Vietnam Mobile Payment review and

Solutions from 1PAY

Hanoi, May 2014

DIGITAL CONTENT MARKET IN VIETNAM

Some figures:

- 35 - 40 millions internet users

- Over 72 millions mobile handsets in used (rank

17th) by October 2013 with over 100 millions

mobile subscribers.

- Overs 20 millions mobile internet users by the end

of 2013 and expected to be more than 35 millions

after 2014.

- Total revenue of digital content market in 2013: >1

billions USD

- Total Game revenue in 2013: 300 millions USD, by

2014 this number can be more than 500 millions,

mobile games account for 30%

=> How to explore those opportunities?

PAYMENT AND BUSINESS

PAYMENT -> REVENUE -> CASHFLOW

=> Very important!

POPULAR MOBILE PAYMENT METHODS

• Telcos payment:

SMS

CARD WAP SUB

POPULAR MOBILE PAYMENT METHODS

• Non Telcos Payments:

- Local bank: Smartlink, Banknet,…

- International cards: Visa, Master card,....

- Store checkout: Google, Apple, Facebook,…

- E-Wallets: Paypal, Ngan luong, Bao Kim,...

- Game cards: Zing, Gate, Megacard, Vcoin,…

- COD ^_^

SOME FACTS

• Telco payment:

- Low payout rate (45% normally)

- Slow payment (45 days)

- Hard to connect directly

- Lack of support

• Non telco payment:

- Low penetration

- Somes are not ready for mobile

- Huge potential but still stuck

90% of mobile payment in Vietnam are telcos payment

1PAY OPEN PLATFORM

• Founded in January 2013, 1Pay (https://1pay.vn ) is the top open platform for mobile payment in Vietnam.

• Our mission: To help mobile developers and contents providers to approach and integrate all local mobile payment simply and automatically via open API and SDK.

• Our vision: To be the top open mobile payment platform in South East Asia

• 30+ staffs working in Hanoi and Ho Chi Minh city

Top 5 DEMO Asia 2013 Winner

Join DEMO FALL 2013 in Silicon

Valley as one of the best startups

in South East Asia

1PAY BUSINESS MODEL

1PAY

platform

Payment service Providers

Merchants

SMS

CARD

WAP

SUB

Payment

charging services

Applications

OUR KEY PROVIDERS

Besides direct connection with key providers for top up card charging, 1Pay always has at least two backup connections to ensure our card payment service running stably and continuously.

Key Providers

• Support most mobile payment methods: Top up Card charging, SMS charging and Wap charging.

• Open platform: 1Pay provides API and SDK for merchants to do payment integration, process charging and get money from 1Pay automatically.

• Intelligent and useful dashboard : With 1Pay, merchants can check and manage their online businesses easily and effectively.

• Fast and flexible payment policy: Payout monthly, 15 days or even T+2 (2 days after request). It is much faster compare to current service providers in Vietnam (normally after 60 days).

1PAY PLATFORM

1PAY PAYMENT ACTIVATION PROCESS

Step 1: Merchants create product on 1Pay platform and provide required information about this product (name, content description, charging flow).

Step 2: Merchants click to select and activate 1Pay payment methods that they want to integrate to their products.

Step 3: 1Pay operation team will review all information of each product provided by merchants and manually approve merchant’s payment activation requests.

Step 4: 1Pay operation team and customer service team work closely to monitor contents and charging flows of merchant’s products to ensure those products working properly with information provided by merchants during the time running 1Pay payment service. 1Pay can disable our payment service in case of violation.

1PAY SYSTEM

• System Security: 1Pay was secured by GeoTRUST

• Auto Routing: For each payment method, 1Pay system automatically rout to choose the best connection to provide for merchants to minimize error rate.

• Switching Mode: Anytime if payment service from any payment provider has problem, 1Pay system automatically switch service connection to backup connection.

• Auto Alert: Send alerts automatically to merchant in case of changing in merchant's revenue

1PAY CUSTOMER SUPPORT

• 1Pay has both technical support and customer support team of 10 people to help merchants and end users when they interact with 1Pay system both online and offline.

• We apply time standard for 1Pay customer support team to finish each request as follow:

- Technical request: 3 hours

- Customer request: 30 minutes

Simple

Ease of use

Smart

Full access to factors affect to

your application in the market

by business intelligent tool

Secure

Secured by GeoTRUST

1

3 4

1PAY Core

Values

6

2 5

Speed

High speed not only in system

but also in payment

Scale

Easy for scale up

Seductive

Assisted you better

than an assistant

OUR CORE VALUES – 6S

6S core values are applied to all activities of 1Pay in order to serve our merchants more than their expectations

• 25+ game studios are using 1Pay payment

• 500+ mobile developers and content providers

• USD 15 millions planning in merchant revenues in 2014

• 100% annual growth rate we plan to reach within the next three years.

OUR MERCHANTS

SOME ACTIVITIES OF 1PAY

Nguyen Minh Quang

Oversea Business Director

quangnm@1pay.vn

(+84) 90 486 2366

quangvdec

1Pay Co., Ltd

D1, Lot 15, Dinh Cong

urban area, Hoang Mai

district, Ha Noi, Vietnam

info@1pay.vn

(+84) 4 364 066 27

CONTACT US!