala dinners and B2B events.
The different restaurants and catering pos-sibilities will also be completely renovatedto add comfort and vitality in the heart ofBrussels Expo facilities.
SALE OF EXCS SUBSIDIARYAs of May 2014, the NEO project is coordi-nated by NEO SCRL/CVBA, the official rep-resentative of the Brussels-Capital Region andthe City of Brussels. This new legal frameworkguarantees control of the project by the twopublic institutions and good management ofpublic money and the community. It has there-fore taken over the purpose of Brussels Expo’ssubsidiary EXCS, which has been sold to thenew legal representative of the NEO project.
ACTIVITIES2014-2015
129HOSTED EVENTS
4.347.608VISITORS
(pro/grand public)
page 30
ACTIVITIES 2014-2015 EVENT VENUE
BRUXELLES LES BAINS Quai des péniches
BRUSSELS SUMMER FESTIVAL Place des Palais, Place des Musées, Mont des Arts
CONWAY H1
MOOD H5
INDIGO H8 & Patio
SPECIAL OLYMPICS PALAIS 12
HVAC & ECL H5
DENTEX H7
PROLOGISTICS H4
EMPACK H5
FÊTE DE LA FÉDÉRATION WALLONIE-BRUXELLES Grand Place
SECOND HOME INTERNATIONAL H3
HEALTHCARE H7, 11
THE SOUND OF BELGIUM PALAIS 12
BOEKENFESTIJN H6
OUTLET H9
ESTETIKA H1, 3
IL DIVO PALAIS 12
MARINE MAINTENANCE H3
DAVID GUETTA PALAIS 12
ALIMENTATION H4, 5, 8, Patio
MOBICAR H6, 7, 11
FARMA H1
METEOROLOGICAL EXPO H3
MEGAVINO H1
SCORPIONS PALAIS 12
MEUBELBEURS H3, 4, 5, 8, Patio, 9, 6
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OPENING CLOSING TYPE EVENT DAYS
04/07/2014 10/08/2014 Brussels Major Events 27
08/08/2014 17/08/2014 Own Event 10
07/09/2014 8/09/2014 Fair/exhibition (professional) 2
09/09/2014 11/09/2014 Fair/exhibition (professional) 3
09/09/2014 11/09/2014 Fair/exhibition (professional) 3
12/09/2014 12/09/2014 Opening Ceremony 1
17/09/2014 18/09/2014 Fair/exhibition (professional) 2
18/09/2014 20/09/2014 Fair/exhibition (professional) 3
24/09/2014 25/09/2014 Fair/exhibition (professional) 2
24/09/2014 25/09/2014 Fair/exhibition (professional) 2
26/09/2014 26/09/2014 Brussels Major Events 1
26/09/2014 28/09/2014 Fair/exhibition (public) 3
01/10/2014 3/10/2014 Fair/exhibition (professional) 3
03/10/2014 3/10/2014 Dance show 1
02/10/2014 5/10/2014 Fair/exhibition (public) 4
05/10/2014 5/10/2014 Fair/exhibition (public) 1
04/10/2014 6/10/2014 Fair/exhibition (professional) 3
14/10/2014 14/10/2014 Classical Concert 1
14/10/2014 16/10/2014 Fair/exhibition (professional) 3
17/10/2014 17/10/2014 DJ 1
04/10/2014 19/10/2014 Fair/exhibition (public) 16
11/10/2014 19/10/2014 Fair/exhibition (public) 9
17/10/2014 19/10/2014 Fair/exhibition (professional) 3
21/10/2014 23/10/2014 Fair/exhibition (professional) 3
24/10/2014 27/10/2014 Fair/exhibition (public) 4
01/11/2014 1/11/2014 Rock Concert 1
02/11/2014 5/11/2014 Fair/exhibition (professional) 4
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EVENT VENUE
KYLIE MINOGUE PALAIS 12
TRIATHLON H1
PETER GABRIEL PALAIS 12
AIDEX H11
ANDRÉ RIEU PALAIS 12
STROMAE PALAIS 12
INNOVA H10
ZENITH H3, 8
STUDIEKEUZEBEURS H10
SPANISH RIDING SCHOOL PALAIS 12
COCOON H5, 9, 6
TITANIC EXHIBITION Hall 2
ENNIO MORRICONE PALAIS 12
YANNICK NOAH PALAIS 12
DOG SHOW H3, 4
CALOGERO PALAIS 12
GLADIATOR IN CONCERT PALAIS 12
F*CKIN’ NYE FESTIVAL PALAIS 12
NEW YEAR’S EVE De Brouckère
GIANTS OF THE EARTH Bourse
WINTER WONDERS City centre parcours
AUTO All halls
DAG VAN DE OPENBARE RUIMTE H3
CHOCOLAT H1
VACANCES H 4, 5, 6, 7
BATIBOUW All halls
VIOLETTA LIVE PALAIS 12
CREATIVA H7
ARTISANART H7
MADE IN ASIA H5
