Đặc điểm người dùng Mobile Internet Việt Nam

Phần 1

Source: Vietnam Mobile Internet User – Google 2013

Thông tin mẫu

2013 2012 20110

10

20

30

40

50

60

70

40 45

636055

37FemaleMale

2013 2012 20110%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

55 + Years45 - 54 Years35 - 44 Years25 - 34 Years18 - 24 Years

2013 2012 20110%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

3 years or longerMore than 2 years up to 3 yearsMore than 1 year up to 2 years7 to 12 months4 to 6 monthsUp to 3 months

2011 2012 20130.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

26.232.3

19.7

Các chức năng di dộng

2013 2012 2011

8997 91

56

46

32

74 7469

9893

0

Touchscreen Linear (Touchscreen) Full keypadLarge display Ability to download and install apps

Các chức năng di dộng

2013 2012 2011

89

97

91

5646

32

74 7469

9893

0

Touchscreen Full keypad Linear (Full keypad)Large display Ability to download and install apps

Các chức năng di dộng

2013 2012 2011

89

97

91

56

46

32

74 74 69

9893

0

Touchscreen Full keypad Large displayLinear (Large display) Ability to download and install apps

Tần suất sử dụng…

2013

2012

2011

0% 50% 100%

81

60

41

Mobile Web

Multiple times per day

Once a day

Few times a week Once a weekFew times a month Once per monthLess than once a month

Never

77%

10%

9%1%2%1%

Apps 2013

Multiple times per dayOnce a dayFew times a weekOnce a weekFew times a monthOnce per monthLess than once a month

2013

2012

2011

0% 50% 100%

75

42

29

Mobile Mail

Multiple times per day

Once a day

Few times a week Once a weekFew times a month Once per monthLess than once a month

Never

2013

2012

2011

0% 50%100%

72

53

56

Desktop WebMultiple times per day

Once a day

Few times a week Once a weekFew times a month

Once per month

Less than once a month

Never

Don't know/ no answer

Số lượng app hiện có trên smartphone

1 - 2 apps

3 - 4 apps

5 - 6 apps

7 - 8 apps

9 - 10 apps

11 - 15 apps

16 - 20 apps

21 - 50 apps

51 apps or more

0 5 10 15 20 25 30

8

12

14

6

13

9

8

17

12

7

8

11

4

11

10

9

21

17

1

7

10

5

14

16

13

25

9

201320122011

Mean: 23 – 31 – 25

Use: 9 – 8 – 7Paid: 9 – 5 - 11

Số ngày dùng smartphone trong 7 ngày qua

2013

2012

2011

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

70

64

38

7 out of 76 out of 75 out of 74 out of 73 out of 72 out of 71 out of 70 daysDon't know/ no answer

Nơi từng sử dụng smartphone

Somewhere else

Doctor's office

Airport

School

At a social gathering/function/event

Public transport

In a store

Restaurant

On-the-go (e.g., while commuting, walking)

Work

Cafe or coffee shop

Home

0 20 40 60 80 100 120

8

47

56

69

71

74

75

76

77

91

93

97

201320122011

Mức độ sử dụng smartphone/computer để truy cập Internet tăng hay giảm?

59%28%

13%

Smartphone

45%

37%

16%

Computer

Spent more time online with this deviceSpent about the same amount of time online with this deviceSpent less time online with this deviceDon't know/ no answer

Khi truy cập Internet bằng smartphone...

None of these

Do not do other things while I use the Internet on my smartphone

Play video games

Read a book

Watch television programs (online or offline)

Watch movies (online or offline)

Use the Internet on another Internet enabled device

Read the newspaper or a magazine

Listen to music of any type

Doing any of these activities (net)

0 10 20 30 40 50 60 70 80 90 100

08

31364145

556264

91

201320122011

Thói quen sử dụng smartphone

I do not do any of these activities with my smartphone

Used online/mobile coupons for shopping

Watched full episodes of TV programme online

Searched for restaurants or pubs/bars

Searched for travel-information or holidays

Downloaded or bought ringtones, wallpaper, applications (apps) or other content

Used an application (app)

Looked up directions or used a map

Used a search engine for a general search

Reviewed websites, blogs or message boards

Read news on newspaper or magazine portals

Accessed a social network

Emailed (sent or read)

0 10 20 30 40 50 60 70 80 90

02

333335

41424344

4861

666767

707071717172

788181828282

201320122011

Tần suất tìm kiếm bằng smartphone/computer

2013

2012

2011

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

67

43

33

11

14

10Multiple times per dayOnce a dayFew times a weekOnce a weekFew times a monthOnce per monthLess than once a month

2013

2012

2011

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

83

74

81

7

11

7Multiple times per dayOnce a dayFew times a weekOnce a weekFew times a monthOnce per monthLess than once a month

Tìm kiếm thông tin cửa hàng trong khu vực

2013

2012

2011

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

37

16

19

11

10

8

29

30

20

3

6

5Multiple times per dayOnce a dayFew times a weekOnce a weekFew times a monthOnce per monthLess than once a monthNever

0

20

40

60

8074 60 54 47

3

4756 52

20 13

35

5437

20 17

201320122011

Tần suất xem video trên smartphone/computer

Daily (net) Weekly (net) Monthly (net) Less than once a month

Never0

10

20

30

40

50

60

49

30

10 6 4

29 30

16 14 1322 23

1520 19

201320122011

Daily (net) Weekly (net) Monthly (net) Less than once a month

Never0

10

20

30

40

50

60

70

80 74

21

4 1 0

47

34

125 3

50

31

14

3 1

201320122011

Tần suất truy cập vào mạng xã hội trên smartphone/computer?

Daily (net) Weekly (net) Monthly (net) Less than once a month

Never0

10

20

30

40

50

60

70

80

90 80

11 4 2 2

55

208 7 9

38

1812 12

19

201320122011

Daily (net) Weekly (net) Monthly (net) Less than once a month

Never0

10

20

30

40

50

60

70

80

90

100 87

8 2 1 1

72

155 3 5

72

157 3 4

201320122011