Video%Tips%and% Case%Studies% - Katie Lance Consulting › ... ›...
Transcript of Video%Tips%and% Case%Studies% - Katie Lance Consulting › ... ›...
Ka#e Lance Consul#ng©
Video Tips and Case Studies
#GetSocialSmart
10 video ideas for every agent or broker
• Video blogging • Instagram video • Market videos • Screen capture videos • Property tours
• Tes#monials • About me • Community • Neighborhood • Video email
Ka#e Lance Consul#ng©
#GetSocialSmart
Real estate lis#ngs with videos receive 403% more inquiries than those without videos
Source: DigitalSherpa.com
Ka#e Lance Consul#ng©
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Don’t forget to do this with each YouTube video!
• Title • Descrip#on • Call to ac#on • Link to your website and contact informa#on
• Promote it on social media, email database, etc.
Ka#e Lance Consul#ng©
#GetSocialSmart
The 9-‐steps you need to take with each video
1. Add it to your marke#ng calendar 2. Add it to your website (blog) 3. Email it one-‐to-‐one 4. Email it to database 5. Upload it to YouTube 6. Upload it to Facebook 7. Tweet it (mul#ple #mes!) 8. Post the link to LinkedIn 9. Repeat
Ka#e Lance Consul#ng©
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Case study examples
Ka#e Lance Consul#ng©
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Have a branded YouTube header and custom About Us video
Ka#e Lance Consul#ng©
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Invest in a professional, quality About Us video – that tells your brand story
Ka#e Lance Consul#ng©
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Keep your property videos under 2 minutes and upbeat!
Ka#e Lance Consul#ng©
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Your property videos should “paint the picture” for a homebuyer
Ka#e Lance Consul#ng©
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Create professional videos about your local community
Ka#e Lance Consul#ng©
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Create playlists to organize your videos and make it easy for people to find your content
Ka#e Lance Consul#ng©
#GetSocialSmart