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OPENING CLOSING TYPE EVENT DAYS
05/11/2014 5/11/2014 Pop concert 1
08/11/2014 8/11/2014 Fair/exhibition (public) 1
11/11/2014 11/11/2014 Rock concert 1
12/11/2014 13/11/2014 Fair/exhibition (professional) 2
14/11/2014 14/11/2014 Classical Concert 1
12/11/2014 15/11/2014 Concert 3
13/11/2014 15/11/2014 Fair/exhibition (professional) 3
16/11/2014 20/11/2014 Fair/exhibition (public) 5
18/11/2014 21/11/2014 Fair/exhibition (public) 4
21/11/2014 22/11/2014 Horse-riding (Fire-Starter) 2
14/11/2014 23/11/2014 Fair/exhibition (public) 10
31/05/2014 30/11/2014 Exhibition (Fire-Starter) 150
02/12/2014 2/12/2014 Soundtrack Concert 1
05/12/2014 5/12/2014 Concert 1
06/12/2014 7/12/2014 Fair/exhibition (public) 2
11/12/2014 11/12/2014 Concert 1
12/12/2014 12/12/2014 Cine-Concert (Fire-Starter) 1
30/12/2014 30/12/2014 Night event 1
31/12/2014 31/12/2014 Brussels Major Events 1
20/11/2014 4/01/2015 Exhibition (Fire-Starter) 44
28/11/2014 4/01/2015 Brussels Major Events 38
15/01/2015 25/01/2015 Fair/exhibition (public) 11
04/02/2015 5/02/2015 Fair/exhibition (professional) 2
06/02/2015 8/02/2015 Fair/exhibition (public) 3
05/02/2015 9/02/2015 Fair/exhibition (public) 5
26/02/2015 8/03/2015 Fair/exhibition (public) 11
13/03/2015 14/03/2015 Kids Show 2
12/03/2015 15/03/2015 Fair/exhibition (public) 4
12/03/2015 15/03/2015 Fair/exhibition (public) 4
13/03/2015 15/03/2015 Fair/exhibition (public) 3
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EVENT VENUE
ESTETIKA H4, 8
CONWAY H11
SHAKA PONK PALAIS 12
NICKY MINAJ PALAIS 12
SMAP H7
INFOSECURITY H8
SECURA H3, 4
MTMS H5
EURANTICA H1
BABYBOOM H11
PIAS NITE 2015 PALAIS 12
10 KM DE BRUXELLES PALAIS 12
BENABAR PALAIS 12
SEAFOOD H4, 5, 8, Patio, 9, 6, 7, 10, 11
ART BRUSSELS H1, 3
SALON DES COIFFEURS H10
M POKORA PALAIS 12
MAGIC SYSTEM PALAIS 12
NORMAN PALAIS 12
5 SECONDS OF SUMMER PALAIS 12
TECHNOLOGY H3
FLASHBACK, THE VINTAGE FESTIVAL H2, 5, 10 + Atomium Stage
MESSMER LE FASCINATEUR PALAIS 12
FÊTE DU PÉROU Osseghm Park
MONSTER JAM Roi Baudouin
+ 47 DIFFERENT PRIVATE / MICE EVENTS
TOTAL EVENTS : 129 TOTAL VISITORS : 4.347.608
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OPENING CLOSING TYPE EVENT DAYS
14/03/2015 16/03/2015 Fair/exhibition (professional) 3
15/03/2015 16/03/2015 Fair/exhibition (professional) 2
20/03/2015 20/03/2015 Rock-Electro Concert 1
21/03/2015 21/03/2015 Pop concert 1
20/03/2015 22/03/2015 Fair/exhibition (public) 3
25/03/2015 26/03/2015 Fair/exhibition (professional) 2
25/03/2015 27/03/2015 Fair/exhibition (professional) 3
25/03/2015 27/03/2015 Fair/exhibition (professional) 3
18/03/2015 29/03/2015 Fair/exhibition (public) 12
27/03/2015 29/03/2015 Fair/exhibition (public) 3
03/04/2015 3/04/2015 Festival 1
18/04/2015 18/04/2015 Sport Event 1
22/04/2015 22/04/2015 Concert 1
21/04/2015 23/04/2015 Fair/exhibition (professional) 3
24/04/2015 27/04/2015 Fair/exhibition (public) 4
27/04/2015 27/04/2015 Fair/exhibition (professional) 1
07/05/2015 8/05/2015 Concert 2
12/05/2015 12/05/2015 Concert 1
14/05/2015 14/05/2015 Comedy 1
20/05/2015 20/05/2015 Pop concert 1
19/05/2015 21/05/2015 Fair/exhibition (professional) 3
28/05/2015 31/05/2015 Own Event 4
19/06/2015 19/06/2015 Show 1
19/06/2015 19/06/2015 Brussels Major Events 1
27/06/2015 27/06/2015 Show (Fire-Starter) 1
STATISTICAL REPORT
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ACCOUNTINGFIGURES
TURNOVER PER ENTITYin million euros
TURNOVER PER ACTIVITYin million euros
