VideoGenie Overview

www.videogenie.com │ [email protected] │1.877.643.9002

Company Overview

1

Founded at Stanford University

Offices in San Francisco

Investors include Eric Schmidt &

Blumberg Capital

Finalist 2010

Presenter 2010

Winner 2010

Winner 2010


Who Uses VideoGenie

2

Fashion Beauty & Health CPG Retail

Business Services Entertainment Consumer Services Other


The Conversation

3

People Are Talking About Your Brand


The Impact

4

These Conversations Are More Powerful Than Your Ads

Your Advertising Earned Media

of consumers trust earned

media above all other forms of

advertising

92%


The Deciding Factor

5

To Remain Relevant You Must

Collect Solicit Generate

existing earned media content across all digital

channels

content from your customers

in all the locations where

they interact

premium content from professionals

across the globe

www.videogenie.com │ [email protected] │1.877.643.9002 6

Bud Light: Online Auditions Fans audition to be a Super Bowl Correspondent

Create interactive contests and

secure original and authentic content

Enable voting,

liking, and ratings to drive more sharing


Shutterfly: Product Reviews Shutterfly customers share the story behind their photobooks

Let your customers showcase what they love about your

product, service and company through video reviews, star

ratings, and text.


Covergirl: What’s your beauty tip? Readers submit their video tips and style guide

Empower your customers to create useful

content featuring your product or

around your topics


The Deciding Factor

9

To Remain Relevant You Must

Collect Solicit Generate

existing earned media content across all digital

channels

content from your customers

in all the locations where

they interact

premium content from professionals

across the globe


How VideoGenie Works

10

Collect existing content

Solicit new conversations

Generate new content

Owned Earned Paid

Moderation

Optimization & Amplification


Solicit New Conversations Essential Components of Success

11

Needs to be everywhere It needs to be single-click simple

Customers won’t just come to you

Any friction, and customers won’t participate

Ads Mobile

Social Websites

Mobile

Social Websites


Website & Microsite

Banner Ads

Facebook Promoted Posts

Paid

VideoGenie’s Recorder Process Collect Content Everywhere

Facebook Application

Facebook Newsfeed

Earned Owned

Mobile


The VideoGenie SocialBox Make your Facebook posts interactive and engaging

Post content to Facebook Fans watch content Fans create content


The VideoGenie SoapBox

14

Interactive rich-media ads


The VideoGenie SoapBox Interactive rich-media ads


VideoGenie’s Recorder Process

16

Additional Features §  Contribute content by webcam, upload, mobile device, or email

§  In-browser mobile recording

§  Terms of service for ownership of all content submitted

§  Instant sharing ability

The Simplest Way to Collect Content

Specific prompts

keep users on topic

Self-review process

boosts content quality

Inline customer support

boosts participation

Time constraints keep short-

form content usable


In-Browser Mobile Recording

17

No application or download required


Streamlined Moderation

18

Only Brand-safe Videos Displayed

Approve

Social gaming

encourages sharing

Visitors see their friend’s

videos on your site

Disapprove

Automated emails help

the customer improve their

video

Customers re-record their video


Optimization & Amplification Data-driven Display

19

VideoGenie’s Proprietary Algorithm Distributes Videos Based on Performance Metrics

0

0

0

0

Shares

Sign-ups

Votes

Completion

1,254

740

980

480

756

298

1,146

988

531

916

980

674

1 2 3


In-Browser Mobile Recording

20

No application or download required

Highlight Reel Micro-Gallery Standard Gallery

Masonry Gallery Montage Player

Micro-Gallery

The Side Bar


Generate New Content

§  Tap into the network that has created over 50k videos to date §  Find your target demographic for each project §  Guarantee participation in each campaign

The VideoGenie Network

21


Proven Results with Top Brands

22

ROI 10x

conversion lift 30%

new visitors per share 96

engagement 15x

share rate 88%

avg view time 3 min

“The best UGC campaign that Bud Light has ever run!”

VideoGenie Overview

Social Media

Transcript of VideoGenie Overview