METHODOLOGY

PERIOD & LOCATION

OBJECTS

This report is based on direct data research & synthesis and short-term statistic estimation

Vietnam region in four quarters of 2014

Online Mobile Games published by Vietnamese publishers in 2014

© GameK.vn

OUTLINE

1. Vietnam market snapshot

2. Vietnam Online Mobile Game Market 2014 Insight

3. Gamers’ Behaviours

© GameK.vn

Source: Wearesocial.sg, Internetworldstats Report © GameK.vn

VIETNAMESE POPULATION AND INTERNET USER RATE

Until October 2012, Vietnam’s Internet Population is

the 18th Largest in the World

95% of the Vietnamese people aged 15-24

get access to the Internet

Source: Internetworldstats report © GameK.vn

ABILITY TO GET ACCESS TO THE INTERNET

Vietnam is the Second fastest growing Smartphone Market on the World

Source: Flurry Analytic, January 2012 – January 2013,

countries with at least 500,000 active devices as of Jan 2012 © GameK.vn

THE GROWTH SPEED OF SMARTPHONE IN THE WORLD

Source: Wearesocial.sg, Internetworldstats report © GameK.vn

INFORMATION OF MOBILE USERS IN VIETNAM

Source: Wearesocial.sg, Internetworldstats report © GameK.vn

TWO COMMON TYPES OF SUBSCRIPTION IN VIETNAM

Source: Wearesocial.sg, Internetworldstats report © GameK.vn

USER RATE FOR APPS ON MOBILE

Source: Top 100 Countries by game revenues 2013 from Newzoo

© GameK.vn

COMPARISION OF GAME REVENUE AMONG SOUTH EAST ASIA COUNTRIES 2013

Source: GameK.vn – Survey on Game Market 2014 © GameK.vn

THE COMPOUND ANNUAL GROWTH RATE FOR MOBILE GAME MARKET 2013-2014

“It is no surprise that mobile phone games are catching up with PC and

MMO games in terms of revenue. Vietnam is the quickest on this trend,

with mobile-phone games seeing a compound average growth rate from

2013 to 2017 of 87.7 percent, becoming the biggest segment in terms

of revenues by 2017”

- Newzoo: Introduction to the Southeast Asian Games Market; Opportunities in the Worlds’

Fastest Growing Games Region -

Source: GameK.vn – Survey on Game Market 2014 © GameK.vn

VIETNAM SMARTPHONE GAME MARKET FORECAST TILL 2016

Source: GameK.vn – Survey on Game Market 2014 © GameK.vn

GAME MARKET VALUE FORECAST TILL 2016

© GameK.vn Source: GameK.vn – Survey on Game Market 2014

TOP PAID IN GAMES

© GameK.vn Source: GameK.vn – Survey on Game Market 2014

THE NUMBER OF USERS ON iOS AND ANDROID GAMES 2013-2014

© GameK.vn Source: GameK.vn – Survey on Game Market 2014

THE NUMBER OF iOS AND ANDROID GAMES PUBLISHED IN 2014

© GameK.vn Source: GameK.vn – Survey on Game Market 2014

COMMON FORMS OF ADVERTISEMENT

© GameK.vn Source: GameK.vn – Survey on Game Market 2014

THE NUMBER OF GAMES PUBLISHED IN 2014

© GameK.vn Source: GameK.vn – Survey on Game Market 2014

TOP MOBILE GAME PUBLISHERS IN VIETNAM

© GameK.vn Source: GameK.vn – Survey on Game Market 2014

TOP 10 MOBILE GAMES IN TERMS OF SERVER NUMBER IN 2014

© GameK.vn Source: GameK.vn – Survey on Game Market 2014

TOP VIETNAMESE PUBLISHERS IN TERMS OF SERVER NUMBER

© GameK.vn Source: GameK.vn – Survey on Game Market 2014

CARD BATTLE IS THE MOST POPULAR GAME GENRE IN 2014

© GameK.vn Source: GameK.vn – Survey on Game Market 2014

THREE KINGDOMS IS THE MOST POPULAR GAME THEME IN 2014

© GameK.vn Source: GameK.vn – Survey on Game Market 2014

COMMON DEVICES THE VIETNAMESE USE TO GO ONLINE

© GameK.vn Source: GameK.vn – Survey on Game Market 2014

GAME DOWNLOAD CHANNELS

© GameK.vn Source: GameK.vn – Survey on Game Market 2014

COMMON PAYMENT METHODS

© GameK.vn Source: GameK.vn – Survey on Game Market 2014

INFORMATION OF VIETNAMESE USERS ON MOBILE DEVICES

© GameK.vn Source: GameK.vn – Survey on Game Market 2014

PAID USER RATE AND USER RATE IN MOBILE GAMES

© GameK.vn Source: Report on researching game mobile market by GMO

© GameK.vn Source: Report on researching game mobile market by GMO

DAILY TIME FRAMES TO PLAY GAMES

Source: Report on researching game mobile market by GMO © GameK.vn

TASTE TO GAME GENRES BASED ON THE AGE

© GameK.vn Source: Report on researching game mobile market by GMO

TIME FRAME TO PLAY GAME GENRES