2,842
6,098
4,567
31,595
BRUSSELS EXPO FMB BME FS
17,000
17,500
18,000
18,500
19,000
19,500
20,000
20,500
21,000
21,500
22,000
18,502
21,306
ENTERTAINMENTFAIRS, EXHIB AND MICE
43,915
43,034
45,000
44,000
43,000
42,000
41,000
40,000
2012-20132014-2015
TURNOVER GROUP
EVOLUTIONin million euros
2,709
2,663
2,730
2,720
2,710
2,700
2,690
2,680
2,670
2,660
2,650
2012-20132014-20152012-20132014-2015
9,3189,45910,000
9,000
8,000
7,000
6,000
5,000
4,000
3,000
2,000
1,000
EBITDAin million euros
HUMAN RESSOURCES
COSTSin million euros
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VISITORS PER TYPE OF EVENT
OWN EVENTS PROMOTION (FS) MICE F&E
1,800,000
1,600,000
1,400,000
1,200,000
1,000000
800,000
600,000
400,000
200,000
0
268,000
74,206150,000
1,635,408
EVENTS
CONSOLIDATED RESULTS BRUSSELS EXPO GROUP 2014-2015Sales and Services 43.914.903,03 €I. Turnover 39.808.492,46 €II. Other operating income 4.106.410,57 €
Costs of Sales and Services 41.205.619,95 €III. Costs of Sales and Services -21.420.055,99 €IV. Costs of goods and miscellaneous services -10.326.185,44 €V. Costs of Human Ressources -9.459.378,52 €VI. Other operating costs
EBITDA 2.709.283,08 €VII. Amortization costs -6.025.917,15 €VIII. Provision and value reduction -193.407,49 €IX. Use of provision 140.967,00 €
EBIT -3.369.074,56 €X. Financial proceeds 13.301,88 €XI. Financial costs -990.019,60 €
Current profit (loss) -4.345.792,28 €XII. Extraordinary income 9.939.912,96 €XIII. Extraordinary costs -5.911.284,70 €
Net income (loss) of the consolidated companies 317.164,02 €
page 40
PEOPLEHeadcount : 109 (13 hired this year)
page 41
PEOPLE REPARTITION
6245
page 42
FULL TIME EQUIVALENT EVOLUTION
AGE AND SENIORITY
100
90
80
70
60
50
40
30
20
10
0
TOTAL BME BEFS
2014-2015 2013-2014 2012-2013 2011-2012 2010-2011
97,19
83,7
5
76,5
6
66,9
4
68,3
0
9,66
7,33
6,17
2,01 5,
43
3,40
3,10
0,97
82,10
73,0
267
,29
63,9
6
66,3
0
50
40
30
20
10
0
BE BME FS
45,16
14,12
31,20
2,30
30,43
1,14
AVERAGE OF AGE AVERAGE OF SENIORITY
PEOPLEHeadcount : 109 (13 hired this year)
page 43
FAIRS & EXHIBITIONS
VISITORS FAIRS, EXHIBITIONS
1,800,000
1,750,000
1,700,000
1,650,000
1,600,000
1,550,000
1,500,000
1,450,000
1,400,000
1,350,000
2012-2013 2013-2014 2014-2015
1,502,714
1,746,280
1,635,408
EXHIBITORS10,000
8,000
6,000
4,000
2,000
0
2012-2013 2013-2014 2014-2015
9,061
1,446
6,279
4,0275,228
3,840
NATIONAL EXHIBITORS INTERNATIONALEXHIBITORS
EXHIBITIONS AND MICE EVENTS EVOLUTION80
70
60
50
40
30
20
10
0
2012-2013
20 30 62 22 24 68
2013-2014
22 24 47
2014-2015
PUBLIC EXHIBITIONS PROFESIONAL EXHIBITIONS MICE EVENTS
RENTED SPACE X DAYS RENTEDin SQM
13,127,389
15,354,260
12,994,916
16,000,000
15,500,000
15,000,000
14,500,000
14,000,000
13,500,000
13,000,000
12,500,000
12,000,000
11,500,000
2012-2013 2013-2014 2014-2015
page 44
RENTED SPACEin SQM
1,800,000
1,600,000
1,400,000
1,200,000
1,000,000
800,000
600,000
400,000
200,000
0
1,577
,818
2000-2001 2002-2003 2004-2005 2006-2007 2008-2009 2010-2011 2012-2013 2014-2015
1,654
,702
1,553
,347
1,563
,505
1,549
,949
1,605
,039
1,504
,510
1,625
,267
1,584
,680
1,319
,277
1,287
,766
1,417
,557
1,236
,056
1,390
,309
1,187
,647
RENTED DAYS2,000
1,800
1,600
1,400
1,200
1,000
800
600
400
200
0
2012-2013 2013-2014 2014-2015
1,514
1,744
1,448
FAIRS & EXHIBITIONS
page 45
PUBLISHERBrussels Expo Group
EXECUTIVE PUBLISHERDenis DelforgePlace de Belgique 11020 Brussels
EDITORPerrine Marchal
PHOTOGRAPHYIvan Verzar / 3D Image
DESIGNThierry De Prince / Teepee