The Relevance of Social Media Civic Participation & Media Production

David Röthlerpolitik.netzkompetenz.at

viducate @Berlin 2010

• Tag-Cloud• Social Bookmarks• Taxonomy• Folksonomy

• http://www.delicious.com/davidro

Bertolt Brecht 1932• The radio could inarguably be the best

apparatus of communication in public life, an enormous system of channels – provided it saw itself as not only a sender but also a receiver. This means making the listener not only listen but also speak; not to isolate him but to place him in relation to others.

• Bertold Brecht, Der Rundfunk als Kommunikationsapparat, p. 129.

2004

Utopia

Utopia• „Revitalization of society by participatory

networks“ -> Netizen (Hauben/Hauben 1996, http://www.columbia.edu/~rh120/)

• „Internet brings enourmous leverage to ordinary citizens at relatively little cost – intellectual leverage, social leverage, commercial leverage, and most important, political leverage“ (Howard Rheingold 1997)

Dystopia

• Illiteracy• Media literacy• Social inequalities• Poverty• Gender gap• …

-> Digital Divide

• Hole in the Wall• Learning by

experimenting• Technology cheaper• Mobile revolution• …

http://www.historypin.com/photos/search/streetview/1/geo/52.086877,-0.263907/yaw/25.84/pitch/7.98/zoom/0/auto_open/2556004

• www.kyte.tv

• Start your own channel• Produce your show• It is free and fun

http://oe1.orf.at/artikel/212277

New York Times, 22.6.2009

“If the news is important, it will find me”

Sharing & Embedding

Uni Brennt

http://unibrennt.tv/

Twitter Analysis #unibrennt• Oct. 23 – Nov 21. 2009

• 66.379 Tweets, 6.780 Users

• 1.808 photos, watched 125.612 times

Twitter Analysis #unibrennt

Twitter

Greenpeace

Second Life Demonstration• On Jan 30, 2007 in solidarity with the marchers

for peace in DC, a group of avatars organized by the SL Netroots group gathered for a demonstration for an end to the war in Iraq. More than 120 avatars from all over the US and 7 countries met in a simulated Capitol Hill to show their commitment to peace.

Social Networks•Community Building•Strenght of weak ties•Word of Mouse

Astroturfing?

http://www.andreas-buehler.eu/allgemein/die-gekaufte-bewegung-stuttgart-21-befuerworter-im-netz/

Like, Share, Retweet, Buzz, Sign Up

RSS

Alternative

Remix Culture• Lawrence Lessig

• a society which allows and encourages derivative works

• to improve upon, change, integrate, or otherwise remix the work of copyright holders

• “…progress and wealth creation of a culture is fundamentally tied to this participatory remix process”

Mobility

Crowdsourcing & Crowdfunding

http://www.kickstarter.com/

• To help educators who find Social Media confusing to have a simple and secure environment to use Web 2.0 in their work and in their classes.

• Web site that will include the most popular tools (Wikis, Blogs…) with clear guides on:– How to use the tools– How they can be used in education

ContactMag. David Röthler

mobil +43 664 2139427skype d.roethlerdavid@roethler.at

politik.netzkompetenz.atprojektkompetenz.eu