Vienna Convention Bureau - Christian Mutschlechner
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Transcript of Vienna Convention Bureau - Christian Mutschlechner
Mission: promotion of tourism to ViennaOrganization
▪ Worldwide marketing
▪ Visitor services in the city
▪ Destination management
2015 Budget : € 26.2 million
▪ 72.4 % from the local accommodation tax (=3.2 % of net-room rate, i.e. without breakfast, internationalization fee, VAT)
▪ 9.8 % from the city government
▪ 2.0 % from the Vienna Chamber of Commerce
▪ 15.8 % own revenue
13.5 million overnight stays = record-breaking year2014 Vienna tourism
Share Overnight stays +/- %
Germany 20 % 2.650.000 + 5 %
Austria 18 % 2.481.000 + 7 %
USA 6 % 748.000 + 14 %
Italy 5 % 696.000 + 14 %
Russia 4 % 603.000 - 15 %
13.5 million overnight stays = record-breaking year2014 Vienna tourism
Share Overnight stays +/- %
Great Britain 4 % 500.000 + 11 %
Switzerland 3 % 399.000 + 4 %
Spain 3 % 388.000 + 8 %
France 3 % 365.000 + 4 %
Japan 2 % 300.000 - 2 %
StructurePresident: Renate Brauner, Vice Mayor and City Councillor for Finance and Economy
Managing Director: Norbert Kettner
Content Management &
Production
Market- & Media
Management Vienna
Convention Bureau
Visitor Services, Staff & Finance
Strategic Destination Development
Corporate Public Relations
Brand Management & Advertising
Strategic Destination Management
▪ Coordination of the basic strategies for all activities of the Vienna Tourist Board
▪ Market- and trend research
▪ Statistics and benchmarking
▪ Visitor surveys
Strategic Destination Management
▪ Local tourism policy issues of the Vienna Tourist Board
▪ Contacts with international tourism organizations
▪ Organization of events for the Vienna tourism industry e.g. the annual Vienna Tourism Conference
Content ManagementContent Management & Production
▪ B2C-website in 13 languages
▪ Social Media: Facebook, Youtube, Twitter (German & Englisch)
▪ 2014: a total of 97 online-campaigns in 23 countries
▪ Vienna-Card: more than 300,000 sold per year
▪ Vienna Experts Club
ProductionContent Management & Production
▪ Organization of production
▪ Brochures, folders, posters: some 200 productions in 17 languages, in 2014; overall circulation ca. 7 million
▪ Giveaways such as city bags, umbrellas, cooking aprons or coffee cups
2014 Market Management: 85 business trips to 25 countriesMarket & Media Management
▪ 12 trade fairs & 33 workshops for travel agencies
▪ 51 special presentations for the tourism industry
▪ Airline marketing
▪ 2,000 travel agency representatives from 30 countries were welcomed to Vienna
▪ Vienna Experts Club International
Media Management 2014Market & Media Management
▪ Hosts for 980 journalists from 42 countries
▪ Press conferences 57 in 21 countries
▪ Online media newsletter in 16 languages for 20 countries
▪ Results: more than 3,000 proven articles in print media as well as a large number of boradcasts in TV and radio
Visitor Services 2014Visitor Services, Staff & Finance
Tourist-Info Wien, Albertinaplatz:
▪ Information in 10 languages
▪ Brochures in 17 languages issued for free
▪ Some 450,000 visitors
Visitor Services 2014Visitor Services, Staff & Finance
Wien-Hotels & Info:
▪ Some 34,000 enquiries by telephone, e-mail, fax or mail
By both teams
▪ 2,500 bookings = some 12,000 overnight stays
Worldwide acquisition of congresses & corporate eventsVienna Convention Bureau
▪ Founded in 1969
▪ Annual Budget 2,8 Mio €
▪ City of Vienna, Vienna Chamber of Commerce, Vienna Tourist Board, Marketing Cooperations, Sponsors
NO MEMBERS!
A top global playerCongress destination Vienna
2014
3,528 Congresses and corporate events
521,433 Participants
1,490,695 Overnight stays
= 11 % of total overnight stays
An ongoing debate…………………Statistics
International congresses worldwide
ICCA (2013) UIA (2013)
1. Paris 1. Singapore
2. Madrid 2. Brussels
3. Vienna 3. Vienna
4. Barcelona 4. Seoul